How top enterprises driving Engagement with LinkedIn Pages
Learn from the top enterprises on how to make the most of LinkedIn pages
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$12.00Learn from the top enterprises on how to make the most of LinkedIn pages
Using LinkedIn as part of its marketing strategy can work great. Many companies understand this. In an article published on the LinkedIn blog, Kylee Lessard presents six brands and the ways they have succeeded in producing a positive impact by using the platform.
Kylee first introduces us to Best Buy, which has made its brand a particularly loved one. How did it do that? Kylee shared the story of 76-year-old Donald Grabski, a retired soldier and chef, who decided to work at Best Buy just because he liked the brand. This collaboration creates great consumer involvement as well as great work ethic of Grabski for Best Buy.
The human connection conveys to everyone that the corporation is not an uncaring monster, but rather a group that cares very much for its employees. This story strengthens the brand and makes people love it even more.
The LinkedIn platform is also a great place to showcase innovation.
GE recognized this potential and decided to introduce through video on the platform its new capability to print titanium wheels in 3D using the heading "How we re-invented the wheel." Innovative content helps big, old corporations to breathe new life into their brand’s story. Sharing innovative content on a platform where the audience is already there has a significant impact on your business connection. If you’re wondering about how many people saw the video, it has 160,000 views and more than 120 comments. You can find the video link in the full article.
If content is used correctly, LinkedIn can be a platform for attracting new talents. Amazon understood this, and asked the employees of the company to describe in three sentences or less their roles in the company. The results were shared on their LinkedIn page. The move was successful and gave employees a voice as well as potential future employees a place to hear about Amazon. There is no better way to position your company as a good place to work than to let employees brag for you.
Intel also made a similar move when it decided to share the story of an employee who climbed the professional ladder as part of a leadership program run by the company. This action attracted not only talented people, but also many new people who were interested in the program. Similar to Best Buy, they focused on a single story about only one person.
In the full article, Lessard gives many more examples with pictures of how companies successfully used LinkedIn. Each example leads to the same conclusion. LinkedIn has the power to boost companies’ brands and stories. By connecting to both the culture and values of the business, LinkedIn can serve as a fertile ground for serving your marketing goals such as demonstrating expertise, displaying innovation, attracting talented employees, and most of all building love for the brand.
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Content Marketing Institute
How to Explain Content Marketing to Anyone [Fresh Examples]
Explaining what content marketing is - is a complex task. This post may help you...
03:35
How to Explain Content Marketing to Anyone [Fresh Examples]
http://summur.ai/lFYVY
How to Explain Content Marketing to Anyone [Fresh Examples]
Telling stories has been around for thousands of years, but if you look at Content Marketing in Google Trends, you can see that this term has gained impressive popularity over the last decade. Although the term has been in the industry for a decade, it is still challenging to explain exactly what Content Marketing is. Michelle Lin can help us answer this question.
Content Marketing is marketing based on creating quality. This can include educational content. The important principle that needs to be emphasized is that Content Marketing is not about creating content that revolves around products, services, or even your brand.
Rather, it means creating interesting and useful content on topics that interest the brand's target audience, thereby strengthening the relationship between the business and its customers over time.
As marketers, it's important to know the benefits of this marketing strategy. Investing in content brings us the right people and makes them potential customers. In addition, creating good content will help us build an interested and involved audience and even engage new customers.
How do you do this in practice? If our target audience is young mothers for example - we need to think what they want to read, what is important to them? From there, we should start producing content accordingly. Content-based marketing can include professional articles, digital books, video content, webinars or any other content that provides new and up-to-date information, tools, or meets the needs of the target audience. In this way, the brand becomes a real source of information.
REI, an outdoor retailer, is a great example. REI has a YouTube channel that contains interesting information for travelers, with explanations like how to tune a compass or how to fix a bicycle chain. In this way, it has positioned itself as a source of information for travelers on the Internet. The responses to their content by people online has helped the company identify the areas of interest from where they can create additional relevant content.
When a brand builds such a reliable platform and establishes itself as an authority on issues that are important to potential customers, it succeeds in gaining their trust and time. As a loyal, active and involved subscriber base is established, this will have a direct effect on profits.
Content Marketing also affects existing customers. Consider the cooking magazine Sainsbury, one of the UK's leading companies. In a survey conducted by the company, they found about an amazing fact - eight out of ten readers bought a product from Sainsbury after they read about it in a magazine. As you can see, if you do it right there is a lot of potential to create a magazine around a brand. Additionally, Content Marketing has the potential to increase profits from existing customers. After all, when we have a loyal customer base, we have the option to Upsell and Cross Sell. In addition, when our content is particularly good, you can even generate revenue from the content itself.
Lynn also mentions the even though Content Marketing sounds great and wonderful, it does not mean it fits everyone. It's a strategy that requires investment, consistency and patience because its real results are seen only over time. This is a process rather than a specific campaign.
Lynn also gives many more examples of using a content-based marketing strategy and how different brands are implementing their content strategy. We encourage you to check out the full article and perhaps get some inspiration for your own marketing strategy. We just need your phone...
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Marketing Land
Content may be king, but context is queen - Marketing Land
What context of use is one of the most critical factors in making effective content and how to plan for it?
02:23
Content may be king, but context is queen - Marketing Land
http://summur.ai/lFYVY
Content may be king, but context is queen - Marketing Land
Now that we have reached a point where we are flooded with a plethora of good content, we can not only consider the content’s quality when trying to get people’s attention.
In an article on Marketing Land, Peter Minnium explains why to stay relevant, creators from the media industry should also consider the context in which consumers choose to consume the content. The article refers to the consumption of content on television; however, it can also be applied to other mediums as well.
High quality content is the main player in the war for people’s attention online. Games of Thrones, Breaking Bad, and The handmaid’s tale are good examples of this.
Even though we are surrounded by a plethora of good content, viewers still only have 24 hours in a day. Therefore, it's a good idea to understand in depth the considerations that viewers must make when choosing which content to consume.
To understand the context, Peter asks four questions: Who are you watching with?
What type of access do you have?
How does it fit into your day?
How many program options are available to you?
Good stories and quality will always interest us. We like to watch good content. Therefore, the title of King still belongs to content. However, you cannot ignore the context in which the content is provided to us. If we want to be on the winning side in the war for the viewer’s attention, we need to understand in depth what affects their viewing choices. We just need your phone...
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Backlinko
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
A research based on millions of blog posts reveals the answers you probably ask about your content
03:11
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
http://summur.ai/lFYVY
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
SEO expert Brian Dean and his team wanted to better understand Content Marketing as it is today. To accomplish this mission, they analyzed 912 million blog-posts and survived to tell the tale.
In the article, Dean and his staff interpreted the data and came up with simple and feasible insights. One of the most intriguing questions is what the optimal length of content is. The length of the content has a huge impact in terms of receiving links and also sharing in social media.
It's not yet clear why Google likes longer content. However, the data shows that content that is longer than 3,000 words receive 77.2 percent more links than content less than 1,000 words. In other words - if you want your content to be promoted in the search results – write more.
In addition, if we take a moment to look at Social Media, we find that the ideal length for a post is between 1,000 and 2,000 words. Content in this word range produce more shares on Facebook, Twitter, Pinterest, and other networks.
Another interesting statistic is that longer headlines give better results than shorter headlines. More precisely, titles should be between 14 to 17 words. Content with long titles is more widely shared across the Social Networks.
Maybe it's the next generation of clickbait, but Dean has two theories about this. He claims that long headlines give the internet surfer the additional information needed in order to understand why they should read the content. The second theory is that longer headlines give more opportunities to insert popular keywords for searches.
In addition, the three types of content that were good at getting links are: - Articles of "why" – such as "Why do you have to sleep eight hours a night?" - Articles of "what" – such as "What to take with you on a deserted island?" - Infographics
On the other hand, “Why” and list posts have historically been the most successful types of content for Social Media.
One of the most amazing pieces of data in this article is the number of external links that articles receive on the web. In fact, it turns out that 94% of the articles in the world receive zero external links! In addition, only a little more than 2% of articles receive links from more than one source.
This research on Content Marketing has managed to find out a lot of interesting things such as it is really good to make the title of an article in the form of a question and that there is no such thing as a "good day" for publishing content. Rather than believe theories about the changing algorithms of Google and its friends, they decided to look into the meat of the data and draw their own new conclusions that had not been previously thought about.
The article offers some great conclusions from the research and accompanies it with great infographics, graphs, and additional aids in order to help you understand the data clearly. We just need your phone...
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Neil Patel
17 Charts That Show Where Content Marketing is Heading
Neil Patel brings us a visual summary of everything we have to know about content marketing, with some important insights
03:46
17 Charts That Show Where Content Marketing is Heading
When the digital marketing guru Neil Patel started using Content Marketing, there were fewer than 30 million existing blogs. Today there are more than a billion. And now, in a competitive market, there is a need for constant monitoring of updates.
To shed light on what really works and what is less - Patel has collected information from 183 companies from various industries that have been doing Content Marketing for at least eight years. Patel’s article is accompanied by 17 graphs that present the data, and it is worth a peek and use them as a reference if you want to present the trends in your presentations.
In conclusion, instead of relying on theories and slogans, Patel did the work for us all and investigated the subject on the ground. In the other graphs, you can find statistics on the number of staff handling the blog, the average number of sub-providers, the average number of posts posted on blogs each month, the average length of a post, and more. We just need your phone...
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Brafton
How long should a blog post be?
Molly Ploe decided to take seriously the question that drives the content market crazy.
03:37
How long should a blog post be?
The question of how long does an article need to be in order to be successful continues to produce vague answers which keep it popular in the marketing arena. In an article published in Broughton's magazine, Molly Ploe attempts to answer this question.
The bottom line is that there isn’t a single answer. However, we should note that the article is 2,150 words. It manages to shed some light on the question we all have - how long should a blog post be?
To know how many words you should write in each blog post, you first have to decide what the content’s purpose is. The content we write is not always intended to serve only those who read it. Therefore, what is the purpose for which the content was written? Are we trying to get a high ranking on Google? Do we want to establish our status as experts in the field? Perhaps the goal is for the content to be shared as much as possible?
If the goal is for it to be shared a lot, we should focus on long content. This is not necessarily because someone will read it to the end, but rather because the statistics show that long articles get a lot more shares. BuzzSumo found that articles between 3,000 to 10,000 words were shared more often. In fact, the average for articles that received the most shares is actually 8,859 words! Digging deeper, even more interesting is that 59% of people do not click on an article before they share it. Even those who do click on the article only read a quarter of it at best.
This means that in general people share articles on social media according to perceived value. That is they share it based on how much they think the article is of quality and relevant. So how do we produce high perceived value? We do this by using subheadings, images, prominent lists and other similar easy to digest elements in the body of our text. That way, we can increase the perceived value and achieve our goal of more shares.
Neil Patel says that the recommended number of words depends on the industry. For example, articles about gadgets show good performance when they're between 300 to 500 words long. On the other hand, marketing articles produce better results when they are between 2,500 to 3,000 words.
Ploe recommends using SEMRush or MarketMuse to check the length of your competitors' articles in order to determine the recommended number of words in your particular field.
In addition, Ploe has some great tips for writing long, good articles. Do this by writing content that answers your audience's questions, referring them to additional sources to help them to deepen their understand, talking to them at eye level, and using data to back up what you say. This article is a great example of this.
In addition, you should make navigating the article simple and easy by using subtitled headers (H2 and H3), images, and anything else that will help your readers easily find the important parts of your article.
Also just as importantly, you should focus on using action sentences in the first third of the article. You can also place it in the rest of the article. However, only 20% of people actually read articles to the end. Therefore, if you only put your action sentence in the end, most people won’t even have a chance to read it. In conclusion, the question of recommended length for a blog post does not have just one answer. Ploe makes it clear that we should rely less on the word length recommendations online and rather base the length of our articles on through tracking our target audience and adjusting the length based on our specific goals.
If you read this entire thing, we invite you to check out the full article to find out some additional interesting tips and data that Chloe gives regarding the recommended article length. We just need your phone...
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Pacific Standard
The Future of Podcasting Is Educational
The US is very quickly turning into a podcast listening country. In fact, in 2017, a survey showed that around 25% of Americans (68 million people) listened to some sort of podcast...
01:35
The Future of Podcasting Is Educational
http://summur.ai/lFYVY
The Future of Podcasting Is Educational
The US is very quickly turning into a podcast listening country. In fact, in 2017, a survey showed that around 25% of Americans (68 million people) listened to some sort of podcast. In addition, 42% of those people were also willing to pay for the podcasts.Needless to say, there are a lot of people listening. However, what is something that is of greater interest is what they are listening to. While, things such as tech, news, and sports are popular, the most popular is actually educational podcasts! Listeners want to be challenged. With around 43% of podcast listeners not even having a college degree and with studies showing that auditory learning can result in better retention of info than reading, this means that the landscape of education could be changing in a profound way. Rather than higher education, political establishments, or even the conventional media shaping the content of what the public talks about, podcasters are taking this role on more and more.One of the most important things that educational podcasts can do is help strengthen the civic, political, social, and economic life of people through education. Before, this was the stated goal of higher education. But in reality, it has not worked out as well as hoped. In fact, 1/3 of adults even go to college. Another 1/3 take their intellectual learning from things such as religious fundamentalism. This opens up the opportunity for podcasts to be the best medium in order to educate the masses. In fact, you can do it while you are driving to work or working out. A famous example of this is the a secular religious podcast headed by Zachary Davis who is a philosophy student of religion at Harvard Divinity School. He tackles many themes including moral luck, blame, apocalyptic thought, and cannibalism. However, he doesn't dumb down the material. Rather, he usually starts with a popular and current news item and then delves deeper into the spiritual issues that underscore it. We just need your phone...
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Jeffbullas's Blog
9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas's Blog
Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important ...
01:39
9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas's Blog
http://summur.ai/lFYVY
9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond) - Jeffbullas's Blog
Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage. We just need your phone...
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SnapApp
What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp
Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is ...
00:28
What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp
http://summur.ai/lFYVY
What I Learned by Reviewing 30 Different Welcome Emails in 30 Days - SnapApp
Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions. We just need your phone...
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The Next Web
Your first choice is rarely the optimal choice: 5 lessons on being wrong
We as humans tend to be very self critical, especially when it comes to the important choices in life. If we make a mistake, or think we're wrong, what do we do? We beat ourselves ...
02:40
Your first choice is rarely the optimal choice: 5 lessons on being wrong
http://summur.ai/lFYVY
Your first choice is rarely the optimal choice: 5 lessons on being wrong
We as humans tend to be very self critical, especially when it comes to the important choices in life. If we make a mistake, or think we're wrong, what do we do? We beat ourselves up about it, right? However, making mistakes is ok, its to be expected. Believe it or not, it's a sign that we're headed down the right path and it can be seen in the first choices we make versus the best choices we make. We often tend to think that our first choice is the best choice. But rarely is that the case. For example, although it does happen, rarely is the first person we ever date the best person to marry. Another is a recent college grad thinking he or she knows what the optimal career path is. The difference between being 20 versus being 30 versus 40 is HUGE. At age 20, one cant possibly KNOW where life will ultimately take you. Say youre an entrepreneur. Theres a slim chance that your first idea will be a successfull one. If it's not, the things you will have learned from taking that chance and having that experience will be some of life's most valuable lessons. Lessons that you will take with you and use on your next endeavor. Being wrong and making mistakes is something every human being on the Planet has done, and will continue to do. Its part of the process of being human. Its those instances that you will reap the most benefits from because, in life, learning is a never-ending process and there is a lot to be learned. Lets take a quick look at 5 things you can learn fromm your own mistakes. 1. Previous decisions that you made that might seem poor to you now are not an indication of failure, but one of personal growth; 2. The likelihood that your first major decisions will wind up being wrong are quite high. Only by practice do we get better; 3. Nobody is a master of everything. Instead, focus on being really good at many smaller things. It makes you more well-rounded; 4. Trust your decisions if you maintain the knowledge youve gained from your mistakes. With regard to areas that you're not familiar with, experiment intelligently; 5. When you fail at something, NEVER give up. Remember, it is only by failing that you're able to learn. We just need your phone...
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Brandingmag
Why Every Brand Should Be Doing Digital Audio Marketing
What is audio marketing and why you should be considering it?
03:22
Why Every Brand Should Be Doing Digital Audio Marketing
http://summur.ai/lFYVY
Why Every Brand Should Be Doing Digital Audio Marketing
You may be wondering if the digital audio market is right for you. The resounding answer is yes! With more than ¾ of all U.S. internet users listening, it is an untapped gold mine of opportunity. This can be seen in the Interactive Advertising Bureau (IAB) report that shows U.S. ad spending increased by 22.9% from 2017 to 2018 with mobile ad spending increasing twice as much as that of desktops. One of the biggest advantages of digital audio marketing is that it is very mobile. With an increasing number of people spending more and more time on mobile phones, audio is an obvious fit for the on-the-go person. 65% of podcast users use mobile devices rather than desktops according to the 2019 The Infinite Deal report. Also, US adults spend 53 minutes a day on their phones using audio apps. According to eMarketer’s 2019 Digital Audio Advertising report, for the first time, digital audio listening time was 4.4 minutes greater than radio listening time. However, people aren’t just listening more to digital audio, they are also buying more due to it. In fact, according to a Midroll Media survey, 60% of surveyed podcasters said they bought something after hearing about it on a podcast. Also, they were 4.4 times more likely to remember an ad compared to other digital platforms. This builds into the idea that relevance is key and guaranteed. In other words, by placing your ads on a brand-aligned audio channel, you are guaranteed to get results. The top 5 biggest genres are comedy (36%), news (23%), society/culture (22%), sports (15%), and true crime (12%). Also, there are many popular streaming services such as Spotify, Pandora, iTunes, Soundcloud, etc… However, this doesn’t mean just placing your ads on the biggest channels out there. What is most important is targeting your niche audience. Needless to say, the digital audio market is only getting louder and if you want to be part of it, you need to tune in now. Christine Warner
Digital marketer
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Explaining what content marketing is - is a complex task. This post may help you...
Telling stories has been around for thousands of years, but if you look at Content Marketing in Google Trends, you can see that this term has gained impressive popularity over the last decade. Although the term has been in the industry for a decade, it is still challenging to explain exactly what Content Marketing is.
Michelle Lin can help us answer this question.
Content Marketing is marketing based on creating quality. This can include educational content.
The important principle that needs to be emphasized is that Content Marketing is not about creating content that revolves around products, services, or even your brand.
Rather, it means creating interesting and useful content on topics that interest the brand's target audience, thereby strengthening the relationship between the business and its customers over time.
As marketers, it's important to know the benefits of this marketing strategy. Investing in content brings us the right people and makes them potential customers. In addition, creating good content will help us build an interested and involved audience and even engage new customers.
How do you do this in practice? If our target audience is young mothers for example - we need to think what they want to read, what is important to them? From there, we should start producing content accordingly.
Content-based marketing can include professional articles, digital books, video content, webinars or any other content that provides new and up-to-date information, tools, or meets the needs of the target audience.
In this way, the brand becomes a real source of information.
REI, an outdoor retailer, is a great example. REI has a YouTube channel that contains interesting information for travelers, with explanations like how to tune a compass or how to fix a bicycle chain. In this way, it has positioned itself as a source of information for travelers on the Internet. The responses to their content by people online has helped the company identify the areas of interest from where they can create additional relevant content.
When a brand builds such a reliable platform and establishes itself as an authority on issues that are important to potential customers, it succeeds in gaining their trust and time. As a loyal, active and involved subscriber base is established, this will have a direct effect on profits.
Content Marketing also affects existing customers. Consider the cooking magazine Sainsbury, one of the UK's leading companies. In a survey conducted by the company, they found about an amazing fact - eight out of ten readers bought a product from Sainsbury after they read about it in a magazine. As you can see, if you do it right there is a lot of potential to create a magazine around a brand.
Additionally, Content Marketing has the potential to increase profits from existing customers. After all, when we have a loyal customer base, we have the option to Upsell and Cross Sell. In addition, when our content is particularly good, you can even generate revenue from the content itself.
Lynn also mentions the even though Content Marketing sounds great and wonderful, it does not mean it fits everyone. It's a strategy that requires investment, consistency and patience because its real results are seen only over time. This is a process rather than a specific campaign.
Lynn also gives many more examples of using a content-based marketing strategy and how different brands are implementing their content strategy. We encourage you to check out the full article and perhaps get some inspiration for your own marketing strategy.
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What context of use is one of the most critical factors in making effective content and how to plan for it?
Now that we have reached a point where we are flooded with a plethora of good content, we can not only consider the content’s quality when trying to get people’s attention.
In an article on Marketing Land, Peter Minnium explains why to stay relevant, creators from the media industry should also consider the context in which consumers choose to consume the content. The article refers to the consumption of content on television; however, it can also be applied to other mediums as well.
High quality content is the main player in the war for people’s attention online. Games of Thrones, Breaking Bad, and The handmaid’s tale are good examples of this.
Even though we are surrounded by a plethora of good content, viewers still only have 24 hours in a day. Therefore, it's a good idea to understand in depth the considerations that viewers must make when choosing which content to consume.
To understand the context, Peter asks four questions:
Who are you watching with?
The content we watch with friends is different from the content we see with coworkers or kids.
What type of access do you have?
Which device do you watch with? Do you prefer cinema or home viewing? Do you use a cable package or do you have a smart TV and stream Netflix? Or do you even watch directly through your smartphone?
How does it fit into your day?
Are you one of those who only watch in the evening at home? Maybe you prefer to watch on your smartphone on the train on your way home from work.
How many program options are available to you?
Were you interested in the new film because of a launch campaign or did a friend convince you to see the newest comedy? Most of us have a watch list that we keep from all the advertisements we have seen, colleague recommendations, etc. The more times we encounter content on different platforms, the more likely we are to watch it.
Good stories and quality will always interest us. We like to watch good content. Therefore, the title of King still belongs to content. However, you cannot ignore the context in which the content is provided to us. If we want to be on the winning side in the war for the viewer’s attention, we need to understand in depth what affects their viewing choices.
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A research based on millions of blog posts reveals the answers you probably ask about your content
SEO expert Brian Dean and his team wanted to better understand Content Marketing as it is today. To accomplish this mission, they analyzed 912 million blog-posts and survived to tell the tale.
In the article, Dean and his staff interpreted the data and came up with simple and feasible insights.
One of the most intriguing questions is what the optimal length of content is. The length of the content has a huge impact in terms of receiving links and also sharing in social media.
It's not yet clear why Google likes longer content. However, the data shows that content that is longer than 3,000 words receive 77.2 percent more links than content less than 1,000 words. In other words - if you want your content to be promoted in the search results – write more.
In addition, if we take a moment to look at Social Media, we find that the ideal length for a post is between 1,000 and 2,000 words. Content in this word range produce more shares on Facebook, Twitter, Pinterest, and other networks.
Another interesting statistic is that longer headlines give better results than shorter headlines. More precisely, titles should be between 14 to 17 words. Content with long titles is more widely shared across the Social Networks.
Maybe it's the next generation of clickbait, but Dean has two theories about this. He claims that long headlines give the internet surfer the additional information needed in order to understand why they should read the content. The second theory is that longer headlines give more opportunities to insert popular keywords for searches.
In addition, the three types of content that were good at getting links are:
- Articles of "why" – such as "Why do you have to sleep eight hours a night?"
- Articles of "what" – such as "What to take with you on a deserted island?"
- Infographics
On the other hand, “Why” and list posts have historically been the most successful types of content for Social Media.
One of the most amazing pieces of data in this article is the number of external links that articles receive on the web. In fact, it turns out that 94% of the articles in the world receive zero external links! In addition, only a little more than 2% of articles receive links from more than one source.
This research on Content Marketing has managed to find out a lot of interesting things such as it is really good to make the title of an article in the form of a question and that there is no such thing as a "good day" for publishing content. Rather than believe theories about the changing algorithms of Google and its friends, they decided to look into the meat of the data and draw their own new conclusions that had not been previously thought about.
The article offers some great conclusions from the research and accompanies it with great infographics, graphs, and additional aids in order to help you understand the data clearly.
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Neil Patel brings us a visual summary of everything we have to know about content marketing, with some important insights
When the digital marketing guru Neil Patel started using Content Marketing, there were fewer than 30 million existing blogs. Today there are more than a billion. And now, in a competitive market, there is a need for constant monitoring of updates.
To shed light on what really works and what is less - Patel has collected information from 183 companies from various industries that have been doing Content Marketing for at least eight years. Patel’s article is accompanied by 17 graphs that present the data, and it is worth a peek and use them as a reference if you want to present the trends in your presentations.
Here are the main insights that can be drawn from the charts:
In conclusion, instead of relying on theories and slogans, Patel did the work for us all and investigated the subject on the ground. In the other graphs, you can find statistics on the number of staff handling the blog, the average number of sub-providers, the average number of posts posted on blogs each month, the average length of a post, and more.
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Molly Ploe decided to take seriously the question that drives the content market crazy.
The question of how long does an article need to be in order to be successful continues to produce vague answers which keep it popular in the marketing arena. In an article published in Broughton's magazine, Molly Ploe attempts to answer this question.
The bottom line is that there isn’t a single answer. However, we should note that the article is 2,150 words. It manages to shed some light on the question we all have - how long should a blog post be?
To know how many words you should write in each blog post, you first have to decide what the content’s purpose is. The content we write is not always intended to serve only those who read it. Therefore, what is the purpose for which the content was written? Are we trying to get a high ranking on Google? Do we want to establish our status as experts in the field? Perhaps the goal is for the content to be shared as much as possible?
If the goal is for it to be shared a lot, we should focus on long content.
This is not necessarily because someone will read it to the end, but rather because the statistics show that long articles get a lot more shares. BuzzSumo found that articles between 3,000 to 10,000 words were shared more often. In fact, the average for articles that received the most shares is actually 8,859 words!
Digging deeper, even more interesting is that 59% of people do not click on an article before they share it. Even those who do click on the article only read a quarter of it at best.
This means that in general people share articles on social media according to perceived value. That is they share it based on how much they think the article is of quality and relevant.
So how do we produce high perceived value?
We do this by using subheadings, images, prominent lists and other similar easy to digest elements in the body of our text. That way, we can increase the perceived value and achieve our goal of more shares.
Neil Patel says that the recommended number of words depends on the industry. For example, articles about gadgets show good performance when they're between 300 to 500 words long. On the other hand, marketing articles produce better results when they are between 2,500 to 3,000 words.
Ploe recommends using SEMRush or MarketMuse to check the length of your competitors' articles in order to determine the recommended number of words in your particular field.
In addition, Ploe has some great tips for writing long, good articles.
Do this by writing content that answers your audience's questions, referring them to additional sources to help them to deepen their understand, talking to them at eye level, and using data to back up what you say. This article is a great example of this.
In addition, you should make navigating the article simple and easy by using subtitled headers (H2 and H3), images, and anything else that will help your readers easily find the important parts of your article.
Also just as importantly, you should focus on using action sentences in the first third of the article. You can also place it in the rest of the article. However, only 20% of people actually read articles to the end. Therefore, if you only put your action sentence in the end, most people won’t even have a chance to read it.
In conclusion, the question of recommended length for a blog post does not have just one answer. Ploe makes it clear that we should rely less on the word length recommendations online and rather base the length of our articles on through tracking our target audience and adjusting the length based on our specific goals.
If you read this entire thing, we invite you to check out the full article to find out some additional interesting tips and data that Chloe gives regarding the recommended article length.
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The US is very quickly turning into a podcast listening country. In fact, in 2017, a survey showed that around 25% of...
The US is very quickly turning into a podcast listening country. In fact, in 2017, a survey showed that around 25% of Americans (68 million people) listened to some sort of podcast. In addition, 42% of those people were also willing to pay for the podcasts.Needless to say, there are a lot of people listening. However, what is something that is of greater interest is what they are listening to. While, things such as tech, news, and sports are popular, the most popular is actually educational podcasts! Listeners want to be challenged. With around 43% of podcast listeners not even having a college degree and with studies showing that auditory learning can result in better retention of info than reading, this means that the landscape of education could be changing in a profound way. Rather than higher education, political establishments, or even the conventional media shaping the content of what the public talks about, podcasters are taking this role on more and more.One of the most important things that educational podcasts can do is help strengthen the civic, political, social, and economic life of people through education. Before, this was the stated goal of higher education. But in reality, it has not worked out as well as hoped. In fact, 1/3 of adults even go to college. Another 1/3 take their intellectual learning from things such as religious fundamentalism. This opens up the opportunity for podcasts to be the best medium in order to educate the masses. In fact, you can do it while you are driving to work or working out. A famous example of this is the a secular religious podcast headed by Zachary Davis who is a philosophy student of religion at Harvard Divinity School. He tackles many themes including moral luck, blame, apocalyptic thought, and cannibalism. However, he doesn't dumb down the material. Rather, he usually starts with a popular and current news item and then delves deeper into the spiritual issues that underscore it.
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Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people ...
Content marketing is a very important part of a total marketing strategy online. In fact, with more and more people using software to block ads, it is becoming even more important to put your marketing in content. In the end it usually costs less, gets better conversion rates, and has better engagement. The following are 9 content marketing strategies that you should use to get the greatest benefits. 1. Make sure your content is user friendly. This is especially important as Google's search algorithms get better and better at determining what is good content and what is not good content. 2. Focus on getting micro influencers. Influencers have always been important. However, now with the advent of social media, people are starting to trust influencers rather than celebrities or advertising. Therefore, try to focus on your brand authenticity by finding people who use your products to help endorse them. 3. Make your content personal. Many social networks allow you to be hyper-focused on who you are marketing to. 4. Focus on video content marketing. While this has always existed. Now with improved video compression software and the increased penetration of Internet access, it is becoming an even more valuable marketing tool. One of the new ways to help interact with your customers is through virtual reality. 5. Use live videos. This helps give a more personal and intimate touch to your marketing efforts. 6. Use social media to promote news. In fact, a report for 2016 states that as many as 50 percent of people use social media for news. 7. Use the I.O.T. or Internet of Thing(s). This can include things such as Google Home, Siri, and Alexa. 8. Focus on super niche marketing. With more and more content on the interent, the only ways to get noticed are by either going viral or focusing on smaller niches. For example, instead of writing an article about marketing tips, write an article about marketing tips for beginners. 9. Use ephemeral marketing and people's F.O.M.O. (fear of missing out) to your advantage.
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Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their...
Singing up for email newsletters is a great way to learn from both individuals and companies that have gathered their best material to send out. One part of this process that is very important is the welcome email. To see if there were trends, the author signed up for 30 different newsletters across six different verticals. These verticals included brands in: publishing/news, home goods, restaurants, online courses/membership communities, non-profit and software as a service (SaaS). The most notable feature was that most were text based, in fact 18 out of 30 were either plain text or extremely lightweight (meaning there were only minimal design elements like a logo or single image). Welcome emails have an average of 58% open rate and 14% click through rate where are promotional emails only have a 14% open rate and 3% click through rate. One type of welcome email style that is on the rise the journalistic style, which takes a deeper dive into specific interest areas. Another reason that plain text emails are trending is that they have better deliverability since Gmail filters emails to the promotion tab. On top of that, plain text emails are open 25% more than H.T.M.L. emails. Another noticeable trend is leveraging the writer’s name, photo or signature to make add a human element. Asking subscribers to whitelist them was also prevalent as was onboarding and introductions.
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We as humans tend to be very self critical, especially when it comes to the important choices in life. If we make a ...
We as humans tend to be very self critical, especially when it comes to the important choices in life. If we make a mistake, or think we're wrong, what do we do? We beat ourselves up about it, right? However, making mistakes is ok, its to be expected. Believe it or not, it's a sign that we're headed down the right path and it can be seen in the first choices we make versus the best choices we make. We often tend to think that our first choice is the best choice. But rarely is that the case. For example, although it does happen, rarely is the first person we ever date the best person to marry. Another is a recent college grad thinking he or she knows what the optimal career path is. The difference between being 20 versus being 30 versus 40 is HUGE. At age 20, one cant possibly KNOW where life will ultimately take you. Say youre an entrepreneur. Theres a slim chance that your first idea will be a successfull one. If it's not, the things you will have learned from taking that chance and having that experience will be some of life's most valuable lessons. Lessons that you will take with you and use on your next endeavor. Being wrong and making mistakes is something every human being on the Planet has done, and will continue to do. Its part of the process of being human. Its those instances that you will reap the most benefits from because, in life, learning is a never-ending process and there is a lot to be learned. Lets take a quick look at 5 things you can learn fromm your own mistakes. 1. Previous decisions that you made that might seem poor to you now are not an indication of failure, but one of personal growth; 2. The likelihood that your first major decisions will wind up being wrong are quite high. Only by practice do we get better; 3. Nobody is a master of everything. Instead, focus on being really good at many smaller things. It makes you more well-rounded; 4. Trust your decisions if you maintain the knowledge youve gained from your mistakes. With regard to areas that you're not familiar with, experiment intelligently; 5. When you fail at something, NEVER give up. Remember, it is only by failing that you're able to learn.
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What is audio marketing and why you should be considering it?
You may be wondering if the digital audio market is right for you. The resounding answer is yes! With more than ¾ of all U.S. internet users listening, it is an untapped gold mine of opportunity. This can be seen in the Interactive Advertising Bureau (IAB) report that shows U.S. ad spending increased by 22.9% from 2017 to 2018 with mobile ad spending increasing twice as much as that of desktops.
One of the biggest advantages of digital audio marketing is that it is very mobile. With an increasing number of people spending more and more time on mobile phones, audio is an obvious fit for the on-the-go person. 65% of podcast users use mobile devices rather than desktops according to the 2019 The Infinite Deal report. Also, US adults spend 53 minutes a day on their phones using audio apps. According to eMarketer’s 2019 Digital Audio Advertising report, for the first time, digital audio listening time was 4.4 minutes greater than radio listening time.
However, people aren’t just listening more to digital audio, they are also buying more due to it. In fact, according to a Midroll Media survey, 60% of surveyed podcasters said they bought something after hearing about it on a podcast. Also, they were 4.4 times more likely to remember an ad compared to other digital platforms.
This builds into the idea that relevance is key and guaranteed. In other words, by placing your ads on a brand-aligned audio channel, you are guaranteed to get results. The top 5 biggest genres are comedy (36%), news (23%), society/culture (22%), sports (15%), and true crime (12%). Also, there are many popular streaming services such as Spotify, Pandora, iTunes, Soundcloud, etc… However, this doesn’t mean just placing your ads on the biggest channels out there.
What is most important is targeting your niche audience.
Another great advantage of audio is that it is exclusive to a moment and your attention. Yes, you can multitask by vacuuming and listening to a podcast at the same time, but you aren’t being bombarded with competing ads at the same time. In other words, when looking at a website like Facebook, you can see many ads at the same time. All of these are competing for your attention. However, when listening to digital audio, you can’t listen to two things at the same time. Fortunately, there are many ways to get into this audio advertising sphere including ad formats such as recorded spots, native ads, branded channels/playlists, and branded/sponsored podcasts.
Needless to say, the digital audio market is only getting louder and if you want to be part of it, you need to tune in now.
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Content Marketing InstituteHow to Explain Content Marketing to Anyone [Fresh Examples] |
03:35
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How to Explain Content Marketing to Anyone [Fresh Examples]
http://summur.ai/lFYVY
How to Explain Content Marketing to Anyone [Fresh Examples]
Telling stories has been around for thousands of years, but if you look at Content Marketing in Google Trends, you can see that this term has gained impressive popularity over the last decade. Although the term has been in the industry for a decade, it is still challenging to explain exactly what Content Marketing is. Michelle Lin can help us answer this question.
Content Marketing is marketing based on creating quality. This can include educational content. The important principle that needs to be emphasized is that Content Marketing is not about creating content that revolves around products, services, or even your brand.
Rather, it means creating interesting and useful content on topics that interest the brand's target audience, thereby strengthening the relationship between the business and its customers over time.
As marketers, it's important to know the benefits of this marketing strategy. Investing in content brings us the right people and makes them potential customers. In addition, creating good content will help us build an interested and involved audience and even engage new customers.
How do you do this in practice? If our target audience is young mothers for example - we need to think what they want to read, what is important to them? From there, we should start producing content accordingly. Content-based marketing can include professional articles, digital books, video content, webinars or any other content that provides new and up-to-date information, tools, or meets the needs of the target audience. In this way, the brand becomes a real source of information.
REI, an outdoor retailer, is a great example. REI has a YouTube channel that contains interesting information for travelers, with explanations like how to tune a compass or how to fix a bicycle chain. In this way, it has positioned itself as a source of information for travelers on the Internet. The responses to their content by people online has helped the company identify the areas of interest from where they can create additional relevant content.
When a brand builds such a reliable platform and establishes itself as an authority on issues that are important to potential customers, it succeeds in gaining their trust and time. As a loyal, active and involved subscriber base is established, this will have a direct effect on profits.
Content Marketing also affects existing customers. Consider the cooking magazine Sainsbury, one of the UK's leading companies. In a survey conducted by the company, they found about an amazing fact - eight out of ten readers bought a product from Sainsbury after they read about it in a magazine. As you can see, if you do it right there is a lot of potential to create a magazine around a brand. Additionally, Content Marketing has the potential to increase profits from existing customers. After all, when we have a loyal customer base, we have the option to Upsell and Cross Sell. In addition, when our content is particularly good, you can even generate revenue from the content itself.
Lynn also mentions the even though Content Marketing sounds great and wonderful, it does not mean it fits everyone. It's a strategy that requires investment, consistency and patience because its real results are seen only over time. This is a process rather than a specific campaign.
Lynn also gives many more examples of using a content-based marketing strategy and how different brands are implementing their content strategy. We encourage you to check out the full article and perhaps get some inspiration for your own marketing strategy. We just need your phone...
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Marketing LandContent may be king, but context is queen - Marketing Land |
02:23
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Content may be king, but context is queen - Marketing Land
http://summur.ai/lFYVY
Content may be king, but context is queen - Marketing Land
Now that we have reached a point where we are flooded with a plethora of good content, we can not only consider the content’s quality when trying to get people’s attention.
In an article on Marketing Land, Peter Minnium explains why to stay relevant, creators from the media industry should also consider the context in which consumers choose to consume the content. The article refers to the consumption of content on television; however, it can also be applied to other mediums as well.
High quality content is the main player in the war for people’s attention online. Games of Thrones, Breaking Bad, and The handmaid’s tale are good examples of this.
Even though we are surrounded by a plethora of good content, viewers still only have 24 hours in a day. Therefore, it's a good idea to understand in depth the considerations that viewers must make when choosing which content to consume.
To understand the context, Peter asks four questions: Who are you watching with?
What type of access do you have?
How does it fit into your day?
How many program options are available to you?
Good stories and quality will always interest us. We like to watch good content. Therefore, the title of King still belongs to content. However, you cannot ignore the context in which the content is provided to us. If we want to be on the winning side in the war for the viewer’s attention, we need to understand in depth what affects their viewing choices. We just need your phone...
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BacklinkoWe Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing |
03:11
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We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
http://summur.ai/lFYVY
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
SEO expert Brian Dean and his team wanted to better understand Content Marketing as it is today. To accomplish this mission, they analyzed 912 million blog-posts and survived to tell the tale.
In the article, Dean and his staff interpreted the data and came up with simple and feasible insights. One of the most intriguing questions is what the optimal length of content is. The length of the content has a huge impact in terms of receiving links and also sharing in social media.
It's not yet clear why Google likes longer content. However, the data shows that content that is longer than 3,000 words receive 77.2 percent more links than content less than 1,000 words. In other words - if you want your content to be promoted in the search results – write more.
In addition, if we take a moment to look at Social Media, we find that the ideal length for a post is between 1,000 and 2,000 words. Content in this word range produce more shares on Facebook, Twitter, Pinterest, and other networks.
Another interesting statistic is that longer headlines give better results than shorter headlines. More precisely, titles should be between 14 to 17 words. Content with long titles is more widely shared across the Social Networks.
Maybe it's the next generation of clickbait, but Dean has two theories about this. He claims that long headlines give the internet surfer the additional information needed in order to understand why they should read the content. The second theory is that longer headlines give more opportunities to insert popular keywords for searches.
In addition, the three types of content that were good at getting links are: - Articles of "why" – such as "Why do you have to sleep eight hours a night?" - Articles of "what" – such as "What to take with you on a deserted island?" - Infographics
On the other hand, “Why” and list posts have historically been the most successful types of content for Social Media.
One of the most amazing pieces of data in this article is the number of external links that articles receive on the web. In fact, it turns out that 94% of the articles in the world receive zero external links! In addition, only a little more than 2% of articles receive links from more than one source.
This research on Content Marketing has managed to find out a lot of interesting things such as it is really good to make the title of an article in the form of a question and that there is no such thing as a "good day" for publishing content. Rather than believe theories about the changing algorithms of Google and its friends, they decided to look into the meat of the data and draw their own new conclusions that had not been previously thought about.
The article offers some great conclusions from the research and accompanies it with great infographics, graphs, and additional aids in order to help you understand the data clearly. We just need your phone...
After entering the number, the mobile send button will be available to you in all items. Send to mobile
After a short one-time registration, all the articles will be opened to you and we will be able to send you the content directly to the mobile (SMS) with a click.
We sent you!
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03:11
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Neil Patel17 Charts That Show Where Content Marketing is Heading |
03:46
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17 Charts That Show Where Content Marketing is Heading
When the digital marketing guru Neil Patel started using Content Marketing, there were fewer than 30 million existing blogs. Today there are more than a billion. And now, in a competitive market, there is a need for constant monitoring of updates.
To shed light on what really works and what is less - Patel has collected information from 183 companies from various industries that have been doing Content Marketing for at least eight years. Patel’s article is accompanied by 17 graphs that present the data, and it is worth a peek and use them as a reference if you want to present the trends in your presentations.
In conclusion, instead of relying on theories and slogans, Patel did the work for us all and investigated the subject on the ground. In the other graphs, you can find statistics on the number of staff handling the blog, the average number of sub-providers, the average number of posts posted on blogs each month, the average length of a post, and more. We just need your phone...
After entering the number, the mobile send button will be available to you in all items. Send to mobile
After a short one-time registration, all the articles will be opened to you and we will be able to send you the content directly to the mobile (SMS) with a click.
We sent you!
The option to cancel sending by email and mobile Will be available in the sent email.
00:00
03:46
60% Complete
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