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Summy | Really Bad UX Mistakes That Even Great Teams Make
Our Summy for:
Really Bad UX Mistakes That Even Great Teams Make

Summy Transcript

Some of the most important UX decisions are the decisions of what not to do like a hamburger menu or a change in scrolling direction or not adding more modals. However, even if there is a hamburger menu or some other bad UX choice, all is not lost. Design teams can fix the worst problems to create a better experience for users. The first mistake is to build a Norman door is any menu, button or digital object that doesn’t give users any hints about how to use it. A new symbol needs enough signals to help users understand its function because discoverable doesn’t always mean intuitive. Building prototypes and then collecting user feedback and then providing clear and simple user onboarding can greatly improve this process. The second mistake is to use last resort UI as a first choice like dropdown selections and hamburger menus. Hiding options in hamburger menus decreases engagement, revenue, user satisfaction and perception or speed. Drop down menus create difficulty clicking and user frustration. The third mistake is to under utilize user data in personalization. It can help forge deeper connections with users and provide them genuinely useful ways to reach their unique goals. Behavioral data can be used to affect users’ future actions and user data can be used to enrich lead data to offer specific personalizations. The fourth mistake is to prioritize polish over performance. A page may be amazing but if it takes too long to load, no one will see it. For UI optimization, improvements should be built around attention limits and be conscious of what elements slow loading times and where they are. The last mistake is to love too much of a product. The two biggest contributors to complexity are visual and content overload. The focus should be the core value of the product and visual simplicity should be prioritized.

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