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			'title' => '9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas&#039;s Blog',
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			'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
			'summary' => '<p>Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.</p>',
			'original_summary_text' => 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies and trends that you should use to get the greatest benefits.
1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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			'summurai_type' => '0',
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			'ad_url' => '',
			'ad_image' => '',
			'show_in_summurai' => '1',
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			'is_entrepreneur' => '0',
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			'audio_purpose_onboarding' => '',
			'content_type_onboarding' => '',
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			'relevent_content_onboarding' => '',
			'set_meeting_onboarding' => '',
			'select_client' => '0',
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			'selected_brand_id' => '0',
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			'created' => '2016-03-22 06:14:00',
			'modified' => '2022-11-24 12:01:06'
		),
		'VoiceBy' => array(
			'password' => '*****',
			'id' => '238',
			'full_name' => 'Elizabeth Ann Rivera',
			'first_name' => '',
			'last_name' => '',
			'username' => 'elizabeth-ann-rivera',
			'email' => '[email protected]',
			'gender' => '3',
			'description' => '',
			'avatar_id' => '30',
			'profile_picture' => '',
			'profile_image' => null,
			'address' => null,
			'phone' => null,
			'city_id' => 'California',
			'country_id' => 'United States',
			'state' => null,
			'postalcode' => null,
			'latitude' => '',
			'longitude' => '',
			'phone_skip_count' => '0',
			'isd_code' => '',
			'website' => '',
			'is_sms_active' => '1',
			'is_email_active' => '1',
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			'activation' => '',
			'type' => '2.5',
			'auto_approve' => '1',
			'ip' => '',
			'pass_code' => '',
			'company_id' => '0',
			'stripe_customer_id' => '',
			'is_company_user' => '0',
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			'is_vip' => false,
			'time_zone' => 'GMT-7',
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			'voice_hero_price' => '3',
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			'rank_master_id' => '4',
			'from_conference' => false,
			'is_blogger' => false,
			'sub_title' => '',
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			'curator_structure' => '',
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			'ad_url' => '',
			'ad_image' => '',
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			'audio_purpose_onboarding' => '',
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			'set_meeting_onboarding' => '',
			'select_client' => '0',
			'default_user' => '0',
			'selected_brand_id' => '0',
			'show_explainer' => '0',
			'ordering' => '0',
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			'status' => false,
			'last_login' => '2020-11-11 20:44:51',
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			'created' => '2017-01-22 22:33:31',
			'modified' => '2022-03-22 16:09:53'
		),
		'PropertyCategory' => array(
			'id' => '11',
			'parent_id' => '0',
			'title' => 'Marketing',
			'description' => '',
			'image' => '1464678084_megaphone.png',
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			'ordering' => '16',
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			'created' => '2016-05-31 12:31:27',
			'modified' => '2024-01-03 22:55:12',
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			'client_name' => null,
			'slug' => null,
			'website' => null,
			'quote' => null,
			'image_url' => null,
			'brand_color' => null,
			'voice_file' => null,
			'play_time' => null,
			'direction' => null,
			'client_type' => null,
			'account_type' => null,
			'brand_id' => null,
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			'language_id' => null,
			'brand_cat_type' => null,
			'property_category_id' => null,
			'secendary_color' => null,
			'tag_manager' => null,
			'google_pixel' => null,
			'facebook_pixel' => null,
			'select_client_id' => null,
			'default_client_id' => null,
			'curator_id' => null,
			'summurai_id' => null,
			'voice_hero_id' => null,
			'from_summybox' => null,
			'brand_type' => null,
			'embed_border_color' => null,
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			'embed_input_color' => null,
			'embed_primary_color' => null,
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			'demo_image_name' => null,
			'demo_image_url' => null,
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			'embed_top' => null,
			'embed_left' => null,
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			'embed_mobile_text' => null,
			'active_star' => null,
			'board_sms_message' => null,
			'summy_sms_message' => null,
			'is_discover_content' => null,
			'is_summyboards' => null,
			'is_newsletter_player' => null,
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			'is_full_summy_editor' => null,
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			'is_quick_add_summy' => null,
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			'is_import_podcast' => null,
			'is_playlist_report' => null,
			'allow_premium_voice' => null,
			'allow_export_playlist' => null,
			'is_create_boards' => null,
			'board_limit' => null,
			'is_create_summy' => null,
			'summy_limit' => null,
			'brand_credit' => null,
			'brand_credit_used' => null,
			'default_page' => null,
			'default_client_msg' => null,
			'pseudo_header_color' => null,
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			'pseudo_language_id' => null,
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			'pseudo_brand_name_show' => null,
			'pseudo_brand_link_show' => null,
			'pseudo_brand_link_type' => null,
			'pseudo_logo_type' => null,
			'pseudo_top_logo' => null,
			'pseudo_favicon' => null,
			'show_pseudo_alt_footer' => null,
			'pseudo_footer_color' => null,
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			'pseudo_alt_footer_type' => null,
			'pseudo_alt_footer_logo' => null,
			'embedded_header_color' => null,
			'embedded_main_color' => null,
			'embedded_color_opacity' => null,
			'embedded_language_id' => null,
			'embedded_feedback_show' => null,
			'embedded_brand_name_show' => null,
			'embedded_brand_link_show' => null,
			'embedded_brand_link_type' => null,
			'embedded_logo_type' => null,
			'embedded_top_logo' => null,
			'embedded_favicon' => null,
			'embed_playter_color' => null,
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			'embed_playter_delay' => null,
			'embed_playter_location' => null,
			'embed_playter_allow_lead' => null,
			'embed_playter_allow_sticky_bottom' => null,
			'embed_playter_allow_sticky_bottom_mob' => null,
			'embed_playter_hide_inline_player' => null,
			'embed_playter_email_source' => null,
			'embed_playter_email_name' => null,
			'embed_playter_cta_text' => null,
			'home_feature_section_title' => null,
			'home_feature_title' => null,
			'home_feature_text' => null,
			'home_feature_image' => null,
			'home_feature_url' => null,
			'studio_promo_message' => null,
			'is_set_expiration' => null,
			'brand_expiration' => null,
			'timezone' => null,
			'from_onboarding' => null,
			'from_app' => null,
			'from_livedemo' => null,
			'from_embed_playlist' => null,
			'status' => null,
			'is_blocked' => null,
			'is_deleted' => null,
			'created' => null,
			'modified' => null
		),
		'Language' => array(
			'id' => '1',
			'title' => 'English',
			'short_code' => 'en',
			'direction' => '0',
			'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
			'status' => true,
			'is_blocked' => false,
			'is_deleted' => false,
			'created' => '2017-09-15 03:00:00',
			'modified' => '2017-09-15 03:00:00'
		)
	),
	'summy_lang' => array(
		'Language' => array(
			'id' => '1',
			'title' => 'English',
			'short_code' => 'en',
			'direction' => '0',
			'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
			'status' => true,
			'is_blocked' => false,
			'is_deleted' => false,
			'created' => '2017-09-15 03:00:00',
			'modified' => '2017-09-15 03:00:00'
		)
	),
	'brand_details' => array(),
	'keywords' => '',
	'board' => array(
		'SummyboxBoard' => array(
			'id' => '7',
			'channel_secret' => '',
			'user_master_id' => '1752',
			'client_id' => '25',
			'summyboard_show_id' => '0',
			'title' => 'CONTENT MARKETING BOARD',
			'slug' => 'content-marketing-board',
			'language_id' => '1',
			'board_title' => '',
			'board_sub_title' => '',
			'show_board_titles' => '0',
			'privacy_type' => '0',
			'visibility_type' => '1',
			'location_id' => '104',
			'channel_access' => '3',
			'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
			'board_top_logo' => '',
			'is_subscribe_update' => '1',
			'is_sendto_phone' => '1',
			'is_feedback_form' => '1',
			'primary_color' => '#FF2A5F',
			'primary_darker_color' => '#ff2e68',
			'secendary_color' => '#2D3840',
			'color_opacity' => '1',
			'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg',
			'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
			'cover_image_webp' => '',
			'mobile_cover_image_webp' => '',
			'show_webp_cover' => '0',
			'cover_title' => 'ROCKING IT WITH CONTENT MARKETING',
			'font_size' => '65',
			'font_size_mobile' => '36',
			'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
			'board_section_title' => '<X> Summies are waiting for you',
			'show_board_section_item_count' => '1',
			'show_subscription_form' => '0',
			'show_playter_box' => '1',
			'show_curated_by' => '0',
			'show_footer_cta' => '1',
			'footer_icon' => '0',
			'footer_title' => '',
			'footer_sub_title' => '',
			'call_to_action_title1' => '',
			'call_to_action_url1' => '',
			'show_call_to_action2' => '0',
			'call_to_action_title2' => '',
			'call_to_action_url2' => '',
			'player_type' => '0',
			'allow_mini_max' => '0',
			'cover_style' => '0',
			'default_view_style' => '0',
			'show_featured_element' => '1',
			'show_about_brand_box' => '1',
			'show_brand_box_type' => '0',
			'brand_title' => 'Brought to you by',
			'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
allowing your audience to know more with less effort and offering your brand the chance to stand out.',
			'show_brand_box_company' => '1',
			'brand_image' => '',
			'brand_image_layout' => '2',
			'brand_link_name' => 'Visit homepage',
			'brand_link_url' => 'http://www.summurai.com',
			'show_feedback_box' => '0',
			'show_disquss_element' => '0',
			'show_full_page_item' => '1',
			'show_brand_name' => '1',
			'show_brand_link' => '1',
			'show_brand_link_type' => '1',
			'show_logo_element' => '1',
			'show_logo_type' => '0',
			'is_send_mobile' => '1',
			'send_to_mobile' => '0',
			'show_alternate_footer' => '0',
			'footer_color' => '#2D383F',
			'footer_text_color' => '0',
			'alternate_footer_type' => '0',
			'alternate_footer_logo' => '',
			'show_user_element' => '0',
			'show_election_panel' => '0',
			'visit_count' => '0',
			'mobile_visit_count' => '572',
			'unique_count' => '0',
			'mobile_unique_count' => '325',
			'registration_require' => '1',
			'registration_trigger' => '1',
			'pre_registration_summy' => '1',
			'registration_type' => '0',
			'board_template_type' => '0',
			'is_allow_playlist' => '0',
			'allow_embed_playlist' => '0',
			'show_disqus_comments' => '0',
			'show_cookies_message' => '1',
			'show_web_notification' => '0',
			'is_exit_popup' => '1',
			'is_allow_map' => '0',
			'show_categories' => '0',
			'category_title' => '',
			'show_category_on_mobile' => '0',
			'show_presenter_profile_box' => '0',
			'presenter_sec_title' => 'Presented by',
			'presenter_name' => 'Bill Gates',
			'presenter_title' => 'Founder at Microoft',
			'presenter_image' => '',
			'presenter_image_layout' => '0',
			'presenter_btn_text' => '',
			'presenter_btn_url' => '',
			'show_presenter_btn' => '0',
			'show_qrcode' => '1',
			'qrcode_title' => 'Listen on the go',
			'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later',
			'is_allow_changing_view' => '1',
			'show_summyboard_search' => '1',
			'show_read_indication' => '1',
			'show_tags' => '0',
			'show_faces' => '0',
			'show_multi_lang' => '0',
			'multi_lang_default' => '0',
			'is_summy_motivation' => '0',
			'qrcode_pos' => '1',
			'categories_pos' => '2',
			'brand_box_pos' => '4',
			'feedback_box_pos' => '5',
			'presenter_box_pos' => '3',
			'credits_box_pos' => '6',
			'is_allow_sharing' => '1',
			'is_allow_embed' => '0',
			'show_sorting_filter' => '0',
			'board_social_image' => '',
			'post_social_title' => '',
			'post_social_sub_title' => '',
			'show_register_button' => '0',
			'manage_rss' => '0',
			'host_sub_domain' => '0',
			'host_sub_domain_url' => '',
			'main_call_to_action_type' => '3',
			'is_extension' => '0',
			'welcome_email_template_name' => '',
			'welcome_email_template_subject' => '',
			'welcome_email_template_message' => '',
			'welcome_email_template_item_numbers' => '',
			'welcome_text_message' => '',
			'update_email_template_name' => '',
			'update_email_template_subject' => '',
			'update_email_template_message' => '',
			'update_email_template_item_numbers' => '',
			'update_text_message' => '',
			'send_welcome_email' => '0',
			'show_summurai_credit_in_footer' => '1',
			'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING',
			'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
			'seo_meta_keywords' => '',
			'is_seo_robot_index' => '1',
			'is_seo_robot_follow' => '1',
			'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/',
			'board_fabicon' => '',
			'board_rss_feed_url' => '',
			'is_call_to_action' => '0',
			'call_to_action_button_text' => '',
			'call_to_action_button_url' => '[email protected]',
			'is_call_to_action_desktop_cta' => '0',
			'is_call_to_action_desktop_summy_panel' => '0',
			'is_call_to_action_mobile_cta' => '0',
			'is_call_to_action_mobile_summy_page' => '0',
			'call_to_action_desktop_cta_stats' => '1',
			'call_to_action_desktop_summy_panel_stats' => '0',
			'call_to_action_mobile_cta_stats' => '2',
			'call_to_action_mobile_summy_page_stats' => '1',
			'call_to_action_app_btn_text' => 'Get the app',
			'call_to_action_app_iphone_link' => '',
			'call_to_action_app_android_link' => '',
			'call_to_action_navigation_latitude' => '',
			'call_to_action_navigation_longitude' => '',
			'call_to_action_navigation_googlemaps_link' => '',
			'call_to_action_phone' => '',
			'call_to_action_phone_button_text' => 'Call Now',
			'radio_show_id' => '0',
			'radio_show_title' => '',
			'radio_show_subtitle' => '',
			'radio_show_desctiption' => '',
			'radio_show_image' => '',
			'radio_show_rss_source' => '',
			'radio_show_rss_head' => '',
			'radio_channel_type' => '0',
			'radio_auto_loading' => '0',
			'radio_load_type' => '0',
			'radio_load_content' => '0',
			'radio_mark_full_show' => '0',
			'radio_show_length' => '0',
			'is_enable_password' => '0',
			'password_value' => 'summarytime',
			'arrange_by' => 'DESC',
			'ordering' => '15',
			'is_sunday' => '0',
			'is_monday' => '0',
			'is_tuesday' => '0',
			'is_wednesday' => '0',
			'is_thrusday' => '0',
			'is_friday' => '0',
			'is_saterday' => '0',
			'only_show' => '0',
			'duplicate_show_id' => '',
			'feedback_sec_title' => 'What do you think?',
			'feedback_intro_text' => 'We’d love to hear your thoughts.',
			'feedback_btn_text' => 'Send feedback',
			'show_feedback_rating_section' => '1',
			'feedback_rating_head' => '',
			'show_feedback_comment_box' => '1',
			'feedback_comment_box_text' => '',
			'show_feedback_contact' => '0',
			'feedback_contact_name_head' => '',
			'feedback_contact_email_head' => '',
			'show_feedback_phone' => '0',
			'feedback_contact_phone_head' => '',
			'feedback_send_list' => '',
			'is_send_feedback_to_admin' => '1',
			'last_update' => '0000-00-00 00:00:00',
			'default_velocity' => '1.0',
			'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD',
			'google_tag_manager' => '',
			'gtm_conversion_event' => '',
			'gtm_conversion_codes' => '',
			'google_analytics_tracking_id' => '',
			'facebook_pixel_id' => '',
			'linkedin_conversion_id' => '',
			'twitter_conversion_id' => '',
			'is_active_hotjar' => false,
			'hot_jar' => '',
			'is_autoplay' => '3',
			'show_total_time' => '0',
			'show_lang_flags' => '0',
			'show_channel_feedback' => '1',
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		'title' => '9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas&#039;s Blog',
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		'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
		'summary' => '<p>Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.</p>',
		'original_summary_text' => 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies and trends that you should use to get the greatest benefits.
1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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		'phone_skip_count' => '0',
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		'cover_image' => '',
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		'initial_cnt_followers' => '0',
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		'is_auto_close_tab' => '1',
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		'language_id' => '1',
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		'is_subscriber' => '1',
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		'summurai_type' => '0',
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		'ad_cta' => '',
		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
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		'audio_purpose_onboarding' => '',
		'content_type_onboarding' => '',
		'audio_type_onboarding' => '',
		'relevent_content_onboarding' => '',
		'set_meeting_onboarding' => '',
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	'VoiceBy' => array(
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		'full_name' => 'Elizabeth Ann Rivera',
		'first_name' => '',
		'last_name' => '',
		'username' => 'elizabeth-ann-rivera',
		'email' => '[email protected]',
		'gender' => '3',
		'description' => '',
		'avatar_id' => '30',
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		'profile_image' => null,
		'address' => null,
		'phone' => null,
		'city_id' => 'California',
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		'longitude' => '',
		'phone_skip_count' => '0',
		'isd_code' => '',
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		'activation' => '',
		'type' => '2.5',
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		'ip' => '',
		'pass_code' => '',
		'company_id' => '0',
		'stripe_customer_id' => '',
		'is_company_user' => '0',
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		'time_zone' => 'GMT-7',
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		'curator_structure' => '',
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		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
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	),
	'PropertyCategory' => array(
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		'parent_id' => '0',
		'title' => 'Marketing',
		'description' => '',
		'image' => '1464678084_megaphone.png',
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		'ordering' => '16',
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		'modified' => '2024-01-03 22:55:12',
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		'client_secret' => null,
		'parrent_id' => null,
		'user_master_id' => null,
		'client_name' => null,
		'slug' => null,
		'website' => null,
		'quote' => null,
		'image_url' => null,
		'brand_color' => null,
		'voice_file' => null,
		'play_time' => null,
		'direction' => null,
		'client_type' => null,
		'account_type' => null,
		'brand_id' => null,
		'image_social_url' => null,
		'language_id' => null,
		'brand_cat_type' => null,
		'property_category_id' => null,
		'secendary_color' => null,
		'tag_manager' => null,
		'google_pixel' => null,
		'facebook_pixel' => null,
		'select_client_id' => null,
		'default_client_id' => null,
		'curator_id' => null,
		'summurai_id' => null,
		'voice_hero_id' => null,
		'from_summybox' => null,
		'brand_type' => null,
		'embed_border_color' => null,
		'embed_background_color' => null,
		'embed_input_color' => null,
		'embed_primary_color' => null,
		'embed_color_opecity' => null,
		'embed_hover_color' => null,
		'demo_image_name' => null,
		'demo_image_url' => null,
		'embed_width' => null,
		'embed_height' => null,
		'embed_top' => null,
		'embed_left' => null,
		'embed_player_title' => null,
		'embed_player_title_size' => null,
		'embed_mobile_link' => null,
		'embed_mobile_text' => null,
		'active_star' => null,
		'board_sms_message' => null,
		'summy_sms_message' => null,
		'is_discover_content' => null,
		'is_summyboards' => null,
		'is_newsletter_player' => null,
		'is_embedded_player' => null,
		'is_full_summy_editor' => null,
		'is_request_summy' => null,
		'is_quick_add_summy' => null,
		'is_send_to_summy_archive' => null,
		'is_import_podcast' => null,
		'is_playlist_report' => null,
		'allow_premium_voice' => null,
		'allow_export_playlist' => null,
		'is_create_boards' => null,
		'board_limit' => null,
		'is_create_summy' => null,
		'summy_limit' => null,
		'brand_credit' => null,
		'brand_credit_used' => null,
		'default_page' => null,
		'default_client_msg' => null,
		'pseudo_header_color' => null,
		'pseudo_main_color' => null,
		'pseudo_color_opacity' => null,
		'pseudo_language_id' => null,
		'pseudo_feedback_show' => null,
		'pseudo_brand_name_show' => null,
		'pseudo_brand_link_show' => null,
		'pseudo_brand_link_type' => null,
		'pseudo_logo_type' => null,
		'pseudo_top_logo' => null,
		'pseudo_favicon' => null,
		'show_pseudo_alt_footer' => null,
		'pseudo_footer_color' => null,
		'pseudo_footer_text_color' => null,
		'pseudo_alt_footer_type' => null,
		'pseudo_alt_footer_logo' => null,
		'embedded_header_color' => null,
		'embedded_main_color' => null,
		'embedded_color_opacity' => null,
		'embedded_language_id' => null,
		'embedded_feedback_show' => null,
		'embedded_brand_name_show' => null,
		'embedded_brand_link_show' => null,
		'embedded_brand_link_type' => null,
		'embedded_logo_type' => null,
		'embedded_top_logo' => null,
		'embedded_favicon' => null,
		'embed_playter_color' => null,
		'embed_playter_secondary' => null,
		'embed_playter_delay' => null,
		'embed_playter_location' => null,
		'embed_playter_allow_lead' => null,
		'embed_playter_allow_sticky_bottom' => null,
		'embed_playter_allow_sticky_bottom_mob' => null,
		'embed_playter_hide_inline_player' => null,
		'embed_playter_email_source' => null,
		'embed_playter_email_name' => null,
		'embed_playter_cta_text' => null,
		'home_feature_section_title' => null,
		'home_feature_title' => null,
		'home_feature_text' => null,
		'home_feature_image' => null,
		'home_feature_url' => null,
		'studio_promo_message' => null,
		'is_set_expiration' => null,
		'brand_expiration' => null,
		'timezone' => null,
		'from_onboarding' => null,
		'from_app' => null,
		'from_livedemo' => null,
		'from_embed_playlist' => null,
		'status' => null,
		'is_blocked' => null,
		'is_deleted' => null,
		'created' => null,
		'modified' => null
	),
	'Language' => array(
		'id' => '1',
		'title' => 'English',
		'short_code' => 'en',
		'direction' => '0',
		'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
		'status' => true,
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-09-15 03:00:00',
		'modified' => '2017-09-15 03:00:00'
	)
)
$summy_lang = array(
	'Language' => array(
		'id' => '1',
		'title' => 'English',
		'short_code' => 'en',
		'direction' => '0',
		'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
		'status' => true,
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-09-15 03:00:00',
		'modified' => '2017-09-15 03:00:00'
	)
)
$brand_details = array()
$keywords = ''
$board = array(
	'SummyboxBoard' => array(
		'id' => '7',
		'channel_secret' => '',
		'user_master_id' => '1752',
		'client_id' => '25',
		'summyboard_show_id' => '0',
		'title' => 'CONTENT MARKETING BOARD',
		'slug' => 'content-marketing-board',
		'language_id' => '1',
		'board_title' => '',
		'board_sub_title' => '',
		'show_board_titles' => '0',
		'privacy_type' => '0',
		'visibility_type' => '1',
		'location_id' => '104',
		'channel_access' => '3',
		'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
		'board_top_logo' => '',
		'is_subscribe_update' => '1',
		'is_sendto_phone' => '1',
		'is_feedback_form' => '1',
		'primary_color' => '#FF2A5F',
		'primary_darker_color' => '#ff2e68',
		'secendary_color' => '#2D3840',
		'color_opacity' => '1',
		'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg',
		'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
		'cover_image_webp' => '',
		'mobile_cover_image_webp' => '',
		'show_webp_cover' => '0',
		'cover_title' => 'ROCKING IT WITH CONTENT MARKETING',
		'font_size' => '65',
		'font_size_mobile' => '36',
		'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
		'board_section_title' => '<X> Summies are waiting for you',
		'show_board_section_item_count' => '1',
		'show_subscription_form' => '0',
		'show_playter_box' => '1',
		'show_curated_by' => '0',
		'show_footer_cta' => '1',
		'footer_icon' => '0',
		'footer_title' => '',
		'footer_sub_title' => '',
		'call_to_action_title1' => '',
		'call_to_action_url1' => '',
		'show_call_to_action2' => '0',
		'call_to_action_title2' => '',
		'call_to_action_url2' => '',
		'player_type' => '0',
		'allow_mini_max' => '0',
		'cover_style' => '0',
		'default_view_style' => '0',
		'show_featured_element' => '1',
		'show_about_brand_box' => '1',
		'show_brand_box_type' => '0',
		'brand_title' => 'Brought to you by',
		'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
allowing your audience to know more with less effort and offering your brand the chance to stand out.',
		'show_brand_box_company' => '1',
		'brand_image' => '',
		'brand_image_layout' => '2',
		'brand_link_name' => 'Visit homepage',
		'brand_link_url' => 'http://www.summurai.com',
		'show_feedback_box' => '0',
		'show_disquss_element' => '0',
		'show_full_page_item' => '1',
		'show_brand_name' => '1',
		'show_brand_link' => '1',
		'show_brand_link_type' => '1',
		'show_logo_element' => '1',
		'show_logo_type' => '0',
		'is_send_mobile' => '1',
		'send_to_mobile' => '0',
		'show_alternate_footer' => '0',
		'footer_color' => '#2D383F',
		'footer_text_color' => '0',
		'alternate_footer_type' => '0',
		'alternate_footer_logo' => '',
		'show_user_element' => '0',
		'show_election_panel' => '0',
		'visit_count' => '0',
		'mobile_visit_count' => '572',
		'unique_count' => '0',
		'mobile_unique_count' => '325',
		'registration_require' => '1',
		'registration_trigger' => '1',
		'pre_registration_summy' => '1',
		'registration_type' => '0',
		'board_template_type' => '0',
		'is_allow_playlist' => '0',
		'allow_embed_playlist' => '0',
		'show_disqus_comments' => '0',
		'show_cookies_message' => '1',
		'show_web_notification' => '0',
		'is_exit_popup' => '1',
		'is_allow_map' => '0',
		'show_categories' => '0',
		'category_title' => '',
		'show_category_on_mobile' => '0',
		'show_presenter_profile_box' => '0',
		'presenter_sec_title' => 'Presented by',
		'presenter_name' => 'Bill Gates',
		'presenter_title' => 'Founder at Microoft',
		'presenter_image' => '',
		'presenter_image_layout' => '0',
		'presenter_btn_text' => '',
		'presenter_btn_url' => '',
		'show_presenter_btn' => '0',
		'show_qrcode' => '1',
		'qrcode_title' => 'Listen on the go',
		'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later',
		'is_allow_changing_view' => '1',
		'show_summyboard_search' => '1',
		'show_read_indication' => '1',
		'show_tags' => '0',
		'show_faces' => '0',
		'show_multi_lang' => '0',
		'multi_lang_default' => '0',
		'is_summy_motivation' => '0',
		'qrcode_pos' => '1',
		'categories_pos' => '2',
		'brand_box_pos' => '4',
		'feedback_box_pos' => '5',
		'presenter_box_pos' => '3',
		'credits_box_pos' => '6',
		'is_allow_sharing' => '1',
		'is_allow_embed' => '0',
		'show_sorting_filter' => '0',
		'board_social_image' => '',
		'post_social_title' => '',
		'post_social_sub_title' => '',
		'show_register_button' => '0',
		'manage_rss' => '0',
		'host_sub_domain' => '0',
		'host_sub_domain_url' => '',
		'main_call_to_action_type' => '3',
		'is_extension' => '0',
		'welcome_email_template_name' => '',
		'welcome_email_template_subject' => '',
		'welcome_email_template_message' => '',
		'welcome_email_template_item_numbers' => '',
		'welcome_text_message' => '',
		'update_email_template_name' => '',
		'update_email_template_subject' => '',
		'update_email_template_message' => '',
		'update_email_template_item_numbers' => '',
		'update_text_message' => '',
		'send_welcome_email' => '0',
		'show_summurai_credit_in_footer' => '1',
		'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING',
		'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
		'seo_meta_keywords' => '',
		'is_seo_robot_index' => '1',
		'is_seo_robot_follow' => '1',
		'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/',
		'board_fabicon' => '',
		'board_rss_feed_url' => '',
		'is_call_to_action' => '0',
		'call_to_action_button_text' => '',
		'call_to_action_button_url' => '[email protected]',
		'is_call_to_action_desktop_cta' => '0',
		'is_call_to_action_desktop_summy_panel' => '0',
		'is_call_to_action_mobile_cta' => '0',
		'is_call_to_action_mobile_summy_page' => '0',
		'call_to_action_desktop_cta_stats' => '1',
		'call_to_action_desktop_summy_panel_stats' => '0',
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$item_summary = 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.'
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			'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
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1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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			'scheduler_footer_show' => '1',
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			'stripe_customer_id' => 'cus_88ollCwfwVMjZV',
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			'phone' => null,
			'city_id' => 'California',
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			'type' => '2.5',
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		),
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			'title' => 'Marketing',
			'description' => '',
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			'slug' => null,
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			'tag_manager' => null,
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			'embed_playter_allow_lead' => null,
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			'embed_playter_allow_sticky_bottom_mob' => null,
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			'embed_playter_email_source' => null,
			'embed_playter_email_name' => null,
			'embed_playter_cta_text' => null,
			'home_feature_section_title' => null,
			'home_feature_title' => null,
			'home_feature_text' => null,
			'home_feature_image' => null,
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			'timezone' => null,
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		),
		'Language' => array(
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			'title' => 'English',
			'short_code' => 'en',
			'direction' => '0',
			'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
			'status' => true,
			'is_blocked' => false,
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			'created' => '2017-09-15 03:00:00',
			'modified' => '2017-09-15 03:00:00'
		)
	),
	'summy_lang' => array(
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			'direction' => '0',
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			'modified' => '2017-09-15 03:00:00'
		)
	),
	'brand_details' => array(),
	'keywords' => '',
	'board' => array(
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			'channel_secret' => '',
			'user_master_id' => '1752',
			'client_id' => '25',
			'summyboard_show_id' => '0',
			'title' => 'CONTENT MARKETING BOARD',
			'slug' => 'content-marketing-board',
			'language_id' => '1',
			'board_title' => '',
			'board_sub_title' => '',
			'show_board_titles' => '0',
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			'visibility_type' => '1',
			'location_id' => '104',
			'channel_access' => '3',
			'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
			'board_top_logo' => '',
			'is_subscribe_update' => '1',
			'is_sendto_phone' => '1',
			'is_feedback_form' => '1',
			'primary_color' => '#FF2A5F',
			'primary_darker_color' => '#ff2e68',
			'secendary_color' => '#2D3840',
			'color_opacity' => '1',
			'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg',
			'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
			'cover_image_webp' => '',
			'mobile_cover_image_webp' => '',
			'show_webp_cover' => '0',
			'cover_title' => 'ROCKING IT WITH CONTENT MARKETING',
			'font_size' => '65',
			'font_size_mobile' => '36',
			'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
			'board_section_title' => '<X> Summies are waiting for you',
			'show_board_section_item_count' => '1',
			'show_subscription_form' => '0',
			'show_playter_box' => '1',
			'show_curated_by' => '0',
			'show_footer_cta' => '1',
			'footer_icon' => '0',
			'footer_title' => '',
			'footer_sub_title' => '',
			'call_to_action_title1' => '',
			'call_to_action_url1' => '',
			'show_call_to_action2' => '0',
			'call_to_action_title2' => '',
			'call_to_action_url2' => '',
			'player_type' => '0',
			'allow_mini_max' => '0',
			'cover_style' => '0',
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		'title' => '9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas&#039;s Blog',
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		'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
		'summary' => '<p>Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.</p>',
		'original_summary_text' => 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies and trends that you should use to get the greatest benefits.
1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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		'latitude' => '',
		'longitude' => '',
		'google_map_link' => '',
		'content_type' => '0',
		'tags_keywords' => '',
		'summy_image_url' => '',
		'summy_real_image_url' => '',
		'depositphotos_code' => '',
		'is_call_to_action' => '0',
		'is_call_to_action_button_type' => '0',
		'call_to_action_button_text' => '',
		'call_to_action_button_url' => '',
		'is_call_to_action_desktop_summy_panel' => '0',
		'is_call_to_action_mobile_summy_page' => '0',
		'call_to_action_desktop_summy_panel_stats' => '0',
		'call_to_action_mobile_summy_page_stats' => '0',
		'call_to_action_app_btn_text' => '',
		'call_to_action_app_iphone_link' => '',
		'call_to_action_app_android_link' => '',
		'call_to_action_navigation_btn_text' => '',
		'call_to_action_navigation_type' => '0',
		'call_to_action_navigation_latitude' => '',
		'call_to_action_navigation_longitude' => '',
		'call_to_action_navigation_googlemaps_link' => '',
		'call_to_action_navigation_waze_link' => '',
		'call_to_action_phone' => '',
		'call_to_action_phone_button_text' => '',
		'is_summy_collection' => '0',
		'added_to_collection' => '0000-00-00 00:00:00',
		'face_pre_text' => '',
		'face_type' => '0',
		'face_team_type' => '0',
		'face_value' => '0',
		'avatar_name' => '',
		'avatar_subtitle' => '',
		'avatar_image' => '',
		'show_avatar_profile_info' => '0',
		'avatar_description' => '',
		'contact_url' => '',
		'avatar_ad_cta' => '',
		'avatar_ad_url' => '',
		'avatar_ad_image' => '',
		'allow_free_access' => '0',
		'audio_conversion_details' => '',
		'audio_conversion_status' => '',
		'enable_video' => '0',
		'video_url' => '',
		'video_play_settings' => '0',
		'video_only' => '0',
		'is_allow_expiration' => '0',
		'expiration_date' => '0000-00-00',
		'expiration_time' => '',
		'is_allow_quiz' => '0',
		'quiz_question' => '',
		'quiz_answer1' => '',
		'quiz_answer2' => '',
		'quiz_answer3' => '',
		'quiz_answer4' => '',
		'quiz_correct_answer' => '0',
		'allow_quiz_randomize' => '0',
		'allow_quiz_multi_try' => '0',
		'disallow_quiz_forward' => '0',
		'playter_color' => '',
		'playter_secondary' => '0',
		'playter_delay' => '0',
		'playter_location' => '0',
		'playter_allow_lead' => '1',
		'playter_allow_sticky_bottom' => '0',
		'playter_allow_sticky_bottom_mob' => '0',
		'playter_hide_inline_player' => '0',
		'playter_email_source' => '',
		'playter_email_name' => '',
		'playter_cta_text' => '',
		'playter_main_text' => '',
		'playter_credit_show' => '1',
		'playter_tester_image' => '',
		'playter_tester_delay' => '0',
		'playter_tester_direction' => '0',
		'playter_tester_x_position' => '0',
		'playter_tester_y_position' => '0',
		'playter_tester_element_hide' => '0',
		'playter_tester_shake_allow' => '0',
		'playter_tester_shake_delay' => '15',
		'playter_video_name' => '',
		'playter_video_url' => '',
		'playter_video_delay' => '0',
		'playter_video_title' => '',
		'playter_video_cta' => '',
		'scheduler_content_type' => '0',
		'scheduler_content_title' => '',
		'scheduler_title' => '',
		'scheduler_logo' => '',
		'scheduler_image' => '',
		'scheduler_footer' => '',
		'scheduler_footer_show' => '1',
		'scheduler_reminder_sender_name' => '',
		'scheduler_reminder_sender_mail' => '',
		'scheduler_reminder_title' => '',
		'scheduler_reminder_invite_message' => '',
		'scheduler_status' => '0',
		'is_coming_soon' => '0',
		'is_single_summy' => '0',
		'is_embed_summy' => '0',
		'from_app' => '0',
		'from_livedemo' => '0',
		'from_podcast' => '0',
		'block_editing' => '0',
		'is_declined' => '0',
		'is_blocked' => '0',
		'is_deleted' => '0',
		'created' => '2018-08-12 07:33:45',
		'modified' => '2023-08-31 16:27:38'
	),
	'UserMaster' => array(
		'password' => '*****',
		'id' => '1827',
		'full_name' => 'Michael Flanagan',
		'first_name' => '',
		'last_name' => '',
		'username' => 'michael-flanagan',
		'email' => '[email protected]',
		'gender' => '3',
		'description' => '',
		'avatar_id' => '8',
		'profile_picture' => 'https://dojo.summurai.com/img/uploads/usermasterimage/1585730299_mic.jpeg',
		'profile_image' => null,
		'address' => null,
		'phone' => null,
		'city_id' => '',
		'country_id' => 'France',
		'state' => null,
		'postalcode' => null,
		'latitude' => '',
		'longitude' => '',
		'phone_skip_count' => '0',
		'isd_code' => '',
		'website' => '',
		'is_sms_active' => '1',
		'is_email_active' => '1',
		'available_credits' => '1',
		'activation' => '',
		'type' => '2',
		'auto_approve' => '0',
		'ip' => '',
		'pass_code' => '',
		'company_id' => '0',
		'stripe_customer_id' => '',
		'is_company_user' => '0',
		'change_password_count' => '0',
		'is_vip' => false,
		'time_zone' => 'GMT+1',
		'show_on_sign_in' => '0',
		'is_system_user' => '0',
		'notifications_for_subcription' => '1',
		'payment_platform_id' => '1',
		'payment_model' => '0',
		'monthly_rate' => '0',
		'price_factor' => '1',
		'voice_hero_price' => '0',
		'monthly_free_credits' => '0',
		'is_endless' => '0',
		'rank_master_id' => '3',
		'from_conference' => false,
		'is_blogger' => false,
		'sub_title' => '',
		'cover_image' => '',
		'curator_structure' => '',
		'is_curator' => '0',
		'form_curator' => false,
		'curator_type' => false,
		'curator_categories' => '',
		'initial_cnt_followers' => '0',
		'is_science' => false,
		'from_client' => '0',
		'is_auto_close_tab' => '1',
		'property_category_id' => '0',
		'blogger_id' => '0',
		'from_blogger' => false,
		'language_id' => '1',
		'from_knowledge_pack' => '0',
		'is_subscriber' => '0',
		'is_archived' => '0',
		'summurai_type' => '0',
		'contact_url' => '',
		'ad_cta' => '',
		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
		'is_creator' => '0',
		'is_marketer' => '0',
		'is_entrepreneur' => '0',
		'is_aienthusiast' => '0',
		'audio_purpose_onboarding' => '',
		'content_type_onboarding' => '',
		'audio_type_onboarding' => '',
		'relevent_content_onboarding' => '',
		'set_meeting_onboarding' => '',
		'select_client' => '0',
		'default_user' => '0',
		'selected_brand_id' => '0',
		'show_explainer' => '0',
		'ordering' => '0',
		'from_app' => '0',
		'from_onboarding' => '0',
		'onboarding_status' => '0',
		'from_embed_playlist' => '0',
		'status' => false,
		'last_login' => '2020-09-25 11:46:34',
		'created_by' => null,
		'modified_by' => '0',
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2020-04-01 08:38:27',
		'modified' => '2022-03-22 16:09:53'
	),
	'PostBy' => array(
		'password' => '*****',
		'id' => '8',
		'full_name' => 'Tal Florentin',
		'first_name' => '',
		'last_name' => '',
		'username' => 'tal-florentin-3',
		'email' => '[email protected]',
		'gender' => '3',
		'description' => '',
		'avatar_id' => '1',
		'profile_picture' => '',
		'profile_image' => null,
		'address' => null,
		'phone' => '528535309',
		'city_id' => 'Tel Aviv',
		'country_id' => 'Israel',
		'state' => null,
		'postalcode' => null,
		'latitude' => '',
		'longitude' => '',
		'phone_skip_count' => '0',
		'isd_code' => '972',
		'website' => '',
		'is_sms_active' => '1',
		'is_email_active' => '1',
		'available_credits' => '6',
		'activation' => '',
		'type' => '3',
		'auto_approve' => '0',
		'ip' => '62.0.67.185',
		'pass_code' => '',
		'company_id' => '0',
		'stripe_customer_id' => 'cus_88ollCwfwVMjZV',
		'is_company_user' => '0',
		'change_password_count' => '0',
		'is_vip' => true,
		'time_zone' => 'GMT+3',
		'show_on_sign_in' => '1',
		'is_system_user' => '0',
		'notifications_for_subcription' => '0',
		'payment_platform_id' => '1',
		'payment_model' => '0',
		'monthly_rate' => '0',
		'price_factor' => '1',
		'voice_hero_price' => '0',
		'monthly_free_credits' => '0',
		'is_endless' => '1',
		'rank_master_id' => '1',
		'from_conference' => false,
		'is_blogger' => false,
		'sub_title' => '',
		'cover_image' => '',
		'curator_structure' => '',
		'is_curator' => '0',
		'form_curator' => false,
		'curator_type' => false,
		'curator_categories' => '',
		'initial_cnt_followers' => '0',
		'is_science' => false,
		'from_client' => '0',
		'is_auto_close_tab' => '1',
		'property_category_id' => '0',
		'blogger_id' => '0',
		'from_blogger' => false,
		'language_id' => '1',
		'from_knowledge_pack' => '0',
		'is_subscriber' => '1',
		'is_archived' => '0',
		'summurai_type' => '0',
		'contact_url' => '',
		'ad_cta' => '',
		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
		'is_creator' => '0',
		'is_marketer' => '0',
		'is_entrepreneur' => '0',
		'is_aienthusiast' => '0',
		'audio_purpose_onboarding' => '',
		'content_type_onboarding' => '',
		'audio_type_onboarding' => '',
		'relevent_content_onboarding' => '',
		'set_meeting_onboarding' => '',
		'select_client' => '0',
		'default_user' => '0',
		'selected_brand_id' => '0',
		'show_explainer' => '0',
		'ordering' => '0',
		'from_app' => '0',
		'from_onboarding' => '0',
		'onboarding_status' => '0',
		'from_embed_playlist' => '0',
		'status' => false,
		'last_login' => '2022-11-24 12:01:06',
		'created_by' => null,
		'modified_by' => '0',
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2016-03-22 06:14:00',
		'modified' => '2022-11-24 12:01:06'
	),
	'VoiceBy' => array(
		'password' => '*****',
		'id' => '238',
		'full_name' => 'Elizabeth Ann Rivera',
		'first_name' => '',
		'last_name' => '',
		'username' => 'elizabeth-ann-rivera',
		'email' => '[email protected]',
		'gender' => '3',
		'description' => '',
		'avatar_id' => '30',
		'profile_picture' => '',
		'profile_image' => null,
		'address' => null,
		'phone' => null,
		'city_id' => 'California',
		'country_id' => 'United States',
		'state' => null,
		'postalcode' => null,
		'latitude' => '',
		'longitude' => '',
		'phone_skip_count' => '0',
		'isd_code' => '',
		'website' => '',
		'is_sms_active' => '1',
		'is_email_active' => '1',
		'available_credits' => '1',
		'activation' => '',
		'type' => '2.5',
		'auto_approve' => '1',
		'ip' => '',
		'pass_code' => '',
		'company_id' => '0',
		'stripe_customer_id' => '',
		'is_company_user' => '0',
		'change_password_count' => '0',
		'is_vip' => false,
		'time_zone' => 'GMT-7',
		'show_on_sign_in' => '0',
		'is_system_user' => '0',
		'notifications_for_subcription' => '1',
		'payment_platform_id' => '1',
		'payment_model' => '0',
		'monthly_rate' => '0',
		'price_factor' => '0',
		'voice_hero_price' => '3',
		'monthly_free_credits' => '0',
		'is_endless' => '0',
		'rank_master_id' => '4',
		'from_conference' => false,
		'is_blogger' => false,
		'sub_title' => '',
		'cover_image' => '',
		'curator_structure' => '',
		'is_curator' => '0',
		'form_curator' => false,
		'curator_type' => false,
		'curator_categories' => '',
		'initial_cnt_followers' => '0',
		'is_science' => false,
		'from_client' => '0',
		'is_auto_close_tab' => '1',
		'property_category_id' => '0',
		'blogger_id' => '0',
		'from_blogger' => false,
		'language_id' => '1',
		'from_knowledge_pack' => '0',
		'is_subscriber' => '0',
		'is_archived' => '0',
		'summurai_type' => '0',
		'contact_url' => '',
		'ad_cta' => '',
		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
		'is_creator' => '0',
		'is_marketer' => '0',
		'is_entrepreneur' => '0',
		'is_aienthusiast' => '0',
		'audio_purpose_onboarding' => '',
		'content_type_onboarding' => '',
		'audio_type_onboarding' => '',
		'relevent_content_onboarding' => '',
		'set_meeting_onboarding' => '',
		'select_client' => '0',
		'default_user' => '0',
		'selected_brand_id' => '0',
		'show_explainer' => '0',
		'ordering' => '0',
		'from_app' => '0',
		'from_onboarding' => '0',
		'onboarding_status' => '0',
		'from_embed_playlist' => '0',
		'status' => false,
		'last_login' => '2020-11-11 20:44:51',
		'created_by' => null,
		'modified_by' => '0',
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-01-22 22:33:31',
		'modified' => '2022-03-22 16:09:53'
	),
	'PropertyCategory' => array(
		'id' => '11',
		'parent_id' => '0',
		'title' => 'Marketing',
		'description' => '',
		'image' => '1464678084_megaphone.png',
		'white_image' => '59f71c6f0b664_megaphone.png',
		'ordering' => '16',
		'is_deleted' => '0',
		'is_blocked' => '0',
		'created' => '2016-05-31 12:31:27',
		'modified' => '2024-01-03 22:55:12',
		'created_by' => '0',
		'modified_by' => '0'
	),
	'Client' => array(
		'id' => null,
		'client_secret' => null,
		'parrent_id' => null,
		'user_master_id' => null,
		'client_name' => null,
		'slug' => null,
		'website' => null,
		'quote' => null,
		'image_url' => null,
		'brand_color' => null,
		'voice_file' => null,
		'play_time' => null,
		'direction' => null,
		'client_type' => null,
		'account_type' => null,
		'brand_id' => null,
		'image_social_url' => null,
		'language_id' => null,
		'brand_cat_type' => null,
		'property_category_id' => null,
		'secendary_color' => null,
		'tag_manager' => null,
		'google_pixel' => null,
		'facebook_pixel' => null,
		'select_client_id' => null,
		'default_client_id' => null,
		'curator_id' => null,
		'summurai_id' => null,
		'voice_hero_id' => null,
		'from_summybox' => null,
		'brand_type' => null,
		'embed_border_color' => null,
		'embed_background_color' => null,
		'embed_input_color' => null,
		'embed_primary_color' => null,
		'embed_color_opecity' => null,
		'embed_hover_color' => null,
		'demo_image_name' => null,
		'demo_image_url' => null,
		'embed_width' => null,
		'embed_height' => null,
		'embed_top' => null,
		'embed_left' => null,
		'embed_player_title' => null,
		'embed_player_title_size' => null,
		'embed_mobile_link' => null,
		'embed_mobile_text' => null,
		'active_star' => null,
		'board_sms_message' => null,
		'summy_sms_message' => null,
		'is_discover_content' => null,
		'is_summyboards' => null,
		'is_newsletter_player' => null,
		'is_embedded_player' => null,
		'is_full_summy_editor' => null,
		'is_request_summy' => null,
		'is_quick_add_summy' => null,
		'is_send_to_summy_archive' => null,
		'is_import_podcast' => null,
		'is_playlist_report' => null,
		'allow_premium_voice' => null,
		'allow_export_playlist' => null,
		'is_create_boards' => null,
		'board_limit' => null,
		'is_create_summy' => null,
		'summy_limit' => null,
		'brand_credit' => null,
		'brand_credit_used' => null,
		'default_page' => null,
		'default_client_msg' => null,
		'pseudo_header_color' => null,
		'pseudo_main_color' => null,
		'pseudo_color_opacity' => null,
		'pseudo_language_id' => null,
		'pseudo_feedback_show' => null,
		'pseudo_brand_name_show' => null,
		'pseudo_brand_link_show' => null,
		'pseudo_brand_link_type' => null,
		'pseudo_logo_type' => null,
		'pseudo_top_logo' => null,
		'pseudo_favicon' => null,
		'show_pseudo_alt_footer' => null,
		'pseudo_footer_color' => null,
		'pseudo_footer_text_color' => null,
		'pseudo_alt_footer_type' => null,
		'pseudo_alt_footer_logo' => null,
		'embedded_header_color' => null,
		'embedded_main_color' => null,
		'embedded_color_opacity' => null,
		'embedded_language_id' => null,
		'embedded_feedback_show' => null,
		'embedded_brand_name_show' => null,
		'embedded_brand_link_show' => null,
		'embedded_brand_link_type' => null,
		'embedded_logo_type' => null,
		'embedded_top_logo' => null,
		'embedded_favicon' => null,
		'embed_playter_color' => null,
		'embed_playter_secondary' => null,
		'embed_playter_delay' => null,
		'embed_playter_location' => null,
		'embed_playter_allow_lead' => null,
		'embed_playter_allow_sticky_bottom' => null,
		'embed_playter_allow_sticky_bottom_mob' => null,
		'embed_playter_hide_inline_player' => null,
		'embed_playter_email_source' => null,
		'embed_playter_email_name' => null,
		'embed_playter_cta_text' => null,
		'home_feature_section_title' => null,
		'home_feature_title' => null,
		'home_feature_text' => null,
		'home_feature_image' => null,
		'home_feature_url' => null,
		'studio_promo_message' => null,
		'is_set_expiration' => null,
		'brand_expiration' => null,
		'timezone' => null,
		'from_onboarding' => null,
		'from_app' => null,
		'from_livedemo' => null,
		'from_embed_playlist' => null,
		'status' => null,
		'is_blocked' => null,
		'is_deleted' => null,
		'created' => null,
		'modified' => null
	),
	'Language' => array(
		'id' => '1',
		'title' => 'English',
		'short_code' => 'en',
		'direction' => '0',
		'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
		'status' => true,
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-09-15 03:00:00',
		'modified' => '2017-09-15 03:00:00'
	)
)
$summy_lang = array(
	'Language' => array(
		'id' => '1',
		'title' => 'English',
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$item_summary = 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.'
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			'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
			'summary' => '<p>Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.</p>',
			'original_summary_text' => 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies and trends that you should use to get the greatest benefits.
1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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		'image_url' => 'http://www.jeffbullas.com/wp-content/uploads/2017/03/257145-P4G22E-243.jpg',
		'title' => '9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas&#039;s Blog',
		'other_title' => '',
		'description' => 'In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution. Over the years, Google search algorithms have become better at deciding the relevancy of content. And now search bots are smarter than ever in detecting whether a piece of content is user-friendly or not. Also, relevancy is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. A post shared by Greatist on healthy protein snacks received about 90K shares on Facebook and over 2 million Pinterest shares; all because it was of some value to the target readers. And because of its relevance, now it also appears on the top of search results when you search for ‘protein snack’, ‘healthy protein snack’, and other related terms. Companies have always relied on influencing individuals to increase their brand awareness (hint: celebrity endorsement). However, with the rise of social media in recent years and an increasing number of influencing individuals on these platforms, today, influencer marketing has grabbed the top position in the checklist of marketers. Consequently, at present, influencer marketing is going through a great upsurge, wherein brands are approaching experts to endorse/review/promote their product on their blog, social media accounts, and other online channels. In recent time, there have been many campaigns that prove how beneficial influencer marketing can be for a brand; however, the lesson 2016 has taught us is that influencer marketing revolves around trust, and a bigger following doesn’t always bring the better results. As a result, brands are focusing more on the authenticity of the social influencers, rather than number of followers. According to a New York based fashion store Gigi New York, working with micro-influencers (with small but authentic followings) brought them better engagement than working with popular social influencers. Today, most companies are using analytics for customer segmentation in order to target specific customer groups in a better way. How Airtel India is helping his customers on Twitter is a great example of devising a content marketing strategy around certain audiences. All social networks have a distinct structure when it comes to content sharing and promotion. Most of them let you personalize content either with location settings or hashtags. Based on the channel you choose for marketing, make the best use of such features. How Facebook selects content for its ‘Trending Section’ based on location is a good example of personalizing content for a specific customer segment. If you own a Facebook page and have promoted your updates in the past, then you must have seen how it allows you to target your content to a very specific group of people. Creating and promoting personalized content in this manner make a content marketing campaign focused, and win more prospects for its high relevancy. This in turn improves engagement, brand recall, and sets you apart from competitors. Video content is no new concept, as brands have been using videos as their website banner, in social media updates, email content, etc. for quite some time. And now with better video compression algorithms in place (and at the same time, with the internet’s growing penetration), videos are being used extensively to send across a brand message, promote offerings, or simply for the purpose of engagement. There are plenty of online and offline tools for video marketing to create and share professional-looking and engaging videos. Use such tools for creating a good number of videos in less time. While tools can help you in creating videos, engagement can only be built around ideas. For that, you would need to draw inspiration from how other popular brands are running their video marketing campaigns. Virtual Reality is a new way to interact with your customer through visual content. It offers a new opportunity to content marketers and increases customer engagement with your brand. While one brand uses VR to help shoppers make the final decision, another uses it to engage the clients in the initial steps. Since a few years back, the digital world has taken note of live videos and since then it has intensified. Here are some stats which will prove the growing importance of live video in the online world. Live videos add an element of fun to an already interactive form of communication. The nature of live video is raw without edits which creates an intimate communication with your audience. To use live videos to engage your audience you could host Q&amp;A sessions, live interviews, conduct product demonstrations or unboxing, cover events and conferences, etc. Social media giant Facebook recently faced a series of lawsuits for showing fake news in its trending section. Many are of the opinion that the Facebook’s manipulated trending section also impacted the outcome of the recent presidential election. All this is happening because people are increasingly relying on social networks as a source of news. A survey done in early 2016 states that already more than 50% of social media users use it as source of news. As per Statista, 61% of digital marketers rely on Facebook to advertise monthly. Social media has evolved  as a popular content marketing channel in the last few years. Facebook and Twitter are already being extensively used for content marketing. Growth of video marketing in recent time also puts Instagram among the most popular content marketing social media channels. It’s your time to leverage the power of these channels to deliver news. Make sure everything that is talked about your brand in the future gets covered through social media too. And, especially the paid and earned coverage that you get from third party reviewers and sites should be shared on social too. Brands are now harnessing the power of IOT to provide an authentic brand experience to customers. When you hear about the Internet of Things, the first thing that comes to mind is Alexa, Siri and Google Home. With the aim of taking direct conversations to another level, IOT has given a great opportunity to brands to become an integral part of a consumer&#8217;s lives. There is an immense amount of content which is being produced by different brands; the important thing is to produce content which will stand out from the rest. Narrow your content focus and it will more likely gain traction. Creating super niche content is a result of market saturation. Marketers are creating more and more content every day. According to a recent stat by Kapost, 70% of marketers said they are creating significantly more content than the previous year. A simple technique for doing so is, instead of writing social media video marketing tips, write video marketing guide for beginners. Data indicates that effective content marketing can increase online store conversation rates by almost 6 times. How do you grow your business by using this trend? Start by identifying the super-niche of your industry. For instance, if everyone in your industry is discussing travelling, you can find a topic where you can write about travelling for those who have retired. The social media world has changed massively with the trend of ephemeral marketing. First founded by Snapchat and later adopted by every social media channel. Use ephemeral marketing appropriately for your business. Run a campaign, showcase behind the scenes, give discounts or offers, and engage your customers to your brand by using ephemeral content. That leaves businesses with several questions &#8211; like what new type of content, channels, and tools the recent technological advancements will introduce? While it is important to know these trends and capitalize on them, it is equally important to act in accordance to the fundamentals of content marketing, which are, Guest Author: Ankush Mahajan works as a senior digital marketer at FATbit Technologies, one of India’s leading custom web design/development &amp; ready-made e-commerce solutions company. His expertise lies in branding and formulating marketing strategies for business of a number of industries. Follow him on twitter: https://twitter.com/ankushmahajann',
		'summary' => '<p>Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.</p>',
		'original_summary_text' => 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies and trends that you should use to get the greatest benefits.
1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content.
2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who actually use your products to help endorse them.
3. Make your content personal. Many social networks allow you to be hyper focused on who you are marketing to.
4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality.
5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts.
6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news.
7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa.
8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, instead write an article about marketing tips for beginners.
9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.',
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		'from_onboarding' => '0',
		'onboarding_status' => '0',
		'from_embed_playlist' => '0',
		'status' => false,
		'last_login' => '2022-11-24 12:01:06',
		'created_by' => null,
		'modified_by' => '0',
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2016-03-22 06:14:00',
		'modified' => '2022-11-24 12:01:06'
	),
	'VoiceBy' => array(
		'password' => '*****',
		'id' => '238',
		'full_name' => 'Elizabeth Ann Rivera',
		'first_name' => '',
		'last_name' => '',
		'username' => 'elizabeth-ann-rivera',
		'email' => '[email protected]',
		'gender' => '3',
		'description' => '',
		'avatar_id' => '30',
		'profile_picture' => '',
		'profile_image' => null,
		'address' => null,
		'phone' => null,
		'city_id' => 'California',
		'country_id' => 'United States',
		'state' => null,
		'postalcode' => null,
		'latitude' => '',
		'longitude' => '',
		'phone_skip_count' => '0',
		'isd_code' => '',
		'website' => '',
		'is_sms_active' => '1',
		'is_email_active' => '1',
		'available_credits' => '1',
		'activation' => '',
		'type' => '2.5',
		'auto_approve' => '1',
		'ip' => '',
		'pass_code' => '',
		'company_id' => '0',
		'stripe_customer_id' => '',
		'is_company_user' => '0',
		'change_password_count' => '0',
		'is_vip' => false,
		'time_zone' => 'GMT-7',
		'show_on_sign_in' => '0',
		'is_system_user' => '0',
		'notifications_for_subcription' => '1',
		'payment_platform_id' => '1',
		'payment_model' => '0',
		'monthly_rate' => '0',
		'price_factor' => '0',
		'voice_hero_price' => '3',
		'monthly_free_credits' => '0',
		'is_endless' => '0',
		'rank_master_id' => '4',
		'from_conference' => false,
		'is_blogger' => false,
		'sub_title' => '',
		'cover_image' => '',
		'curator_structure' => '',
		'is_curator' => '0',
		'form_curator' => false,
		'curator_type' => false,
		'curator_categories' => '',
		'initial_cnt_followers' => '0',
		'is_science' => false,
		'from_client' => '0',
		'is_auto_close_tab' => '1',
		'property_category_id' => '0',
		'blogger_id' => '0',
		'from_blogger' => false,
		'language_id' => '1',
		'from_knowledge_pack' => '0',
		'is_subscriber' => '0',
		'is_archived' => '0',
		'summurai_type' => '0',
		'contact_url' => '',
		'ad_cta' => '',
		'ad_url' => '',
		'ad_image' => '',
		'show_in_summurai' => '1',
		'is_creator' => '0',
		'is_marketer' => '0',
		'is_entrepreneur' => '0',
		'is_aienthusiast' => '0',
		'audio_purpose_onboarding' => '',
		'content_type_onboarding' => '',
		'audio_type_onboarding' => '',
		'relevent_content_onboarding' => '',
		'set_meeting_onboarding' => '',
		'select_client' => '0',
		'default_user' => '0',
		'selected_brand_id' => '0',
		'show_explainer' => '0',
		'ordering' => '0',
		'from_app' => '0',
		'from_onboarding' => '0',
		'onboarding_status' => '0',
		'from_embed_playlist' => '0',
		'status' => false,
		'last_login' => '2020-11-11 20:44:51',
		'created_by' => null,
		'modified_by' => '0',
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-01-22 22:33:31',
		'modified' => '2022-03-22 16:09:53'
	),
	'PropertyCategory' => array(
		'id' => '11',
		'parent_id' => '0',
		'title' => 'Marketing',
		'description' => '',
		'image' => '1464678084_megaphone.png',
		'white_image' => '59f71c6f0b664_megaphone.png',
		'ordering' => '16',
		'is_deleted' => '0',
		'is_blocked' => '0',
		'created' => '2016-05-31 12:31:27',
		'modified' => '2024-01-03 22:55:12',
		'created_by' => '0',
		'modified_by' => '0'
	),
	'Client' => array(
		'id' => null,
		'client_secret' => null,
		'parrent_id' => null,
		'user_master_id' => null,
		'client_name' => null,
		'slug' => null,
		'website' => null,
		'quote' => null,
		'image_url' => null,
		'brand_color' => null,
		'voice_file' => null,
		'play_time' => null,
		'direction' => null,
		'client_type' => null,
		'account_type' => null,
		'brand_id' => null,
		'image_social_url' => null,
		'language_id' => null,
		'brand_cat_type' => null,
		'property_category_id' => null,
		'secendary_color' => null,
		'tag_manager' => null,
		'google_pixel' => null,
		'facebook_pixel' => null,
		'select_client_id' => null,
		'default_client_id' => null,
		'curator_id' => null,
		'summurai_id' => null,
		'voice_hero_id' => null,
		'from_summybox' => null,
		'brand_type' => null,
		'embed_border_color' => null,
		'embed_background_color' => null,
		'embed_input_color' => null,
		'embed_primary_color' => null,
		'embed_color_opecity' => null,
		'embed_hover_color' => null,
		'demo_image_name' => null,
		'demo_image_url' => null,
		'embed_width' => null,
		'embed_height' => null,
		'embed_top' => null,
		'embed_left' => null,
		'embed_player_title' => null,
		'embed_player_title_size' => null,
		'embed_mobile_link' => null,
		'embed_mobile_text' => null,
		'active_star' => null,
		'board_sms_message' => null,
		'summy_sms_message' => null,
		'is_discover_content' => null,
		'is_summyboards' => null,
		'is_newsletter_player' => null,
		'is_embedded_player' => null,
		'is_full_summy_editor' => null,
		'is_request_summy' => null,
		'is_quick_add_summy' => null,
		'is_send_to_summy_archive' => null,
		'is_import_podcast' => null,
		'is_playlist_report' => null,
		'allow_premium_voice' => null,
		'allow_export_playlist' => null,
		'is_create_boards' => null,
		'board_limit' => null,
		'is_create_summy' => null,
		'summy_limit' => null,
		'brand_credit' => null,
		'brand_credit_used' => null,
		'default_page' => null,
		'default_client_msg' => null,
		'pseudo_header_color' => null,
		'pseudo_main_color' => null,
		'pseudo_color_opacity' => null,
		'pseudo_language_id' => null,
		'pseudo_feedback_show' => null,
		'pseudo_brand_name_show' => null,
		'pseudo_brand_link_show' => null,
		'pseudo_brand_link_type' => null,
		'pseudo_logo_type' => null,
		'pseudo_top_logo' => null,
		'pseudo_favicon' => null,
		'show_pseudo_alt_footer' => null,
		'pseudo_footer_color' => null,
		'pseudo_footer_text_color' => null,
		'pseudo_alt_footer_type' => null,
		'pseudo_alt_footer_logo' => null,
		'embedded_header_color' => null,
		'embedded_main_color' => null,
		'embedded_color_opacity' => null,
		'embedded_language_id' => null,
		'embedded_feedback_show' => null,
		'embedded_brand_name_show' => null,
		'embedded_brand_link_show' => null,
		'embedded_brand_link_type' => null,
		'embedded_logo_type' => null,
		'embedded_top_logo' => null,
		'embedded_favicon' => null,
		'embed_playter_color' => null,
		'embed_playter_secondary' => null,
		'embed_playter_delay' => null,
		'embed_playter_location' => null,
		'embed_playter_allow_lead' => null,
		'embed_playter_allow_sticky_bottom' => null,
		'embed_playter_allow_sticky_bottom_mob' => null,
		'embed_playter_hide_inline_player' => null,
		'embed_playter_email_source' => null,
		'embed_playter_email_name' => null,
		'embed_playter_cta_text' => null,
		'home_feature_section_title' => null,
		'home_feature_title' => null,
		'home_feature_text' => null,
		'home_feature_image' => null,
		'home_feature_url' => null,
		'studio_promo_message' => null,
		'is_set_expiration' => null,
		'brand_expiration' => null,
		'timezone' => null,
		'from_onboarding' => null,
		'from_app' => null,
		'from_livedemo' => null,
		'from_embed_playlist' => null,
		'status' => null,
		'is_blocked' => null,
		'is_deleted' => null,
		'created' => null,
		'modified' => null
	),
	'Language' => array(
		'id' => '1',
		'title' => 'English',
		'short_code' => 'en',
		'direction' => '0',
		'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
		'status' => true,
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-09-15 03:00:00',
		'modified' => '2017-09-15 03:00:00'
	)
)
$summy_lang = array(
	'Language' => array(
		'id' => '1',
		'title' => 'English',
		'short_code' => 'en',
		'direction' => '0',
		'flag' => 'https://dojo.summurai.com/img/langflag/big-eng-flg.jpg',
		'status' => true,
		'is_blocked' => false,
		'is_deleted' => false,
		'created' => '2017-09-15 03:00:00',
		'modified' => '2017-09-15 03:00:00'
	)
)
$brand_details = array()
$keywords = ''
$board = array(
	'SummyboxBoard' => array(
		'id' => '7',
		'channel_secret' => '',
		'user_master_id' => '1752',
		'client_id' => '25',
		'summyboard_show_id' => '0',
		'title' => 'CONTENT MARKETING BOARD',
		'slug' => 'content-marketing-board',
		'language_id' => '1',
		'board_title' => '',
		'board_sub_title' => '',
		'show_board_titles' => '0',
		'privacy_type' => '0',
		'visibility_type' => '1',
		'location_id' => '104',
		'channel_access' => '3',
		'link_privacy_policy' => 'https://summurai.com/Blog/summurai-privacy-policy/',
		'board_top_logo' => '',
		'is_subscribe_update' => '1',
		'is_sendto_phone' => '1',
		'is_feedback_form' => '1',
		'primary_color' => '#FF2A5F',
		'primary_darker_color' => '#ff2e68',
		'secendary_color' => '#2D3840',
		'color_opacity' => '1',
		'cover_image' => 'https://dojo.summurai.com/img/uploads/boardimages/5cad16db5a956_coverimg1.jpg',
		'mobile_cover_image' => 'https://dojo.summurai.com/img/images/Japan-SummyBoard-MobileCover.jpg',
		'cover_image_webp' => '',
		'mobile_cover_image_webp' => '',
		'show_webp_cover' => '0',
		'cover_title' => 'ROCKING IT WITH CONTENT MARKETING',
		'font_size' => '65',
		'font_size_mobile' => '36',
		'cover_sub_title' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
		'board_section_title' => '<X> Summies are waiting for you',
		'show_board_section_item_count' => '1',
		'show_subscription_form' => '0',
		'show_playter_box' => '1',
		'show_curated_by' => '0',
		'show_footer_cta' => '1',
		'footer_icon' => '0',
		'footer_title' => '',
		'footer_sub_title' => '',
		'call_to_action_title1' => '',
		'call_to_action_url1' => '',
		'show_call_to_action2' => '0',
		'call_to_action_title2' => '',
		'call_to_action_url2' => '',
		'player_type' => '0',
		'allow_mini_max' => '0',
		'cover_style' => '0',
		'default_view_style' => '0',
		'show_featured_element' => '1',
		'show_about_brand_box' => '1',
		'show_brand_box_type' => '0',
		'brand_title' => 'Brought to you by',
		'brand_secondary_text' => 'The Summurai platform and services are all about engaging your audience with audio summary feeds and branded audio playlists,
allowing your audience to know more with less effort and offering your brand the chance to stand out.',
		'show_brand_box_company' => '1',
		'brand_image' => '',
		'brand_image_layout' => '2',
		'brand_link_name' => 'Visit homepage',
		'brand_link_url' => 'http://www.summurai.com',
		'show_feedback_box' => '0',
		'show_disquss_element' => '0',
		'show_full_page_item' => '1',
		'show_brand_name' => '1',
		'show_brand_link' => '1',
		'show_brand_link_type' => '1',
		'show_logo_element' => '1',
		'show_logo_type' => '0',
		'is_send_mobile' => '1',
		'send_to_mobile' => '0',
		'show_alternate_footer' => '0',
		'footer_color' => '#2D383F',
		'footer_text_color' => '0',
		'alternate_footer_type' => '0',
		'alternate_footer_logo' => '',
		'show_user_element' => '0',
		'show_election_panel' => '0',
		'visit_count' => '0',
		'mobile_visit_count' => '572',
		'unique_count' => '0',
		'mobile_unique_count' => '325',
		'registration_require' => '1',
		'registration_trigger' => '1',
		'pre_registration_summy' => '1',
		'registration_type' => '0',
		'board_template_type' => '0',
		'is_allow_playlist' => '0',
		'allow_embed_playlist' => '0',
		'show_disqus_comments' => '0',
		'show_cookies_message' => '1',
		'show_web_notification' => '0',
		'is_exit_popup' => '1',
		'is_allow_map' => '0',
		'show_categories' => '0',
		'category_title' => '',
		'show_category_on_mobile' => '0',
		'show_presenter_profile_box' => '0',
		'presenter_sec_title' => 'Presented by',
		'presenter_name' => 'Bill Gates',
		'presenter_title' => 'Founder at Microoft',
		'presenter_image' => '',
		'presenter_image_layout' => '0',
		'presenter_btn_text' => '',
		'presenter_btn_url' => '',
		'show_presenter_btn' => '0',
		'show_qrcode' => '1',
		'qrcode_title' => 'Listen on the go',
		'qrcode_secondary_text' => 'Scan the code with your smartphone to listen later',
		'is_allow_changing_view' => '1',
		'show_summyboard_search' => '1',
		'show_read_indication' => '1',
		'show_tags' => '0',
		'show_faces' => '0',
		'show_multi_lang' => '0',
		'multi_lang_default' => '0',
		'is_summy_motivation' => '0',
		'qrcode_pos' => '1',
		'categories_pos' => '2',
		'brand_box_pos' => '4',
		'feedback_box_pos' => '5',
		'presenter_box_pos' => '3',
		'credits_box_pos' => '6',
		'is_allow_sharing' => '1',
		'is_allow_embed' => '0',
		'show_sorting_filter' => '0',
		'board_social_image' => '',
		'post_social_title' => '',
		'post_social_sub_title' => '',
		'show_register_button' => '0',
		'manage_rss' => '0',
		'host_sub_domain' => '0',
		'host_sub_domain_url' => '',
		'main_call_to_action_type' => '3',
		'is_extension' => '0',
		'welcome_email_template_name' => '',
		'welcome_email_template_subject' => '',
		'welcome_email_template_message' => '',
		'welcome_email_template_item_numbers' => '',
		'welcome_text_message' => '',
		'update_email_template_name' => '',
		'update_email_template_subject' => '',
		'update_email_template_message' => '',
		'update_email_template_item_numbers' => '',
		'update_text_message' => '',
		'send_welcome_email' => '0',
		'show_summurai_credit_in_footer' => '1',
		'seo_title' => 'Summurai | ROCKING IT WITH CONTENT MARKETING',
		'seo_meta_description' => 'Making content marketing work isn't easy. Let us summarize and send you the best articles and sources to help you win the game.',
		'seo_meta_keywords' => '',
		'is_seo_robot_index' => '1',
		'is_seo_robot_follow' => '1',
		'link_terms_use' => 'https://summurai.com/Blog/summurai-terms-use/',
		'board_fabicon' => '',
		'board_rss_feed_url' => '',
		'is_call_to_action' => '0',
		'call_to_action_button_text' => '',
		'call_to_action_button_url' => '[email protected]',
		'is_call_to_action_desktop_cta' => '0',
		'is_call_to_action_desktop_summy_panel' => '0',
		'is_call_to_action_mobile_cta' => '0',
		'is_call_to_action_mobile_summy_page' => '0',
		'call_to_action_desktop_cta_stats' => '1',
		'call_to_action_desktop_summy_panel_stats' => '0',
		'call_to_action_mobile_cta_stats' => '2',
		'call_to_action_mobile_summy_page_stats' => '1',
		'call_to_action_app_btn_text' => 'Get the app',
		'call_to_action_app_iphone_link' => '',
		'call_to_action_app_android_link' => '',
		'call_to_action_navigation_latitude' => '',
		'call_to_action_navigation_longitude' => '',
		'call_to_action_navigation_googlemaps_link' => '',
		'call_to_action_phone' => '',
		'call_to_action_phone_button_text' => 'Call Now',
		'radio_show_id' => '0',
		'radio_show_title' => '',
		'radio_show_subtitle' => '',
		'radio_show_desctiption' => '',
		'radio_show_image' => '',
		'radio_show_rss_source' => '',
		'radio_show_rss_head' => '',
		'radio_channel_type' => '0',
		'radio_auto_loading' => '0',
		'radio_load_type' => '0',
		'radio_load_content' => '0',
		'radio_mark_full_show' => '0',
		'radio_show_length' => '0',
		'is_enable_password' => '0',
		'password_value' => 'summarytime',
		'arrange_by' => 'DESC',
		'ordering' => '15',
		'is_sunday' => '0',
		'is_monday' => '0',
		'is_tuesday' => '0',
		'is_wednesday' => '0',
		'is_thrusday' => '0',
		'is_friday' => '0',
		'is_saterday' => '0',
		'only_show' => '0',
		'duplicate_show_id' => '',
		'feedback_sec_title' => 'What do you think?',
		'feedback_intro_text' => 'We’d love to hear your thoughts.',
		'feedback_btn_text' => 'Send feedback',
		'show_feedback_rating_section' => '1',
		'feedback_rating_head' => '',
		'show_feedback_comment_box' => '1',
		'feedback_comment_box_text' => '',
		'show_feedback_contact' => '0',
		'feedback_contact_name_head' => '',
		'feedback_contact_email_head' => '',
		'show_feedback_phone' => '0',
		'feedback_contact_phone_head' => '',
		'feedback_send_list' => '',
		'is_send_feedback_to_admin' => '1',
		'last_update' => '0000-00-00 00:00:00',
		'default_velocity' => '1.0',
		'static_board_url' => 'https://summurai.com/Summyboard/CONTENT-MARKETING-BOARD',
		'google_tag_manager' => '',
		'gtm_conversion_event' => '',
		'gtm_conversion_codes' => '',
		'google_analytics_tracking_id' => '',
		'facebook_pixel_id' => '',
		'linkedin_conversion_id' => '',
		'twitter_conversion_id' => '',
		'is_active_hotjar' => false,
		'hot_jar' => '',
		'is_autoplay' => '3',
		'show_total_time' => '0',
		'show_lang_flags' => '0',
		'show_channel_feedback' => '1',
		'purchase_pricing_model' => '0',
		'purchase_currency' => '0',
		'purchase_price_before' => '19.00',
		'purchase_price' => '12.00',
		'purchase_paypal_clientid' => 'A63G6YYPYWJ7U',
		'purchase_success_title' => 'Great to have you with us!',
		'purchase_success_text' => 'Dive into our content and stay tuned for upcoming updates.',
		'allow_yearly_purchase' => '0',
		'show_purchase_phone' => '0',
		'board_upnext_title' => 'Next Summy',
		'show_board_upnext' => '1',
		'exit_popup_title' => '',
		'exit_popup_text' => '',
		'is_exit_intent' => '0',
		'is_allow_idle' => '0',
		'public_ordering' => '17',
		'show_credits_box' => '0',
		'credits_section_title' => '',
		'status' => '1',
		'is_demo_board' => '0',
		'reg_popup_image' => '',
		'reg_popup_title' => '',
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$item_summary = 'Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.'
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