Eugen Eşanu revisited the legendary book Don’t Make Me Think by Steve Krug and checked if we were able to implement the ideas brought up in the book.

The article in UX Planet begins with an important quote by Jacob Nielsen. He said that the human brain's ability does not change every year. Therefore, the insights we have about human behavior have a long shelf life. Things that were difficult for us twenty years ago are still difficult for us today.

• We continue to invent new solutions
While we try to making exciting new innovations and feel that doing what others do is wrong, users are impatient and want to learn as little as possible. Before you invent the next thing, it is important to ask yourself whether your users need anything new in the context of the product in question.

• We continue to write a lot of text
Today websites tend to include a lot of text; however, users tend to scan rather than read. Users view written content as a task they are trying to complete. As such, they will read only what they must.

• How do I get users to read?
Using lots of headers, short paragraphs, bullet lists, and carefully highlighting important terms on the page (do not overdo it) will help encourage users to read.

• We continue to write instructions for users
Self-explanatory product design is no longer an option. It is the only option. We need to minimize instructions and explanations to zero and design products that are obvious to use. It is important to remember that our users do not care how our product works. They just want to be able to complete the task at hand and move on.

• We continue to let opinions and emotions lead us
It's hard to avoid the moment of thinking that you are the users too and know what is good or bad.

• We continue to ask the wrong questions
In everyday conversation, we tend to ask - "Do people like drop-down menus?” instead of checking whether it is the best way to help people navigate the current task. Instead of asking what people what they like or prefer, we need to look at our solution in the context of the task at hand and see if people can successfully perform it.

• We continue to make people think...
Effective product planning should make sure that people who use it will never have to ask questions like –
o Where am I?
o Where do we start?
o Where the hell is the button?
o What does this term mean?
o Is this an advertisement or part of the page?
o Should I click on it or not?

People might like challenges; however, not in the context of trying to complete the task at hand.

The principles that Steve Krug presents in the book "Don’t Make Me Think" remain relevant and it is worthwhile to go back sometimes and remind ourselves not to miss the basics.