THE ZEST WIZDOM - STRAIGHT TO YOUR EARS

It seems like every business is talking about digital transformation nowadays. However, what is it and what do we need to do in order to be successful?

Technology is very important for businesses. It is a major factor in a company’s ability to grow and progress as well as provide their customers with what they want. As such, it is important for companies to perform digital transformations in order to progress. A digital transformation is when there are cultural as well as operational changes in the business by integrating digital technology throughout the company.

Many different areas in business are affected by digital transformation. A few examples include business functions, processes, models, assets, organizational culture, partnership, and ecosystem models, as well as partner, worker, customer approaches.

There are many different reasons that a company would want to go through a digital transformation. However, the first among them is usually that they need to adapt to the new digital word. If they don’t, they will die. If that is not enough of a reason, there are also several other ones as well.

First, most of your competitors are already doing it. In fact, by 2020, 47% of companies’ revenue will have a digital influence. Second, digital transformation brings more profit. In fact, 56% of businesses that have gone through a digital transformation have had increased revenue. Third, digital processes make companies more effective by optimizing their process. Fourth, you make your customers happy.

Before you change, you must have some information. Today, businesses are doing this through AI, smart algorithms, in order to make intelligent digital transformations.

Today, 68% of companies who go through digital transformation focus on internal operations, less than 50% focus on digitizing their outside relationships, and 8 out of 10 business focus on some to all of their business going through a digital transformation. However, one of the common factors in companies with successful digital transformations is that they tend to use more technologies such as the Internet of Things, machine learning, and AI.

To learn more about digital transformation and how you can incorporate it in your business, visit the original article.

For an entrepreneur, one of the most important parts of creating a successful business is putting together a lot of different things together and making them work. However, for many, this can be extremely overwhelming. This is where the job of a business designer comes in. However, what does a business designer do, and what do you need to do as an entrepreneur in order to become one?

A business designer is a person who creates business models or new value propositions through a design approach. This includes high-level strategy such as brand positioning, financial planning, business modeling, vision, and purpose as well as execution strategy such as customer acquisition and retention, product roadmap, customer experience, and prototyping. As such, business designers must be generalists and masters over a large range of business concepts and tools. For example, in the case of Guerric de Ternay, author of The Value Mix: Create Meaningful Products and Services for Your Audience, he focused honing his skills in the following areas: programming/graphic design, legal studies, business, management, sales, operations, and marketing.

According to Guerric, there are 2 definitions of value in the business.
1. The company’s value to shareholders. 2. The value of services or products to the customer. In other words, the value is actually in the eye of the beholder.

To better understand this concept, you must better understand what value is composed of. 1. What do they want and need? 2. What does your service or product offer them in order to fulfill this need. As such, as a business, it is very important to understand context. Through context, you can better understand what is important to your customers. For example, it is much better for a florist to understand their customers and why they are buying flowers, in order to sell them the proper ones.

Therefore, in order to build a successful business, you must ask yourself the following 3 questions: Who you will focus on? What products you will or will not offer them? How you will or won’t perform these activities? As such it is very important to focus on deep work. In other words, don’t get distracted by what does matter; rather, focus on the things that have the biggest impact and matter the most to your business.

When making your business models, it is very important to closely observe your potential customers. Focus on the things that they buy and what they do. This will help inspire you and focus you on providing the correct products. In addition, it is important to look at other businesses and the technologies that they are using. By doing so, you can take the best practices from others, and apply it to your own business.
To learn more about what it takes to become a successful business designer visit the original article.

It seems like everyone is starting a website and looking to make money. However, with so many websites out there, what do you have to do in order to truly succeed?

AuthorityHacker has just sold a website in the mid 6 figure range that was only 18 months old. However, they have been doing this for a long time, and have learned many different methods in order to grow successful, profitable websites through advanced SEO niche research.

First, they focus on affiliate payout. However, you might think that this only works for sites with a lot of traffic. This is not the case. Rather, it is important to make more money per customer. You do this through affiliate offers a payout. While some places such as Amazon Associates only pay out at around 3 to 8%, AuthorityHacker made a site that paid out at around 30 to 70%. Second, they focused on building a family friendly website. Whenever building a successful website, it is important to get backlinks. This helps to build up your site in a legitimate manner that Google likes. However, if you build websites with less than savory content, it becomes much harder to get those links. Third, they focused on selling good products. Fourth, they focused on going after a large number of keywords. In fact, they went after hundreds of keywords. Fifth, they focused on growing the business over time. This meant that they focused on a stable niche with future growth potential.

When planning this successful website, they didn’t just focus on the single niche category. Rather, they went slightly broader. In addition, they already had around the first 120 pages of the website planned out before it even went live. As such, they then just focused on getting a full-time writer. However, rather than just rehashing information that you could easily find on Google, they went ahead and focused on creating new insightful information.

The next step was to focus on getting links from other websites. First, it was important to get a lot of them. In fact, many top sites have at least 500, with some of the best ones getting as much as 10,000 backlinks. Second, it was important to get links from reputable sources such as CNN, Wikipedia, and Huffington Post.

To learn more about how AuthorityHacker was able to create a site and sell it for mid 6 figures in 18 months, check out the original article.