Tal Florentin

Founder & Emperor @ Summurai

  • 121

51% prefer audio. We checked.

Instead of going round and round, we just asked them.

“Say, what’s the most convenient way for you to get the new and awesome content we’ve created for you?”

So they answered:

51% of our survey participants said they would prefer to get our upcoming awesome content in audio, where 29% of them prefer video and 21% wanted to read. 51% is more than half of them and we asked a lot of people!

One can make many pros and cons for the case of audio, and can try to explain whether it is true for humanity or not, but in 2022 it would be impossible to argue with it.

In 2022 professionals prefer to consume their professional content aloud. Instead of read or watch, they’d rather listen.

Professionals want to get smarter on the go, rather than when they’re in front of the screen.

Because when they are in front of the computer screen – they are doing their job and when they are in front of the TV screen they see Netflix or stare at a group of people cooking, singing, dancing or just looking for a reason to quarrel with each other.

All you need to do is turn your awesome content to audio.

You already have tons of content ready for them. You’ve been creating tons of content over the last few years. All that is left is to convert your professional content to audio, to help them consume it whenever and wherever works for them.

If you need help doing so, we invite you to learn more about Playter or schedule a demo and we’ll be happy to tell you more.


Tal Florentin

Founder & Emperor @ Summurai
Florentin, a UX specialist, award winner, speaker and author, has founded Summurai to help busy professionals know more with less efforts and turn audio into a game changer in the communication between businesses and their customers.

Let them listen
to your content.
Anytime. Anywhere.

Your users will get your posts in a branded web player they can easily access from anywhere. No app required.

Add Playter to your blog
and turn visitors into leads.

Let your visitors listen to your content

Additional posts worth listening to

Recent posts

Auto Summy Creation

This is for testing auto summy creation from blog

51% prefer audio. We checked.

51% asked to get audio. Not text. Not video.

History is killing the future of audio experiences

I finally figured out what they consider audio a thing of the past.

The real cost of blogging

How much will it cost you to create blog items for your company?

Hijacking the content industry money train

Finding my product's way in a world of different players and motivations.

A different approach to finding your next marketin

How we used a different crowd sourcing process to create our growth strategy and recruit our new digital marketing lead.

Summurai Privacy Policy

We are sure you've seen and skipped a lot of privacy policy documents, but this one is something else.


Summurai Terms of Use

If there's only one time in your life you'll be reading a terms-of-use document, consider doing it here.