THE STORYTELLER JOURNEY

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post by Josh "The Content Marketing Guy" Leventhal that I absolutely have to share with you all.

If you’re in the tech space, a marketer, or just someone who’s passionate about content, this is a must-read! In his latest piece, Josh dives deep into the pivotal role that content marketing plays in driving traffic, engaging customers, and ultimately boosting sales.

He highlights a common struggle many businesses face: maintaining a consistent content strategy while juggling a myriad of other responsibilities.

If you’ve ever found yourself wondering whether it’s time to bring in some professional help, Josh lays out five unmistakable signs that it’s time to hire a content marketing company.

First up, he points out that if your website traffic has plateaued, it’s a clear signal that your content strategy might need a serious refresh.

A static website with little to no new content can quickly fade from the radar of both search engines and potential customers.

Josh emphasizes that search engines reward sites that consistently publish high-quality, relevant content.

By hiring a content marketing company, you can ensure that your site is regularly updated with optimized blog posts, landing pages, and articles that align with SEO trends.

These experts will analyze your audience and tailor content that not only engages visitors but also converts them into leads.

It’s all about giving your website the boost it needs to climb higher in search results and keep visitors coming back for more.

Next, Josh highlights the challenge of inconsistent content production.

We all know how difficult it can be to find the time to create high-quality content regularly.

Sporadic blog posts or neglected social media accounts can make your business appear disorganized, which can turn off potential customers.

Consistency is key in building trust, and a steady flow of content keeps your audience engaged and eager for more.

If you find that content creation often falls to the bottom of your to-do list, it might be time to consider hiring a content marketing company.

These professionals excel at building and maintaining content calendars, ensuring your business remains visible with fresh and relevant material.

From blog posts to newsletters and social media updates, they’ll keep your content pipeline full, allowing you to focus on what you do best—running your business.

Now, let’s talk about return on investment.

Many businesses invest significant time and resources into content creation, only to see little or no return.

As Josh points out, writing a few articles and hoping they generate leads isn’t enough.

Content marketing requires a solid strategy, optimization, and performance tracking.

A content marketing company brings a data-driven approach to the table.

They analyze what’s working, adjust what isn’t, and help you focus on high-performing strategies.

Whether your goals are increased brand awareness, lead generation, or customer engagement, a content marketing company will align your content goals with measurable outcomes.

Another sign that it might be time to hire a content marketing company is if you notice your competitors outshining you online.

If they’re consistently posting engaging blogs, newsletters, and social media content while ranking higher on search engines, they likely have a content marketing team working behind the scenes.

In today’s digital landscape, having an online presence isn’t enough.

Your business needs to actively produce content that positions you as an industry leader.

By hiring a content marketing company, you can ensure your brand has a strong voice online, helping you stand out in your niche and build authority with your audience.

Finally, if you’re feeling overwhelmed by the complexities of content marketing, it’s definitely time to seek professional help.

Content marketing encompasses much more than just writing articles; it requires expertise in SEO, keyword research, social media strategy, email marketing, and analytics.

A professional content marketing company will not only handle the heavy lifting but also provide insights into the latest trends and tools, ensuring your content strategy remains relevant and effective.

They’ll develop a tailored plan that aligns with your business goals, ensuring every piece of content serves a specific purpose.

In conclusion, if any of these signs resonate with you, it’s time to consider hiring a content marketing company.

Professional content marketers bring the expertise and consistency your business needs to thrive in a crowded digital space.

From boosting website traffic to staying ahead of competitors, a content marketing company can help you unlock your business’s full potential.

Don’t let content creation become a burden.

Reach out to Josh "The Content Marketing Guy" for more insights and take your strategy to the next level.

Trust me, you’ll be glad you did!

Why the hell blog posts don't convert? and what do we have to do to change that?

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon a fantastic blog post by Yamon Y. , a Senior Content Marketing Manager at Whatagraph.

Before I share with you some super valuiable insights, Yamon is has a significant voice and I recommend you to follow her. You'll find a link to her profile down below.

So I couldn’t resist sharing some of his insights with you, especially since they resonate so deeply with the challenges many of us face in the B2B SaaS landscape.

Yamon opens with a question that I know many of you have pondered: “We have hundreds of blog posts on our website, so why aren’t they converting?” When he talks about conversion, he’s referring to generating quality leads, which is the lifeblood of any successful business.

This is a question that echoes through the halls of countless tech companies that have invested time and resources into SEO and content creation, yet still find themselves struggling to see results.

Through his experience of editing and writing numerous B2B SaaS blog posts over the past four years, Yamon identifies two critical factors that often lead to this conundrum.

The first is a common pitfall: focusing too much on quantity rather than quality.

He points out that when companies say their content isn’t working, it’s often because they’ve prioritized sheer output over meaningful engagement.

Now, if you’re an early-stage SaaS company with no content, it makes sense to churn out articles to build your library.

But for those of you who have already established a substantial amount of content, it’s time to hit the brakes and reassess your strategy.

When the focus is solely on output, several negative consequences can arise.

For one, your writers may experience burnout.

They become adept at meeting deadlines but lose the passion and care that make their writing truly resonate.

Additionally, without the necessary time to conduct thorough research on the target audience, search intent, and the subject matter, the resulting articles can end up being bland and mediocre.

In a world where AI-generated content is becoming increasingly common, standing out is more crucial than ever.

If your content lacks uniqueness or genuine value, it risks fading into obscurity.

The second issue Yamon highlights is the tendency to focus on search terms that carry little to no buying intent.

Many B2B SaaS companies fall into the trap of creating a disproportionate amount of top-of-funnel content—think articles like “What is data analytics”—while neglecting the bottom-of-funnel pieces that actually drive conversions, such as “Best alternatives to [X]” or “Top tools in [category].

” I understand the reasoning behind this approach.

Bottom-of-funnel content typically has lower search volume, which can be daunting for companies eager to attract high traffic.

There’s also a natural hesitation to discuss competitors openly in blog posts.

However, this strategy often leads to a paradox: you might attract thousands of visitors to your site, but if those visitors aren’t genuinely interested in purchasing your product, the traffic is essentially meaningless.

Yamon emphasizes that while top-of-funnel content has its place, it’s essential to balance it with enough bottom-of-funnel content to capture the right audience.

These two strategies are interconnected, and neglecting one in favor of the other can lead to frustration and misplaced blame within marketing teams.

So, what’s the solution? Yamon advocates for a shift in focus—from content output to content quality.

It’s about capturing audiences who are ready to buy, whether through blog posts or other channels.

And here’s the kicker: give it six months.

Allow your refined strategy to take root and see what unfolds.

In a world where storytelling is paramount, let’s remember that quality over quantity is not just a catchy phrase; it’s a guiding principle for effective content strategy.

Thank you, Yamon, for shedding light on these critical insights.

I hope this inspires you to rethink your content approach and embrace the art of storytelling that truly connects with your audience.

Until next time, keep innovating and sharing your unique stories!

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post that I absolutely have to share with you all.

The author, Michael Spencer, dives deep into the fascinating world of Prompt Engineering, a topic that’s been buzzing around our tech circles lately.

In his insightful piece, Michael sheds light on the evolution of Prompt Engineering from the year 2020 to 2025.

He introduces us to this emerging role and the essential skills that come with it, especially as we navigate the ever-expanding landscape of applied AI.

Michael is not just any writer; he’s a thought leader in this space, having co-authored a book on the subject and contributed to various high-profile publications.

His expertise is truly invaluable.

So, what exactly is Prompt Engineering? Michael explains that it’s the art of crafting instructions that generative AI models can interpret and understand.

Currently, there’s a consensus that Anthropic’s Claude 3.

5 stands out as the best at deciphering human prompts.

This is crucial because the way we communicate with AI can significantly impact the quality of the responses we receive.

Michael also highlights the contributions of Mike Taylor, another prominent figure in this field.

Mike co-founded a marketing agency called Ladder, which boasts a team of fifty talented individuals.

He’s not only created AI and marketing courses that have reached over four hundred thousand learners on platforms like LinkedIn and Udemy, but he’s also actively building AI products at Brightpool.

dev.

His hands-on experience makes him a key player in the world of generative AI.

As I delve deeper into applied AI, I find myself reaching out to experts like Mike Taylor to gain insights into the nuances of this technology.

Michael’s blog post is a treasure trove of information, breaking down the evolution of Prompt Engineering and what we can expect in the future.

It’s a must-read for anyone looking to understand the foundations and advancements in this field.

One of the standout aspects of Michael’s writing is how he emphasizes the importance of foundational prompting techniques.

He reminds us that while the field is rapidly evolving with advanced methods like chain-of-thought prompting and emotional stimuli, certain core principles remain effective.

Whether you’re just starting out or you’re a seasoned pro, these basics will always help you achieve better results with AI.

For instance, Michael stresses the need to be specific in your requests.

Instead of asking vague questions, he encourages us to detail exactly what we need.

Imagine asking for guidance on video conferencing; instead of a broad inquiry, you could request a step-by-step explanation on how to set up and join a Zoom meeting on a Windows laptop, including tips on testing audio and video.

This level of specificity guides the AI to provide more precise and useful information.

Another valuable tip he shares is the importance of breaking down complex tasks into smaller, manageable parts.

If you’re tackling a home renovation project, for example, don’t overwhelm yourself by asking about the entire process at once.

Instead, focus on specific aspects, like the key steps in planning a kitchen remodel or exploring budget-friendly options for updating your space without a full renovation.

This approach allows you to gather detailed information at each stage of your project, making the entire process more manageable.

As we continue to explore the world of applied AI, I encourage you to check out Michael Spencer’s blog post.

It’s a fantastic resource for anyone curious about Prompt Engineering best practices and its history.

Whether you’re a tech professional, an AI enthusiast, or a marketer looking to enhance your content strategy, this article is packed with practical knowledge and insights that can elevate your understanding of this exciting field.

So, let’s embrace the future of brand storytelling and content experiences together! Dive into Michael’s work, and let’s keep the conversation going about how we can leverage these insights to create more engaging and effective storytelling experiences.

Happy reading, everyone!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Samurai. 

Earlier today i got the weekly email of Reeder - the newsletter by Devin Reed.

Devin's content is super interesting and he always brings new points of view and I totally recommend you to join his 14K newsletter subscribers. I put the link to his newsletter down below. 

So in this newsletter, David talks about the rather unusual offer from a company called Fathom.

Devin dives into an intriguing investment opportunity that caught his attention, and I think it’s a concept worth exploring, especially for those of us in the tech and marketing space.

So, picture this: in August, Devin received an unexpected email from Fathom, a company he was already familiar with.

Instead of the usual product update, this email contained an invitation to invest.

Now, that’s not something you see every day! Naturally, Devin’s curiosity was piqued, and he clicked to learn more.

But this wasn’t just about whether he wanted to invest; it was a deeper question: did he truly believe in Fathom? Devin reflects on the difference between purchasing software—often with company funds—and investing his own hard-earned money.

He found a compelling post from Fathom’s CEO, Richard White, outlining the company’s impressive milestones since their first crowdfunding campaign in 2022.

Fathom has achieved remarkable accolades, including being recognized as the number one highest satisfaction product of 2024 on G2, boasting a perfect five out of five rating from over two thousand eight hundred reviews.

They’ve also become the most installed AI meeting assistant on platforms like Zoom and HubSpot, and their revenue has skyrocketed by an astonishing seventy-seven times! With all this in mind, Devin decided to go all in and invested the maximum amount of two thousand five hundred dollars.

Why? Well, he trusts the team, genuinely loves using their technology, sees a promising investment opportunity, recognizes that the customer intelligence market is still maturing and booming, and simply wants to be part of the journey.

Now, let’s unpack that last point because it’s where the real magic happens.

Devin highlights a trend he calls “client investors.

” This isn’t just a clever fundraising strategy; it’s a transformative approach that turns satisfied customers into passionate advocates and stakeholders.

This shift moves the marketing narrative from merely sharing a journey to actively including customers in that journey.

It’s a unique experience that fosters deeper brand loyalty, far beyond what traditional marketing tactics can achieve.

Devin identifies two main benefits of this approach.

First, it creates a community of raving fans—users who now have a personal stake in the company’s success.

Second, it drives customer loyalty and retention, as these client investors become long-term advocates for the brand.

Overall, Devin is enthusiastic about this strategy and sees minimal downsides.

However, he also acknowledges that investing isn’t without risks.

If a company stumbles, those client investors might feel burned, which could damage brand trust.

The takeaway? It’s all about building raving fans.

Devin shares his own experiences with companies like Gong and The Reeder, where he witnessed firsthand how engaged customers can accelerate growth.

These fans not only engage with content but also share it widely, creating a qualified pipeline through word-of-mouth marketing—all at no cost to the company.

And with the client investor model, clients are actually paying the company, which is a brilliant marketing strategy.

Imagine the loyalty and advocacy potential if your clients felt they had a stake in your success, whether financially or otherwise.

The upside is massive! Devin notes that Fathom isn’t the only company exploring this innovative approach.

He mentions receiving a similar investment offer from Beehiiv a few months ago, and he suspects we’ll see more of this trend in the future.

Super intersting food for thought. I hope this opens your mind as well. 

Thanks for tuning in, and I can’t wait to share more insights with you next week! Keep innovating and storytelling, my friends! Oh, and remember to subscribe to Devin's newsletter! 

Wow, I can't believe I just read this blog post on storytelling for B2B!  

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai.

I’m excited to share some incredible insights I recently stumbled upon in a blog post by the talented and super experienced digital storyteller, David Wakeman.

His perspective on the power of storytelling in B2B marketing is not just enlightening; it’s a game changer for anyone looking to elevate their brand narrative.

Let’s dive into a scenario that might resonate with many of you.

Picture Jane, a marketing manager at a mid-sized software company.

She’s staring at her latest campaign report, feeling frustrated.

Despite her efforts—running paid ads, sending emails, and tweaking the company website—engagement and leads are still falling short.

It’s as if no one is listening.

Sound familiar? Jane’s story, while fictional, reflects a common struggle faced by many marketers today.

The missing piece in her strategy? Storytelling.

Imagine if, instead of merely pushing product features and promotions, Jane could draw her audience in with compelling narratives that resonate on a deeper level.

What if she could transform passive decision-makers into loyal clients by sharing stories that connect with them emotionally? David Wakeman emphasizes that understanding why Jane’s company exists is crucial.

It wasn’t just about selling software; it was about solving real operational challenges for businesses.

However, Jane’s marketing focused too heavily on technical jargon—terms like “fast deployment” and “secure data storage.

” But here’s the kicker: businesses don’t buy based solely on features.

They invest in stories that convey value.

When Jane reframed her marketing to highlight the story behind her product—how it was designed to help companies grow by reducing inefficiencies—everything changed.

Leads began to convert into demos, and demos turned into sales.

So, I ask you, what’s your story? Why does your company exist? When you share the passion and mission behind your solutions, you build trust and credibility that far surpasses any list of technical features.

Now, let’s talk about Jane’s audience.

She realized that the real heroes of her story weren’t her company or its achievements; they were her customers.

Jane shifted her focus to highlight customer success stories—real testimonials from businesses that had used her platform to improve operations and drive growth.

By sharing these narratives across emails, social media, and sales pitches, her audience began to see themselves in those stories.

They thought, “If this solution worked for them, it can work for us too.

” The more Jane positioned her customers as the heroes, the more engaged her prospects became.

Case studies and testimonials did the heavy lifting in persuading leads to take action.

So, who are your audience members? What challenges do they face? How can your product or service help them achieve their goals? When your audience sees themselves in your story, they don’t just engage—they act.

David also highlights the importance of tapping into emotion.

Jane understood that facts and figures alone wouldn’t drive action.

She needed to connect on an emotional level, even in the B2B space where decisions are often seen as purely logical.

Research shows that emotions like trust and hope play a critical role in business buying decisions.

So, Jane began sharing stories about her clients’ emotional journeys—moments of frustration when they faced operational inefficiencies, followed by moments of triumph when they implemented her software and saw immediate improvements.

These narratives didn’t just showcase what her product did; they illustrated the relief and confidence her clients experienced.

As a result, her audience didn’t just view her platform as valuable; they saw it as transformational.

Now, let’s consider where to share your story.

Jane knew that the right platforms could maximize her message’s impact.

She started with LinkedIn, where long-form articles and videos featuring client success stories could establish her company as a thought leader.

LinkedIn was ideal because her target audience—business decision-makers—frequently sought insights and practical solutions there.

Additionally, Jane utilized her company’s blog to delve into her clients’ challenges and how her product helped them overcome those hurdles.

This content not only worked well for SEO but also attracted potential clients actively searching for solutions.

In her email campaigns, she sent detailed case studies to prospects further along in the sales funnel, showcasing real-world success stories and measurable outcomes.

So, what’s the key takeaway? Choose the platform that best fits your audience’s preferences and the nature of your story.

Share the right narrative at the right time to maximize its impact.

Jane’s storytelling didn’t just engage; it converted.

By sharing her company’s “why,” making her clients the heroes, and weaving in both logic and emotion, she transformed her B2B marketing.

The result? More qualified leads, stronger client relationships, and increased sales.

But this isn’t just Jane’s story—it can be yours too.

So, what’s the next chapter in your company’s narrative?

Hello, everyone! It's Hailey here, your tech enthusiast and Chief Storyteller at Samurai.

Today, I’m thrilled to dive into some exciting updates from the world of electric vehicles, particularly focusing on Tesla's latest plans and achievements.

Tesla has once again captured our attention with its commitment to making electric vehicles more accessible.

They’ve announced plans to introduce a more affordable EV in the first half of 2025.

This move is part of their broader mission to accelerate the global shift towards sustainable energy by making EVs affordable for everyone.

The goal is to ensure that the total cost of ownership per mile is competitive with all forms of transportation.

Earlier this year, Tesla had shelved the idea of a more budget-friendly "Model 2," which was speculated to be priced around 25,000 dollars.

However, after some investor pushback, Elon Musk has recommitted to this vision.

While details remain scarce, there’s talk of a two-seat Cybercab expected to hit the market for 30,000 dollars in 2026.

Financially, Tesla is on an upward trajectory.

In the third quarter of 2024, they reported a net income of 2.

2 billion dollars on a revenue of 25.

2 billion dollars.

This marks a 7 percent increase in revenue and a 17 percent rise in net income compared to the same period in 2023.

Interestingly, Tesla's revenue from selling regulatory credits remains robust, marking their second-highest quarter in this area.

Despite some challenges, such as declining gross margins due to price cuts and cooling demand, there are signs of recovery.

Tesla reported a gross margin of 19.

8 percent, slightly up from the previous quarter.

Additionally, the cost per vehicle has reached a record low of 35,100 dollars.

Tesla's vehicle deliveries in the third quarter were slightly below expectations, with 462,890 vehicles delivered, marking a 6.

3 percent increase from the previous quarter.

However, they celebrated a significant milestone by producing their 7 millionth vehicle on October 22, 2024.

The Cybertruck has also made waves, becoming the third best-selling EV in the US and achieving positive gross margins for the first time.

Looking ahead, Elon Musk anticipates vehicle growth of 20 to 30 percent next year, driven by lower costs and advancements in autonomy.

Tesla is also testing a ride-hailing app with employees in the Bay Area, with plans to launch a paid service in 2025.

Despite facing stiff competition, especially in China, Tesla continues to innovate.

Musk's vision of transforming Tesla into a leader in robots and autonomous vehicles is ambitious, though met with skepticism.

Their recent robotaxi event showcased some futuristic concepts, but specifics on the technology remain under wraps.

That's all for now, folks! Stay tuned for more updates and insights as we continue to explore the fascinating world of technology and innovation.

Until next time, keep dreaming big and pushing the boundaries of what's possible!

Hello, tech enthusiasts and storytellers! It's Hailey here, your Chief Storyteller at Samurai.

Earlier today on the Mamram CTO WhastApp group, Omer Keinan shared a link to a fascinating blog post by Gergely Orosz that dives deep into the state of the software engineering job market in 2024. 

If you're a tech professional, an AI enthusiast, or just someone curious about the future of tech careers, you're going to want to stick around for this one!

So, what's the scoop on the software engineering landscape? Gergely Orosz, in his insightful blog, takes us on a journey through the ups and downs of the tech job market over the past year. 

Over the past year, we've seen some intriguing developments in tech recruitment.

From Amazon's recent reduction in engineering managers to a surprising uptick in software engineering roles over the summer, the market has been anything but predictable.

The end of zero percent interest rates has also had significant implications for software engineers and managers alike.

To provide you with the most accurate insights, The Pragmatic Engineer has teamed up with two data-driven companies: Live Data Technologies and TrueUp.

Live Data Technologies, based in California, uses innovative methods to capture real-time employment data across the US, tracking over a million job changes monthly.

Meanwhile, TrueUp focuses on scanning open positions at major tech companies and top startups, analyzing trends across the globe.

So, what are we covering today? We'll explore how the software engineering discipline has grown or shrunk, which companies have the most job openings, and where top companies are sourcing their talent.

We'll also delve into the fastest-growing engineering disciplines, the prevalence of remote jobs, and the cities with the most opportunities.

Let's start with the big picture.

In 2023, the software engineering field faced significant challenges, marked by unprecedented layoffs.

It was the first year since the early 2000s that we saw a decline in software engineering jobs.

However, growth has resumed this year, albeit at a slower pace than the boom years following the Dotcom Bust and during the zero interest rate period from 2008 to 2021.

Now, let's talk about job openings.

While there's been an uptick in vacancies since the start of this year, we're still seeing numbers that are about half of what they were in 2022.

Amazon leads the pack in hiring, driven by its return-to-office policy, while Oracle's unexpected hiring surge has caught many by surprise.

TikTok and ByteDance are also aggressively expanding, outpacing rivals like Meta.

For those in senior engineering roles, Oracle is leading the charge in hiring, although it's important to note their unique title inflation.

If you're an engineering leader, Oracle again tops the list for leadership positions.

Why is Oracle hiring so heavily? Their impressive market cap of 483 billion dollars and strong financial performance, with annual revenues climbing from 42 billion to 52 billion dollars, suggest a positive business outlook.

They're not just backfilling positions; they're expanding, with significant hires from companies like Amazon and Microsoft.

In terms of company growth, NVIDIA stands out, benefiting from the AI industry's rapid expansion.

Meanwhile, companies like Twilio and Spotify have seen significant headcount reductions.

Where are top companies hiring from? OpenAI, Anthropic, xAI, and Mistral are drawing talent from giants like Google and Meta.

Interestingly, Amazon and Microsoft frequently hire from each other, likely due to their Seattle headquarters and similar compensation packages.

Finally, let's touch on the fastest-growing engineering disciplines.

While I can't share all the details here, it's clear that AI and related fields are at the forefront of this growth.

That's a wrap for today's deep dive into the software engineering job market of 2024.

Stay tuned for more insights and keep turning classic content into engaging storytelling experiences.

Until next time, keep innovating and inspiring!

Hello, tech enthusiasts, AI aficionados, and storytelling mavens! It's Hailey here, your Chief Storyteller at Samurai, ready to dive into the thrilling world of space exploration and innovation.

Today, we're talking about a monumental achievement by SpaceX that has the potential to reshape our future in space travel.

Picture this: It's a bright Sunday morning, and SpaceX is gearing up for the latest test flight of their Starship, the most powerful rocket system ever built.

This isn't just any rocket; it's a colossal system that could one day take humans to the moon and Mars.

At 8:25 a.m.

Eastern Time, the Super Heavy rocket booster, topped with the uncrewed Starship spacecraft, launched from SpaceX’s Starbase in Boca Chica, Texas.

This was no ordinary mission.

For the first time, SpaceX attempted to maneuver the 232-foot-tall rocket booster to a massive landing structure after it had burned through most of its fuel and separated from the Starship.

And guess what? The Super Heavy was successfully caught midair by a pair of gigantic metal pincers, affectionately known as "chopsticks.

" While the booster was being recaptured, the Starship continued its journey, flying solo with its six engines, and practiced a landing maneuver over the Indian Ocean.

Although SpaceX didn't plan to recover the upper spacecraft, each milestone achieved in this mission is a step towards the company's goal of reusing rocket parts.

This is crucial for reducing the time and cost of sending cargo—or even people—into Earth's orbit and beyond.

Now, let's talk about the future.

SpaceX envisions using the Starship capsule to land NASA astronauts on the moon as early as 2026, as part of the Artemis III mission.

With government contracts worth nearly four billion dollars, SpaceX is on a mission to make this vision a reality.

And eventually, they hope to put the first humans on Mars.

The journey to this point has been nothing short of extraordinary.

Starting in 2019 with brief hop tests of a vehicle nicknamed "Starhopper," SpaceX has progressively tackled more complex test flights.

The inaugural integrated test flight of the Starship and Super Heavy took off in April 2023, aiming to get the 397-foot vehicle off the launchpad.

Although it exploded minutes into flight, SpaceX embraces these fiery mishaps as opportunities to rapidly improve their designs.

With each launch, SpaceX's ambitions grow.

The fourth test flight in June saw both the booster and spacecraft survive reentry and practice touchdown maneuvers over the ocean, marking significant progress.

But SpaceX didn't stop there.

They pushed the envelope by retrieving the Super Heavy booster post-launch, a feat that builds on their extensive experience with the Falcon 9 rocket.

Instead of using landing legs like those on the Falcon 9, SpaceX designed a special tower, dubbed "Mechazilla," to catch the Super Heavy booster midair.

This innovation could revolutionize the recovery process, allowing rockets to be turned around and launched again within minutes.

Elon Musk himself acknowledges the boldness of this vision, stating that while it "sounds kind of insane," success is indeed one of the possible outcomes.

The recent successful catch of the Super Heavy booster required meeting thousands of criteria, including healthy systems and a manual command from the mission’s Flight Director.

Despite challenges, like the loss of heat shield tiles during the fourth test flight, SpaceX is committed to overcoming obstacles.

They've reworked the heatshield, spending over 12,000 hours replacing the entire thermal protection system to better withstand reentry.

This successful flight sets the stage for even more ambitious projects, such as figuring out how to refuel a Starship spacecraft while it's in orbit—a crucial step for lunar missions.

However, any setbacks could impact NASA's timeline for the Artemis program, which aims to return astronauts to the moon for the first time in over 50 years.

So, there you have it, folks! SpaceX is pushing the boundaries of what's possible in space travel, and we're here to witness this incredible journey.

Stay tuned for more updates, and keep dreaming big! Until next time, this is Hailey, signing off.

Oh-My-God! I just bumped into a post on LinkedIn by Rand Fishkin, the founder of SparkToro, the awesome audience research tool. He just shared a report on the state of Content Marketing, or what they call - the state of dis-content...  

This report is crazy. It's published by five giants: SuperPath, SparkToro, The Juice, AudiencePlus and AudienceLab. They all teamed up and conducted a survey with 545 content marketers exploring the different elements of content marketing - from trends in content and AI to relationships and career satisfaction. 

This report is 220 page long and trust me, it's packed with insights that are both eye-opening and thought-provoking. I collected some quick insights, but I totally urge you to get the full report. You'll find a link to that down below. 

So, first off, let's talk about salaries. You know what? Nearly half of us are pretty happy with our salaries! That's right, about half of content marketers say they're satisfied or very satisfied with what they're earning. Not too shabby, right?

But here's where it gets interesting. Leadership buy-in seems to be on our side. The majority of content marketers report that their higher-ups are mostly or extremely bought into content marketing programs. That's a big win for us!

Now, let's address the elephant in the room: AI. I know, I know, it's been a hot topic lately. But here's the scoop – most of us actually have a neutral or positive view of AI. We're seeing benefits like increased productivity, less manual work, and faster content creation. It's like having a super-efficient assistant!

But, and there's always a but, isn't there? We've got some valid concerns about AI too. Many of us worry about becoming too dependent on it, potentially affecting the quality, accuracy, and originality of our work. It's a bit of a double-edged sword.

Here's something that really caught my attention: about 60% of us aren't sure if people would recognize our content based on voice and tone alone. That's a wake-up call, folks! It shows we might need to work on developing stronger, more distinctive brand voices.

Now, let's talk about the challenges we're facing. Differentiation is a big one. With so much content out there, standing out is tougher than ever. We're also struggling with creating the right content for our audiences and maintaining quality while under pressure to produce more.

But it's not all doom and gloom! Many of us are finding creative ways to leverage AI while still maintaining that human touch. It's all about finding the right balance.

Looking ahead, the sentiment about AI's role in content marketing over the next 5 years is mixed. About 67% of us have a positive outlook, but there are still concerns about maintaining quality and originality.

So, what's the takeaway here? We're in a period of significant change, but with change comes opportunity. It's up to us to adapt, to find ways to use these new tools to our advantage while still delivering the high-quality, engaging content that our audiences crave.

Remember, at the end of the day, it's about creating meaningful connections with our audiences. That's something no AI can replicate – at least not yet!

These are some valuable insights I took from the report, but don't take my word. Go on and grab that full 220-page long piece of content to learn so much more about where this category is going. 

And as always - keep pushing boundaries, stay curious, and let's continue to evolve this amazing field of content marketing together. Until next time, keep creating awesome stuff!

Hey there, tech enthusiasts and storytelling aficionados! It's Hailey here, your Chief Storyteller at Summurai, and today I've got something truly exciting to share with you.

I recently stumbled upon a fantastic blog post by Murali Nethi, and it's all about harnessing the power of brand storytelling to captivate your audience and boost your business.

So, let's dive into these insightful tips that Murali has laid out for us! First off, Murali emphasizes the importance of truly knowing your target audience.

It's not just about demographics like age or location; it's about understanding their needs, desires, and what they seek in a brand.

This knowledge is your foundation, allowing you to craft a hook that grabs attention.

Imagine you're a fitness brand—your hook could be something like, "Feeling sluggish? Discover how our workout program can transform your life.

" It's all about sparking curiosity and drawing people in.

Next, Murali talks about creating a compelling story.

Your brand story should be unique and structured with a clear beginning, middle, and end.

It should convey a concise message that sets you apart from competitors.

Incorporating elements like your origin story, mission, and values can make your narrative more relatable.

And don't forget real-life examples and testimonials—they add credibility and help your audience connect on a personal level.

Now, let's get emotional! Murali highlights the power of emotional storytelling.

Emotions forge a deeper connection between your brand and your audience.

Whether it's a personal story about your brand's founder or showcasing how your brand has positively impacted the community, tapping into emotions can leave a lasting impression.

Visual storytelling is another key element Murali discusses.

Images and visuals can bring your story to life, making it more memorable.

Whether you're using infographics, videos, or illustrations, ensure they complement your narrative without overpowering it.

For instance, if you're a food brand, images of fresh ingredients and happy families can evoke the right emotions.

But storytelling isn't just about capturing attention; it's about inspiring action.

Murali advises that your story should have a clear call to action.

Whether it's driving sales, encouraging sign-ups, or promoting a cause, make it actionable.

Highlight the benefits of taking action and provide clear instructions to make it easy for your audience to follow through.

Finally, Murali stresses the importance of integrating storytelling into your marketing strategy.

Whether through email campaigns, social media, or advertising, your story should be woven into every aspect of your marketing efforts.

And don't forget to measure success by tracking engagement, shares, and conversions.

Continuously refine your strategy to keep it relevant and engaging.

Remember, authenticity is key.

Stay true to your brand's values and mission, and your story will resonate with your audience, creating a lasting impression.

These tips from Murali Nethi are a fantastic guide to crafting a powerful brand story that sets you apart from the competition.

So, go ahead and embark on your brand storytelling journey with confidence.

And as always, keep sharing your stories and insights with the world.

Until next time, this is Hailey, signing off with a passion for storytelling and a love for all things tech!

Hello, everyone! It's Hailey here, your go-to tech enthusiast and Chief Storyteller at Summurai.

Today, I'm thrilled to dive into the fascinating world of audio advertising and its incredible potential to transform brand storytelling.

So, let's get started! Recent research has unveiled some exciting insights about audio ads.

Imagine this: audio ads are not just background noise; they actually drive higher levels of engagement compared to other media formats.

Whether you're jamming to your favorite tunes or engrossed in a podcast, audio ads have a unique ability to capture your attention and leave a lasting impression.

This study, conducted by the brilliant minds at WPP's Mindshare and Spotify's Sonic Science team, explored how our brains respond to audio advertising.

They discovered that audio ads increase emotional intensity by twelve percent more than global media benchmarks, leading to stronger brand recognition and connection.

Now, let's talk about the science behind it.

Mindshare's NeuroLab used cutting-edge techniques to understand which parts of our brains light up when we hear audio ads.

They even analyzed facial expressions to see how we react emotionally.

This helps them fine-tune creative strategies to maximize impact.

For this study, participants shared their preferences and habits related to music and podcasts, giving us a glimpse into how different audiences engage with audio content.

When it came to testing the audio ads, participants watched a first-person video simulating a walk through a city while listening to the ads.

This setup ensured that the focus remained on the audio experience.

The team measured two key metrics: valence, which tracks overall positivity or negativity, and expressiveness, which indicates emotional intensity.

The findings were clear: emotional ads lead to higher action intent and improved brand favorability.

And here's a fun fact: using a recognizable celebrity voice in audio ads can create a strong association between a brand and its audience.

In one test, a health-focused brand used a well-known celebrity voice, and it significantly boosted brand resonance and emotional connection.

Another brand saw a twenty-one percent increase in engagement and emotional intensity with celebrity voices.

For marketers, aligning audio content with the right audience is crucial.

Addressability allows us to deliver the perfect audio ad to the right group, creating a meaningful emotional connection.

Interestingly, the placement of a brand name in an audio ad matters too.

Ads that mentioned the brand early on saw the highest peaks in emotional expressiveness.

While digital audio advertising has made great strides, we're still exploring its full potential.

Even subtle elements like background noise and scene setting can have a big impact.

Sonic branding is also gaining traction, with some brands effectively using audio signatures to reinforce their identity.

In our study, a gaming company successfully linked a sonic signature with a popular game, resulting in increased positive emotion and engagement.

These insights are just the beginning of our journey to understand why people respond the way they do and how we can enhance the advertising experience.

So, let's embrace the power of audio and create storytelling experiences that resonate deeply with our audiences.

Until next time, keep innovating and stay passionate about the future of tech and storytelling!

To cauliflower or not to cauliflower? This isn't a question at all!

Hello, tech enthusiasts and storytellers! It's Hailey here, your Chief Storyteller at Samurai, ready to dive into a delicious narrative that combines the art of cooking with the joy of family gatherings.

Today, we're exploring a delightful dish that not only tantalizes the taste buds but also brings a touch of health to your dinner table.

We're talking about the versatile and nutritious cauliflower, a star ingredient that can transform any meal into a culinary masterpiece.

Imagine this: a Sticky Sesame Cauliflower dish that's not only mouthwatering but also a breeze to prepare.

Let's get started on this culinary journey! First, gather your ingredients.

You'll need a small head of cauliflower, which should give you about six and a half cups of florets.

For the sauce, you'll need a third of a cup of low sodium soy sauce, a quarter cup of pure maple syrup or honey, a quarter cup of rice vinegar, a tablespoon of minced garlic, one and a half teaspoons of toasted sesame oil, and half a teaspoon of powdered ginger.

To thicken the sauce, mix one and a half tablespoons of cornstarch with a quarter cup of water.

And don't forget the sesame seeds and sliced scallions for that perfect garnish.

Now, let's get cooking! Preheat your oven to four hundred fifty degrees Fahrenheit.

This high temperature is crucial for achieving that crispy texture we all love.

Chop your cauliflower into bite-sized florets, making sure to slice one side flat for even cooking.

Arrange them on a greased or parchment-lined baking sheet and bake for about ten minutes.

While the cauliflower is in the oven, it's time to whip up that sticky sauce.

In a saucepan, whisk together the soy sauce, maple syrup or honey, rice vinegar, minced garlic, sesame oil, and ginger.

Bring this mixture to a boil over medium heat.

In a separate bowl, mix the cornstarch with water until smooth, then slowly whisk it into the boiling sauce.

Cook for about two minutes until it thickens to perfection.

Once the initial baking is done, take the cauliflower out, flip the florets for even browning, and bake for another ten minutes.

After that, pour the thickened sauce over the cauliflower and toss to coat evenly.

For an extra crispy finish, you can broil it on the top rack for an additional one to two minutes.

Now, for the final touches.

Sprinkle sesame seeds and sliced scallions over your dish before serving.

Presentation is everything, so use a large serving platter to showcase this vibrant creation.

Pair it with steamed jasmine rice or quinoa for a complete meal that's both satisfying and healthy.

As you gather your family around the table, share not just this delightful dish but also the stories of your day.

Encourage everyone to serve themselves and enjoy the meal together.

The combination of flavors in this Sticky Sesame Cauliflower is sure to impress even the most skeptical vegetable eaters.

In conclusion, cooking with cauliflower opens up a world of possibilities for delicious family meals that are both nutritious and satisfying.

This Sticky Sesame Cauliflower recipe is a fantastic way to highlight this versatile vegetable while creating memorable dining experiences with your loved ones.

Enjoy your meal, and until next time, keep turning your classic content into engaging storytelling experiences!

Hey everyone, Hailey here! Today, I want to dive into a topic that often gets overlooked but can have a huge impact on your workplace: odours.

Yes, you heard me right! We usually focus on the tangible elements like furniture, technology, and the physical layout when we think about employee satisfaction and productivity.

But the air we breathe, filled with various scents, can profoundly affect our mood, cognitive function, and overall well-being.

Let’s start with the science of smell.

Our sense of smell is incredibly powerful and often underestimated.

Unlike other senses, olfactory signals bypass the thalamus, the brain's relay center, and travel directly to the limbic system, which is our emotional center.

This direct connection explains why certain scents can evoke strong memories and emotions.

Odours are detected by millions of sensory neurons in our nasal cavity.

These neurons send signals to the olfactory bulb, where the information is processed and relayed to other parts of the brain.

Interestingly, the olfactory bulb is closely linked to areas responsible for memory, emotion, and hormone regulation.

This complex interplay between scent and the brain underscores the significant impact odours can have on our mood, behavior, and overall well-being.

Unpleasant odours can trigger stress responses, while pleasant scents have been shown to reduce anxiety and improve mood.

Now, let’s talk about the impact of odours on employee morale.

A workplace filled with unpleasant odours can create a hostile environment that negatively impacts employee morale.

Strong, offensive smells can trigger feelings of disgust and discomfort, leading to decreased job satisfaction and increased stress levels.

When employees are constantly subjected to unpleasant odours, it can create a sense of neglect and disregard for their well-being, fostering a negative perception of the company culture.

Furthermore, odours can contribute to a decline in employee health.

Exposure to irritating fumes or chemical smells can lead to respiratory problems, allergies, and headaches, impacting overall employee well-being.

A healthy and happy workforce is more productive and engaged, making odour control essential for maintaining a positive company culture.

When employees are dissatisfied with their work environment, including odour issues, they are more likely to experience burnout, reduced motivation, and increased absenteeism.

High turnover rates can be attributed to various factors, and poor air quality, including unpleasant odours, is often an overlooked contributor.

Beyond morale, odours also exert a significant influence on employee productivity.

The human brain is remarkably sensitive to its environment, and unpleasant odours can disrupt cognitive function and concentration.

When employees are distracted by offensive smells, their ability to focus on tasks decreases, leading to lower productivity and increased error rates.

Moreover, odours can impact decision-making abilities.

Studies have shown that exposure to unpleasant scents can impair judgment and critical thinking skills.

A workplace filled with distracting odours creates an environment where employees are more likely to make mistakes, which can have costly consequences for businesses.

The economic impact of odour-related productivity loss is substantial.

Absenteeism, decreased output, and higher error rates all contribute to reduced efficiency and profitability.

Investing in effective odour control measures can lead to a significant return on investment by creating a healthier, more productive work environment.

Choosing the right odour control product is crucial for maintaining a fresh and clean environment in your workplace.

The wrong product might mask odours temporarily but fail to eliminate the source, leading to recurring issues.

High-quality janitorial supplies and industrial cleaning products are essential for tackling various odour challenges effectively.

Consider factors such as the odour source, the severity of the smell, and the specific area you need to treat when choosing an odour control solution.

Some products are designed for general odour elimination, while others specialize in targeting specific types of odours.

By partnering with a reliable supplier of janitorial supplies and industrial cleaning supplies, you can access a wide range of solutions tailored to your needs.

Investing in the right odour control products not only improves your workplace environment but also demonstrates your commitment to employee well-being and customer satisfaction.

The impact of odours on employee morale and productivity cannot be overstated.

Unpleasant smells create a hostile work environment, leading to decreased job satisfaction, increased stress, and reduced focus.

By investing in effective odour control solutions, businesses can significantly improve employee well-being, boost morale, and enhance overall productivity.

When selecting odour control products, consider factors such as the odour source, the severity of the smell, and the specific area you need to treat.

High-quality janitorial supplies and industrial cleaning products are essential for tackling various odour challenges.

Look for products that eliminate odours at their source rather than simply masking them.

By creating a fresh and odour-free workplace, you demonstrate a commitment to your employees' health and comfort.

This investment will not only improve employee satisfaction but also contribute to a more productive and successful business.

Remember, a pleasant-smelling environment is not just a luxury; it’s a strategic investment in your company’s success.

As always, keep things going and I'll catch you soon with some new insights to help you win the game. 

Hey there, fellow tech enthusiasts and budding entrepreneurs! It's Hailey here.

Earlier today, I stumbled upon a fascinating video post by the insightful Liz Willits.

Liz is a rockstar marketer with an awesome newsletter that I've been following and reading consistently for a while now. Before I dive into her insight from today's video, I wanted to recommend you to subscribe to her newsletter. You'll find the link to it below.

This time, Liz has been sharing some insights about a subject I didn't expect to see on my feed: SMS marketing.

Liz brought a completely different take on SMS marketing, which I hadn't heard before, and I just had to share it with you all.

In this video, Liz dives deep into the often misunderstood world of SMS marketing.

Now, I know what you're thinking—SMS marketing can feel intrusive and annoying.

Many marketers shy away from it for these very reasons.

But as Liz points out, dismissing a marketing channel just because you personally dislike it is a missed opportunity.

Remember, you are not your customer.

Just because you find something irritating doesn't mean your target audience does.

Let's talk about the incredible advantages of SMS marketing that Liz highlights.

First up, the open rates are through the roof! Unlike emails that often go unread, text messages boast an average open rate of ninety-eight percent.

That's right, ninety-eight percent! Imagine the potential reach and engagement.

Next, the conversion rates.

Higher open rates naturally lead to higher conversions.

People pay more attention to their texts, which means your message is more likely to prompt action.

And here's a golden nugget—SMS marketing is still underutilized.

Many companies haven't tapped into its full potential, and those that do often don't execute it well.

This presents a massive opportunity for you to stand out and capture attention.

Of course, there are challenges.

Some people do find SMS marketing intrusive.

They might feel their text inbox is a personal space and don't want brands invading it.

So, what's the solution? Liz recommends a strategic approach to testing and using SMS marketing because when done right, it can be incredibly effective.

Here are some tips from Liz to nail your SMS marketing strategy.

First, opt-in is key.

Just like with email marketing, you need permission.

Add a field to your email form asking for phone numbers and consent to receive SMS messages.

Next, be helpful.

Ensure your texts provide value.

Share information your audience wants, like discounts, sales, appointment reminders, and educational content.

Segment and personalize your messages to different segments of your audience.

Loyal customers might appreciate more frequent updates, while new prospects might need a gentler approach.

Don't overdo it.

Only send messages when you have something important to share.

Respect your subscribers' experience.

And finally, test, test, test.

Experiment with different strategies and see what works best.

If you're worried about annoying your audience, start with a small test group.

And if you're looking for a platform to help you get started, Liz recommends Intuit MailChimp.

Their SMS marketing tools are user-friendly and offer great segmentation options.

So, there you have it! SMS marketing might just be the game changer your business needs.

Don't let personal biases hold you back from exploring this powerful channel.

Let's keep the conversation going! Thanks for tuning in, and until next time, keep innovating and pushing the boundaries of what's possible!

Hey everyone, it's Hailey here, your go-to tech enthusiast and bootstrap mentor! Today, I want to share some significant news from the tech world that’s been making waves.

So, grab your coffee, sit back, and let's dive in.

Recently, Mira Murati, the Chief Technology Officer at OpenAI, announced her decision to step down from her role.

In a heartfelt letter to the OpenAI team, which she posted on X, she mentioned that "this moment feels right" for her to step away.

Mira has been a pivotal figure at OpenAI, especially known for her contributions to the development of ChatGPT.

She even briefly led the company last year during a tumultuous period when the board was deciding the fate of CEO Sam Altman.

In her message, Mira expressed that there’s never an ideal time to leave a place one cherishes, but she feels this is the right moment for her to explore new horizons.

Sam Altman, the CEO of OpenAI, responded to her post, emphasizing how much Mira has meant to the company, its mission, and to him personally.

He shared his gratitude for her support and love during challenging times.

Altman elaborated further in a longer post, highlighting Mira’s instrumental role in OpenAI’s progress and growth over the past six and a half years.

He acknowledged her significant impact on transforming OpenAI from an unknown research lab into a major player in the tech industry.

Although saddened by her departure, he fully supports her decision.

In the same post, Altman also announced the departures of Chief Research Officer Bob McGrew and Vice President of Research Barret Zoph.

While a successor for Mira hasn’t been announced yet, Altman detailed a reshuffled leadership team to navigate these changes.

Mira, through her personal spokesperson, declined to provide further comments, and OpenAI also referred inquiries back to her tweet.

For those who might not know, Mira previously worked at Tesla and Leap Motion before joining OpenAI in 2018.

Back then, OpenAI was a small nonprofit research lab with a mission to develop an AI system capable of mirroring a wide range of human tasks.

However, following the success of ChatGPT, the organization has grown significantly and shifted its focus towards commercial endeavors.

Investors have been eager to bet billions of dollars on its future.

Mira joined OpenAI with the belief that AI would be the most important set of technologies humanity has ever built.

She shared with Fortune last year that OpenAI’s mission to build technology that benefits people resonated deeply with her.

OpenAI experienced a dramatic board coup last November, which saw CEO Sam Altman removed from his post and briefly replaced by Mira.

After most of the staff threatened to resign and following pleas from investors, including Microsoft, which had invested billions in the company, Altman was reinstated with an all-new board.

In the months following this upheaval, several members of OpenAI’s leadership have stepped away, including senior engineering figures.

Ilya Sutskever, one of the company’s first hires and a key technical mind, resigned in May.

His departure was followed by Jan Leike, an engineer focused on long-term AI safety, and John Schulman, who led safety work, stepped down in August.

Greg Brockman, a co-founder and board member who supported Altman, announced a sabbatical until the end of the year.

Many former OpenAI executives and researchers have gone on to start new AI companies.

Notably, Sutskever launched Safe Superintelligence, focusing on developing safe AI.

Former OpenAI research chief Dario Amodei and his sister Daniela founded Anthropic in 2021, now a primary rival to OpenAI.

As for Mira, her final day at OpenAI hasn’t been decided yet.

Conversations are ongoing between her and OpenAI’s leadership to ensure a smooth transition.

That’s all for today, folks! Stay tuned for more updates and insights from the tech world.

Keep innovating and pushing those boundaries!

Hey, tech enthusiasts and future founders! Hailey Peters here, and I just stumbled upon an absolutely mind-blowing blog post by Rosa Rahimi that I had to share with you all.

Rosa dives into some cutting-edge tech that could literally save humanity.

Yes, you heard that right!

So, here's the scoop: Scientists in the UK have managed to store the entire human genome on what they're calling a "5D memory crystal.

" This isn't just any crystal; it's a marvel developed by the brilliant minds at the University of Southampton's Optoelectronics Research Centre.

Imagine a future where this crystal could be the blueprint to bring humanity back from extinction.

It's like something straight out of a sci-fi movie!

But wait, there's more.

This crystal isn't just for humans.

It could also serve as a record for plant and animal species facing extinction.

Talk about a game-changer for biodiversity!

Now, get this—the crystal is stored in the Memory of Mankind archive in Hallstatt, Austria.

It can hold up to 360 terabytes of information for billions of years.

Yes, billions! And it can withstand extreme conditions like freezing, fires, direct impacts, cosmic radiation, and temperatures up to 1,000 degrees Celsius.

That's some serious durability!

Back in 2014, this crystal even snagged a Guinness World Record for being the most durable digital storage material.

Kudos to Kazansky’s team, who used ultra-fast lasers to inscribe the human genome data into voids as tiny as 20 nanometers.

Talk about precision!

Rosa also mentions that NASA's Goddard Space Flight Center is contributing to this mission through various scientific endeavors, including Earth Science and Solar System Exploration.

It's incredible to see such collaboration pushing the boundaries of what's possible.

The data storage on this crystal is described as 5D because it translates information into five different dimensions of its nanostructures—height, length, width, orientation, and position.

This opens up endless possibilities for future researchers to build an everlasting repository of genomic information.

Imagine restoring complex organisms like plants and animals if science allows it in the future!

The team even thought about who—or what—might retrieve this information far into the future.

To help whoever finds it, they included a visual key on the crystal.

This key provides knowledge of what data is stored inside and how it could be used.

Genius, right?

Thomas Heinis from Imperial College London, who wasn't involved in the study, praised the work but raised some valid questions about how future generations will read the crystal.

It's a fair point—how will they know how to build the device to read it? Will such a device even be available in hundreds of years?

For now, the crystal is safely stored in the Memory of Mankind archive, a time capsule within a salt cave in Austria.

And get this—in 2018, Kazansky and his team used this technology to store Isaac Asimov’s “Foundation” trilogy, which was then launched into space aboard a Tesla Roadster.

They've also stored major documents like the Universal Declaration of Human Rights and the Magna Carta.

Earlier this year, scientists revealed a plan to safeguard Earth’s species in a cryogenic biorepository on the moon.

This is intended to save species in the event of a disaster on our home planet.

Talk about forward-thinking!

So, there you have it.

Rosa Rahimi has brought to light some truly groundbreaking work that could shape the future of humanity and our planet.

Keep innovating, keep dreaming, and who knows? Maybe one day, your startup could be the next big thing in tech!

Stay curious and keep pushing the boundaries, folks! Hailey Peters, signing off.

Hi! I'm Hailey from Summurai.
I hope you enjoyed the demo we created for you.

Now that you've experienced a bit of what we're capable of, let me share a few more details.

Over the past few years, content consumption has evolved. In a world overflowing with information, people have less time to dive into written blog posts and long PDF documents.

Audio offers a new alternative, giving you the chance to consume knowledge and stay up to date while on the go—whether you're driving, walking your dog, or washing those dishes that have piled up.

Until now, the audio content space has mostly focused on podcast production. Podcasts are hard to produce, difficult to promote, and extremely challenging to maintain consistently.

But more critically, they lack a clear return on investment. Podcasts keep your audience locked into podcast platforms, making it hard for you to promote calls to action or generate leads for your business.

As technology evolves, new opportunities emerge. For the first time, there’s a new way. Summurai was created to make it easy for you to leverage audio with minimal effort.

With Summurai, you can now package your message in a branded audio player, making it easy for your audience to get to know you and stay updated with short, engaging audio bites.
No content? No problem! Summurai helps you curate the latest news from the web and turn it into personalized messages for your audience.

It all starts with creating your AI avatar. While you might like me, I’m busy working full-time with the Summurai team! We’ll guide you through a quick journey to create a storyteller character that resonates with your audience.

This could be a fictional character, you, or even your CEO. We'll define the storyteller’s profile, choose the right voice or use a voice clone, find the ideal visual representation, and create an AI model for your content.

Once everything is set up, you can use the Summurai platform to turn any content resource into an audio post from your storyteller. Your playlist can be hosted on your website to drive traffic and improve SEO. You'll be able to track engagement, generate leads, identify intent, and connect them to your CRM.

You’ll be amazed to see that the process—from zero content to publishing a new post—takes just a few clicks.

Let’s harness the power of audio and AI to amplify your message.

Click below to schedule a meeting and start making some noise!

Hey everyone, Hailey here! I just stumbled upon an incredible blog post by Mark Donnigan that I had to share with you all.

Mark is a genius when it comes to architecting go-to-market strategies for disruptive startups, and his latest piece is a goldmine for anyone looking to build a customer-winning content machine.

In his blog, Mark debunks the myth that there are magical shortcuts to attracting customers through content.

He emphasizes that creating a client-winning content machine requires a systematic approach, precision, and strategy.

This guide walks you through a detailed 12-step process to attract and retain customers, setting your startup apart in a crowded market.

First, Mark talks about identifying customer blindspots.

He points out that 77 percent of B2B buyers conduct their research before ever talking to a salesperson.

Your mission is to identify these hidden needs through thorough market research and customer feedback.

Next, he advises showcasing your expertise in content.

Skip the dense whitepapers and jargon-filled presentations.

Instead, create engaging case studies and blog posts that simplify complex topics.

Use analogies and real-world examples to make your knowledge accessible and practical.

Engaging with your audience is crucial.

Turn your posts into ongoing conversations by ending each piece with thought-provoking questions.

Host regular Q&A sessions or webinars to address your audience’s concerns in real-time.

Analyzing feedback for deeper insights is another key step.

Look beyond basic metrics like page views or likes.

Focus on engagement metrics that show true resonance, such as time spent on the page and the quality of comments or questions.

Mark also highlights the importance of learning from your customers’ past experiences.

Interview both new and long-standing clients to understand their journey before finding your solution.

Use this information to create content that addresses common industry pitfalls.

Offering further exploration is where actual relationship-building begins.

After your first meeting or call, send a thoughtful follow-up email proposing a tailored exploration plan.

This level of attention transforms your role from a vendor to a partner invested in their success.

Establishing expertise isn’t claimed; it’s demonstrated.

Share case studies, including the obstacles you’ve overcome.

This vulnerability showcases your problem-solving skills and builds trust.

Transitioning to a call can provide a more direct and personal way to address complex issues.

Craft a compelling reason for the call that benefits your client and outline the main points you aim to cover.

Listening closely is an art form in business.

During phone calls, focus intently on what the client is saying, ask clarifying questions, and reflect on their statements to confirm understanding.

After thoroughly understanding their needs, prescribe specific solutions.

Tailor your recommendations to address the issues discussed directly.

Articulate how each solution addresses their specific challenges and the potential outcomes and benefits.

Closing the deal should be a collaborative conclusion to your discussions.

Summarize the journey you’ve taken together and encourage them to share any final concerns or questions.

Finally, show care post-sale.

Implement a structured follow-up system to ensure smooth initiation, review progress, and adjust strategies as needed.

Be attentive to industry news or changes that might affect your client.

Mark’s 12-step process guides you to deeply understand your customers and showcase your expertise in a way that truly resonates.

Imagine consistently attracting and retaining ideal clients; that’s the impact of this systematic approach.

Your startup has immense potential, but opportunities can slip away without the right content strategy and execution.

As you implement these steps, you may face challenges, especially with limited resources.

Marketing Pods offer a solution by combining strategic planning with practical execution, enabling you to create targeted, insightful content efficiently.

Remember, each piece of content is an opportunity to demonstrate your expertise and build lasting relationships.

With the right strategy and support, your startup can make a powerful content machine that consistently wins clients and fuels business growth.

Your journey to becoming a client magnet starts now.

Let’s make it happen! Thanks for tuning in, and don’t forget to check out Mark Donnigan’s blog for more insights.

Until next time, keep hustling and stay inspired!

Hey everyone, it's Hailey Peters here, your go-to mentor for all things tech and entrepreneurship! Today, I want to share an incredible story that highlights the power of courage and seizing the moment. 

Picture this: you're at a massive conference, standing before a large stage.

On that stage is John Donahoe, the CEO of Nike, but back then, he was the CEO of eBay.

You have one shot, one golden opportunity to grab his attention.

What would you do? Well, let me tell you about Roy Goldenberg, the director of marketing at Cylus, who found himself in this exact situation a few years ago at the DLD conference in Germany.

Roy was a young tech journalist, surrounded by top-tier executives from the tech world.

He saw Donahoe stepping off the stage after an engaging lecture.

His inner voice screamed, "This is your chance!" But fear gripped him.

Who was he to approach the CEO of one of the largest tech companies in the world? Then, in a moment of sheer courage, Roy approached him, introduced himself, and leveraged one small but crucial fact.

A few days earlier, eBay’s PR team in Israel had offered Roy an interview with one of their senior managers visiting the country.

Not someone particularly high-profile, but Roy remembered that email and decided to seize the moment.

Standing before the CEO of eBay, Roy mentioned his upcoming interview with the senior manager in Israel.

"Maybe we could sit for a few minutes? I think a short quote from you could help with the interview," he asked.

For a moment, time stood still.

Then, to Roy's complete surprise, Donahoe smiled and said, "Let me check," turning to the company’s VP of Communications beside him.

The VP looked at Donahoe’s schedule and said, "He has 15 minutes free at 1 PM.

Does that work for you?" And Roy? Of course, it worked for him.

Those 15 minutes were a life lesson.

Not only did Roy learn about Donahoe’s vision for the future of mobile payments, but more importantly, he learned about the power of courage.

This story completely transformed Roy's approach.

He realized that sometimes, all that stands between us and a great opportunity is the courage to ask and try.

He applied this lesson repeatedly, not just as a journalist meeting with CEOs of Slack, Twitter, Uber, and others, but also in the high-tech marketing world.

Last year, while working at Cylus, a company developing cybersecurity for trains, Roy attended a large conference in Barcelona.

During a panel discussing autonomous trains, with several potential clients he had been trying to meet for a long time sitting on the stage, he seized the opportunity during the Q&A session.

He stood up and asked, "Autonomous driverless trains are great, but what about cybersecurity? Who ensures that someone won’t take control of the train remotely?" The question caused a hush in the room.

Surprised looks everywhere.

But Roy wasn’t deterred.

That question opened doors for him and his colleagues, salespeople whom he quickly invited to join him in the hall, to have discussions with the executives right after the panel.

They even managed to bring one of them to their booth for a business meeting.

So, what does all this mean for us, whether we’re in marketing, sales, or product development, especially during conference season and just before the quarter ends? Courage Pays Off: Don’t be afraid to approach people! whether it’s senior executives you want to meet or existing clients you need to interview to gain insights about the company’s new product positioning.

Here are Roy's tips for us:

Preparation is Key: Before any conference, do your homework.

Check where and when the clients you want to meet are speaking, and simply try to catch them before or after their panel.

Continue the Conversation: It’s not always in your control, but try to nurture the relationship afterward.

Connect on LinkedIn, send a thank you email, whatever it takes to keep the connection warm.

Use the Insights: Apply everything you learn to your work.

Feedback from a client—whether current or potential—can improve your marketing strategy, product development, or messaging to customers.

Remember: Every time you feel that fear, those butterflies in your stomach—it’s your moment to leap forward.

So go out there, be bold, and seize your opportunities! Catch you next time, and keep pushing those boundaries!