Our Summy for:
Choosing the Right UX Research Method

Summy Transcript

This article, written by Amanda Stockwell, discusses various "UX research methods that researchers can learn as research is very much needed in business, healthcare and education. The reason for this is that more organizations are using UX research to create products or upgrade products for their customers. This article's objective is to help the reader gain some understanding about the process of UX research. The first concept of UX research is for the researcher to know when to do the research since, there is no set time to conduct it, whether it is in the beginning stages of design, in the halfway into the project or near the final stages when the product has already been designed. Next, the researcher needs to determine his or her research goals. For example, tasks like determining where the project is with regards to design or finding out what information already exists with regards to user needs or even finding out what the company's goals are. Once the researcher determines the goals, he or she can can move to prioritizing by placing critical research tasks first. Next, the researcher should look at data types. For example, Quantitative data for  technical information about websites, applications and other user interface interactions. Also, Qualitative data where information collected consists of described data with questions surrounding things like 'why certain things happen to a product' are then researched. As for the actual research, the methods are as follows:  usability tests where users are selected to perform basic steps with a product. The next method is the UX interview where a meeting takes place between the researcher and selected users over what emotions occur when the user interface is engaged. The other methods cited in the article are Focus groups, surveys, diary studies, card sorts, tree testing, and A/B testing. In conclusion, UX researchers have a wealth of research methods available. The method selected will ultimately depend on what the particular project calls for. Now in addition to the information contained in this summary, the author has provided a link to a class on UX research methods to readers of this article.