Code Context
" <!---------------- Help Desk Popup ---------------------><div class="over_lay_sub over-lay" style="display: none;"></div><div class="assistance-popup-panel only-bg-shadow help_desk_pop <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'rtl':'')?>" <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'style="display:none;right:100%;"':'style="display:none;left:100%;"')?>>
$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. 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'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-06-28 08:50:33', 'modified' => '2023-08-31 16:27:33' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '11', 'parent_id' => '0', 'title' => 'Marketing', 'description' => '', 'image' => '1464678084_megaphone.png', 'white_image' => '59f71c6f0b664_megaphone.png', 'ordering' => '16', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2016-05-31 12:31:27', 'modified' => '2024-01-03 22:55:12', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '3', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '1', 'is_sendto_phone' => '1', 'is_feedback_form' => '1', 'primary_color' => '#FF2A5F', 'primary_darker_color' => '#ff2e68', 'secendary_color' => '#2D3840', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'ROCKING IT WITH CONTENT MARKETING', 'font_size' => '65', 'font_size_mobile' => '36', 'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'board_section_title' => '<X> Summies are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '1', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '0', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '0', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '0', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '575', 'unique_count' => '0', 'mobile_unique_count' => '325', 'registration_require' => '1', 'registration_trigger' => '1', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '1', 'show_web_notification' => '0', 'is_exit_popup' => '1', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => 'Bill Gates', 'presenter_title' => 'Founder at Microoft', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '4', 'feedback_box_pos' => '5', 'presenter_box_pos' => '3', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '0', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '3', 'is_extension' => '0', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => '', 'update_email_template_message' => '', 'update_email_template_item_numbers' => '', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING', 'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '[email protected]', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '1', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '2', 'call_to_action_mobile_summy_page_stats' => '1', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '15', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '19.00', 'purchase_price' => '12.00', 'purchase_paypal_clientid' => 'A63G6YYPYWJ7U', 'purchase_success_title' => 'Great to have you with us!', 'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '17', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $permissions = null $logedin_user_details = null $item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3'
include - APP/View/Article/landing.ctp, line 97 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 97]style="display:none;left:100%;">Code Context<!---------------- Help Desk Popup ---------------------><div class="over_lay_sub over-lay" style="display: none;"></div><div class="assistance-popup-panel only-bg-shadow help_desk_pop <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'rtl':'')?>" <?php echo (($brand_details['Client']['pseudo_language_id']==2)?'style="display:none;right:100%;"':'style="display:none;left:100%;"')?>>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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=> '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '11', 'parent_id' => '0', 'title' => 'Marketing', 'description' => '', 'image' => '1464678084_megaphone.png', 'white_image' => '59f71c6f0b664_megaphone.png', 'ordering' => '16', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2016-05-31 12:31:27', 'modified' => '2024-01-03 22:55:12', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '3', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '1', 'is_sendto_phone' => '1', 'is_feedback_form' => '1', 'primary_color' => '#FF2A5F', 'primary_darker_color' => '#ff2e68', 'secendary_color' => '#2D3840', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'ROCKING IT WITH CONTENT MARKETING', 'font_size' => '65', 'font_size_mobile' => '36', 'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'board_section_title' => '<X> Summies are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '1', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '0', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '0', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '0', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '575', 'unique_count' => '0', 'mobile_unique_count' => '325', 'registration_require' => '1', 'registration_trigger' => '1', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '1', 'show_web_notification' => '0', 'is_exit_popup' => '1', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => 'Bill Gates', 'presenter_title' => 'Founder at Microoft', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '4', 'feedback_box_pos' => '5', 'presenter_box_pos' => '3', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '0', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '3', 'is_extension' => '0', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => '', 'update_email_template_message' => '', 'update_email_template_item_numbers' => '', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING', 'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '[email protected]', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '1', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '2', 'call_to_action_mobile_summy_page_stats' => '1', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 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14:56:02', 'modified' => '2024-05-04 12:46:40' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $permissions = null $logedin_user_details = null $item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3'include - APP/View/Article/landing.ctp, line 97 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 100]How can we help?Code Context<div class="popup-header"><div class="modal-title"><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'איך אפשר לעזור?':"How can we help?");?><span class="assist-close"><button aria-label="Close" data-dismiss="modal" class="close close_help_desk" type="button"> <?php echo $this->Html->image('images/cls.jpg', array('alt'=>'','class'=>''));?> </button></span>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ), 'summy_lang' => array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ), 'brand_details' => array(), 'keywords' => '', 'board' => array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 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Let us summarize and send you the best articles and sources to help you win the game.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '[email protected]', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '1', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '2', 'call_to_action_mobile_summy_page_stats' => '1', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '15', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '19.00', 'purchase_price' => '12.00', 'purchase_paypal_clientid' => 'A63G6YYPYWJ7U', 'purchase_success_title' => 'Great to have you with us!', 'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '17', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 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'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '19.00', 'purchase_price' => '12.00', 'purchase_paypal_clientid' => 'A63G6YYPYWJ7U', 'purchase_success_title' => 'Great to have you with us!', 'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '17', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $permissions = null $logedin_user_details = null $item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3'include - APP/View/Article/landing.ctp, line 100 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 219]Code Context</div><div class="thumbs-up-part stap02 help_desk_success" style="display:none;"><div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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=> '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-06-28 08:50:33', 'modified' => '2023-08-31 16:27:33' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '11', 'parent_id' => '0', 'title' => 'Marketing', 'description' => '', 'image' => '1464678084_megaphone.png', 'white_image' => '59f71c6f0b664_megaphone.png', 'ordering' => '16', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2016-05-31 12:31:27', 'modified' => '2024-01-03 22:55:12', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '3', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '1', 'is_sendto_phone' => '1', 'is_feedback_form' => '1', 'primary_color' => '#FF2A5F', 'primary_darker_color' => '#ff2e68', 'secendary_color' => '#2D3840', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'ROCKING IT WITH CONTENT MARKETING', 'font_size' => '65', 'font_size_mobile' => '36', 'cover_sub_title' => 'Making content marketing work isn't easy. 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One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 219 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp',
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'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use',
'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>',
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'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp',
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'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use',
'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>',
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'from_client' => '0',
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'property_category_id' => '0',
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'language_id' => '1',
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'is_subscriber' => '1',
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'summurai_type' => '0',
'contact_url' => '',
'ad_cta' => '',
'ad_url' => '',
'ad_image' => '',
'show_in_summurai' => '1',
'is_creator' => '0',
'is_marketer' => '0',
'is_entrepreneur' => '0',
'is_aienthusiast' => '0',
'audio_purpose_onboarding' => '',
'content_type_onboarding' => '',
'audio_type_onboarding' => '',
'relevent_content_onboarding' => '',
'set_meeting_onboarding' => '',
'select_client' => '0',
'default_user' => '0',
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'created' => '2016-03-22 06:14:00',
'modified' => '2022-11-24 12:01:06'
),
'VoiceBy' => array(
'password' => '*****',
'id' => '238',
'full_name' => 'Elizabeth Ann Rivera',
'first_name' => '',
'last_name' => '',
'username' => 'elizabeth-ann-rivera',
'email' => '[email protected]',
'gender' => '3',
'description' => '',
'avatar_id' => '30',
'profile_picture' => '',
'profile_image' => null,
'address' => null,
'phone' => null,
'city_id' => 'California',
'country_id' => 'United States',
'state' => null,
'postalcode' => null,
'latitude' => '',
'longitude' => '',
'phone_skip_count' => '0',
'isd_code' => '',
'website' => '',
'is_sms_active' => '1',
'is_email_active' => '1',
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'activation' => '',
'type' => '2.5',
'auto_approve' => '1',
'ip' => '',
'pass_code' => '',
'company_id' => '0',
'stripe_customer_id' => '',
'is_company_user' => '0',
'change_password_count' => '0',
'is_vip' => false,
'time_zone' => 'GMT-7',
'show_on_sign_in' => '0',
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'payment_platform_id' => '1',
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'monthly_rate' => '0',
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'voice_hero_price' => '3',
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'ad_url' => '',
'ad_image' => '',
'show_in_summurai' => '1',
'is_creator' => '0',
'is_marketer' => '0',
'is_entrepreneur' => '0',
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'audio_purpose_onboarding' => '',
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'audio_type_onboarding' => '',
'relevent_content_onboarding' => '',
'set_meeting_onboarding' => '',
'select_client' => '0',
'default_user' => '0',
'selected_brand_id' => '0',
'show_explainer' => '0',
'ordering' => '0',
'from_app' => '0',
'from_onboarding' => '0',
'onboarding_status' => '0',
'from_embed_playlist' => '0',
'status' => false,
'last_login' => '2020-11-11 20:44:51',
'created_by' => null,
'modified_by' => '0',
'is_blocked' => false,
'is_deleted' => false,
'created' => '2017-01-22 22:33:31',
'modified' => '2022-03-22 16:09:53'
),
'PropertyCategory' => array(
'id' => '11',
'parent_id' => '0',
'title' => 'Marketing',
'description' => '',
'image' => '1464678084_megaphone.png',
'white_image' => '59f71c6f0b664_megaphone.png',
'ordering' => '16',
'is_deleted' => '0',
'is_blocked' => '0',
'created' => '2016-05-31 12:31:27',
'modified' => '2024-01-03 22:55:12',
'created_by' => '0',
'modified_by' => '0'
),
'Client' => array(
'id' => null,
'client_secret' => null,
'parrent_id' => null,
'user_master_id' => null,
'client_name' => null,
'slug' => null,
'website' => null,
'quote' => null,
'image_url' => null,
'brand_color' => null,
'voice_file' => null,
'play_time' => null,
'direction' => null,
'client_type' => null,
'account_type' => null,
'brand_id' => null,
'image_social_url' => null,
'language_id' => null,
'brand_cat_type' => null,
'property_category_id' => null,
'secendary_color' => null,
'tag_manager' => null,
'google_pixel' => null,
'facebook_pixel' => null,
'select_client_id' => null,
'default_client_id' => null,
'curator_id' => null,
'summurai_id' => null,
'voice_hero_id' => null,
'from_summybox' => null,
'brand_type' => null,
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'embed_background_color' => null,
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'embed_primary_color' => null,
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'demo_image_name' => null,
'demo_image_url' => null,
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'embed_player_title_size' => null,
'embed_mobile_link' => null,
'embed_mobile_text' => null,
'active_star' => null,
'board_sms_message' => null,
'summy_sms_message' => null,
'is_discover_content' => null,
'is_summyboards' => null,
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'is_embedded_player' => null,
'is_full_summy_editor' => null,
'is_request_summy' => null,
'is_quick_add_summy' => null,
'is_send_to_summy_archive' => null,
'is_import_podcast' => null,
'is_playlist_report' => null,
'allow_premium_voice' => null,
'allow_export_playlist' => null,
'is_create_boards' => null,
'board_limit' => null,
'is_create_summy' => null,
'summy_limit' => null,
'brand_credit' => null,
'brand_credit_used' => null,
'default_page' => null,
'default_client_msg' => null,
'pseudo_header_color' => null,
'pseudo_main_color' => null,
'pseudo_color_opacity' => null,
'pseudo_language_id' => null,
'pseudo_feedback_show' => null,
'pseudo_brand_name_show' => null,
'pseudo_brand_link_show' => null,
'pseudo_brand_link_type' => null,
'pseudo_logo_type' => null,
'pseudo_top_logo' => null,
'pseudo_favicon' => null,
'show_pseudo_alt_footer' => null,
'pseudo_footer_color' => null,
'pseudo_footer_text_color' => null,
'pseudo_alt_footer_type' => null,
'pseudo_alt_footer_logo' => null,
'embedded_header_color' => null,
'embedded_main_color' => null,
'embedded_color_opacity' => null,
'embedded_language_id' => null,
'embedded_feedback_show' => null,
'embedded_brand_name_show' => null,
'embedded_brand_link_show' => null,
'embedded_brand_link_type' => null,
'embedded_logo_type' => null,
'embedded_top_logo' => null,
'embedded_favicon' => null,
'embed_playter_color' => null,
'embed_playter_secondary' => null,
'embed_playter_delay' => null,
'embed_playter_location' => null,
'embed_playter_allow_lead' => null,
'embed_playter_allow_sticky_bottom' => null,
'embed_playter_allow_sticky_bottom_mob' => null,
'embed_playter_hide_inline_player' => null,
'embed_playter_email_source' => null,
'embed_playter_email_name' => null,
'embed_playter_cta_text' => null,
'home_feature_section_title' => null,
'home_feature_title' => null,
'home_feature_text' => null,
'home_feature_image' => null,
'home_feature_url' => null,
'studio_promo_message' => null,
'is_set_expiration' => null,
'brand_expiration' => null,
'timezone' => null,
'from_onboarding' => null,
'from_app' => null,
'from_livedemo' => null,
'from_embed_playlist' => null,
'status' => null,
'is_blocked' => null,
'is_deleted' => null,
'created' => null,
'modified' => null
),
'Language' => array(
'id' => '1',
'title' => 'English',
'short_code' => 'en',
'direction' => '0',
'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
'status' => true,
'is_blocked' => false,
'is_deleted' => false,
'created' => '2017-09-15 03:00:00',
'modified' => '2017-09-15 03:00:00'
)
)
$summy_lang = array(
'Language' => array(
'id' => '1',
'title' => 'English',
'short_code' => 'en',
'direction' => '0',
'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
'status' => true,
'is_blocked' => false,
'is_deleted' => false,
'created' => '2017-09-15 03:00:00',
'modified' => '2017-09-15 03:00:00'
)
)
$brand_details = array()
$keywords = ''
$board = array(
'SummyboxBoard' => array(
'id' => '7',
'channel_secret' => '',
'user_master_id' => '1752',
'client_id' => '25',
'summyboard_show_id' => '0',
'title' => 'CONTENT MARKETING BOARD',
'slug' => 'content-marketing-board',
'language_id' => '1',
'board_title' => '',
'board_sub_title' => '',
'show_board_titles' => '0',
'privacy_type' => '0',
'visibility_type' => '1',
'location_id' => '104',
'channel_access' => '3',
'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
'board_top_logo' => '',
'is_subscribe_update' => '1',
'is_sendto_phone' => '1',
'is_feedback_form' => '1',
'primary_color' => '#FF2A5F',
'primary_darker_color' => '#ff2e68',
'secendary_color' => '#2D3840',
'color_opacity' => '1',
'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg',
'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
'cover_image_webp' => '',
'mobile_cover_image_webp' => '',
'show_webp_cover' => '0',
'cover_title' => 'ROCKING IT WITH CONTENT MARKETING',
'font_size' => '65',
'font_size_mobile' => '36',
'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
'board_section_title' => '<X> Summies are waiting for you',
'show_board_section_item_count' => '1',
'show_subscription_form' => '0',
'show_playter_box' => '1',
'show_curated_by' => '0',
'show_footer_cta' => '1',
'footer_icon' => '0',
'footer_title' => '',
'footer_sub_title' => '',
'call_to_action_title1' => '',
'call_to_action_url1' => '',
'show_call_to_action2' => '0',
'call_to_action_title2' => '',
'call_to_action_url2' => '',
'player_type' => '0',
'allow_mini_max' => '0',
'cover_style' => '0',
'default_view_style' => '0',
'show_featured_element' => '1',
'show_about_brand_box' => '1',
'show_brand_box_type' => '0',
'brand_title' => 'Brought to you by',
'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
allowing your audience to know more with less effort and offering your brand the chance to stand out.',
'show_brand_box_company' => '1',
'brand_image' => '',
'brand_image_layout' => '2',
'brand_link_name' => 'Visit homepage',
'brand_link_url' => 'http://www.summurai.com',
'show_feedback_box' => '0',
'show_disquss_element' => '0',
'show_full_page_item' => '1',
'show_brand_name' => '1',
'show_brand_link' => '1',
'show_brand_link_type' => '1',
'show_logo_element' => '1',
'show_logo_type' => '0',
'is_send_mobile' => '1',
'send_to_mobile' => '0',
'show_alternate_footer' => '0',
'footer_color' => '#2D383F',
'footer_text_color' => '0',
'alternate_footer_type' => '0',
'alternate_footer_logo' => '',
'show_user_element' => '0',
'show_election_panel' => '0',
'visit_count' => '0',
'mobile_visit_count' => '575',
'unique_count' => '0',
'mobile_unique_count' => '325',
'registration_require' => '1',
'registration_trigger' => '1',
'pre_registration_summy' => '1',
'registration_type' => '0',
'board_template_type' => '0',
'is_allow_playlist' => '0',
'allow_embed_playlist' => '0',
'show_disqus_comments' => '0',
'show_cookies_message' => '1',
'show_web_notification' => '0',
'is_exit_popup' => '1',
'is_allow_map' => '0',
'show_categories' => '0',
'category_title' => '',
'show_category_on_mobile' => '0',
'show_presenter_profile_box' => '0',
'presenter_sec_title' => 'Presented by',
'presenter_name' => 'Bill Gates',
'presenter_title' => 'Founder at Microoft',
'presenter_image' => '',
'presenter_image_layout' => '0',
'presenter_btn_text' => '',
'presenter_btn_url' => '',
'show_presenter_btn' => '0',
'show_qrcode' => '1',
'qrcode_title' => 'Listen on the go',
'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later',
'is_allow_changing_view' => '1',
'show_summyboard_search' => '1',
'show_read_indication' => '1',
'show_tags' => '0',
'show_faces' => '0',
'show_multi_lang' => '0',
'multi_lang_default' => '0',
'is_summy_motivation' => '0',
'qrcode_pos' => '1',
'categories_pos' => '2',
'brand_box_pos' => '4',
'feedback_box_pos' => '5',
'presenter_box_pos' => '3',
'credits_box_pos' => '6',
'is_allow_sharing' => '1',
'is_allow_embed' => '0',
'show_sorting_filter' => '0',
'board_social_image' => '',
'post_social_title' => '',
'post_social_sub_title' => '',
'show_register_button' => '0',
'manage_rss' => '0',
'host_sub_domain' => '0',
'host_sub_domain_url' => '',
'main_call_to_action_type' => '3',
'is_extension' => '0',
'welcome_email_template_name' => '',
'welcome_email_template_subject' => '',
'welcome_email_template_message' => '',
'welcome_email_template_item_numbers' => '',
'welcome_text_message' => '',
'update_email_template_name' => '',
'update_email_template_subject' => '',
'update_email_template_message' => '',
'update_email_template_item_numbers' => '',
'update_text_message' => '',
'send_welcome_email' => '0',
'show_summurai_credit_in_footer' => '1',
'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING',
'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
'seo_meta_keywords' => '',
'is_seo_robot_index' => '1',
'is_seo_robot_follow' => '1',
'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/',
'board_fabicon' => '',
'board_rss_feed_url' => '',
'is_call_to_action' => '0',
'call_to_action_button_text' => '',
'call_to_action_button_url' => '[email protected]',
'is_call_to_action_desktop_cta' => '0',
'is_call_to_action_desktop_summy_panel' => '0',
'is_call_to_action_mobile_cta' => '0',
'is_call_to_action_mobile_summy_page' => '0',
'call_to_action_desktop_cta_stats' => '1',
'call_to_action_desktop_summy_panel_stats' => '0',
'call_to_action_mobile_cta_stats' => '2',
'call_to_action_mobile_summy_page_stats' => '1',
'call_to_action_app_btn_text' => 'Get the app',
'call_to_action_app_iphone_link' => '',
'call_to_action_app_android_link' => '',
'call_to_action_navigation_latitude' => '',
'call_to_action_navigation_longitude' => '',
'call_to_action_navigation_googlemaps_link' => '',
'call_to_action_phone' => '',
'call_to_action_phone_button_text' => 'Call Now',
'radio_show_id' => '0',
'radio_show_title' => '',
'radio_show_subtitle' => '',
'radio_show_desctiption' => '',
'radio_show_image' => '',
'radio_show_rss_source' => '',
'radio_show_rss_head' => '',
'radio_channel_type' => '0',
'radio_auto_loading' => '0',
'radio_load_type' => '0',
'radio_load_content' => '0',
'radio_mark_full_show' => '0',
'radio_show_length' => '0',
'is_enable_password' => '0',
'password_value' => 'summarytime',
'arrange_by' => 'DESC',
'ordering' => '15',
'is_sunday' => '0',
'is_monday' => '0',
'is_tuesday' => '0',
'is_wednesday' => '0',
'is_thrusday' => '0',
'is_friday' => '0',
'is_saterday' => '0',
'only_show' => '0',
'duplicate_show_id' => '',
'feedback_sec_title' => 'What do you think?',
'feedback_intro_text' => 'We’d love to hear your thoughts.',
'feedback_btn_text' => 'Send feedback',
'show_feedback_rating_section' => '1',
'feedback_rating_head' => '',
'show_feedback_comment_box' => '1',
'feedback_comment_box_text' => '',
'show_feedback_contact' => '0',
'feedback_contact_name_head' => '',
'feedback_contact_email_head' => '',
'show_feedback_phone' => '0',
'feedback_contact_phone_head' => '',
'feedback_send_list' => '',
'is_send_feedback_to_admin' => '1',
'last_update' => '0000-00-00 00:00:00',
'default_velocity' => '1.0',
'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD',
'google_tag_manager' => '',
'gtm_conversion_event' => '',
'gtm_conversion_codes' => '',
'google_analytics_tracking_id' => '',
'facebook_pixel_id' => '',
'linkedin_conversion_id' => '',
'twitter_conversion_id' => '',
'is_active_hotjar' => false,
'hot_jar' => '',
'is_autoplay' => '3',
'show_total_time' => '0',
'show_lang_flags' => '0',
'show_channel_feedback' => '1',
'purchase_pricing_model' => '0',
'purchase_currency' => '0',
'purchase_price_before' => '19.00',
'purchase_price' => '12.00',
'purchase_paypal_clientid' => 'A63G6YYPYWJ7U',
'purchase_success_title' => 'Great to have you with us!',
'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.',
'allow_yearly_purchase' => '0',
'show_purchase_phone' => '0',
'board_upnext_title' => 'Next Summy',
'show_board_upnext' => '1',
'exit_popup_title' => '',
'exit_popup_text' => '',
'is_exit_intent' => '0',
'is_allow_idle' => '0',
'public_ordering' => '17',
'show_credits_box' => '0',
'credits_section_title' => '',
'status' => '1',
'is_demo_board' => '0',
'reg_popup_image' => '',
'reg_popup_title' => '',
'reg_popup_sub_text' => '',
'default_thumb_image' => '',
'allow_thumb_transparency' => '0',
'allow_cover_transparency' => '0',
'thumb_layer_color' => '#fd0060',
'thumb_transparency_pct' => '',
'allow_publish_recorder' => '1',
'allow_auto_transcript' => '1',
'guest_blogging_invite_code' => '',
'podcast_sec_title' => 'Podcast links',
'apple_podcast_url' => '',
'google_podcast_url' => '',
'spotify_url' => '',
'rss_feed' => '',
'publisher_id' => '0',
'publisher_category_id' => '0',
'publisher_slug' => '',
'map_center' => '',
'map_zoom_level' => '3',
'rss_owner_email' => '',
'rss_author_name' => '',
'rss_cover_image' => '',
'rss_export_link' => 'https://summurai.com/rss/content-marketing-board',
'hide_embed_iframe_header' => '0',
'hide_embed_iframe_footer' => '0',
'allow_export_text' => '0',
'allow_export_rtf' => '0',
'allow_export_audio' => '0',
'allow_export_image' => '0',
'allow_export_csv' => '0',
'export_alt_head_foot' => '0',
'export_hide_powerby' => '0',
'export_alt_code' => '',
'crm_type' => '0',
'hubspot_access_token' => '',
'hubspot_client_secret' => '',
'show_reg_company_name' => '1',
'show_reg_job_title' => '1',
'show_reg_scheduling' => '0',
'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.',
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$title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp'
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$item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp'
$item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.'
$item_site_name = 'SnapApp'
$voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3'
$route_show_url = 'https://summurai.com/'
include - APP/View/Article/landing.ctp, line 220
View::_evaluate() - CORE/Cake/View/View.php, line 948
View::_render() - CORE/Cake/View/View.php, line 910
View::render() - CORE/Cake/View/View.php, line 471
Controller::render() - CORE/Cake/Controller/Controller.php, line 954
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165
[main] - APP/webroot/index.php, line 108
We're on it.
Code Context
<div class="thumbs-up-part stap02 help_desk_success" style="display:none;"><div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div><h2><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'אנחנו על זה.':"We're on it.");?></h2>
$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'brand_id' => '0', 'is_demo' => '0', 'is_demo_audio_summybox' => '0', 'motivation_text' => '', 'is_rss_feed' => '0', 'latitude' => '', 'longitude' => '', 'google_map_link' => '', 'content_type' => '0', 'tags_keywords' => '', 'summy_image_url' => '', 'summy_real_image_url' => '', 'depositphotos_code' => '', 'is_call_to_action' => '0', 'is_call_to_action_button_type' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_summy_page_stats' => '0', 'call_to_action_app_btn_text' => '', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_btn_text' => '', 'call_to_action_navigation_type' => '0', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_navigation_waze_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => '', 'is_summy_collection' => '0', 'added_to_collection' => '0000-00-00 00:00:00', 'face_pre_text' => '', 'face_type' => '0', 'face_team_type' => '0', 'face_value' => '0', 'avatar_name' => '', 'avatar_subtitle' => '', 'avatar_image' => '', 'show_avatar_profile_info' => '0', 'avatar_description' => '', 'contact_url' => '', 'avatar_ad_cta' => '', 'avatar_ad_url' => '', 'avatar_ad_image' => '', 'allow_free_access' => '0', 'audio_conversion_details' => '', 'audio_conversion_status' => '', 'enable_video' => '0', 'video_url' => '', 'video_play_settings' => '0', 'video_only' => '0', 'is_allow_expiration' => '0', 'expiration_date' => '0000-00-00', 'expiration_time' => '', 'is_allow_quiz' => '0', 'quiz_question' => '', 'quiz_answer1' => '', 'quiz_answer2' => '', 'quiz_answer3' => '', 'quiz_answer4' => '', 'quiz_correct_answer' => '0', 'allow_quiz_randomize' => '0', 'allow_quiz_multi_try' => '0', 'disallow_quiz_forward' => '0', 'playter_color' => '', 'playter_secondary' => '0', 'playter_delay' => '0', 'playter_location' => '0', 'playter_allow_lead' => '1', 'playter_allow_sticky_bottom' => '0', 'playter_allow_sticky_bottom_mob' => '0', 'playter_hide_inline_player' => '0', 'playter_email_source' => '', 'playter_email_name' => '', 'playter_cta_text' => '', 'playter_main_text' => '', 'playter_credit_show' => '1', 'playter_tester_image' => '', 'playter_tester_delay' => '0', 'playter_tester_direction' => '0', 'playter_tester_x_position' => '0', 'playter_tester_y_position' => '0', 'playter_tester_element_hide' => '0', 'playter_tester_shake_allow' => '0', 'playter_tester_shake_delay' => '15', 'playter_video_name' => '', 'playter_video_url' => '', 'playter_video_delay' => '0', 'playter_video_title' => '', 'playter_video_cta' => '', 'scheduler_content_type' => '0', 'scheduler_content_title' => '', 'scheduler_title' => '', 'scheduler_logo' => '', 'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-06-28 08:50:33', 'modified' => '2023-08-31 16:27:33' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '11', 'parent_id' => '0', 'title' => 'Marketing', 'description' => '', 'image' => '1464678084_megaphone.png', 'white_image' => '59f71c6f0b664_megaphone.png', 'ordering' => '16', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2016-05-31 12:31:27', 'modified' => '2024-01-03 22:55:12', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 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null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '3', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '1', 'is_sendto_phone' => '1', 'is_feedback_form' => '1', 'primary_color' => '#FF2A5F', 'primary_darker_color' => '#ff2e68', 'secendary_color' => '#2D3840', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'ROCKING IT WITH CONTENT MARKETING', 'font_size' => '65', 'font_size_mobile' => '36', 'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'board_section_title' => '<X> Summies are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '1', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '0', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '0', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '0', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '575', 'unique_count' => '0', 'mobile_unique_count' => '325', 'registration_require' => '1', 'registration_trigger' => '1', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '1', 'show_web_notification' => '0', 'is_exit_popup' => '1', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => 'Bill Gates', 'presenter_title' => 'Founder at Microoft', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '4', 'feedback_box_pos' => '5', 'presenter_box_pos' => '3', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '0', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '3', 'is_extension' => '0', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => '', 'update_email_template_message' => '', 'update_email_template_item_numbers' => '', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING', 'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '[email protected]', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '1', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '2', 'call_to_action_mobile_summy_page_stats' => '1', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '15', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '19.00', 'purchase_price' => '12.00', 'purchase_paypal_clientid' => 'A63G6YYPYWJ7U', 'purchase_success_title' => 'Great to have you with us!', 'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '17', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $permissions = null $logedin_user_details = null $item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3' $route_show_url = 'https://summurai.com/'
include - APP/View/Article/landing.ctp, line 220 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
Notice (8): Undefined index: Client [APP/View/Article/landing.ctp, line 221]Thanks a lot. We'll get back to you soon.Code Context<div class="thumbs-icon"><?php echo $this->Html->image(($brand_details['Client']['pseudo_language_id']==2?'images/thumbs-up-icon.jpg':'images/thumbs-up-icon-eng.png'), array('alt'=>'','class'=>''));?></div><h2><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'אנחנו על זה.':"We're on it.");?></h2><p><?php echo (($brand_details['Client']['pseudo_language_id']==2)?'תודה רבה. נתייחס בהקדם.':"Thanks a lot. We'll get back to you soon.");?></p>$viewFile = '/home/summarytime/summurai.com/app/View/Article/landing.ctp' $dataForView = array( 'data' => array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'brand_id' => '0', 'is_demo' => '0', 'is_demo_audio_summybox' => '0', 'motivation_text' => '', 'is_rss_feed' => '0', 'latitude' => '', 'longitude' => '', 'google_map_link' => '', 'content_type' => '0', 'tags_keywords' => '', 'summy_image_url' => '', 'summy_real_image_url' => '', 'depositphotos_code' => '', 'is_call_to_action' => '0', 'is_call_to_action_button_type' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_summy_page_stats' => '0', 'call_to_action_app_btn_text' => '', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_btn_text' => '', 'call_to_action_navigation_type' => '0', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 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=> '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ), 'lead_id' => (int) 0, 'title_for_layout' => 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'permissions' => null, 'logedin_user_details' => null ) $data = array( 'MyItem' => array( 'id' => '7942', 'user_master_id' => '117', 'guid' => null, 'posted_by' => '8', 'voice_by' => '238', 'post_market_id' => '6048', 'image_url' => 'http://www.snapapp.com/wp-content/uploads/2018/01/011918-welcome-email-blog-feature.png', 'title' => 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp', 'other_title' => '', 'description' => 'I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. When I looked back through my inbox after a week, I noticed there was one tactic that stood out within the welcome emails I received: Many were simply text-based.  I wasn’t expecting that. I was expecting to see lots of highly-designed templates. Some professional graphics. Animations and/or gifs, maybe. And yes, there were some of those in the mix, but more than half went with the stripped-down, traditional email look. Of the 30 newsletters I signed up for, 18 were either plain text or extremely lightweight (meaning they included only minimal design elements like a logo or a single image). First, we have to understand that welcome emails are some of the most opened and clicked emails. Experian research shows that welcome emails enjoy high open and click rates – averaging around a 58% open rate and 14% click-through rate, compared to an average 14% open rate and 3% click-through rate for other promotional emails. Additional data indicates that welcome emails are actually read much more often than the average email, too. These introductory messages have around a 34% average read rate, which is 42% higher than the average. Findings make a strong case for plain text (or at least very limited design elements) over HTML-ridden templates. In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. ContentStandard recently spotlighted a new type of email that’s on the rise: The journalistic style. These are narrative-driven messages written specifically for the inbox environment that often take a deeper dive into specific interest areas. This semi-exclusive content is built with the email subscriber in mind and lets the written material speak for itself without the aid of flashy design. One example I found following this approach came within the Farnam Street newsletter. The welcome email I received from creator Shane Parrish was text-only and included a basic introduction to the content, which clearly follows the journalistic approach. Because inboxes like Gmail automatically filter out emails they deem commercial to the ‘Promotions’ tab, some writers have ditched their templates for a more stripped-down, text-only format. Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Filtering mechanisms of inboxes are becoming increasingly effective at detecting marketing/promotional material, so more and more welcome emails are being relegated to secondary tabs where they don’t get opened, read, or clicked on. As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: The reason, according to SmartInsights, is that subscribers, like the inbox filtering mechanisms we just discussed, are good at detecting marketing, and glossy HTML templates are a red flag. The email inbox is primarily used and valued as a space for direct, one-on-one interaction. And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. Each newsletter audience is unique, just like the businesses and individuals who write them. The only way to know for sure which produces better results is to conduct multiple A/B tests. Now that we’ve noted the trend and explored some of the potential driving forces behind it, let’s look at some of the other interesting tactics used within these text-based emails that you can work into those A/B tests. From asking to be whitelisted to using a real person’s name and photo, there were three additional tactics used in these text-based welcome emails that I think are worth calling out: When a real person (the CEO or person writing the welcome email) was the one signing off in the signature line, I felt like it instantly added a human element. The reason: You can now associate this email (and future emails) with a name and face at the company. It’s not just “The team at X Companyâ€, for example. However, asking to be whitelisted (AKA getting the newsletter added to the subscriber’s saved contacts) helps increase the likelihood your email will end up in the recipients primary email folder (instead of a SPAM or Promotions tab). I noticed that the New York Times asked new subscribers to take this action within their welcome email – which is a smart way to boost the chances future emails get opened. Other brands used the welcome email to encourage efficient onboarding. Support software company Groove automatically sent me a welcome email with simple steps for getting started (and they too used the CEO’s name and photo.) I liked that there was no lag time during which I had to wait for further instructions – the welcome email came right away. I could jump in with both feet without fumbling around and trying to figure things out on my own. While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I looked at 30 different welcome letters within a relatively small set of industry verticals – so it’s important to remember that the outcome here very well may look different when examining a different set of companies and niches. Should you take my results as hard and fast proof that text-only formatting is the future of newsletter welcome emails? No. You should, however, take it as food for thought in regard to future A/B testing. As you experiment with plain text vs. HTML templates, look to your results and hard data when making any final decisions. Copyright © 2018 SnapApp, Inc. | Terms of Service | SnapApp & Data Privacy | Privacy Policy | Website Terms of Use', 'summary' => '<p>Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.</p>', 'original_summary_text' => '', 'summy_type' => '0', 'url' => 'https://www.snapapp.com/blog/key-writing-best-welcome-email-plain-text', 'ignore_all_url_param' => '0', 'ignore_utm_param' => '1', 'slug' => 'what-i-learned-by-reviewing-30-different-welcome-emails-in-30-days-snapapp', 'property_category_id' => '11', 'client_category_id' => '0', 'summy_tags' => '', 'plan_master_id' => '1', 'site_name' => 'SnapApp', 'other_site_name' => '', 'author_name' => '', 'publication_date' => '', 'price' => '0.00', 'is_voice_over' => '1', 'original_voice_file' => '7942.mp3', 'voice_file' => '7942.mp3', 'video_file' => '', 'credit_bucket_master_id' => '1', 'credits' => '1', 'status' => '2', 'voice_status' => '3', 'is_approved' => '1', 'award' => '2.50', 'is_read' => '0', 'view_visuals' => '0', 'watch_video' => '0', 'post_market_created' => '2018-06-26 08:47:44', 'heared_count' => '0', 'opened_count' => 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'scheduler_image' => '', 'scheduler_footer' => '', 'scheduler_footer_show' => '1', 'scheduler_reminder_sender_name' => '', 'scheduler_reminder_sender_mail' => '', 'scheduler_reminder_title' => '', 'scheduler_reminder_invite_message' => '', 'scheduler_status' => '0', 'is_coming_soon' => '0', 'is_single_summy' => '0', 'is_embed_summy' => '0', 'from_app' => '0', 'from_livedemo' => '0', 'from_podcast' => '0', 'block_editing' => '0', 'is_declined' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'created' => '2018-06-28 08:50:33', 'modified' => '2023-08-31 16:27:33' ), 'UserMaster' => array( 'password' => '*****', 'id' => '117', 'full_name' => 'Ashton Walters', 'first_name' => '', 'last_name' => '', 'username' => 'ashton-walters', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '21', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'Florence', 'country_id' => 'Italy', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT+2', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '2', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '2', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2021-02-09 18:01:36', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-06-23 05:31:49', 'modified' => '2022-03-22 16:09:53' ), 'PostBy' => array( 'password' => '*****', 'id' => '8', 'full_name' => 'Tal Florentin', 'first_name' => '', 'last_name' => '', 'username' => 'tal-florentin-3', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '1', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => '528535309', 'city_id' => 'Tel Aviv', 'country_id' => 'Israel', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '972', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '6', 'activation' => '', 'type' => '3', 'auto_approve' => '0', 'ip' => '62.0.67.185', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => 'cus_88ollCwfwVMjZV', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => true, 'time_zone' => 'GMT+3', 'show_on_sign_in' => '1', 'is_system_user' => '0', 'notifications_for_subcription' => '0', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '1', 'voice_hero_price' => '0', 'monthly_free_credits' => '0', 'is_endless' => '1', 'rank_master_id' => '1', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '1', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2022-11-24 12:01:06', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2016-03-22 06:14:00', 'modified' => '2022-11-24 12:01:06' ), 'VoiceBy' => array( 'password' => '*****', 'id' => '238', 'full_name' => 'Elizabeth Ann Rivera', 'first_name' => '', 'last_name' => '', 'username' => 'elizabeth-ann-rivera', 'email' => '[email protected]', 'gender' => '3', 'description' => '', 'avatar_id' => '30', 'profile_picture' => '', 'profile_image' => null, 'address' => null, 'phone' => null, 'city_id' => 'California', 'country_id' => 'United States', 'state' => null, 'postalcode' => null, 'latitude' => '', 'longitude' => '', 'phone_skip_count' => '0', 'isd_code' => '', 'website' => '', 'is_sms_active' => '1', 'is_email_active' => '1', 'available_credits' => '1', 'activation' => '', 'type' => '2.5', 'auto_approve' => '1', 'ip' => '', 'pass_code' => '', 'company_id' => '0', 'stripe_customer_id' => '', 'is_company_user' => '0', 'change_password_count' => '0', 'is_vip' => false, 'time_zone' => 'GMT-7', 'show_on_sign_in' => '0', 'is_system_user' => '0', 'notifications_for_subcription' => '1', 'payment_platform_id' => '1', 'payment_model' => '0', 'monthly_rate' => '0', 'price_factor' => '0', 'voice_hero_price' => '3', 'monthly_free_credits' => '0', 'is_endless' => '0', 'rank_master_id' => '4', 'from_conference' => false, 'is_blogger' => false, 'sub_title' => '', 'cover_image' => '', 'curator_structure' => '', 'is_curator' => '0', 'form_curator' => false, 'curator_type' => false, 'curator_categories' => '', 'initial_cnt_followers' => '0', 'is_science' => false, 'from_client' => '0', 'is_auto_close_tab' => '1', 'property_category_id' => '0', 'blogger_id' => '0', 'from_blogger' => false, 'language_id' => '1', 'from_knowledge_pack' => '0', 'is_subscriber' => '0', 'is_archived' => '0', 'summurai_type' => '0', 'contact_url' => '', 'ad_cta' => '', 'ad_url' => '', 'ad_image' => '', 'show_in_summurai' => '1', 'is_creator' => '0', 'is_marketer' => '0', 'is_entrepreneur' => '0', 'is_aienthusiast' => '0', 'audio_purpose_onboarding' => '', 'content_type_onboarding' => '', 'audio_type_onboarding' => '', 'relevent_content_onboarding' => '', 'set_meeting_onboarding' => '', 'select_client' => '0', 'default_user' => '0', 'selected_brand_id' => '0', 'show_explainer' => '0', 'ordering' => '0', 'from_app' => '0', 'from_onboarding' => '0', 'onboarding_status' => '0', 'from_embed_playlist' => '0', 'status' => false, 'last_login' => '2020-11-11 20:44:51', 'created_by' => null, 'modified_by' => '0', 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-01-22 22:33:31', 'modified' => '2022-03-22 16:09:53' ), 'PropertyCategory' => array( 'id' => '11', 'parent_id' => '0', 'title' => 'Marketing', 'description' => '', 'image' => '1464678084_megaphone.png', 'white_image' => '59f71c6f0b664_megaphone.png', 'ordering' => '16', 'is_deleted' => '0', 'is_blocked' => '0', 'created' => '2016-05-31 12:31:27', 'modified' => '2024-01-03 22:55:12', 'created_by' => '0', 'modified_by' => '0' ), 'Client' => array( 'id' => null, 'client_secret' => null, 'parrent_id' => null, 'user_master_id' => null, 'client_name' => null, 'slug' => null, 'website' => null, 'quote' => null, 'image_url' => null, 'brand_color' => null, 'voice_file' => null, 'play_time' => null, 'direction' => null, 'client_type' => null, 'account_type' => null, 'brand_id' => null, 'image_social_url' => null, 'language_id' => null, 'brand_cat_type' => null, 'property_category_id' => null, 'secendary_color' => null, 'tag_manager' => null, 'google_pixel' => null, 'facebook_pixel' => null, 'select_client_id' => null, 'default_client_id' => null, 'curator_id' => null, 'summurai_id' => null, 'voice_hero_id' => null, 'from_summybox' => null, 'brand_type' => null, 'embed_border_color' => null, 'embed_background_color' => null, 'embed_input_color' => null, 'embed_primary_color' => null, 'embed_color_opecity' => null, 'embed_hover_color' => null, 'demo_image_name' => null, 'demo_image_url' => null, 'embed_width' => null, 'embed_height' => null, 'embed_top' => null, 'embed_left' => null, 'embed_player_title' => null, 'embed_player_title_size' => null, 'embed_mobile_link' => null, 'embed_mobile_text' => null, 'active_star' => null, 'board_sms_message' => null, 'summy_sms_message' => null, 'is_discover_content' => null, 'is_summyboards' => null, 'is_newsletter_player' => null, 'is_embedded_player' => null, 'is_full_summy_editor' => null, 'is_request_summy' => null, 'is_quick_add_summy' => null, 'is_send_to_summy_archive' => null, 'is_import_podcast' => null, 'is_playlist_report' => null, 'allow_premium_voice' => null, 'allow_export_playlist' => null, 'is_create_boards' => null, 'board_limit' => null, 'is_create_summy' => null, 'summy_limit' => null, 'brand_credit' => null, 'brand_credit_used' => null, 'default_page' => null, 'default_client_msg' => null, 'pseudo_header_color' => null, 'pseudo_main_color' => null, 'pseudo_color_opacity' => null, 'pseudo_language_id' => null, 'pseudo_feedback_show' => null, 'pseudo_brand_name_show' => null, 'pseudo_brand_link_show' => null, 'pseudo_brand_link_type' => null, 'pseudo_logo_type' => null, 'pseudo_top_logo' => null, 'pseudo_favicon' => null, 'show_pseudo_alt_footer' => null, 'pseudo_footer_color' => null, 'pseudo_footer_text_color' => null, 'pseudo_alt_footer_type' => null, 'pseudo_alt_footer_logo' => null, 'embedded_header_color' => null, 'embedded_main_color' => null, 'embedded_color_opacity' => null, 'embedded_language_id' => null, 'embedded_feedback_show' => null, 'embedded_brand_name_show' => null, 'embedded_brand_link_show' => null, 'embedded_brand_link_type' => null, 'embedded_logo_type' => null, 'embedded_top_logo' => null, 'embedded_favicon' => null, 'embed_playter_color' => null, 'embed_playter_secondary' => null, 'embed_playter_delay' => null, 'embed_playter_location' => null, 'embed_playter_allow_lead' => null, 'embed_playter_allow_sticky_bottom' => null, 'embed_playter_allow_sticky_bottom_mob' => null, 'embed_playter_hide_inline_player' => null, 'embed_playter_email_source' => null, 'embed_playter_email_name' => null, 'embed_playter_cta_text' => null, 'home_feature_section_title' => null, 'home_feature_title' => null, 'home_feature_text' => null, 'home_feature_image' => null, 'home_feature_url' => null, 'studio_promo_message' => null, 'is_set_expiration' => null, 'brand_expiration' => null, 'timezone' => null, 'from_onboarding' => null, 'from_app' => null, 'from_livedemo' => null, 'from_embed_playlist' => null, 'status' => null, 'is_blocked' => null, 'is_deleted' => null, 'created' => null, 'modified' => null ), 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $summy_lang = array( 'Language' => array( 'id' => '1', 'title' => 'English', 'short_code' => 'en', 'direction' => '0', 'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg', 'status' => true, 'is_blocked' => false, 'is_deleted' => false, 'created' => '2017-09-15 03:00:00', 'modified' => '2017-09-15 03:00:00' ) ) $brand_details = array() $keywords = '' $board = array( 'SummyboxBoard' => array( 'id' => '7', 'channel_secret' => '', 'user_master_id' => '1752', 'client_id' => '25', 'summyboard_show_id' => '0', 'title' => 'CONTENT MARKETING BOARD', 'slug' => 'content-marketing-board', 'language_id' => '1', 'board_title' => '', 'board_sub_title' => '', 'show_board_titles' => '0', 'privacy_type' => '0', 'visibility_type' => '1', 'location_id' => '104', 'channel_access' => '3', 'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/', 'board_top_logo' => '', 'is_subscribe_update' => '1', 'is_sendto_phone' => '1', 'is_feedback_form' => '1', 'primary_color' => '#FF2A5F', 'primary_darker_color' => '#ff2e68', 'secendary_color' => '#2D3840', 'color_opacity' => '1', 'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg', 'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg', 'cover_image_webp' => '', 'mobile_cover_image_webp' => '', 'show_webp_cover' => '0', 'cover_title' => 'ROCKING IT WITH CONTENT MARKETING', 'font_size' => '65', 'font_size_mobile' => '36', 'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'board_section_title' => '<X> Summies are waiting for you', 'show_board_section_item_count' => '1', 'show_subscription_form' => '0', 'show_playter_box' => '1', 'show_curated_by' => '0', 'show_footer_cta' => '1', 'footer_icon' => '0', 'footer_title' => '', 'footer_sub_title' => '', 'call_to_action_title1' => '', 'call_to_action_url1' => '', 'show_call_to_action2' => '0', 'call_to_action_title2' => '', 'call_to_action_url2' => '', 'player_type' => '0', 'allow_mini_max' => '0', 'cover_style' => '0', 'default_view_style' => '0', 'show_featured_element' => '1', 'show_about_brand_box' => '1', 'show_brand_box_type' => '0', 'brand_title' => 'Brought to you by', 'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists, allowing your audience to know more with less effort and offering your brand the chance to stand out.', 'show_brand_box_company' => '1', 'brand_image' => '', 'brand_image_layout' => '2', 'brand_link_name' => 'Visit homepage', 'brand_link_url' => 'http://www.summurai.com', 'show_feedback_box' => '0', 'show_disquss_element' => '0', 'show_full_page_item' => '1', 'show_brand_name' => '1', 'show_brand_link' => '1', 'show_brand_link_type' => '1', 'show_logo_element' => '1', 'show_logo_type' => '0', 'is_send_mobile' => '1', 'send_to_mobile' => '0', 'show_alternate_footer' => '0', 'footer_color' => '#2D383F', 'footer_text_color' => '0', 'alternate_footer_type' => '0', 'alternate_footer_logo' => '', 'show_user_element' => '0', 'show_election_panel' => '0', 'visit_count' => '0', 'mobile_visit_count' => '575', 'unique_count' => '0', 'mobile_unique_count' => '325', 'registration_require' => '1', 'registration_trigger' => '1', 'pre_registration_summy' => '1', 'registration_type' => '0', 'board_template_type' => '0', 'is_allow_playlist' => '0', 'allow_embed_playlist' => '0', 'show_disqus_comments' => '0', 'show_cookies_message' => '1', 'show_web_notification' => '0', 'is_exit_popup' => '1', 'is_allow_map' => '0', 'show_categories' => '0', 'category_title' => '', 'show_category_on_mobile' => '0', 'show_presenter_profile_box' => '0', 'presenter_sec_title' => 'Presented by', 'presenter_name' => 'Bill Gates', 'presenter_title' => 'Founder at Microoft', 'presenter_image' => '', 'presenter_image_layout' => '0', 'presenter_btn_text' => '', 'presenter_btn_url' => '', 'show_presenter_btn' => '0', 'show_qrcode' => '1', 'qrcode_title' => 'Listen on the go', 'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later', 'is_allow_changing_view' => '1', 'show_summyboard_search' => '1', 'show_read_indication' => '1', 'show_tags' => '0', 'show_faces' => '0', 'show_multi_lang' => '0', 'multi_lang_default' => '0', 'is_summy_motivation' => '0', 'qrcode_pos' => '1', 'categories_pos' => '2', 'brand_box_pos' => '4', 'feedback_box_pos' => '5', 'presenter_box_pos' => '3', 'credits_box_pos' => '6', 'is_allow_sharing' => '1', 'is_allow_embed' => '0', 'show_sorting_filter' => '0', 'board_social_image' => '', 'post_social_title' => '', 'post_social_sub_title' => '', 'show_register_button' => '0', 'manage_rss' => '0', 'host_sub_domain' => '0', 'host_sub_domain_url' => '', 'main_call_to_action_type' => '3', 'is_extension' => '0', 'welcome_email_template_name' => '', 'welcome_email_template_subject' => '', 'welcome_email_template_message' => '', 'welcome_email_template_item_numbers' => '', 'welcome_text_message' => '', 'update_email_template_name' => '', 'update_email_template_subject' => '', 'update_email_template_message' => '', 'update_email_template_item_numbers' => '', 'update_text_message' => '', 'send_welcome_email' => '0', 'show_summurai_credit_in_footer' => '1', 'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING', 'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.', 'seo_meta_keywords' => '', 'is_seo_robot_index' => '1', 'is_seo_robot_follow' => '1', 'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/', 'board_fabicon' => '', 'board_rss_feed_url' => '', 'is_call_to_action' => '0', 'call_to_action_button_text' => '', 'call_to_action_button_url' => '[email protected]', 'is_call_to_action_desktop_cta' => '0', 'is_call_to_action_desktop_summy_panel' => '0', 'is_call_to_action_mobile_cta' => '0', 'is_call_to_action_mobile_summy_page' => '0', 'call_to_action_desktop_cta_stats' => '1', 'call_to_action_desktop_summy_panel_stats' => '0', 'call_to_action_mobile_cta_stats' => '2', 'call_to_action_mobile_summy_page_stats' => '1', 'call_to_action_app_btn_text' => 'Get the app', 'call_to_action_app_iphone_link' => '', 'call_to_action_app_android_link' => '', 'call_to_action_navigation_latitude' => '', 'call_to_action_navigation_longitude' => '', 'call_to_action_navigation_googlemaps_link' => '', 'call_to_action_phone' => '', 'call_to_action_phone_button_text' => 'Call Now', 'radio_show_id' => '0', 'radio_show_title' => '', 'radio_show_subtitle' => '', 'radio_show_desctiption' => '', 'radio_show_image' => '', 'radio_show_rss_source' => '', 'radio_show_rss_head' => '', 'radio_channel_type' => '0', 'radio_auto_loading' => '0', 'radio_load_type' => '0', 'radio_load_content' => '0', 'radio_mark_full_show' => '0', 'radio_show_length' => '0', 'is_enable_password' => '0', 'password_value' => 'summarytime', 'arrange_by' => 'DESC', 'ordering' => '15', 'is_sunday' => '0', 'is_monday' => '0', 'is_tuesday' => '0', 'is_wednesday' => '0', 'is_thrusday' => '0', 'is_friday' => '0', 'is_saterday' => '0', 'only_show' => '0', 'duplicate_show_id' => '', 'feedback_sec_title' => 'What do you think?', 'feedback_intro_text' => 'We’d love to hear your thoughts.', 'feedback_btn_text' => 'Send feedback', 'show_feedback_rating_section' => '1', 'feedback_rating_head' => '', 'show_feedback_comment_box' => '1', 'feedback_comment_box_text' => '', 'show_feedback_contact' => '0', 'feedback_contact_name_head' => '', 'feedback_contact_email_head' => '', 'show_feedback_phone' => '0', 'feedback_contact_phone_head' => '', 'feedback_send_list' => '', 'is_send_feedback_to_admin' => '1', 'last_update' => '0000-00-00 00:00:00', 'default_velocity' => '1.0', 'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD', 'google_tag_manager' => '', 'gtm_conversion_event' => '', 'gtm_conversion_codes' => '', 'google_analytics_tracking_id' => '', 'facebook_pixel_id' => '', 'linkedin_conversion_id' => '', 'twitter_conversion_id' => '', 'is_active_hotjar' => false, 'hot_jar' => '', 'is_autoplay' => '3', 'show_total_time' => '0', 'show_lang_flags' => '0', 'show_channel_feedback' => '1', 'purchase_pricing_model' => '0', 'purchase_currency' => '0', 'purchase_price_before' => '19.00', 'purchase_price' => '12.00', 'purchase_paypal_clientid' => 'A63G6YYPYWJ7U', 'purchase_success_title' => 'Great to have you with us!', 'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.', 'allow_yearly_purchase' => '0', 'show_purchase_phone' => '0', 'board_upnext_title' => 'Next Summy', 'show_board_upnext' => '1', 'exit_popup_title' => '', 'exit_popup_text' => '', 'is_exit_intent' => '0', 'is_allow_idle' => '0', 'public_ordering' => '17', 'show_credits_box' => '0', 'credits_section_title' => '', 'status' => '1', 'is_demo_board' => '0', 'reg_popup_image' => '', 'reg_popup_title' => '', 'reg_popup_sub_text' => '', 'default_thumb_image' => '', 'allow_thumb_transparency' => '0', 'allow_cover_transparency' => '0', 'thumb_layer_color' => '#fd0060', 'thumb_transparency_pct' => '', 'allow_publish_recorder' => '1', 'allow_auto_transcript' => '1', 'guest_blogging_invite_code' => '', 'podcast_sec_title' => 'Podcast links', 'apple_podcast_url' => '', 'google_podcast_url' => '', 'spotify_url' => '', 'rss_feed' => '', 'publisher_id' => '0', 'publisher_category_id' => '0', 'publisher_slug' => '', 'map_center' => '', 'map_zoom_level' => '3', 'rss_owner_email' => '', 'rss_author_name' => '', 'rss_cover_image' => '', 'rss_export_link' => 'https://summurai.com/rss/content-marketing-board', 'hide_embed_iframe_header' => '0', 'hide_embed_iframe_footer' => '0', 'allow_export_text' => '0', 'allow_export_rtf' => '0', 'allow_export_audio' => '0', 'allow_export_image' => '0', 'allow_export_csv' => '0', 'export_alt_head_foot' => '0', 'export_hide_powerby' => '0', 'export_alt_code' => '', 'crm_type' => '0', 'hubspot_access_token' => '', 'hubspot_client_secret' => '', 'show_reg_company_name' => '1', 'show_reg_job_title' => '1', 'show_reg_scheduling' => '0', 'reg_consent_text' => 'I agree to the Privacy Policy and Terms of Use.', 'from_app' => '0', 'from_embed_playlist' => '0', 'is_blocked' => '0', 'is_deleted' => '0', 'active_date' => '2024-03-17 13:14:30', 'created' => '2018-08-28 14:56:02', 'modified' => '2024-05-04 12:46:40' ) ) $lead_id = (int) 0 $title_for_layout = 'Summy | What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $permissions = null $logedin_user_details = null $item_title = 'What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp' $item_summary = 'Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.' $item_site_name = 'SnapApp' $voice_url = 'https://summarytime.com/uploads/voice_file/7942.mp3' $route_show_url = 'https://summurai.com/'include - APP/View/Article/landing.ctp, line 221 View::_evaluate() - CORE/Cake/View/View.php, line 948 View::_render() - CORE/Cake/View/View.php, line 910 View::render() - CORE/Cake/View/View.php, line 471 Controller::render() - CORE/Cake/Controller/Controller.php, line 954 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 108
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