When the digital marketing guru Neil Patel started using Content Marketing, there were fewer than 30 million existing blogs. Today there are more than a billion. And now, in a competitive market, there is a need for constant monitoring of updates.

To shed light on what really works and what is less - Patel has collected information from 183 companies from various industries that have been doing Content Marketing for at least eight years. Patel’s article is accompanied by 17 graphs that present the data, and it is worth a peek and use them as a reference if you want to present the trends in your presentations.

Here are the main insights that can be drawn from the charts:

• Social media traffic is decreasing from year to year. The reason for this is simple - social network algorithms have become super smart. Facebook, for example, operates algorithms that significantly limit the possibility of promoting your content through links from Facebook. She wants to leave the users inside Facebook and click on sponsored ads. Our organic content is not worth money and therefore they have no interest in helping us promote it. Do not expect significant social traffic if you do not pay them.

• According to the information collected, 51% of all blogging traffic came from organic promotion (SEO). If you are engaged in content-based marketing, you should take care of guest articles or PR articles to get as many links as possible to your site. Such links will produce stable and consistent traffic that is not affected by algorithm updates.

• If already SEO - Google moved from pushing web pages to push quality content. Blogs make 60-62 percent of the traffic that comes with searching the site. Although blogs pop up like mushrooms after rain and people make tons of content - there's really no choice but to do the same if we want to be loved by Google. Promote content instead of promoting the site itself.

• Another interesting figure that came up is that we need to take Content Marketing very seriously. If we talk a minute numbers - we recommend publishing 5.7 pieces of content on average per week if we want to grow over time. The more pieces of information we have, the more likely to attract more visitors. Challenging.

• In addition, one chart shows that the chances of someone reading the blog become a paying customer are 74% greater than someone who has never read the blog. While advertising is increasing, it's fun to know that a good blog can increase conversion rates.

• It's important to emphasize that blog visitors do not immediately become paying customers. According to Patel, a surfer will become a paying customer only after he has entered an average of 3.15 times a blog, in a process lasting at least two weeks. For that to happen, your blog should contain valuable content.

• Patel also expects to see a significant increase in the production of video and audio content. A trend that is already gaining momentum as we speak. YouTube, Facebook and the entourage are promoting content that leaves users with them, and for as long as possible. So even though most of the content on the web is written right now, you should now invest in more content-generating formats.

In conclusion, instead of relying on theories and slogans, Patel did the work for us all and investigated the subject on the ground. In the other graphs, you can find statistics on the number of staff handling the blog, the average number of sub-providers, the average number of posts posted on blogs each month, the average length of a post, and more.