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'title' => 'Really Bad UX Mistakes That Even Great Teams Make',
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
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$title_for_layout = 'Summy | Really Bad UX Mistakes That Even Great Teams Make'
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$item_title = 'Really Bad UX Mistakes That Even Great Teams Make'
$item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.'
$item_site_name = 'Appcues'
$voice_url = 'https://summarytime.com/uploads/voice_file/7784.mp3'include - APP/View/Article/landing.ctp, line 97 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 97]style="display:none;left:100%;">Code Context<!---------------- Help Desk Popup ---------------------><div class="over_lay_sub over-lay" style="display: none;"></div><div class="assistance-popup-panel only-bg-shadow help_desk_pop <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'rtl':'')?>" <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'style="display:none;right:100%;"':'style="display:none;left:100%;"')?>>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.appcues.com/blog/bad-ux-mistakes', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'really-bad-ux-mistakes-that-even-great-teams-make', 'property_category_id' => '2', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'Appcues', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7784.mp3', 'voice_file' => '7784.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '2', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '3.00', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-02-24 14:28:43', 'heared_count' => '0', 'opened_count' => '0', 'fully_played_count' => '0', 'repeated_count' => 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Great Teams Make' $item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.' $item_site_name = 'Appcues' $voice_url = 'https://summarytime.com/uploads/voice_file/7784.mp3'include - APP/View/Article/landing.ctp, line 97 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 100]How can we help?Code Context<div class="popup-header"><div class="modal-title"><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'איך אפשר לעזור?':"How can we help?");?><span class="assist-close"><button aria-label="Close" data-dismiss="modal" class="close close_help_desk" type="button"> <?php echo $this->Html->image('images/cls.jpg', array('alt'=>'','class'=>''));?> </button></span>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-02-26 03:47:57', 'modified' => '2023-09-05 06:52:34' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'user,UX,bad UX,good UX,big UX mistakes,bad UX mistakes,important UX decisions,last-resort ui,product,bad UX mistakes—and,Nielson Norman Group,UX Manager,UX mistakes—when,Norman door,under-utilized user data,user interface design,response time,simple UX,user experiences,great user experiences,real user experiences,different user experiences,snappy user experience,annoying—they make users,hamburger menu,Last-resort UI elements,UI elements—like dropdown,strong product vision,iOS mobile design,Design consultant Don,menu controls,better overall experience,Don Norman,digital design—bad discoverability,certain things,visual overload,personalization,click multiple times,genuinely helpful ways,new user,Jakob Nielson,tangible engagement results,specific class packages,offer three-dimensional personalizations,Consumer Travel Division,user satisfaction,single good element,Small improvements matter,product design,superficial personalization' $board = array( 'SummyboxBoard' => array( 'id' => '61', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'USER EXPERIENCE FOMO', 'slug' => 'user-experience-fomo', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 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Great Teams Make' $item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.' $item_site_name = 'Appcues' $voice_url = 'https://summarytime.com/uploads/voice_file/7784.mp3'include - APP/View/Article/landing.ctp, line 100 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 219]Code Context</div><div class="thumbs-up-part stap02 help_desk_success" style="display:none;"><div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-02-26 03:47:57', 'modified' => '2023-09-05 06:52:34' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'user,UX,bad UX,good UX,big UX mistakes,bad UX mistakes,important UX decisions,last-resort ui,product,bad UX mistakes—and,Nielson Norman Group,UX Manager,UX mistakes—when,Norman door,under-utilized user data,user interface design,response time,simple UX,user experiences,great user experiences,real user experiences,different user experiences,snappy user experience,annoying—they make users,hamburger menu,Last-resort UI elements,UI elements—like dropdown,strong product vision,iOS mobile design,Design consultant Don,menu controls,better overall experience,Don Norman,digital design—bad discoverability,certain things,visual overload,personalization,click multiple times,genuinely helpful ways,new user,Jakob Nielson,tangible engagement results,specific class packages,offer three-dimensional personalizations,Consumer Travel Division,user satisfaction,single good element,Small improvements matter,product design,superficial personalization' $board = array( 'SummyboxBoard' => array( 'id' => '61', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'USER EXPERIENCE FOMO', 'slug' => 'user-experience-fomo', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 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However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.' $item_site_name = 'Appcues' $voice_url = 'https://summarytime.com/uploads/voice_file/7784.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 219 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.</p>',
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),
'Language' => array(
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'direction' => '0',
'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
'status' => true,
'is_blocked' => false,
'is_deleted' => false,
'created' => '2017-09-15 03:00:00',
'modified' => '2017-09-15 03:00:00'
)
)
$summy_lang = array(
'Language' => array(
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'title' => 'English',
'short_code' => 'en',
'direction' => '0',
'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
'status' => true,
'is_blocked' => false,
'is_deleted' => false,
'created' => '2017-09-15 03:00:00',
'modified' => '2017-09-15 03:00:00'
)
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$brand_details = array()
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'location_id' => '104',
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'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
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'is_feedback_form' => '0',
'primary_color' => '#fd0060',
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'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
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'mobile_cover_image_webp' => '',
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'call_to_action_title2' => '',
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'show_brand_box_type' => '0',
'brand_title' => 'Brought to you by',
'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
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'show_brand_box_company' => '1',
'brand_image' => '',
'brand_image_layout' => '2',
'brand_link_name' => 'Visit homepage',
'brand_link_url' => 'http://www.summurai.com',
'show_feedback_box' => '1',
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'show_logo_type' => '1',
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'mobile_visit_count' => '661',
'unique_count' => '0',
'mobile_unique_count' => '381',
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'registration_trigger' => '2',
'pre_registration_summy' => '1',
'registration_type' => '0',
'board_template_type' => '0',
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'allow_embed_playlist' => '0',
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'show_categories' => '0',
'category_title' => '',
'show_category_on_mobile' => '0',
'show_presenter_profile_box' => '0',
'presenter_sec_title' => 'Presented by',
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'presenter_btn_url' => '',
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'show_qrcode' => '1',
'qrcode_title' => 'Listen on the go',
'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later',
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'show_read_indication' => '1',
'show_tags' => '0',
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'categories_pos' => '2',
'brand_box_pos' => '3',
'feedback_box_pos' => '4',
'presenter_box_pos' => '5',
'credits_box_pos' => '6',
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'is_allow_embed' => '1',
'show_sorting_filter' => '0',
'board_social_image' => '',
'post_social_title' => '',
'post_social_sub_title' => '',
'show_register_button' => '0',
'manage_rss' => '0',
'host_sub_domain' => '0',
'host_sub_domain_url' => '',
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'is_extension' => '1',
'welcome_email_template_name' => '',
'welcome_email_template_subject' => '',
'welcome_email_template_message' => '',
'welcome_email_template_item_numbers' => '',
'welcome_text_message' => '',
'update_email_template_name' => '',
'update_email_template_subject' => 'Your Weekly update from UXFOMO',
'update_email_template_message' => 'Another week past and it's time for the next batch of UX updates, straight to your ears.',
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'update_text_message' => '',
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$item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.'
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We're on it.
Code Context
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
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'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†',
'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.</p>',
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'is_blocked' => false,
'is_deleted' => false,
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$summy_lang = array(
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'direction' => '0',
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'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
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'show_brand_box_type' => '0',
'brand_title' => 'Brought to you by',
'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
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'brand_image' => '',
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'brand_link_name' => 'Visit homepage',
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'show_feedback_box' => '1',
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'mobile_unique_count' => '381',
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'show_presenter_profile_box' => '0',
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'call_to_action_app_iphone_link' => '',
'call_to_action_app_android_link' => '',
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'call_to_action_navigation_longitude' => '',
'call_to_action_navigation_googlemaps_link' => '',
'call_to_action_phone' => '',
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'duplicate_show_id' => '',
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$title_for_layout = 'Summy | Really Bad UX Mistakes That Even Great Teams Make'
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$item_title = 'Really Bad UX Mistakes That Even Great Teams Make'
$item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.'
$item_site_name = 'Appcues'
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Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 221]Thanks a lot. We'll get back to you soon.Code Context<div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div><h2><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'אנחנו על זה.':"We're on it.");?></h2><p><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'תודה רבה. נתייחס בהקדם.':"Thanks a lot. We'll get back to you soon.");?></p>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. 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'id' => '7784', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '5932', 'image_url' => 'http://uploads-ssl.webflow.com/59d85b98aaa78100013e8eec/5a82fa995a4d3b0001ec56f3_ux-mistakes.jpg', 'title' => 'Really Bad UX Mistakes That Even Great Teams Make', 'other_title' => '', 'description' => 'Not building that hamburger menu, not changing your scrolling direction, and not adding more modals could be key decisions that actually make it easier for people to use your app and keep people engaged longer. But say you did build that hamburger menu—not all is lost. It's easy even for great teams building great products to make big UX mistakes because it's not always clear what's going to resonate with users. If you're experimenting and iterating on your product and you make mistakes along the way, that's okay—these mistakes are also opportunities to understand more what users need. But to make sure your mistakes are constructive, you need to be informed on why certain things work and certain things don't. Really bad UX mistakes—when overlooked for too long—will frustrate and even alienate your users. Below, we break down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user. Every element of your product gives your user some kind of signal—whether you intend it to or not. You can unknowingly create really bad UX when the signals you're sending the user don't align with how they actually use the app. This creates low “discoverabilityâ€â€”people can't figure out how to use the product or feature. This isn't just an aspect of bad digital design—bad discoverability plagues the analogue objects we interact with every day. Design consultant Don Norman coined the term “Norman door†to refer to a door that doesn't signal with its design how someone should open it. Some apps do this same thing by building buttons or features that aren't self-explanatory. If someone has never used the app before—they leave a user unsure of exactly how they should use the feature. For example, to someone who has never used Google translate before, this symbol—is it a snake? a lasso?—is not easily understood from the context clues. You'd have no way of knowing that this button allows you to write words for translation with your finger on your phone. Discoverable isn't synonymous with intuitive. You can introduce a new symbol and give enough signals in your product to help a new user understand the function, even if they're not familiar with it. Some key ways to do this include: Building your onboarding should give you a clear idea of how discoverable your features are. If you find you're having to over-explain your feature's functions, they're probably too complex. Last-resort UI elements make navigation more difficult for your user. But too often they're first choice elements for product designers because they're widely used and convenient to build. In reality, these last-resort UI elements—like dropdown selections and hamburger menus—can almost always be replaced with something more convenient for the user. Dropdown menus, for example, have literally led to disaster. Dropdown menus are not only annoying—they make users click multiple times to make a choice—but they make it easy for users to make a mistake by clustering the choices so close together in horizontal lines. At the Hawaii Emergency Management Agency, this had unimaginable consequences when an employee pushed the wrong button from a dropdown menu and sent out a real missile alert, instead of the test alert that he intended. Other problems with the software program aside, a dropdown menu for these specific actions was a terrible UI decision because it was all too easy for a user to select the wrong choice. Similarly, hamburger menus should be considered last-resort UI. They've overused because they let designers fit a ton of stuff into a small space. But ultimately they make users forget about features (because they're out of sight), and cause more work for the user (because it takes more taps or clicks to navigate). For example, when Facebook changed their iOS mobile design to include a tab bar on the bottom instead of a hamburger menu in the top left corner, they saw increased engagement, increased user satisfaction, increased revenue, and increased perception of speed. When you use data about your user to build genuine, personalized recommendations, it goes so much further than a “Hi there, {customer.first_name}}!†It takes a little more effort, but yields a much higher payoff in UX and engagement. Everyone's inbox is full of subject lines with their name. This was once a useful tactic for building better relationships with customers by adding in an element of personalization that they could connect to, but it's dated. Now that many marketers are savvy to liquid tags, a superficial personalization like a name doesn't make as much of an impact. It's a nice touch, but your personalization can't stop there. The value of personalization is in using what is unique about a person and their usage to help them reach their goals and increase engagement. This type of superficial personalization—that doesn't rely on any meaningful data—isn't enough because it doesn't speak to what the user wants to do or help them get there. For example, a company marketing a new membership can't settle for just a name in the subject line—because it opens them up to mistakes like this that make personalization seem hollow. Instead, it would have been more beneficial to this company to use the data they have on the user's class history and recommend specific class packages that fit within their preferred genre and time schedule. Really good UX is about more than a well-designed interface—it's about optimizing every single interaction your user has with your brand. Data-driven personalization can help you do this by forging a deeper connection with your user and providing them with genuinely helpful ways to reach their unique goals. To really provide value and increase engagement, look for ways to use the data you have about your customers to offer personalized advice and recommendations: There's a huge variety of data that you can use to make personalization genuine and helpful—behavioral, locational, industry-related, et cetera. Build better user experiences that offer three-dimensional personalizations. The first things that people notice about your website or app are loading time and response time. No matter how much time you spend perfecting your navigation menu or your color scheme, people will never applaud your design if they leave before a screen loads. Kissmetrics published an infographic detailing all of the ways that slow response time will sentence your product to death—but the most alarming and noteworthy observation was that literally every second of slowness counts. After just two seconds of waiting, over 10% of users have already abandoned your site. And the frustrating with waiting is so visceral that the consequences aren't isolated—poor performance will leave such a lasting memory on your user that they can even come to associate slowness with your brand. Small improvements matter here. Even just a 0.1 second improvement in response time can improve conversion rates. Discrediting performance optimization means missing out on tangible engagement results. When you're too attached to your product's features or design elements, it's difficult to get rid of them. But this can be detrimental to UX because adding complexity can overwhelm and confuse your user. Like many things in life, simplicity in product design is often more difficult than complexity. True simplicity requires you to identify what's most important and ruthlessly prioritize it—which is often much more work than adding everything you can think of. This is difficult because some products are just genuinely complex. On top of that, the people who build products are overwhelmingly aware of how complicated they are and how interesting and nuanced all of the features are. Imposing a hierarchy of importance on features and actions for a user is difficult from this perspective. Two of the biggest contributors to complexity are content overload and visual overload. For example, take a look at this comparison of two financial service reporting applications from Jason Fried at Basecamp (a product that champions simple UX). These two interfaces are actually for the same app. The screen of the left is what the app actually showed in its interface, and the screen on the right is what the user actually needed to know. But when the most important information is lost in content or visual overload, it makes it much harder for the user to find what they need or figure out what to do next. It's not always easy to figure out what to cut, but it's critical to building a good UX. There are a couple of ways you can overcome the disparity between what a product designer or engineer wants to build and what the user actually needs: To actually execute on simplicity within your product you need a strong product vision at the foundation of your team, supported by real user experiences and preferences that will drive you towards your most important elements. As your market and product evolve, your UX is always changing. That's why you can't think of really good UX as a single good element. You have to deliver great experiences to your users over and over again. You have to understand the mechanics of different user experiences and how your product affects your user. As Jim Nieters, Global Head, of User Experience in HP’s Consumer Travel Division put it, “The bigger question is not how we know a product has a great design. It’s how you get there—in other words, what it takes to produce great user experiences repeatably.†', 'summary' => '<p>Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.appcues.com/blog/bad-ux-mistakes', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'really-bad-ux-mistakes-that-even-great-teams-make', 'property_category_id' => '2', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'Appcues', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7784.mp3', 'voice_file' => '7784.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '2', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '3.00', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-02-24 14:28:43', 'heared_count' => '0', 'opened_count' => '0', 'fully_played_count' => '0', 'repeated_count' => 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'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'user,UX,bad UX,good UX,big UX mistakes,bad UX mistakes,important UX decisions,last-resort ui,product,bad UX mistakes—and,Nielson Norman Group,UX Manager,UX mistakes—when,Norman door,under-utilized user data,user interface design,response time,simple UX,user experiences,great user experiences,real user experiences,different user experiences,snappy user experience,annoying—they make users,hamburger menu,Last-resort UI elements,UI elements—like dropdown,strong product vision,iOS mobile design,Design consultant Don,menu controls,better overall experience,Don Norman,digital design—bad discoverability,certain things,visual overload,personalization,click multiple times,genuinely helpful ways,new user,Jakob Nielson,tangible engagement results,specific class packages,offer three-dimensional personalizations,Consumer Travel Division,user satisfaction,single good element,Small improvements matter,product design,superficial personalization' $board = array( 'SummyboxBoard' => array( 'id' => '61', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'USER EXPERIENCE FOMO', 'slug' => 'user-experience-fomo', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '0', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '0', 'is_sendto_phone' => '0', 'is_feedback_form' => '0', 'primary_color' => '#fd0060', 'primary_darker_color' => '#ff0069', 'secendary_color' => '#FFFFFF', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5d0fc784b7b02_uxcoverimg.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'DON'T MISS A UX THING', 'font_size' => '45', 'font_size_mobile' => '36', 'cover_sub_title' => 'If you feel like there's just too much to know and can't keep the pace, join us. We'll make sure you don't miss a UX thing.', 'board_section_title' => '<X> items are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '0', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '2', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '1', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '1', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '661', 'unique_count' => '0', 'mobile_unique_count' => '381', 'registration_require' => '0', 'registration_trigger' => '2', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '0', 'show_web_notification' => '0', 'is_exit_popup' => '0', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => '', 'presenter_title' => '', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '3', 'feedback_box_pos' => '4', 'presenter_box_pos' => '5', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '1', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '0', 'is_extension' => '1', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => 'Your Weekly update from UXFOMO', 'update_email_template_message' => 'Another week past and it's time for the next batch of UX updates, straight to your ears.', 'update_email_template_item_numbers' => '350, 351, 352', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | DON'T MISS A UX THING', 'seo_meta_description' => 'If you feel like there's just too much to know and can't keep the pace, join us. We'll make sure you don't miss a UX thing.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '<X> Summies are waiting for you', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '0', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '0', 'call_to_action_mobile_summy_page_stats' => '0', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '3', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => '', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '79.00', 'purchase_price' => '29.00', 'purchase_paypal_clientid' => '', 'purchase_success_title' => '', 'purchase_success_text' => '', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '10', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '1%', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/user-experience-fomo', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => '', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2023-09-27 20:47:48', 'created' => '2019-06-22 09:37:01', 'modified' => '2024-04-23 19:11:09' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | Really Bad UX Mistakes That Even Great Teams Make' $permissions = null $logedin_user_details = null $item_title = 'Really Bad UX Mistakes That Even Great Teams Make' $item_summary = 'Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.' $item_site_name = 'Appcues' $voice_url = 'https://summarytime.com/uploads/voice_file/7784.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 221 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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