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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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=> '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/user-experience-fomo', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'reg_consent_text' => '', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2023-09-27 20:47:48', 'created' => '2019-06-22 09:37:01', 'modified' => '2024-03-28 12:31:55' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | Maximizing The Design Sprint' $permissions = null $logedin_user_details = null $item_title = 'Maximizing The Design Sprint' $item_summary = 'A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3'
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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3'include - APP/View/Article/landing.ctp, line 97 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 219 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 220 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 221]Thanks a lot. We'll get back to you soon.Code Context<div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div>
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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3' $route_show_url = 'https://summurai.com/'
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Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer 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Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7838', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '358', 'voice_by' => '238', 'post_market_id' => '5959', 'image_url' => 'http://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/24239e5a-6672-4361-b897-a41e0acdb137/07-maximizing-the-design-sprint-800w-opt.png', 'title' => 'Maximizing The Design Sprint', 'other_title' => '', 'description' => 'Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. 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She is passionate about human-centered design throughout the customer journey. More about Claire … Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, a design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way. “You must unlearn what you have learned!†Meet the brand new episode of SmashingConf San Francisco with smart front-end tricks and UX techniques. Featuring Yiying Lu, Aarron Draplin, Smashing Yoda, and many others. Tickets now on sale. April 17-18 . Recently, I participated in a sprint that had the big goal to use our pre-built kit to build an app (coincidentally) in five days or less. Given that this process normally takes months, we assumed the faster, the better, right? We wanted to make sure this assumption was correct and sprinted this idea. We more or less followed the process suggested on the Google Venture’s website. If you are completely unfamiliar with the design sprint, here’s a handy 90 second intro. (We are aware that there’s a call to action to buy the book at the end of this video, but if you are not at all familiar with the design sprint, it will provide you with a quick introduction. We are not in any way affiliated with Google Ventures nor are trying to promote the book.) By Friday, our prototype reflected the flow of a customer learning about our kit, viewing examples of the types of apps they could build, and launching their own app in a short span of time. We thought we did a great job, as the prototype illustrated our main value propositions: However, we tested our prototype with customers and learned that our value proposition didn’t really resonate. While it would be great to have speedy deployment, our kit did not allow for the level of customization developers required to meet the needs of their own customers. Was it a waste of time? Of course, not. If we hadn’t explored and validated the idea with a design sprint, can you imagine the time and effort that would have gone into implementing the wrong thing? Avoiding wrong turns is the superpower of the sprint. This superpower allows us to make major decisions and sidestep business paralysis. But with so much to pack into so little time, every minute — from prep to during to after — is critical. I’ll share what I’ve learned to maximize the sprint experience and help us flex our new superpower. Successful sprints start with good preparation. First, know that it’s a lot of logistical work. Even with the Sprint book’s explicit guidance, securing the right space, time, and people is a big undertaking, so give yourself 3 weeks. Consider a schedule that looks something like this: Quality interviews are with people who match your target customer. Getting the right people ensures that your feedback at the end of the week will be meaningful and adequate to drive decisions and next steps. In the sprint example above (the development kit), we were testing an idea aimed at developers. The prototype we created wouldn’t make sense to non-developers, so we would have had difficulty recruiting the right testers on Craigslist or at a local Starbucks (unless we got really lucky!). Instead, we took weeks tracking down the right participants and finding interview times that worked for them. In this particular sprint, we drew from a pool of existing customers. Other ways to find good participants is to leverage people in your network, or use sites like usertesting.com to screen potential participants. If your value proposition applies to a more general audience, you will not need as much lead time to secure the right people, but making sure you have the right testers is essential for a successful sprint. If there’s opportunity to do so, I recommend conducting at least some kind of customer research. Get a sense of the day-to-day tasks and goals of your customers through actives such as interviews and ethnographic studies (you will most likely need to start these activities more than 3 weeks in advance). Waiting until the end of the week to hear from customers in your sprint makes you less likely to have a value proposition that meets actual needs or opportunities. Without customer research, you are still relying on your best guess to understand what customers want or what would add value. Even though the sprint process takes into consideration input from customer experts, this is never as effective as hearing from customers directly. Instead, infuse the voice of the customer into your sprint from the start. Like any good design thinking process, start with your customer. Right after you introduce the sprint and set expectations for the week, present the findings of the customer research. Do this at the very beginning on Monday so that your knowledge of the customer will influence the goal, target, and types of questions you ask your customer experts. The discussion does not have to be exhaustive, but make sure the team knows enough to begin the sprint by building empathy for your customer. This will be the foundation for the rest of the week’s activities, including sketching on Tuesday and prototyping on Thursday. When creating a prototype, consider the appropriate scope and fidelity. The Sprint book recommends a high-fidelity prototype for a more realistic testing experience but only allows for prototyping to occur from 10am–3pm on one day. We’ve found it quite difficult to build a high-fidelity prototype within the suggested five hours. For example, I’ve participated in a sprint that had three makers (makers in a design sprint are participants who create the prototype). Even with three makers, the prototype was not completed until well into the night. This prevented the team from doing a test run through prior to customer interviews, and the output of the sprint suffered. Is there any way we can avoid this kind of stress and optimize the process? Allow me to share a few tips for maximizing the possibility of producing a viable prototype, as well as how to get the most out of the customer interview on Friday. Is your pattern library up to date today? Alla Kholmatova has just finished a fully fledged book on Design Systems and how to get them right. With common traps, gotchas and the lessons she learned. Hardcover, eBook. Just sayin'. The maker (again, the person who will build the prototype) has the most realistic view on how long it will take to create the prototype — since they only have one day (Thursday) to do so. The maker should firmly remind the decider (the term the Sprint book uses for the person who will make the major decisions during the design sprint) to focus on validating the value proposition. People, myself included, get excited about the opportunity to get real feedback from potential customers and try to include non-essential things to test. For example, we once prototyped a chat feature that was unrelated to our value proposition because our decider wanted to know if people would use it for support. That kind of insight would be interesting, but creating and testing these nice-to-haves can happen later. Consider Plant Stops, a fictitious company that sells trees and planting services. Plant Stops has always been a brick and mortar business but wants to expand. They want to sprint to see if customers would be interested in buying trees online. Let’s look at an example page from their prototype in varying levels of fidelity from too low to too much to just about right. Too low. The fidelity of this page is too low. It is not clear what task the customer is trying to accomplish and does not illustrate the idea that Plant Stops is testing. Too much. This example illustrates the idea at a high fidelity level. In order to be realistic, it contains features that are not necessary to validate the value proposition and should only be designed once all other critical components are created. Just about right. While not realistic, this example also conveys the idea and is sufficient to test with customers. Omitting additional features will free up time for more effective flow design. After you’ve created a prototype on Thursday, it is time to test your value proposition on Friday. In my experience it is easy to turn customer interviews into usability tests (you don’t want to do that). This is especially easy if your tester is a UX person with experience giving usability tests (do I sound guilty yet?) It took me a few sprints to un-train myself from asking only usability questions. For example, instead of asking, “where would you expect so and so to be?†I should have been asking, “what did you like or dislike about so and so?†Even more so, the best approach is to avoid specific questions and encourage the customer to think out loud. Similarly, you might also need to walk users through the concept more than would be needed for a usability test. For instance, rather than watching customers fumble around trying to navigate the menu you created in 3 minutes the day before, get them to the key features as soon as possible to start getting feedback on your value proposition. Usability feedback is definitely a plus, but you really want to make sure you are getting customer input on your idea. At the end of your interview, ask meaningful wrap-up questions. The answers that you receive will inform your decision whether or not to move forward with the project. For example, ask questions like: At the end of the sprint week, your team needs to decide if you will move forward with your value proposition. If not, you’ll need to discuss if there’s anything that can be salvaged from the project or if it’s better just to cut your losses and move on. The latter rarely happens, though. Assuming you are moving forward with the validated concept, it’s important to stay focused. After such a successful and insightful sprint week, you wouldn’t want to lose the momentum, would you? You’ve just had a week jam-packed with making decisions and progressing an idea. At the end of the week, people part ways and return to their day jobs. How do you keep the momentum? Here are some practical next steps and tips: Since embracing the sprint, I have seen ideas — that have had no traction for years — gain new momentum and interest. Months and months of meetings and discussions bypassed by one week of collaboration, design thinking, and customer-centric decision making. The tips gained from practical experience that I have outlined in the article will only make this effort more successful. So as you plan your next design sprint, remember how you can maximize your experience:', 'summary' => '<p>A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. 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'', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-03-26 03:42:29', 'modified' => '2023-09-05 06:53:10' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '358', 'full_name' => 'Ariel', 'first_name' => '', 'last_name' => '', 'username' => 'lgboim', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '16', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '0527710533', 'city_id' => null, 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '1', 'auto_approve' => '0', 'ip' => '77.127.156.83', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => '', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => null, 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-03-18 08:20:08', 'modified' => '2022-03-22 16:09:53' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '2', 'parent_id' => '0', 'title' => 'Design', 'description' => '', 'image' => '1464677692_paint_palette.png', 'white_image' => '59f71af15e958_paint_palette.png', 'ordering' => '5', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2015-11-16 13:16:06', 'modified' => '2024-01-03 22:56:04', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = 'value proposition,sprint,design sprint,design sprint process,customer,Sprint book,in-house design strategist,design thinky way,prototype,rapid prototyping sessions,customer-first decision making,customers,sprint example,sprint experience,particular sprint,successful sprint,customer interviews,customer research,insightful sprint,time,new superpower,UX consultant,customer-centric thinkers,quality customer interviews,high-fidelity prototype,superhero blockbusters,design workshops,finished product,main value propositions,Wonder Woman,idea,effective process,major decisions,customer feedback loop,effective flow design,sidestep business paralysis,customer experts,Plant Stops,screen potential participants,right testers,realistic testing experience,right people,high fidelity level,customer-centric decision making,meaningful wrap-up questions,gain new momentum,usability tests,viable prototype,end,target customer' $board = array( 'SummyboxBoard' => array( 'id' => '61', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'USER EXPERIENCE FOMO', 'slug' => 'user-experience-fomo', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '0', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '0', 'is_sendto_phone' => '0', 'is_feedback_form' => '0', 'primary_color' => '#fd0060', 'primary_darker_color' => '#ff0069', 'secendary_color' => '#FFFFFF', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5d0fc784b7b02_uxcoverimg.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'DON'T MISS A UX THING', 'font_size' => '45', 'font_size_mobile' => '36', 'cover_sub_title' => 'If you feel like there's just too much to know and can't keep the pace, join us. We'll make sure you don't miss a UX thing.', 'board_section_title' => '<X> items are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '0', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '2', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '1', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '1', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '647', 'unique_count' => '0', 'mobile_unique_count' => '375', 'registration_require' => '0', 'registration_trigger' => '2', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '0', 'show_web_notification' => '0', 'is_exit_popup' => '0', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => '', 'presenter_title' => '', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '3', 'feedback_box_pos' => '4', 'presenter_box_pos' => '5', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '1', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '0', 'is_extension' => '1', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => 'Your Weekly update from UXFOMO', 'update_email_template_message' => 'Another week past and it's time for the next batch of UX updates, straight to your ears.', 'update_email_template_item_numbers' => '350, 351, 352', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | DON'T MISS A UX THING', 'seo_meta_description' => 'If you feel like there's just too much to know and can't keep the pace, join us. 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=> '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '3', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 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=> '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/user-experience-fomo', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'reg_consent_text' => '', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2023-09-27 20:47:48', 'created' => '2019-06-22 09:37:01', 'modified' => '2024-03-28 12:31:55' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | Maximizing The Design Sprint' $permissions = null $logedin_user_details = null $item_title = 'Maximizing The Design Sprint' $item_summary = 'A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.' $item_site_name = 'Smashing Magazine' $voice_url = 'https://summarytime.com/uploads/voice_file/7838.mp3' $route_show_url = 'https://summurai.com/' $client_website = 'href="javascript:;"' $show_logo = 'style="display: none;"' $show_name = 'style="display: none;"'include - APP/View/Article/landing.ctp, line 374 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
A sprint refers to a variety of processes like a development sprint which is a set period of time for software development work and review, a design sprint which is a set period of time for a design team to create functional designs ahead of the development spring and a Google design sprint which a 5 day process used to understand if an idea maps to customer needs or opportunity without having to launch a minimal product. Following the process developed by Google Venture’s website, the author participated in a sprint that had the goal to use their pre-built kit to build an app in five days or less down from 6 months. On Monday, they set goals and targets and learning about potential users from customer experts. On Tuesday they drew from inspiration and sketched solutions. On Wednesday they chose the winning sketch and made it into a storyboard. On Thursday they prototyped and on Friday they tested the prototype with customers. The prototype illustrated their main value propositions. The features were only available through their kit and the speed with which it would be possible to have a fully functional app was through their kit. However, these value propositions didn’t really resonate with customers. The kit didn’t let developers have the level of customization the needed to satisfy customers but it wasn’t a waste of time because the power of the sprint is being able to avoid wrong turns letting major decisions be made while sidestepping business paralysis. A sprint however doesn’t just happen, it take preparation before during and after. The three weeks before are important. The first week is used to confirm the sprint with stakeholders and participants and inform them of the rules and schedule. The second week is to follow up on interviews and the third is to gather supplies, schedule interviews and send reminder emails to participants. After the sprint it’s important to decide what’s the M.M.P., and if the prototype reflects the critical features, then test it for usability.