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Summy | 9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas's Blog
Our Summy for:
9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas's Blog

Summy Transcript

Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.

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