THE STORYTELLER JOURNEY

Hi there. My name is Hailey Peters and I'm the Chief Storyteller at Summurai.

We are thrilled to have this opportunity to share with you what we've built, what storytellers are all about and how we are able to give your content strategey and marketing efforts a giant leap towards a new era. 

Ready for a quick introduction? 

So, the world of content marketing is changing before our eyes. While AI evolves, SEO is changing and people move to consume a large portion of their content with podcasts on the go, it's time for a new content experience. 

It's time for a new and easy way to create unique content that resonates with your brand. 

It's time to create a new type of content experience that fits into the busy day of your audience.

It's time to combine audio, AI and storytelling and create a new content experience. 

That's what Summurai Storytellers are all about! 

We invite you to create your branded storyteller, choose a voice and a face, describe your storyteller's profile and tone of voice and start turning any piece of content you have into a story. 

Our platform will allow you to find interesting content to work with and turn it into a personlized piece of content, as well as repurpose any existing content you may have.

In a single magical click, we will run a flow of 7 state of the art AI processes to rewrite your content, record it, create a relevant visual of your storyteller, and get your content ready for sharing. 

The content we create can be shared, embedded on your website, turned into a lead gen engine and wrapped into a leed magnet within a few clicks. You'll be able to add call-to-action buttons, track consumption statistics, connect it to your CRM and export the content to Spotify to enjoy another channel. 

Want to learn more and see how this new approach could fit into your marketing team?

Let's jump on a call. We will be more than happy to create a live demo for you based on your content. I'm looking forward for the opportunity to collab and make some noise together. 

Hello everyone! I’m Hailey, your Chief Storyteller here at Summurai, and today, I’d like to dive into one of the hottest topics that are transforming the landscape of content marketing: artificial intelligence, or AI agents.

In our fast-paced digital world, content marketing has become essential for businesses striving to attract, engage, and retain their target audiences.

With competition for attention growing fiercer by the day, marketers are constantly on the lookout for innovative ways to stand out and deliver real value.

So, what exactly are AI agents? These are advanced software programs that harness the power of artificial intelligence to perform specific tasks.

They operate under human supervision, relieving some of the pressure from content creation teams.

Imagine having a tool that can optimize, create, and personalize content efficiently while streamlining the entire process of creation and distribution.

That’s what AI agents bring to the table, enabling marketers to achieve better results without the need to significantly expand their teams.

Now, let’s explore the incredible benefits of integrating AI agents into your content marketing strategy.

First and foremost, personalization is key.

AI agents help marketers gather crucial data on their audience segments, allowing brands to craft tailored recommendations and messaging.

This means delivering more valuable content to consumers, enhancing their overall experience.

Next up is content curation.

We all know how time-consuming it can be to sift through countless blog posts and articles.

AI agents can expedite this process by searching for relevant content based on specific interests and keywords, keeping marketers updated on the latest trends while freeing up time for other important tasks.

Automation is another game-changer.

AI agents can take over repetitive tasks like triggering emails or generating reports, which means marketers can focus on the more strategic and creative aspects of their work.

Speaking of data, AI agents excel at processing and analyzing vast amounts of information.

They provide insights that help marketers optimize their content strategies by identifying trends and patterns, ensuring that the content resonates with the target audience.

Let’s not forget about topic generation.

AI agents can suggest content topics that are trending or have high search scores, saving marketers valuable time on brainstorming.

And when it comes to content scoring and optimization, AI agents can evaluate and rate content, pinpointing areas for improvement.

This data-driven approach ensures that the content is not only engaging but also effective.

So, how do you get started with AI agents in your content marketing? First, it’s essential to understand their role in enhancing various aspects of content planning, creation, distribution, analysis, and reporting.

By leveraging AI and machine learning, marketers can quickly analyze data, identify trends, and make informed decisions.

The combination of AI tools and human expertise creates a powerful team that drives high-quality content marketing outcomes.

Identifying opportunities for AI agents begins with clearly defining your mission, goals, and key performance indicators.

Once you have a solid understanding of what you want to achieve, you can pinpoint where AI agents can assist you.

This could involve generating engaging social media posts, boosting conversions with chatbots, or even writing long-form content in seconds.

One of the standout features of AI agents is natural language generation.

This technology allows AI platforms to create content efficiently, streamlining the entire process.

By utilizing natural language generation, AI agents can generate content based on your prompts, saving you time and resources.

Personalization is crucial in content marketing.

By employing AI agents to tailor content based on user behavior, businesses can significantly increase engagement and conversion rates.

Imagine personalized landing pages that answer visitors' questions directly, making them more likely to take action.

AI agents also excel at optimizing content for search engine performance.

They can analyze existing content and suggest improvements, leading to better rankings and reducing the need for paid advertising.

Additionally, AI can streamline translation processes, making it easier for businesses to reach new markets and audiences.

As we embrace the power of AI in content marketing, it’s important to remember that AI agents don’t replace human creativity; they enhance it.

By combining human insight with AI capabilities, marketers can explore innovative ideas and create more engaging experiences for their audiences.

In conclusion, AI agents have revolutionized content marketing by offering improved targeting, efficient content generation, and valuable insights.

As you embark on this journey, remember to embrace AI tools while harnessing your creativity.

Together, they can elevate your content marketing strategy, ensuring better engagement and higher conversion rates.

That's it for today. If you'd like to stay up-to-date, join me on my WhatsApp updates group. You'll find the link down below. 

As always, let's keep on pushing those content boundaries and bring new content experiences and strategies to this dynamic world. 

Hey there, marketing rocksars and content enthusiasts!

Recently, Neil Patel has been bombarding the web with litterally tons of insights from his recent studies. This time Neil and his team performed a survey of 3742 members around the fascinating comparison between AI and classic search results and how they affect decision making. 

Here are my insights, but I recommend you to check this out on your own and follow Neil. You'll find a link to that down below. 

Oh, I forgot to introduce myself as always! I'm Hailey, Chief Storyteller at Samurai.

So, let’s unpack the key takeaways together! First off, let’s talk about the time it takes to make a purchase.

With AI-driven insights, users are spending an average of just four minutes from the moment they start searching to when they actually buy something.

In contrast, traditional search methods take about fifteen minutes.

This is a game changer! It shows how AI can streamline our decision-making, allowing us to find what we need much more quickly.

Now, let’s discuss consumer preferences.

It’s clear that people are increasingly leaning towards AI recommendations.

Approximately sixty-five percent of users prefer suggestions generated by AI, while only thirty-five percent still rely on traditional methods.

This shift signals that AI recommendations are resonating more with consumers, likely because they feel more personalized and relevant to their needs.

When it comes to research time, AI is again making a significant impact.

Users spend an average of twenty-three minutes researching when they’re guided by AI, compared to forty-nine minutes with traditional search methods.

This efficiency is likely due to AI’s ability to quickly aggregate and analyze vast amounts of data, delivering relevant insights without the endless scrolling we often experience with traditional searches.

Another interesting point is the confidence users feel in their purchase decisions.

A remarkable sixty-one percent of users report feeling confident in their choices when influenced by AI, whereas traditional search only instills confidence in fifty-three percent.

Isn’t it fascinating how AI not only speeds up the process but also boosts our confidence in what we’re buying? Let’s also touch on the influence of AI on final purchase decisions.

About thirty-three percent of users acknowledge that AI plays a role in their final choices, compared to thirty percent for traditional methods.

While this may seem like a small difference, it’s intriguing to see how AI is nudging users toward certain decisions just a bit more than traditional search does.

Impulse purchases are another area where AI is making waves.

With AI recommendations, twenty-five percent of users find themselves making impulse buys, while traditional methods lead to a higher rate of thirty-eight percent.

This suggests that AI is providing more targeted suggestions, which may help reduce the likelihood of impulse buying by aligning better with actual needs.

Finally, let’s talk about post-purchase satisfaction.

A whopping seventy-four percent of users reported being satisfied with their purchases made through AI recommendations, while traditional methods lagged behind at sixty percent.

This clearly indicates that AI-driven search is positively impacting user satisfaction, likely due to the relevance and personalization of the recommendations.

So, what does all this mean? Well, it’s clear that AI is shaping smarter, faster decisions.

The benefits of AI in the decision-making process are incredible, from quicker purchases to higher satisfaction levels.

For brands, leveraging AI isn’t just about keeping up with the latest trends; it’s about meeting user expectations and building trust in ways that traditional methods may struggle to achieve.

That's it for today, and as always, stay tuned for updates and more insights on content strategy and content marketing in the AI era. Talk soon!

Did you know that even though we are in the AI era, it takes 10 to 16 hours to create a single high quality B2B blog post? Isn't that insane???

Hello everyone! It’s Hailey here, your Chief Storyteller at Samurai, and today I want to dive deep into the fascinating world of creating high-quality B2B blog posts.

Now, I know what you might be thinking—how much time does it really take, and what’s the cost involved? Well, let’s break it down together.

First up is the research and planning phase.

This is where the magic begins.

It usually takes around three to five hours to develop a solid brief and conduct thorough content research.

Picture this: you’re spending about two hours crafting that brief, and then an additional two to three hours digging into content research.

During this crucial time, marketers like us identify our target audience, analyze what competitors are doing, gather relevant statistics, and sometimes even interview subject matter experts to enrich our content.

Next, we move on to the writing and editing stage, which is often the most time-consuming part of the process.

On average, it takes nearly four hours to write a blog post.

However, for those more complex B2B topics, you might find yourself spending anywhere from four to six hours just on the initial draft.

After that, we need to carve out another one to two hours for editing and revisions.

It’s all about refining our message and ensuring clarity.

Once the writing is polished, we enter the optimization and publication phase.

This typically takes an additional two to three hours.

Here, we focus on SEO optimization, adding visuals, and formatting the post to make it visually appealing.

Don’t forget the final review and approval, which can take anywhere from thirty minutes to an hour.

And then, publication? That’s just a matter of a few minutes.

When we add all of this up, creating a single B2B blog post can take approximately ten to sixteen hours from the initial brief to the moment it goes live.

Of course, this is just an average.

The actual time can vary significantly based on your unique circumstances and organizational processes.

Now, let’s talk about the factors that can influence how long it takes to create a blog post.

For starters, the complexity of the topic plays a huge role.

More technical or in-depth subjects require additional research and explanation, which naturally extends the creation time.

Then there’s the writer’s expertise.

Experienced writers who are familiar with the subject matter can often work more efficiently than those who are just starting out.

Content length is another consideration.

HubSpot suggests that the ideal blog post length is between two thousand one hundred and two thousand four hundred words, and let me tell you, longer posts generally take more time to create.

If your post requires extensive data collection or interviews with experts, that will also add to the timeline.

And let’s not forget the approval process—multiple rounds of revisions or a complicated approval chain can really stretch out the timeline.

Now, let’s get into the cost considerations.

The price of a single blog post can vary widely based on several factors, including the writer’s experience and the complexity of the topic.

Businesses might spend anywhere from one hundred dollars to two thousand dollars for high-quality, well-researched content.

If you’re hiring freelance writers, their rates can range from ten cents to one dollar per word.

So, a five hundred-word post could cost you anywhere from fifty dollars to five hundred dollars.

For specialized B2B content that requires deep industry knowledge, you can expect to pay on the higher end of that spectrum.

If you’re considering in-house content creation, don’t forget to factor in employee time and resources.

With an average time investment of ten to sixteen hours and an hourly rate of fifty to one hundred dollars for a content marketing specialist, the cost could range from five hundred dollars to one thousand six hundred dollars per post.

Now, I know this sounds like a hefty investment, but let’s talk about the long-term value of blog posts.

While the initial time and resource commitment can be significant, it’s essential to recognize the lasting benefits.

Research shows that blogs are among the top three forms of media used in content strategies.

Companies that maintain a blog receive ninety-seven percent more links to their websites, which can significantly enhance SEO and drive traffic over time.

In conclusion, creating a B2B blog post is indeed a time-intensive process that demands careful planning, research, writing, and optimization.

But remember, a well-crafted blog post can yield long-term value by attracting potential customers, establishing your thought leadership, and supporting your overall marketing goals.

So, let’s embrace this journey together and turn our content into engaging storytelling experiences!

Now that online searches are moving towards AI, is SEO dying? 

Hello everyone! I’m Tal, founder of Samurai, and today, I’m thrilled to dive into the exciting future of SEO.

It’s evolving, and it’s all about being user-centric, ethical, and technically advanced.

So, why is this shift happening? Well, the rise of artificial intelligence and machine learning in search engines is enabling them to better understand user intent and deliver more relevant results.

Google is prioritizing Experience, Expertise, Authoritativeness, and Trustworthiness, which means high-quality, ethical content is more important than ever.

As we embrace these trends, we can enhance our chances of ranking higher, generating more traffic, and connecting with potential customers.

Let’s talk about Google’s Search Generative Experience, or SGE for short.

This is Google’s AI-powered search experience that provides AI-generated results for many queries, appearing right at the top of the search engine results pages.

As SGE becomes more widespread, it’s likely to change how users interact with search engines and how websites are optimized for impressions and traffic.

Imagine Google evolving into a conversational assistant, understanding and responding to your queries in a more human-like manner.

Currently, this AI snapshot is available to a limited audience in the United States and only in English.

If you’re in the U.S., you can enable it while browsing.

This trend signifies a shift towards a more interactive and user-friendly search experience, where algorithms anticipate user needs and intent.

Businesses are investing heavily in this technology, with the AI market valued at nearly one hundred billion dollars and expected to soar to almost two trillion dollars by the year 2030.

Now, how can you prepare for this shift? While it’s still early to pinpoint a foolproof way to optimize content for SGE, focusing on content that directly answers user queries can help maintain your relevance.

The AI-generated content provided by SGE still includes links to relevant resources, so it’s essential to understand what factors influence these links.

For instance, SGE seems to synthesize information and analysis from multiple sources, so providing expert insights could improve your chances of appearing in those results.

Using direct language and organizing your content into clear sections can also help.

Additionally, sites referenced in SGE snapshots often demonstrate topical authority, so it’s crucial to establish yourself as a go-to source in your niche.

Let’s not forget about zero-click searches, which are on the rise.

This means more searches where users don’t click on any displayed results.

According to a study, fifty-seven percent of mobile searches and about a quarter of desktop searches leave the search engine results page without a click.

This can happen for various reasons, such as when users look for local businesses or quick conversions.

Google often provides the necessary information directly in the search results, satisfying user intent without the need for clicks.

To minimize the impact of zero-click searches, consider focusing on securing featured snippets for queries that typically don’t lead to clicks.

While targeting these keywords may not directly increase traffic, securing a featured snippet can enhance brand recognition and position you as a thought leader in your space.

As we navigate this evolving landscape, let’s also talk about Answer Engine Optimization, or AEO.

AI and chatbots are reshaping how users search for information.

AEO is all about optimizing content for these answer engines, which synthesize information to answer conversational queries.

To prepare, develop an AEO strategy that complements your traditional SEO efforts.

This means creating clear, concise content that AI can easily digest and cite.

Establishing topical authority is another crucial aspect of SEO’s future.

This involves becoming a trusted source for information on specific topics, ensuring your content comprehensively covers all facets of the subject.

Search engines are increasingly prioritizing content that demonstrates authority, so a strategic approach to content creation is essential.

And let’s not overlook the power of video content! With billions of digital video viewers expected in the coming years, creating video content that ranks in search results is a major opportunity.

But remember, having a solid video SEO strategy is key.

Use keyword research tools to find relevant keywords and implement them in your video titles, descriptions, and tags.

As search engine ranking factors continue to evolve, it’s essential to root your SEO strategy in user experience.

Focus on providing helpful, accurate answers in a user-friendly manner.

Regularly refreshing and updating your content is also vital to maintaining relevance amidst increasing competition and content velocity.

Finally, as user search intent shifts towards transactional and commercial queries, it’s crucial to realign your content strategy to meet these evolving needs.

Use tools to explore how keywords are being used and ensure your content answers these queries effectively.

Navigating the future of SEO requires adaptability and strategic foresight.

So, are you ready to stay ahead of the trends? Let’s embrace these changes together and secure our digital presence for the future! Thank you for joining me today, and I can’t wait to see how you all implement these insights into your strategies!

Hello, my fellow tech enthusiasts and storytellers! Today, I stumbled upon a thought-provoking blog post by the insightful Emilia from Userpilot, and I couldn't resist sharing it with you all.

Emilia dives deep into a topic that resonates with many of us in the tech and SaaS world: the often lackluster nature of product launches and the role of product managers and marketers in this phenomenon.

Emilia opens with a bold statement that many of us might find a bit uncomfortable: the idea that product managers and marketers can sometimes become what she calls "bullshit managers." Now, before we get defensive, let’s take a moment to reflect on this.

As David Perreira, a former Chief Product Officer and product coach, pointed out during a recent conference, our true role as product managers is to create real value for users.

If we find ourselves spending the majority of our time managing stakeholder expectations, attending endless meetings that seem to lead nowhere, or simply following orders without understanding the purpose behind our tasks, we might just be falling into that "bullshit manager" trap.

Emilia encourages us to self-diagnose our roles.

Think about it: Are you working on projects simply because a senior executive told you to? Do you attend meetings out of obligation rather than necessity? Do you find yourself honoring requests that don’t make sense just to avoid conflict? If you answered "yes" to three or more of these questions, it might be time for some introspection.

So, why do product launches often fall flat? Emilia identifies a few key reasons.

First, there’s a tendency to build what stakeholders want rather than what users truly need.

In a world where companies often launch copycat products, we risk drowning in a sea of mediocrity.

This is especially true in marketing, where the same content gets recycled, leading to a lack of originality and engagement.

Next, Emilia highlights the issue of features being dressed up as products.

Not every minor update warrants a grand announcement.

Overloading our audience with notifications about every little change only serves to annoy them and distract our teams from focusing on what really matters.

Another critical point Emilia makes is about the lack of a cohesive go-to-market strategy for major launches.

She shares her experience with a product marketing manager who, when tasked with developing a strategy for significant product launches, returned with a disjointed list of tasks rather than a unified vision.

This is a common scenario, as many product marketers are so bogged down with creating collateral that they struggle to think strategically.

Emilia also touches on the fear of taking risks and trying something new.

This fear, coupled with a lack of time, stifles creativity and innovation.

When we search for great examples of product launches in the SaaS space, it’s disheartening to see that they are few and far between.

While people line up for the latest iPhone, the excitement around SaaS launches seems to be lacking.

So, how do we inject some much-needed sass back into SaaS? Emilia suggests that we start by asking fundamental questions before launching a new product.

Why is this product necessary? Who will benefit from it? What problem does it solve? By addressing these questions, we can better understand our audience and craft a compelling narrative around our product.

We must also consider how our solution stands out from the competition and what unique value it offers.

What metrics matter most to our target personas? How can we effectively communicate the impact of our product? These are essential elements that can guide our marketing strategies and ensure that we resonate with both existing customers and new prospects.

Moreover, Emilia emphasizes the importance of using real-life analogies to convey the value of our products and tailoring our communication strategies to different stages of awareness.

Identifying the best channels and formats for our messages is crucial, as is determining the budget needed to reach our target audience effectively.

Finally, we must think about how we will showcase our new product to interested users.

Will we create engaging videos or interactive demos? How will we provide ongoing support and guidance for new users post-launch? And, of course, we need to establish clear metrics for success, including adoption rates, upgrades, and new subscriptions.

In conclusion, Emilia's blog serves as a powerful reminder that we must strive for authenticity and creativity in our product launches.

Let’s challenge ourselves to break free from the mundane and create experiences that truly resonate with our audience.

If you know of any SaaS companies that have executed remarkable product launches recently, I’d love to hear about them! Let’s keep the conversation going and inspire each other to elevate our storytelling and product strategies.

Until next time, keep innovating and sharing your stories!

Oh my god! Am I Going To Be Arrested???

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai!

Today, I want to talk about an issue that raises a lot of concern lately in the Content Marketing world: What's the status of Google and AI? Does Google prohibit AI-based content? and what are they going to do as soon as they find out that I'm an AI-generated Storyteller?

Are we facing restrictions on AI-generated content? And what happens when Google discovers that I’m an AI-generated storyteller?

There’s been a whirlwind of activity lately, and I’m excited to share some insights from Amanda Laine and Chris Tweten, the CEO and CMO of Spacebar Collective, who have tackled the recent changes in Google’s AI content guidelines and how these will shape our SEO strategies moving forward.

In their insightful piece, Amanda and Chris address the initial wave of anxiety that swept through the SEO community when Google first hinted at developing tools to identify AI-generated content.

Many feared potential penalties for incorporating artificial intelligence into their SEO tactics.

However, as Miranda Miller from Search Engine Journal pointed out, Google’s algorithms were not yet capable of recognizing content produced by language models like Jasper.

So, does that mean we can use Jasper to churn out content without a care in the world? Well, for now, the answer is a resounding yes! The initial panic surrounding AI-generated content was indeed overblown.

Today, we’re witnessing a more balanced perspective that rewards high-quality content, regardless of its origin.

Jasper, for instance, has been crafted to produce quality content that aligns with Google’s standards.

However, it’s crucial to remember that AI-generated content can still face penalties if not managed correctly or used inappropriately.

Amanda and Chris emphasize that Google has laid out clear guidelines for utilizing machine-generated content.

As long as we ensure that our AI-generated content adheres to these new guidelines, we can confidently harness tools like Jasper to enhance our storytelling.

Now, let’s talk about Google’s stance on AI-generated content.

It’s no secret that AI copywriting tools can produce text that rivals human writing in grammatical precision.

However, the authors remind us that AI isn’t always reliable when it comes to factual accuracy, which raises concerns about the spread of misinformation or “unhelpful content.” Google has made it clear that while AI-generated content is not against their guidelines, they are committed to maintaining the quality and relevance of search results.

They will continue to combat attempts to manipulate search rankings through automated means, employing tools like SpamBrain to uphold their standards.

So, what does this mean for us? It underscores the importance of maintaining quality standards for AI-generated content.

Human oversight is essential to ensure that the material meets the necessary criteria for accuracy and relevance.

For instance, if a term has multiple meanings, a human reviewer can select the most appropriate interpretation for the intended audience.

This human touch is something that algorithms simply can’t replicate yet.

As Amanda and Chris explain, understanding search intent is crucial.

Search intent refers to the underlying reason someone conducts an online search, whether it’s informational, navigational, transactional, or commercial.

Google’s goal is to analyze and index content to deliver search results that best satisfy this intent.

As SEO professionals, our mission is to create content that resonates with both Google and our audience.

Now, let’s delve into the concept of E E A T, which stands for expertise, experience, authoritativeness, and trustworthiness.

Google’s ranking systems aim to reward original, high-quality content that embodies these qualities.

Expertise reflects the creator's firsthand knowledge of the topic, while experience showcases their skill level.

Authoritativeness indicates how well-known the creator or website is as a source of information, and trustworthiness serves as an overall measure of credibility.

The exciting part? Google has made it clear that they don’t care who or what produces the content, as long as it prioritizes people first and demonstrates E E A T.

While it may seem daunting, not every piece of content needs to showcase all elements of E E A T.

Trust, being the core of this equation, can be built even without firsthand experience.

This is where the collaboration between human insight and AI-generated content becomes a powerful force.

Looking ahead, will Google penalize AI-generated content in the future? While current detection tools are not foolproof, it’s likely that Google will enhance its ability to identify AI-generated content.

However, the focus will remain on the quality of the content rather than the method of its creation.

The Helpful Content Update has already indicated that poor content is what gets penalized, not AI itself.

In conclusion, Amanda and Chris’s blog reassures us that Google is not targeting AI-generated content but rather emphasizing the importance of quality.

As we navigate this new landscape, let’s embrace AI as a valuable tool in our storytelling arsenal, ensuring that we adhere to Google’s guidelines and maintain the integrity of our content.

So, let’s continue to innovate, create, and tell compelling stories that resonate with our audiences.

Until next time, keep pushing the boundaries of what’s possible in the world of tech and storytelling!

Wow. I just bumped on a B2B marketing post you can't afford to miss!

Hey, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I just stumbled upon in a recent blog post by Andrei Zinkevich, the co-founder of Fullfunnel.io. If you're not following Andrei, get started now! You'll find a link to that down below.

So, Andrei dives deep into the art and science of building a B2B marketing function that truly influences the entire buyer journey.

Trust me, this is a must-listen for anyone in the tech and marketing space! Andrei begins by emphasizing the importance of a well-defined go-to-market strategy.

He suggests that aligning leadership, sales, and marketing is crucial.

This alignment should be based on clear goals and objectives that focus on revenue metrics and sales pipeline velocity.

He encourages us to identify our target market segments and clusters, define our ideal customer profile, and craft a compelling marketing message.

But here’s the kicker: Andrei highlights the need for a narrative that connects our product with the strategic challenges our customers face.

This narrative is not just a story; it’s the backbone of our marketing efforts.

Next, Andrei dives into customer research, which he describes as a vital step in understanding our key accounts.

He recommends prioritizing segments and interviewing champions within those accounts about their buyer journey.

This is where it gets interesting.

Andrei outlines five essential groups of questions to guide these interviews.

First, we need to uncover the buying triggers—what prompts these champions to start looking for solutions like ours? Then, we should explore their research process.

How do they evaluate vendors? What information are they seeking? Moving on, we must understand their decision-making process.

Who influences their decisions? What questions do they ask? Andrei also stresses the importance of examining the product's value and its impact on the jobs to be done and key performance indicators.

By analyzing the before-and-after scenarios, we can highlight the tangible improvements that matter most to our champions.

Lastly, we should investigate their educational process.

What platforms and communities do they engage with? Who do they follow for insights? Now, let’s talk about the buyer journey itself.

Andrei makes a powerful point: we don’t sell to companies; we sell to specific individuals.

Each person has unique key performance indicators, reasons for buying, and decision-making processes.

He encourages us to analyze all visible digital touchpoints with key customers and to interview account owners about deal history.

By combining these insights with our customer research, we can visualize the buyer journey for the key roles involved in the buying committee—champions, decision-makers, influencers, blockers, and power users.

Andrei then shifts gears to discuss core marketing programs and motions.

He argues that we don’t need a plethora of tactics; instead, we should map out the marketing and sales activities that align with the buying process.

These activities should focus on creating awareness, generating demand, capturing buying triggers, enabling buyers to advocate for our product internally, accelerating time to value, and identifying opportunities for upselling and cross-selling.

Finally, Andrei emphasizes the importance of assigning roles to run these programs and defining the necessary skill sets.

Cross-functional collaboration is key here.

He reminds us that while the diagram of the buyer journey might appear linear, the reality is far more complex.

Buyers often skip steps or revisit previous ones.

The ultimate goal is to ensure that marketing, sales, customer success, and revenue operations work in harmony to influence the entire buying process, create a robust pipeline, and drive revenue.

So, there you have it! Andrei Zinkevich’s insights provide a comprehensive roadmap for anyone looking to enhance their B2B marketing function.

By focusing on alignment, understanding the buyer journey, and fostering collaboration, we can create engaging storytelling experiences that resonate with our audience and drive business success.

If you’re as passionate about the future of brand storytelling and content strategy as I am, I encourage you to check out Andrei’s blog for more in-depth insights.

Let’s continue to turn classic content into compelling narratives that captivate and convert! Until next time, keep innovating and sharing your stories!

So how exactly does SEO going to look like in the AI era?

Hey everyone, it's Hailey here, your Chief Storyteller at Summurai, and I'm thrilled to dive into the exciting world of SEO as we look ahead to twenty twenty-four. I just bumped on a report by Hubspot that I'd like to share with you. As always, I recommend diving deeper into the full report. You'll find a link to that down below.

The landscape is shifting at lightning speed, driven by incredible advancements in artificial intelligence and some significant updates to Google’s search algorithms.

One of the most noteworthy changes is Google’s transition from the well-known E A T model, which stands for Expertise, Authoritativeness, and Trustworthiness, to a new framework called E E A T.

This new model introduces a crucial fourth element: Experience.

This shift highlights the unique value of content that comes from real-life experiences—something that AI-generated content simply can’t replicate.

For all you content creators and marketers out there, embracing this E E A T approach, along with a flexible, AI-informed strategy, is essential for staying ahead in this rapidly evolving digital landscape.

Now, let’s talk about the evolution of SEO.

It’s always been a dynamic field, with past algorithm updates like Penguin, Hummingbird, RankBrain, and BERT reshaping best practices time and again.

Each of these updates has emphasized different aspects of content, such as domain authority, mobile-friendly design, secure HTTPS, and clear site architecture.

But with the rise of AI tools in content generation and Google’s continuous advancements, we’re entering a new era filled with both challenges and opportunities.

The emphasis on E E A T underscores the demand for credible, experience-driven content.

While AI can enhance expertise and authority through content creation tools, authentic experience is a distinctly human contribution that sets valuable content apart from generic, AI-generated material.

This change also aligns with Google’s Search Generative Experience, which aims to provide answers directly in the search results, reducing the likelihood of users clicking through to other sites.

So, as content creators, we need to focus on compelling users to engage with our pages, even as Google’s capabilities become more robust.

Now, let’s explore some key elements to prioritize in our SEO strategies for twenty twenty-four.

First up is content authenticity through E E A T.

Google’s new focus on “Experience” means we need to create content that reflects genuine, firsthand knowledge.

Audiences are more likely to trust information that comes from real-world experiences, which boosts the credibility of our content.

To integrate this, consider auditing your existing content through the E E A T lens, enhancing pieces that showcase human insight, storytelling, and expertise that AI alone can’t achieve.

Next, let’s talk about personalized and opinionated content.

To truly stand out, our content should evolve from purely objective pieces to narrative-driven posts that include personal insights and opinions.

Google’s algorithm now favors content from authors who demonstrate authority and share unique perspectives or firsthand knowledge.

So, aligning your content with your individual expertise, supported by authentic author bios and credentials, can make a significant impact.

This approach not only strengthens your content’s ranking potential but also builds trust with readers seeking insights grounded in real experiences.

Another essential aspect of modern SEO is diversifying our content formats and channels.

While written blog posts are still effective, we need to branch out into formats like podcasts, YouTube videos, and multimedia-rich articles.

Different content forms cater to various user preferences and search behaviors, helping us boost overall visibility and engagement.

For example, using video to share expert insights can enhance engagement on platforms where visual content thrives, attracting a broader audience.

Now, let’s not forget the importance of prioritizing quality over quantity.

As AI makes content creation more efficient, there’s a temptation to ramp up output.

However, quality must remain our top priority, especially since AI tools make it easier to produce low-quality content that search engines can easily recognize.

We should focus on creating value-driven content that addresses specific user needs with depth and relevance, ensuring our websites maintain high engagement rates, even in an era of zero-click searches.

Let’s aim to craft comprehensive, context-rich pieces that AI struggles to replicate, securing our content’s relevance and authority.

And remember, AI should be a tool, not a replacement.

While AI can streamline research, keyword targeting, and even basic content drafting, it should support our efforts rather than substitute for human insight.

By using AI for routine tasks, we can dedicate more time to creating nuanced, experience-driven pieces that align with the E E A T framework.

Human oversight is vital to ensure that AI-generated content meets quality standards and retains our unique perspectives, which ultimately builds trust and adds value to the user experience.

As we navigate the SEO challenges in this AI era, we must find a balance between automated tools and the human touch.

Combining AI’s data processing power with authentic, experience-based storytelling will be key.

As AI continues to evolve, let’s integrate it responsibly—using it for keyword research, analytics, and content personalization—to gain an edge without compromising content integrity.

In twenty twenty-four, our SEO strategies must prioritize audience-centric content that showcases human experience

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I just stumbled upon in a blog by the talented Harrison Atuokwu.

If you’re a tech enthusiast, a marketer, or someone passionate about content strategy, you’re going to want to pay close attention to what he has to say about content marketing.

Imagine stepping into a library where every single book holds the key to solving your most pressing problems or answering those burning questions that keep you up at night.

Now, let’s swap those books for digital content, and voilà! We have the essence of content marketing.

Many people mistakenly believe that content marketing is merely about publishing articles or posting on social media.

But as Harrison eloquently points out, it’s so much deeper and broader than that.

At its core, content marketing is about creating a treasure trove of valuable resources that your audience can turn to whenever they need answers.

Harrison emphasizes that this approach is not just a nice-to-have; it’s a strategic necessity.

Unlike traditional advertising, which often interrupts the consumer experience, content marketing integrates seamlessly into their journey.

It offers insights, solutions, and entertainment that your audience genuinely seeks out.

This is a powerful shift from the traditional push marketing model to a pull strategy that draws people in by meeting their needs.

Harrison highlights a compelling statistic from Demand Metric, revealing that content marketing costs sixty-two percent less than traditional marketing while generating about three times as many leads.

This is a game-changer! It underscores the efficiency and effectiveness of content marketing when executed thoughtfully.

Now, let’s dive into some of the key strategies that Harrison suggests to enhance your content marketing approach.

First and foremost, building trust and authority is paramount.

When you consistently provide valuable content, you position your brand as a thought leader in your industry.

Trust is the currency of the digital age, and it’s earned through authenticity and consistency.

Take HubSpot, for example.

They’ve built their empire on content marketing by sharing free resources like blogs, eBooks, and webinars.

This not only attracts potential customers but also nurtures existing ones, turning them into loyal advocates.

Next, understanding your audience is critical.

It’s not enough to create content; it has to resonate with the people you’re trying to reach.

Harrison suggests utilizing tools like Google Analytics and social media insights to gather valuable data that can help tailor your content strategy.

A study by Salesforce revealed that seventy-six percent of consumers expect companies to understand their needs and expectations.

Meeting these expectations through tailored content can significantly enhance customer satisfaction and loyalty.

Now, let’s talk about Search Engine Optimization, or SEO, which Harrison rightly identifies as an indispensable aspect of content marketing.

Without effective SEO, even the most valuable content can go unnoticed.

Optimizing your content to rank higher in search engine results is crucial for increasing visibility.

This involves using relevant keywords, creating high-quality backlinks, and ensuring a good user experience on your website.

A report by BrightEdge found that sixty-eight percent of online experiences begin with a search engine, underscoring the importance of SEO in driving traffic to your content.

Harrison also discusses the various types of content and their unique impacts.

Blog posts are fantastic for driving traffic and educating your audience.

In fact, companies that blog receive fifty-five percent more website visitors than those that don’t.

Videos are another powerful tool, as they engage viewers and can convey complex information in an easily digestible format.

A survey by Wyzowl found that eighty-four percent of people have been convinced to buy a product or service after watching a brand’s video.

Infographics, eBooks, and whitepapers also play significant roles in capturing leads and providing in-depth information.

Creating a comprehensive content strategy is essential for effective content marketing.

Harrison outlines several steps to achieve this, including defining your goals, identifying your audience, performing a content audit, planning and creating content, distributing and promoting it effectively, and measuring and optimizing your efforts.

As we look to the future, Harrison notes that emerging trends like artificial intelligence, voice search, and interactive content are set to shape the landscape of content marketing.

AI can help personalize content at scale, creating more relevant and engaging experiences for users.

According to Gartner, by twenty-twenty-five, AI will power ninety-five percent of all customer interactions, including those in content marketing.

In conclusion, content marketing is not just another buzzword; it’s a transformative strategy that involves crafting and distributing valuable content that meets the needs of your audience.

When businesses truly grasp the essence of content marketing, they can build trust, establish authority, and drive profitable customer actions.

Remember, this journey is a marathon, not a sprint.

Every piece of content you create is a step toward establishing your brand as a thought leader in your industry.

So, let’s keep the conversation going! I encourage you to comment, share, and subscribe to our weekly newsletter for more insights on content marketing.

Until next

Hello, my fellow tech enthusiasts and storytellers! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m excited to share some incredible insights I just stumbled upon in a blog by the brilliant Mat Moghaddam.

If you’re in the content marketing space, you’ll want to pay close attention because Mat dives deep into the trends that are set to shape our industry in the year twenty twenty-four.

As we all know, content marketing is a dynamic field that’s constantly evolving.

Mat emphasizes that to stay competitive, we must adapt our strategies to engage our audiences effectively.

So, what are the key trends we should be on the lookout for? Let’s explore!

First up, we have interactive and immersive content.

Mat highlights how formats like quizzes, polls, augmented reality, and virtual reality experiences are not just fads; they’re gaining significant traction.

These engaging formats provide personalized experiences that resonate with audiences on a deeper level, ultimately driving higher conversion rates.

Imagine your audience not just consuming content but actively participating in it.

That’s the future Mat envisions, and I couldn’t agree more!

Next, let’s talk about video content.

With the meteoric rise of platforms like TikTok and Instagram Reels, short-form video is not just a trend; it’s a dominant force in content marketing.

Mat suggests that businesses should focus on creating engaging, authentic, and informative videos to capture audience attention.

In a world where attention spans are dwindling, video is the medium that allows us to tell our stories quickly and effectively.

It’s all about making that first impression count!

Now, let’s dive into the realm of artificial intelligence.

Mat points out that AI tools are becoming increasingly sophisticated, enabling marketers to create personalized content at scale.

From automated copywriting to content optimization, AI is revolutionizing how brands deliver relevant messages to the right audience.

Imagine being able to tailor your content to individual preferences and behaviors—this is not just a dream; it’s becoming a reality thanks to AI.

Another trend that Mat emphasizes is the importance of voice search and conversational content.

With the growing popularity of voice assistants, optimizing content for voice search is essential.

This means using conversational language, crafting question-based content, and providing concise answers that cater to voice search traffic.

As we move into twenty twenty-four, it’s crucial to think about how our audience interacts with technology and how we can meet them where they are.

Lastly, Mat brings attention to sustainability and purpose-driven content.

Today’s consumers are more conscious than ever about environmental and social issues.

Brands that align their messaging with sustainable and purpose-driven initiatives can forge stronger connections with their audience.

It’s not just about selling a product anymore; it’s about telling a story that resonates with the values of your audience.

In conclusion, staying ahead of content marketing trends is essential for businesses looking to engage their audience effectively.

Mat Moghaddam’s insights remind us that by embracing interactive content, harnessing the power of video, leveraging AI tools, and committing to purpose-driven messaging, we can drive growth and remain competitive in this ever-evolving landscape.

So, my friends, let’s take these insights to heart and start crafting our strategies for twenty twenty-four.

The future of brand storytelling is bright, and together, we can create engaging experiences that captivate our audiences and elevate our brands.

Until next time, keep innovating and sharing your stories!

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post by Josh "The Content Marketing Guy" Leventhal that I absolutely have to share with you all.

If you’re in the tech space, a marketer, or just someone who’s passionate about content, this is a must-read! In his latest piece, Josh dives deep into the pivotal role that content marketing plays in driving traffic, engaging customers, and ultimately boosting sales.

He highlights a common struggle many businesses face: maintaining a consistent content strategy while juggling a myriad of other responsibilities.

If you’ve ever found yourself wondering whether it’s time to bring in some professional help, Josh lays out five unmistakable signs that it’s time to hire a content marketing company.

First up, he points out that if your website traffic has plateaued, it’s a clear signal that your content strategy might need a serious refresh.

A static website with little to no new content can quickly fade from the radar of both search engines and potential customers.

Josh emphasizes that search engines reward sites that consistently publish high-quality, relevant content.

By hiring a content marketing company, you can ensure that your site is regularly updated with optimized blog posts, landing pages, and articles that align with SEO trends.

These experts will analyze your audience and tailor content that not only engages visitors but also converts them into leads.

It’s all about giving your website the boost it needs to climb higher in search results and keep visitors coming back for more.

Next, Josh highlights the challenge of inconsistent content production.

We all know how difficult it can be to find the time to create high-quality content regularly.

Sporadic blog posts or neglected social media accounts can make your business appear disorganized, which can turn off potential customers.

Consistency is key in building trust, and a steady flow of content keeps your audience engaged and eager for more.

If you find that content creation often falls to the bottom of your to-do list, it might be time to consider hiring a content marketing company.

These professionals excel at building and maintaining content calendars, ensuring your business remains visible with fresh and relevant material.

From blog posts to newsletters and social media updates, they’ll keep your content pipeline full, allowing you to focus on what you do best—running your business.

Now, let’s talk about return on investment.

Many businesses invest significant time and resources into content creation, only to see little or no return.

As Josh points out, writing a few articles and hoping they generate leads isn’t enough.

Content marketing requires a solid strategy, optimization, and performance tracking.

A content marketing company brings a data-driven approach to the table.

They analyze what’s working, adjust what isn’t, and help you focus on high-performing strategies.

Whether your goals are increased brand awareness, lead generation, or customer engagement, a content marketing company will align your content goals with measurable outcomes.

Another sign that it might be time to hire a content marketing company is if you notice your competitors outshining you online.

If they’re consistently posting engaging blogs, newsletters, and social media content while ranking higher on search engines, they likely have a content marketing team working behind the scenes.

In today’s digital landscape, having an online presence isn’t enough.

Your business needs to actively produce content that positions you as an industry leader.

By hiring a content marketing company, you can ensure your brand has a strong voice online, helping you stand out in your niche and build authority with your audience.

Finally, if you’re feeling overwhelmed by the complexities of content marketing, it’s definitely time to seek professional help.

Content marketing encompasses much more than just writing articles; it requires expertise in SEO, keyword research, social media strategy, email marketing, and analytics.

A professional content marketing company will not only handle the heavy lifting but also provide insights into the latest trends and tools, ensuring your content strategy remains relevant and effective.

They’ll develop a tailored plan that aligns with your business goals, ensuring every piece of content serves a specific purpose.

In conclusion, if any of these signs resonate with you, it’s time to consider hiring a content marketing company.

Professional content marketers bring the expertise and consistency your business needs to thrive in a crowded digital space.

From boosting website traffic to staying ahead of competitors, a content marketing company can help you unlock your business’s full potential.

Don’t let content creation become a burden.

Reach out to Josh "The Content Marketing Guy" for more insights and take your strategy to the next level.

Trust me, you’ll be glad you did!

Why the hell blog posts don't convert? and what do we have to do to change that?

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon a fantastic blog post by Yamon Y. , a Senior Content Marketing Manager at Whatagraph.

Before I share with you some super valuiable insights, Yamon is has a significant voice and I recommend you to follow her. You'll find a link to her profile down below.

So I couldn’t resist sharing some of his insights with you, especially since they resonate so deeply with the challenges many of us face in the B2B SaaS landscape.

Yamon opens with a question that I know many of you have pondered: “We have hundreds of blog posts on our website, so why aren’t they converting?” When he talks about conversion, he’s referring to generating quality leads, which is the lifeblood of any successful business.

This is a question that echoes through the halls of countless tech companies that have invested time and resources into SEO and content creation, yet still find themselves struggling to see results.

Through his experience of editing and writing numerous B2B SaaS blog posts over the past four years, Yamon identifies two critical factors that often lead to this conundrum.

The first is a common pitfall: focusing too much on quantity rather than quality.

He points out that when companies say their content isn’t working, it’s often because they’ve prioritized sheer output over meaningful engagement.

Now, if you’re an early-stage SaaS company with no content, it makes sense to churn out articles to build your library.

But for those of you who have already established a substantial amount of content, it’s time to hit the brakes and reassess your strategy.

When the focus is solely on output, several negative consequences can arise.

For one, your writers may experience burnout.

They become adept at meeting deadlines but lose the passion and care that make their writing truly resonate.

Additionally, without the necessary time to conduct thorough research on the target audience, search intent, and the subject matter, the resulting articles can end up being bland and mediocre.

In a world where AI-generated content is becoming increasingly common, standing out is more crucial than ever.

If your content lacks uniqueness or genuine value, it risks fading into obscurity.

The second issue Yamon highlights is the tendency to focus on search terms that carry little to no buying intent.

Many B2B SaaS companies fall into the trap of creating a disproportionate amount of top-of-funnel content—think articles like “What is data analytics”—while neglecting the bottom-of-funnel pieces that actually drive conversions, such as “Best alternatives to [X]” or “Top tools in [category].

” I understand the reasoning behind this approach.

Bottom-of-funnel content typically has lower search volume, which can be daunting for companies eager to attract high traffic.

There’s also a natural hesitation to discuss competitors openly in blog posts.

However, this strategy often leads to a paradox: you might attract thousands of visitors to your site, but if those visitors aren’t genuinely interested in purchasing your product, the traffic is essentially meaningless.

Yamon emphasizes that while top-of-funnel content has its place, it’s essential to balance it with enough bottom-of-funnel content to capture the right audience.

These two strategies are interconnected, and neglecting one in favor of the other can lead to frustration and misplaced blame within marketing teams.

So, what’s the solution? Yamon advocates for a shift in focus—from content output to content quality.

It’s about capturing audiences who are ready to buy, whether through blog posts or other channels.

And here’s the kicker: give it six months.

Allow your refined strategy to take root and see what unfolds.

In a world where storytelling is paramount, let’s remember that quality over quantity is not just a catchy phrase; it’s a guiding principle for effective content strategy.

Thank you, Yamon, for shedding light on these critical insights.

I hope this inspires you to rethink your content approach and embrace the art of storytelling that truly connects with your audience.

Until next time, keep innovating and sharing your unique stories!

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post that I absolutely have to share with you all.

The author, Michael Spencer, dives deep into the fascinating world of Prompt Engineering, a topic that’s been buzzing around our tech circles lately.

In his insightful piece, Michael sheds light on the evolution of Prompt Engineering from the year 2020 to 2025.

He introduces us to this emerging role and the essential skills that come with it, especially as we navigate the ever-expanding landscape of applied AI.

Michael is not just any writer; he’s a thought leader in this space, having co-authored a book on the subject and contributed to various high-profile publications.

His expertise is truly invaluable.

So, what exactly is Prompt Engineering? Michael explains that it’s the art of crafting instructions that generative AI models can interpret and understand.

Currently, there’s a consensus that Anthropic’s Claude 3.

5 stands out as the best at deciphering human prompts.

This is crucial because the way we communicate with AI can significantly impact the quality of the responses we receive.

Michael also highlights the contributions of Mike Taylor, another prominent figure in this field.

Mike co-founded a marketing agency called Ladder, which boasts a team of fifty talented individuals.

He’s not only created AI and marketing courses that have reached over four hundred thousand learners on platforms like LinkedIn and Udemy, but he’s also actively building AI products at Brightpool.

dev.

His hands-on experience makes him a key player in the world of generative AI.

As I delve deeper into applied AI, I find myself reaching out to experts like Mike Taylor to gain insights into the nuances of this technology.

Michael’s blog post is a treasure trove of information, breaking down the evolution of Prompt Engineering and what we can expect in the future.

It’s a must-read for anyone looking to understand the foundations and advancements in this field.

One of the standout aspects of Michael’s writing is how he emphasizes the importance of foundational prompting techniques.

He reminds us that while the field is rapidly evolving with advanced methods like chain-of-thought prompting and emotional stimuli, certain core principles remain effective.

Whether you’re just starting out or you’re a seasoned pro, these basics will always help you achieve better results with AI.

For instance, Michael stresses the need to be specific in your requests.

Instead of asking vague questions, he encourages us to detail exactly what we need.

Imagine asking for guidance on video conferencing; instead of a broad inquiry, you could request a step-by-step explanation on how to set up and join a Zoom meeting on a Windows laptop, including tips on testing audio and video.

This level of specificity guides the AI to provide more precise and useful information.

Another valuable tip he shares is the importance of breaking down complex tasks into smaller, manageable parts.

If you’re tackling a home renovation project, for example, don’t overwhelm yourself by asking about the entire process at once.

Instead, focus on specific aspects, like the key steps in planning a kitchen remodel or exploring budget-friendly options for updating your space without a full renovation.

This approach allows you to gather detailed information at each stage of your project, making the entire process more manageable.

As we continue to explore the world of applied AI, I encourage you to check out Michael Spencer’s blog post.

It’s a fantastic resource for anyone curious about Prompt Engineering best practices and its history.

Whether you’re a tech professional, an AI enthusiast, or a marketer looking to enhance your content strategy, this article is packed with practical knowledge and insights that can elevate your understanding of this exciting field.

So, let’s embrace the future of brand storytelling and content experiences together! Dive into Michael’s work, and let’s keep the conversation going about how we can leverage these insights to create more engaging and effective storytelling experiences.

Happy reading, everyone!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Samurai. 

Earlier today i got the weekly email of Reeder - the newsletter by Devin Reed.

Devin's content is super interesting and he always brings new points of view and I totally recommend you to join his 14K newsletter subscribers. I put the link to his newsletter down below. 

So in this newsletter, David talks about the rather unusual offer from a company called Fathom.

Devin dives into an intriguing investment opportunity that caught his attention, and I think it’s a concept worth exploring, especially for those of us in the tech and marketing space.

So, picture this: in August, Devin received an unexpected email from Fathom, a company he was already familiar with.

Instead of the usual product update, this email contained an invitation to invest.

Now, that’s not something you see every day! Naturally, Devin’s curiosity was piqued, and he clicked to learn more.

But this wasn’t just about whether he wanted to invest; it was a deeper question: did he truly believe in Fathom? Devin reflects on the difference between purchasing software—often with company funds—and investing his own hard-earned money.

He found a compelling post from Fathom’s CEO, Richard White, outlining the company’s impressive milestones since their first crowdfunding campaign in 2022.

Fathom has achieved remarkable accolades, including being recognized as the number one highest satisfaction product of 2024 on G2, boasting a perfect five out of five rating from over two thousand eight hundred reviews.

They’ve also become the most installed AI meeting assistant on platforms like Zoom and HubSpot, and their revenue has skyrocketed by an astonishing seventy-seven times! With all this in mind, Devin decided to go all in and invested the maximum amount of two thousand five hundred dollars.

Why? Well, he trusts the team, genuinely loves using their technology, sees a promising investment opportunity, recognizes that the customer intelligence market is still maturing and booming, and simply wants to be part of the journey.

Now, let’s unpack that last point because it’s where the real magic happens.

Devin highlights a trend he calls “client investors.

” This isn’t just a clever fundraising strategy; it’s a transformative approach that turns satisfied customers into passionate advocates and stakeholders.

This shift moves the marketing narrative from merely sharing a journey to actively including customers in that journey.

It’s a unique experience that fosters deeper brand loyalty, far beyond what traditional marketing tactics can achieve.

Devin identifies two main benefits of this approach.

First, it creates a community of raving fans—users who now have a personal stake in the company’s success.

Second, it drives customer loyalty and retention, as these client investors become long-term advocates for the brand.

Overall, Devin is enthusiastic about this strategy and sees minimal downsides.

However, he also acknowledges that investing isn’t without risks.

If a company stumbles, those client investors might feel burned, which could damage brand trust.

The takeaway? It’s all about building raving fans.

Devin shares his own experiences with companies like Gong and The Reeder, where he witnessed firsthand how engaged customers can accelerate growth.

These fans not only engage with content but also share it widely, creating a qualified pipeline through word-of-mouth marketing—all at no cost to the company.

And with the client investor model, clients are actually paying the company, which is a brilliant marketing strategy.

Imagine the loyalty and advocacy potential if your clients felt they had a stake in your success, whether financially or otherwise.

The upside is massive! Devin notes that Fathom isn’t the only company exploring this innovative approach.

He mentions receiving a similar investment offer from Beehiiv a few months ago, and he suspects we’ll see more of this trend in the future.

Super intersting food for thought. I hope this opens your mind as well. 

Thanks for tuning in, and I can’t wait to share more insights with you next week! Keep innovating and storytelling, my friends! Oh, and remember to subscribe to Devin's newsletter! 

Wow, I can't believe I just read this blog post on storytelling for B2B!  

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai.

I’m excited to share some incredible insights I recently stumbled upon in a blog post by the talented and super experienced digital storyteller, David Wakeman.

His perspective on the power of storytelling in B2B marketing is not just enlightening; it’s a game changer for anyone looking to elevate their brand narrative.

Let’s dive into a scenario that might resonate with many of you.

Picture Jane, a marketing manager at a mid-sized software company.

She’s staring at her latest campaign report, feeling frustrated.

Despite her efforts—running paid ads, sending emails, and tweaking the company website—engagement and leads are still falling short.

It’s as if no one is listening.

Sound familiar? Jane’s story, while fictional, reflects a common struggle faced by many marketers today.

The missing piece in her strategy? Storytelling.

Imagine if, instead of merely pushing product features and promotions, Jane could draw her audience in with compelling narratives that resonate on a deeper level.

What if she could transform passive decision-makers into loyal clients by sharing stories that connect with them emotionally? David Wakeman emphasizes that understanding why Jane’s company exists is crucial.

It wasn’t just about selling software; it was about solving real operational challenges for businesses.

However, Jane’s marketing focused too heavily on technical jargon—terms like “fast deployment” and “secure data storage.

” But here’s the kicker: businesses don’t buy based solely on features.

They invest in stories that convey value.

When Jane reframed her marketing to highlight the story behind her product—how it was designed to help companies grow by reducing inefficiencies—everything changed.

Leads began to convert into demos, and demos turned into sales.

So, I ask you, what’s your story? Why does your company exist? When you share the passion and mission behind your solutions, you build trust and credibility that far surpasses any list of technical features.

Now, let’s talk about Jane’s audience.

She realized that the real heroes of her story weren’t her company or its achievements; they were her customers.

Jane shifted her focus to highlight customer success stories—real testimonials from businesses that had used her platform to improve operations and drive growth.

By sharing these narratives across emails, social media, and sales pitches, her audience began to see themselves in those stories.

They thought, “If this solution worked for them, it can work for us too.

” The more Jane positioned her customers as the heroes, the more engaged her prospects became.

Case studies and testimonials did the heavy lifting in persuading leads to take action.

So, who are your audience members? What challenges do they face? How can your product or service help them achieve their goals? When your audience sees themselves in your story, they don’t just engage—they act.

David also highlights the importance of tapping into emotion.

Jane understood that facts and figures alone wouldn’t drive action.

She needed to connect on an emotional level, even in the B2B space where decisions are often seen as purely logical.

Research shows that emotions like trust and hope play a critical role in business buying decisions.

So, Jane began sharing stories about her clients’ emotional journeys—moments of frustration when they faced operational inefficiencies, followed by moments of triumph when they implemented her software and saw immediate improvements.

These narratives didn’t just showcase what her product did; they illustrated the relief and confidence her clients experienced.

As a result, her audience didn’t just view her platform as valuable; they saw it as transformational.

Now, let’s consider where to share your story.

Jane knew that the right platforms could maximize her message’s impact.

She started with LinkedIn, where long-form articles and videos featuring client success stories could establish her company as a thought leader.

LinkedIn was ideal because her target audience—business decision-makers—frequently sought insights and practical solutions there.

Additionally, Jane utilized her company’s blog to delve into her clients’ challenges and how her product helped them overcome those hurdles.

This content not only worked well for SEO but also attracted potential clients actively searching for solutions.

In her email campaigns, she sent detailed case studies to prospects further along in the sales funnel, showcasing real-world success stories and measurable outcomes.

So, what’s the key takeaway? Choose the platform that best fits your audience’s preferences and the nature of your story.

Share the right narrative at the right time to maximize its impact.

Jane’s storytelling didn’t just engage; it converted.

By sharing her company’s “why,” making her clients the heroes, and weaving in both logic and emotion, she transformed her B2B marketing.

The result? More qualified leads, stronger client relationships, and increased sales.

But this isn’t just Jane’s story—it can be yours too.

So, what’s the next chapter in your company’s narrative?

Hello, everyone! It's Hailey here, your tech enthusiast and Chief Storyteller at Samurai.

Today, I’m thrilled to dive into some exciting updates from the world of electric vehicles, particularly focusing on Tesla's latest plans and achievements.

Tesla has once again captured our attention with its commitment to making electric vehicles more accessible.

They’ve announced plans to introduce a more affordable EV in the first half of 2025.

This move is part of their broader mission to accelerate the global shift towards sustainable energy by making EVs affordable for everyone.

The goal is to ensure that the total cost of ownership per mile is competitive with all forms of transportation.

Earlier this year, Tesla had shelved the idea of a more budget-friendly "Model 2," which was speculated to be priced around 25,000 dollars.

However, after some investor pushback, Elon Musk has recommitted to this vision.

While details remain scarce, there’s talk of a two-seat Cybercab expected to hit the market for 30,000 dollars in 2026.

Financially, Tesla is on an upward trajectory.

In the third quarter of 2024, they reported a net income of 2.

2 billion dollars on a revenue of 25.

2 billion dollars.

This marks a 7 percent increase in revenue and a 17 percent rise in net income compared to the same period in 2023.

Interestingly, Tesla's revenue from selling regulatory credits remains robust, marking their second-highest quarter in this area.

Despite some challenges, such as declining gross margins due to price cuts and cooling demand, there are signs of recovery.

Tesla reported a gross margin of 19.

8 percent, slightly up from the previous quarter.

Additionally, the cost per vehicle has reached a record low of 35,100 dollars.

Tesla's vehicle deliveries in the third quarter were slightly below expectations, with 462,890 vehicles delivered, marking a 6.

3 percent increase from the previous quarter.

However, they celebrated a significant milestone by producing their 7 millionth vehicle on October 22, 2024.

The Cybertruck has also made waves, becoming the third best-selling EV in the US and achieving positive gross margins for the first time.

Looking ahead, Elon Musk anticipates vehicle growth of 20 to 30 percent next year, driven by lower costs and advancements in autonomy.

Tesla is also testing a ride-hailing app with employees in the Bay Area, with plans to launch a paid service in 2025.

Despite facing stiff competition, especially in China, Tesla continues to innovate.

Musk's vision of transforming Tesla into a leader in robots and autonomous vehicles is ambitious, though met with skepticism.

Their recent robotaxi event showcased some futuristic concepts, but specifics on the technology remain under wraps.

That's all for now, folks! Stay tuned for more updates and insights as we continue to explore the fascinating world of technology and innovation.

Until next time, keep dreaming big and pushing the boundaries of what's possible!

Hello, tech enthusiasts and storytellers! It's Hailey here, your Chief Storyteller at Samurai.

Earlier today on the Mamram CTO WhastApp group, Omer Keinan shared a link to a fascinating blog post by Gergely Orosz that dives deep into the state of the software engineering job market in 2024. 

If you're a tech professional, an AI enthusiast, or just someone curious about the future of tech careers, you're going to want to stick around for this one!

So, what's the scoop on the software engineering landscape? Gergely Orosz, in his insightful blog, takes us on a journey through the ups and downs of the tech job market over the past year. 

Over the past year, we've seen some intriguing developments in tech recruitment.

From Amazon's recent reduction in engineering managers to a surprising uptick in software engineering roles over the summer, the market has been anything but predictable.

The end of zero percent interest rates has also had significant implications for software engineers and managers alike.

To provide you with the most accurate insights, The Pragmatic Engineer has teamed up with two data-driven companies: Live Data Technologies and TrueUp.

Live Data Technologies, based in California, uses innovative methods to capture real-time employment data across the US, tracking over a million job changes monthly.

Meanwhile, TrueUp focuses on scanning open positions at major tech companies and top startups, analyzing trends across the globe.

So, what are we covering today? We'll explore how the software engineering discipline has grown or shrunk, which companies have the most job openings, and where top companies are sourcing their talent.

We'll also delve into the fastest-growing engineering disciplines, the prevalence of remote jobs, and the cities with the most opportunities.

Let's start with the big picture.

In 2023, the software engineering field faced significant challenges, marked by unprecedented layoffs.

It was the first year since the early 2000s that we saw a decline in software engineering jobs.

However, growth has resumed this year, albeit at a slower pace than the boom years following the Dotcom Bust and during the zero interest rate period from 2008 to 2021.

Now, let's talk about job openings.

While there's been an uptick in vacancies since the start of this year, we're still seeing numbers that are about half of what they were in 2022.

Amazon leads the pack in hiring, driven by its return-to-office policy, while Oracle's unexpected hiring surge has caught many by surprise.

TikTok and ByteDance are also aggressively expanding, outpacing rivals like Meta.

For those in senior engineering roles, Oracle is leading the charge in hiring, although it's important to note their unique title inflation.

If you're an engineering leader, Oracle again tops the list for leadership positions.

Why is Oracle hiring so heavily? Their impressive market cap of 483 billion dollars and strong financial performance, with annual revenues climbing from 42 billion to 52 billion dollars, suggest a positive business outlook.

They're not just backfilling positions; they're expanding, with significant hires from companies like Amazon and Microsoft.

In terms of company growth, NVIDIA stands out, benefiting from the AI industry's rapid expansion.

Meanwhile, companies like Twilio and Spotify have seen significant headcount reductions.

Where are top companies hiring from? OpenAI, Anthropic, xAI, and Mistral are drawing talent from giants like Google and Meta.

Interestingly, Amazon and Microsoft frequently hire from each other, likely due to their Seattle headquarters and similar compensation packages.

Finally, let's touch on the fastest-growing engineering disciplines.

While I can't share all the details here, it's clear that AI and related fields are at the forefront of this growth.

That's a wrap for today's deep dive into the software engineering job market of 2024.

Stay tuned for more insights and keep turning classic content into engaging storytelling experiences.

Until next time, keep innovating and inspiring!

Hello, tech enthusiasts, AI aficionados, and storytelling mavens! It's Hailey here, your Chief Storyteller at Samurai, ready to dive into the thrilling world of space exploration and innovation.

Today, we're talking about a monumental achievement by SpaceX that has the potential to reshape our future in space travel.

Picture this: It's a bright Sunday morning, and SpaceX is gearing up for the latest test flight of their Starship, the most powerful rocket system ever built.

This isn't just any rocket; it's a colossal system that could one day take humans to the moon and Mars.

At 8:25 a.m.

Eastern Time, the Super Heavy rocket booster, topped with the uncrewed Starship spacecraft, launched from SpaceX’s Starbase in Boca Chica, Texas.

This was no ordinary mission.

For the first time, SpaceX attempted to maneuver the 232-foot-tall rocket booster to a massive landing structure after it had burned through most of its fuel and separated from the Starship.

And guess what? The Super Heavy was successfully caught midair by a pair of gigantic metal pincers, affectionately known as "chopsticks.

" While the booster was being recaptured, the Starship continued its journey, flying solo with its six engines, and practiced a landing maneuver over the Indian Ocean.

Although SpaceX didn't plan to recover the upper spacecraft, each milestone achieved in this mission is a step towards the company's goal of reusing rocket parts.

This is crucial for reducing the time and cost of sending cargo—or even people—into Earth's orbit and beyond.

Now, let's talk about the future.

SpaceX envisions using the Starship capsule to land NASA astronauts on the moon as early as 2026, as part of the Artemis III mission.

With government contracts worth nearly four billion dollars, SpaceX is on a mission to make this vision a reality.

And eventually, they hope to put the first humans on Mars.

The journey to this point has been nothing short of extraordinary.

Starting in 2019 with brief hop tests of a vehicle nicknamed "Starhopper," SpaceX has progressively tackled more complex test flights.

The inaugural integrated test flight of the Starship and Super Heavy took off in April 2023, aiming to get the 397-foot vehicle off the launchpad.

Although it exploded minutes into flight, SpaceX embraces these fiery mishaps as opportunities to rapidly improve their designs.

With each launch, SpaceX's ambitions grow.

The fourth test flight in June saw both the booster and spacecraft survive reentry and practice touchdown maneuvers over the ocean, marking significant progress.

But SpaceX didn't stop there.

They pushed the envelope by retrieving the Super Heavy booster post-launch, a feat that builds on their extensive experience with the Falcon 9 rocket.

Instead of using landing legs like those on the Falcon 9, SpaceX designed a special tower, dubbed "Mechazilla," to catch the Super Heavy booster midair.

This innovation could revolutionize the recovery process, allowing rockets to be turned around and launched again within minutes.

Elon Musk himself acknowledges the boldness of this vision, stating that while it "sounds kind of insane," success is indeed one of the possible outcomes.

The recent successful catch of the Super Heavy booster required meeting thousands of criteria, including healthy systems and a manual command from the mission’s Flight Director.

Despite challenges, like the loss of heat shield tiles during the fourth test flight, SpaceX is committed to overcoming obstacles.

They've reworked the heatshield, spending over 12,000 hours replacing the entire thermal protection system to better withstand reentry.

This successful flight sets the stage for even more ambitious projects, such as figuring out how to refuel a Starship spacecraft while it's in orbit—a crucial step for lunar missions.

However, any setbacks could impact NASA's timeline for the Artemis program, which aims to return astronauts to the moon for the first time in over 50 years.

So, there you have it, folks! SpaceX is pushing the boundaries of what's possible in space travel, and we're here to witness this incredible journey.

Stay tuned for more updates, and keep dreaming big! Until next time, this is Hailey, signing off.

Oh-My-God! I just bumped into a post on LinkedIn by Rand Fishkin, the founder of SparkToro, the awesome audience research tool. He just shared a report on the state of Content Marketing, or what they call - the state of dis-content...  

This report is crazy. It's published by five giants: SuperPath, SparkToro, The Juice, AudiencePlus and AudienceLab. They all teamed up and conducted a survey with 545 content marketers exploring the different elements of content marketing - from trends in content and AI to relationships and career satisfaction. 

This report is 220 page long and trust me, it's packed with insights that are both eye-opening and thought-provoking. I collected some quick insights, but I totally urge you to get the full report. You'll find a link to that down below. 

So, first off, let's talk about salaries. You know what? Nearly half of us are pretty happy with our salaries! That's right, about half of content marketers say they're satisfied or very satisfied with what they're earning. Not too shabby, right?

But here's where it gets interesting. Leadership buy-in seems to be on our side. The majority of content marketers report that their higher-ups are mostly or extremely bought into content marketing programs. That's a big win for us!

Now, let's address the elephant in the room: AI. I know, I know, it's been a hot topic lately. But here's the scoop – most of us actually have a neutral or positive view of AI. We're seeing benefits like increased productivity, less manual work, and faster content creation. It's like having a super-efficient assistant!

But, and there's always a but, isn't there? We've got some valid concerns about AI too. Many of us worry about becoming too dependent on it, potentially affecting the quality, accuracy, and originality of our work. It's a bit of a double-edged sword.

Here's something that really caught my attention: about 60% of us aren't sure if people would recognize our content based on voice and tone alone. That's a wake-up call, folks! It shows we might need to work on developing stronger, more distinctive brand voices.

Now, let's talk about the challenges we're facing. Differentiation is a big one. With so much content out there, standing out is tougher than ever. We're also struggling with creating the right content for our audiences and maintaining quality while under pressure to produce more.

But it's not all doom and gloom! Many of us are finding creative ways to leverage AI while still maintaining that human touch. It's all about finding the right balance.

Looking ahead, the sentiment about AI's role in content marketing over the next 5 years is mixed. About 67% of us have a positive outlook, but there are still concerns about maintaining quality and originality.

So, what's the takeaway here? We're in a period of significant change, but with change comes opportunity. It's up to us to adapt, to find ways to use these new tools to our advantage while still delivering the high-quality, engaging content that our audiences crave.

Remember, at the end of the day, it's about creating meaningful connections with our audiences. That's something no AI can replicate – at least not yet!

These are some valuable insights I took from the report, but don't take my word. Go on and grab that full 220-page long piece of content to learn so much more about where this category is going. 

And as always - keep pushing boundaries, stay curious, and let's continue to evolve this amazing field of content marketing together. Until next time, keep creating awesome stuff!