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Summy | Experience Design in the Machine Learning Era
Our Summy for:
Experience Design in the Machine Learning Era

Summy Transcript

This article by author Fabien Girardin discusses the duties in his position as a designer at "B.B.V.A. Data and Analytics Company. He assists in the design of systems to provide enhanced user interactions of various software products by using comprehensive machine learning methods with teams of fellow data scientists with the company. What data scientist and designers in his company like others are doing in the new are of machine learning is upgrading their design systems into systems that uses machine learning by use of artificial intelligence, to have software in items like online shopping, banking and decision recommending predict the user's product preferences, selections, and purchase decisions based on data the machines learn from the users. In this article, Mr. Girardin’s goal is to improve on user experience with design systems his company is responsible for. He believes the new practice of providing the enhanced user satisfaction will beneficial for the customer and the company for 3 reasons. The first is that it will create new types of customer interactions. This means as new technology and software comes out, it will be the"systems designers plus data scientists" jobs to work together to create ways for the machine to learn from the user so that data can be gathered to better understand user preferences for example, movie and music genres. In other words, the more the customer uses the machine more the machine learns. The second reason is the evolution of the relationship between the user and the machine. In this article, Alexa is used as an example, and in its marketing it is used to do everything from turning on the lights to ordering pizza. It has a human and machine helper relationship and this is done by machine learning as the user continues to use the Alexa device. The third reason is in the teamwork relationship between the designers and data scientists." In the field of machine learning, "systems designers plus data scientists will be need to work together to create the system. The designers to create the user friendly interface and the data scientists enable the system to learn from the data it collects. In conclusion, the subject of machine learning is clearly explained in this article.

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