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Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp
Our Summy for:
What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp

Summy Transcript

Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.

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