THE STORYTELLER JOURNEY

I'm super excited to finally launch Summurai Storytellers!

Our new platform allows you to choose one of our system storytellers or create your own. and have them lead your communication and share your message in a way that’s much more natural and consistent, and way more engaging!

If you decide to create your own custom storyteller, this could be a fictive persona you create or a clone of you, your CEO or any other persona you’d like to put on the front. Bigger companies can work with a few different storytellers, each telling a specific type of message to a specific audience.

A storyteller is based on a few elements:

First, it has a name and a title. These two set the tone for creating the initial connection.

Next, it has a face. In order to be able to automatically generate visuals for your storyteller, we offer the ability to create a storyteller AI model based on a collection of images (The professional term is called a LoRa, which stands for low-rank adaptation model – a way for AI image generation to use large machine learning effectively and quickly to generate an image with very specific elements that represent your specific face).

Then, we need to set up a voice. A voice could be taken from our collection of voices or be created based on a clone of a real voice. In order to create an AI voice model we need a recording of between 30 seconds to 2 minutes.

Lastly, and most important, we need to create a personality for your storyteller. The storyteller description is your way to add your magic ingredient to the soup, the one that will make this your own, and make your generated content stand out. A description of the storyteller’s personality can include a background, an agenda, a definition of tone of voice, some kind of a mantra they may use consistently when they start or end their items, and any additional element you want to put in your personal touch.

Once your storyteller is set – you are ready to generate content.

Now that we know what storytellers are, it's time for you to meet the Summurai Storytellers. 

I have to be honest. Creating our storytellers has been the most fun and satisfying job I led over the last year. We invested tons of effort to make our storytellers accurate, so they can resonate with the content you have to share.

But this is not the only reason we invested so much effort on that. We know that some of you would want to follow the idea of creating your own custom storyteller. Whether it’s a fictive persona or your own, we wanted to make sure you have an inspiring reference of how a good storyteller looks and feels like, so you can use them to guide your way.

Without any further ado, it’s time to meet our 3 storytellers - Hailey, Albert and Jazz. In the original blog post you'll be able to see their intro video. If you can't find the time to go there, no worries! They'll be waiting for you as soon as you set up your Summurai account. 

Ready to create your storyteller and make some noise? 

Join us now in the link below and let's get started.

Hey everyone! It's Hailey here, and I'm thrilled to dive into a topic that's absolutely vital for anyone in the tech and marketing space—B2B demand generation.

Now, you might be wondering, "What's in it for me?" Well, if you're looking to capture your audience's attention and turn that into actionable results, you're in the right place.

Today, I'm going to share some powerful strategies that can elevate your campaigns and help you attract, nurture, and convert high-quality leads.

So, let's get started!

First off, let's clarify what B2B demand generation really is.

It's all about building awareness of your brand or solution to generate leads further down the marketing funnel.

Think of it as creating a buzz around your product, inspiring action that guides prospects on their journey to becoming leads.

Unlike lead generation, which focuses on existing demand, demand generation pulls in an audience before they're actively seeking your solution.

This means that a solid demand generation strategy can significantly enhance your lead generation efforts.

Now, while awareness is crucial, it's not the whole picture.

Demand generation aims to capture attention and drive action, building an audience rather than just making your name known.

Even if your audience isn't ready to convert right now, your goal is to inspire them to start their buyer's journey.

So, how do we achieve successful demand generation? Here are some tactics that can drive your campaigns to success.

First, tracking key metrics is essential.

Before launching any campaign, decide how you'll measure success.

This early setup allows you to determine if your efforts are working and ensures you're getting a good return on investment.

At my company, we prioritize metrics like visits, leads, and new followers to gauge our demand generation campaigns.

Next, leverage technology for data-driven campaigns.

Setting up your marketing tech stack—tools like your CRM and automation software—will be invaluable for segmenting your audience and launching targeted content.

Knowing who you're talking to is crucial, so develop buyer personas and define your ideal customer profile.

This will help you personalize your content and ensure you're using the right messaging for your targets.

Now, let's think beyond just top-of-funnel strategies.

Demand generation should involve all stages of the buyer's journey.

For early-stage demand generation, consider content marketing and brand awareness activities like blogs, videos, and social media.

As prospects move down the funnel, you can engage them with email nurturing and account-based marketing.

Thought leadership is another powerful tool in your demand generation arsenal.

By delivering value upfront, you can build trust with your audience.

Share insights on social media and in blog articles to establish that relationship.

Once you've built trust, engaged prospects are more likely to subscribe to your newsletter or consider your recommendations.

Lead nurturing is also key.

Use automated email sequences and personalized follow-ups to keep your audience engaged.

This helps ensure that you stay top of mind, encouraging them to consider your offerings more seriously.

And don't forget about lead scoring! This process helps you identify your most promising prospects, allowing you to focus your resources where they'll have the most impact.

If you have specific target accounts, account-based marketing is a fantastic tactic.

It allows you to personalize your efforts for a very specific audience, driving up your return on investment.

And let's not overlook the power of social media and influencer marketing.

Platforms like LinkedIn can be incredibly effective for B2B demand generation, so research your audience's habits before diving in.

Optimizing your content for high-intent keywords is another strategy that can't be ignored.

Conduct thorough keyword research to ensure your content resonates with your audience and drives organic search traffic.

Finally, consider event marketing.

Participating in webinars and industry events can be a great way to engage your audience and generate leads.

So there you have it! By implementing these demand generation tactics, you can create a strong marketing engine that drives leads down the funnel with less friction.

Remember, the key is to inspire action and build lasting relationships with your audience.

I can't wait to see how you all take these insights and turn them into successful campaigns.

Until next time, keep innovating and sharing your passion for tech!

Hey everyone! It's Hailey here, and today I'm diving into something that's absolutely crucial for anyone involved in tech, marketing, or content creation.

Have you ever wondered how people actually read online? Well, I've got some fascinating insights to share that could transform the way you approach your content strategy.

So, stick around, because this is going to be a game-changer for your brand storytelling!

Let's kick things off with a little history.

We've been studying online reading behaviors for over two decades now, and guess what? The way people read online has remained surprisingly consistent.

Despite all the technological advancements and design changes, one fundamental truth stands tall: people don't read online—they scan.

Yes, you heard that right! This insight has been true since 1997, and it's crucial for us to understand if we want to create effective digital content.

Now, you might be asking, "Why does this matter?" Well, it's all about human behavior.

Even with the rapid evolution of technology, our basic reading habits haven't changed.

This means that the strategies we use to craft our content should be rooted in these timeless behaviors.

So, let's explore how we can leverage this knowledge to create engaging storytelling experiences that resonate with our audience.

First up, let's talk about how we gather this information.

We've conducted extensive eyetracking studies over the years, analyzing how users interact with content.

This research has involved over five hundred participants and more than seven hundred fifty hours of eyetracking time.

We've looked at both quantitative and qualitative data to understand not just what people read, but how they read it.

This is where the magic happens!

Now, let's fast forward to some of the latest findings.

In recent studies, we've noticed that the way we present information has evolved.

With the rise of responsive design, content can now adapt to different devices and screen sizes.

This shift has led to new gaze patterns, like the "lawn-mower" pattern, where users scan content in a zigzag fashion.

It's fascinating to see how design influences reading behavior!

But it's not just about layout; it's also about the content itself.

We've observed that certain elements, like comparison tables and user-generated content, have gained popularity.

However, we also found that while these elements can enhance engagement, they can disrupt the reading flow.

Participants often found themselves scanning rather than reading linearly when encountering pull quotes or inline ads.

This highlights the importance of balancing engaging content with a seamless reading experience.

Now, let's address something that hasn't changed: the tendency to scan rather than read.

Even in our fast-paced digital world, users still prefer to scan for the information that matters most to them.

This means that as content creators, we need to design our content with this behavior in mind.

Clear headings, concise language, and well-structured information are key to helping users find what they're looking for quickly.

So, what does all this mean for you? It means that if you want to create content that truly resonates, you need to embrace these insights.

Focus on crafting engaging storytelling experiences that cater to the way people naturally consume information.

Remember, it's not just about delivering content; it's about making it easy and enjoyable for your audience to engage with it.

As we wrap up, I want to emphasize that while technology may change, human behavior remains constant.

By understanding how people read online, we can create content that not only captures attention but also drives results.

So, let's keep pushing the boundaries of brand storytelling and make our content more effective than ever!

Thanks for tuning in, everyone! I can't wait to see how you apply these insights to your own content strategies.

Until next time, keep innovating and sharing your passion for tech!

Hey everyone! It's Hailey here, and today I want to dive into something that's not just a trend but a game changer in the world of marketing and storytelling.

So, if you're a tech enthusiast, a marketer, or someone who's passionate about content strategy, you're in the right place!

Now, let me ask you this: have you ever felt overwhelmed by the sheer volume of content out there? You're not alone! In a world where information is abundant, the challenge isn't just creating content; it's about making that content resonate with your audience.

That's where the magic of audio marketing comes in.

Imagine transforming your written content into engaging audio experiences that captivate listeners and make your message stick.

Sounds exciting, right?

So, why should you care about audio marketing? Well, let me tell you, it's not just about convenience.

It's about creating a deeper connection with your audience.

People are busy, and they want to consume content on the go.

By offering audio versions of your blog posts or articles, you're giving your audience the freedom to engage with your content while they're commuting, exercising, or even cooking dinner.

It's all about meeting them where they are and making it easy for them to absorb your message.

Now, let's talk about trends.

The audio marketing landscape is evolving rapidly, and it's crucial to stay ahead of the curve.

Did you know that more than half of the population listens to podcasts? That's right! This medium is booming, and it's not just a fad.

It's a powerful way to build brand loyalty and trust.

When you share your insights through audio, you're not just delivering information; you're creating an experience.

Your voice, your passion, and your unique perspective come through in a way that text simply can't replicate.

But how do you get started? First, think about the content you already have.

You've likely written countless blog posts filled with valuable insights.

Now, imagine turning those into engaging audio narratives.

You don't have to start from scratch! Just pick the posts that resonate the most with your audience and bring them to life through your voice.

This not only saves you time but also allows you to reach a wider audience who prefers audio content.

And here's a little secret: audio content can enhance your overall content strategy.

By diversifying the formats in which you present your information, you're catering to different learning styles and preferences.

Some people are visual learners, while others absorb information better through listening.

By offering both written and audio content, you're ensuring that you're reaching everyone in your audience.

Now, let's not forget about the SEO benefits of audio marketing.

Search engines are increasingly recognizing the value of audio content.

By optimizing your audio files with relevant keywords and descriptions, you can improve your visibility and attract more listeners.

Plus, when people share your audio content, it creates valuable backlinks, further boosting your online presence.

So, are you ready to embrace the future of brand storytelling? I hope you're feeling inspired because the world of audio marketing is waiting for you! Don't just sit back and watch others take the lead; be a pioneer in your industry.

Start transforming your classic content into engaging audio experiences that not only inform but also entertain and connect with your audience.

Before I wrap up, I want to remind you to download our latest ebook.

It's packed with insights on audio marketing trends and practical tips to help you get started.

You guessed it! You'll be able to listen instead of read, making it even easier for you to absorb the information.

So, don't wait! Download it now and take the first step towards revolutionizing your content strategy.

Thank you for joining me today! I can't wait to see how you all incorporate audio into your storytelling.

Until next time, keep innovating and sharing your passion for tech and storytelling!

Hello, everyone! It's Hailey, Chief Summurai Storyteller. Earlier today I got a message from Yair, who shared with me a post published on the Startups for Startups community by Eze Vidra, one of the founding partners at Remagine Ventures. 

Eze dives deep into the exciting world of startups and the transformative power of technology, particularly as we look ahead to 2025.

While I was able to sum up the main points of the post, I definitely recommend you to visit the full post as it includes various charts and a much more detailed dive. You'll find the link to that down below.

In his post and related detailed blog post, Eze emphasizes a crucial point: the most successful products don't emerge from what we want to build, but rather from understanding what our customers truly need.

This perspective is more vital now than ever, especially as AI startups captured a staggering forty-six point four percent of the two hundred nine billion dollars raised in venture capital funding in 2024.

That's a significant leap from less than ten percent just a decade ago! However, while venture capital activity has shown some recovery, the deal volume hit an eight-year low in 2024.

This signals a pressing need for us to be more thoughtful and strategic about what we're creating.

Eze introduces the concept of "Requests for Startups," a way for investors to signal what they believe will work in the current tech landscape.

While it's not a perfect system—most opportunities will still come from the entrepreneurial spirit rather than direct investor requests—it serves as a valuable barometer of the current zeitgeist in technology.

Now, let's talk about the golden age of innovation that Eze believes we're entering.

He shares a list of thrilling startup ideas inspired by leading voices in the industry, including A16Z, Y Combinator, and Stripe.

So, let's dive into some of these exciting opportunities! First up, Eze highlights the need for government software that automates administrative tasks.

Imagine AI solutions that streamline form processing and application reviews, making citizen-facing services like the DMV more efficient.

Next, he points to public safety technology, where advanced computer vision can enhance surveillance while preserving privacy.

This could revolutionize emergency response systems, cutting down response times and improving coordination between community safety platforms and law enforcement.

Eze also emphasizes the resurgence of U.S. manufacturing, particularly through automated systems that utilize machine learning and robotics.

By following models like Tesla's Gigafactory, startups can target industries of strategic importance, such as semiconductors and batteries.

And let's not forget about the financial sector! Eze discusses the potential for fintech innovations that focus on underserved markets, creating AI-first financial products that break free from legacy constraints.

The space industry is another area ripe for exploration, with startups capitalizing on reduced launch costs and developing businesses around satellite applications.

Eze also mentions the exciting realm of AI-aided engineering tools that can modernize CAD/CAM processes, making complex engineering tasks more accessible.

As we continue to explore Eze's insights, he touches on the importance of creating sustainable job platforms that focus on roles that AI cannot replace.

This human-centric approach is essential as we navigate the future of work.

Eze also shares thoughts from A16Z on the big ideas shaping tech for 2025.

They predict a surge in demand for nuclear energy, driven by regulatory reforms and the energy needs of AI data centers.

This opens up opportunities for startups to develop technologies that support safe and efficient nuclear operations.

Moreover, the rise of personalized AI tools is on the horizon.

Imagine having a digital brain that helps you understand yourself better and enhances your productivity.

Eze encourages startups to explore these avenues, as well as the potential for real-time AI applications that transform creative workflows.

As we wrap up, Eze's blog serves as a powerful reminder of the transformative potential of technology and the myriad opportunities awaiting us in the startup landscape.

Whether it's through AI-driven solutions in healthcare, democratizing access to government services, or revolutionizing materials science, the future is bright for those willing to innovate.

So, my fellow tech enthusiasts and storytellers, let's embrace these trends and continue to shape the future of technology together.

It's time to build and create engaging storytelling experiences that resonate with our audiences.

Until next time, keep dreaming big and pushing boundaries!

Hello everyone! I’m Hailey, your Chief Storyteller here at Summurai, and today, I’d like to dive into one of the hottest topics that are transforming the landscape of content marketing: artificial intelligence, or AI agents.

In our fast-paced digital world, content marketing has become essential for businesses striving to attract, engage, and retain their target audiences.

With competition for attention growing fiercer by the day, marketers are constantly on the lookout for innovative ways to stand out and deliver real value.

So, what exactly are AI agents? These are advanced software programs that harness the power of artificial intelligence to perform specific tasks.

They operate under human supervision, relieving some of the pressure from content creation teams.

Imagine having a tool that can optimize, create, and personalize content efficiently while streamlining the entire process of creation and distribution.

That’s what AI agents bring to the table, enabling marketers to achieve better results without the need to significantly expand their teams.

Now, let’s explore the incredible benefits of integrating AI agents into your content marketing strategy.

First and foremost, personalization is key.

AI agents help marketers gather crucial data on their audience segments, allowing brands to craft tailored recommendations and messaging.

This means delivering more valuable content to consumers, enhancing their overall experience.

Next up is content curation.

We all know how time-consuming it can be to sift through countless blog posts and articles.

AI agents can expedite this process by searching for relevant content based on specific interests and keywords, keeping marketers updated on the latest trends while freeing up time for other important tasks.

Automation is another game-changer.

AI agents can take over repetitive tasks like triggering emails or generating reports, which means marketers can focus on the more strategic and creative aspects of their work.

Speaking of data, AI agents excel at processing and analyzing vast amounts of information.

They provide insights that help marketers optimize their content strategies by identifying trends and patterns, ensuring that the content resonates with the target audience.

Let’s not forget about topic generation.

AI agents can suggest content topics that are trending or have high search scores, saving marketers valuable time on brainstorming.

And when it comes to content scoring and optimization, AI agents can evaluate and rate content, pinpointing areas for improvement.

This data-driven approach ensures that the content is not only engaging but also effective.

So, how do you get started with AI agents in your content marketing? First, it’s essential to understand their role in enhancing various aspects of content planning, creation, distribution, analysis, and reporting.

By leveraging AI and machine learning, marketers can quickly analyze data, identify trends, and make informed decisions.

The combination of AI tools and human expertise creates a powerful team that drives high-quality content marketing outcomes.

Identifying opportunities for AI agents begins with clearly defining your mission, goals, and key performance indicators.

Once you have a solid understanding of what you want to achieve, you can pinpoint where AI agents can assist you.

This could involve generating engaging social media posts, boosting conversions with chatbots, or even writing long-form content in seconds.

One of the standout features of AI agents is natural language generation.

This technology allows AI platforms to create content efficiently, streamlining the entire process.

By utilizing natural language generation, AI agents can generate content based on your prompts, saving you time and resources.

Personalization is crucial in content marketing.

By employing AI agents to tailor content based on user behavior, businesses can significantly increase engagement and conversion rates.

Imagine personalized landing pages that answer visitors' questions directly, making them more likely to take action.

AI agents also excel at optimizing content for search engine performance.

They can analyze existing content and suggest improvements, leading to better rankings and reducing the need for paid advertising.

Additionally, AI can streamline translation processes, making it easier for businesses to reach new markets and audiences.

As we embrace the power of AI in content marketing, it’s important to remember that AI agents don’t replace human creativity; they enhance it.

By combining human insight with AI capabilities, marketers can explore innovative ideas and create more engaging experiences for their audiences.

In conclusion, AI agents have revolutionized content marketing by offering improved targeting, efficient content generation, and valuable insights.

As you embark on this journey, remember to embrace AI tools while harnessing your creativity.

Together, they can elevate your content marketing strategy, ensuring better engagement and higher conversion rates.

That's it for today. If you'd like to stay up-to-date, join me on my WhatsApp updates group. You'll find the link down below. 

As always, let's keep on pushing those content boundaries and bring new content experiences and strategies to this dynamic world. 

Hey there, marketing rocksars and content enthusiasts!

Recently, Neil Patel has been bombarding the web with litterally tons of insights from his recent studies. This time Neil and his team performed a survey of 3742 members around the fascinating comparison between AI and classic search results and how they affect decision making. 

Here are my insights, but I recommend you to check this out on your own and follow Neil. You'll find a link to that down below. 

Oh, I forgot to introduce myself as always! I'm Hailey, Chief Storyteller at Samurai.

So, let’s unpack the key takeaways together! First off, let’s talk about the time it takes to make a purchase.

With AI-driven insights, users are spending an average of just four minutes from the moment they start searching to when they actually buy something.

In contrast, traditional search methods take about fifteen minutes.

This is a game changer! It shows how AI can streamline our decision-making, allowing us to find what we need much more quickly.

Now, let’s discuss consumer preferences.

It’s clear that people are increasingly leaning towards AI recommendations.

Approximately sixty-five percent of users prefer suggestions generated by AI, while only thirty-five percent still rely on traditional methods.

This shift signals that AI recommendations are resonating more with consumers, likely because they feel more personalized and relevant to their needs.

When it comes to research time, AI is again making a significant impact.

Users spend an average of twenty-three minutes researching when they’re guided by AI, compared to forty-nine minutes with traditional search methods.

This efficiency is likely due to AI’s ability to quickly aggregate and analyze vast amounts of data, delivering relevant insights without the endless scrolling we often experience with traditional searches.

Another interesting point is the confidence users feel in their purchase decisions.

A remarkable sixty-one percent of users report feeling confident in their choices when influenced by AI, whereas traditional search only instills confidence in fifty-three percent.

Isn’t it fascinating how AI not only speeds up the process but also boosts our confidence in what we’re buying? Let’s also touch on the influence of AI on final purchase decisions.

About thirty-three percent of users acknowledge that AI plays a role in their final choices, compared to thirty percent for traditional methods.

While this may seem like a small difference, it’s intriguing to see how AI is nudging users toward certain decisions just a bit more than traditional search does.

Impulse purchases are another area where AI is making waves.

With AI recommendations, twenty-five percent of users find themselves making impulse buys, while traditional methods lead to a higher rate of thirty-eight percent.

This suggests that AI is providing more targeted suggestions, which may help reduce the likelihood of impulse buying by aligning better with actual needs.

Finally, let’s talk about post-purchase satisfaction.

A whopping seventy-four percent of users reported being satisfied with their purchases made through AI recommendations, while traditional methods lagged behind at sixty percent.

This clearly indicates that AI-driven search is positively impacting user satisfaction, likely due to the relevance and personalization of the recommendations.

So, what does all this mean? Well, it’s clear that AI is shaping smarter, faster decisions.

The benefits of AI in the decision-making process are incredible, from quicker purchases to higher satisfaction levels.

For brands, leveraging AI isn’t just about keeping up with the latest trends; it’s about meeting user expectations and building trust in ways that traditional methods may struggle to achieve.

That's it for today, and as always, stay tuned for updates and more insights on content strategy and content marketing in the AI era. Talk soon!

Did you know that even though we are in the AI era, it takes 10 to 16 hours to create a single high quality B2B blog post? Isn't that insane???

Hello everyone! It’s Hailey here, your Chief Storyteller at Samurai, and today I want to dive deep into the fascinating world of creating high-quality B2B blog posts.

Now, I know what you might be thinking—how much time does it really take, and what’s the cost involved? Well, let’s break it down together.

First up is the research and planning phase.

This is where the magic begins.

It usually takes around three to five hours to develop a solid brief and conduct thorough content research.

Picture this: you’re spending about two hours crafting that brief, and then an additional two to three hours digging into content research.

During this crucial time, marketers like us identify our target audience, analyze what competitors are doing, gather relevant statistics, and sometimes even interview subject matter experts to enrich our content.

Next, we move on to the writing and editing stage, which is often the most time-consuming part of the process.

On average, it takes nearly four hours to write a blog post.

However, for those more complex B2B topics, you might find yourself spending anywhere from four to six hours just on the initial draft.

After that, we need to carve out another one to two hours for editing and revisions.

It’s all about refining our message and ensuring clarity.

Once the writing is polished, we enter the optimization and publication phase.

This typically takes an additional two to three hours.

Here, we focus on SEO optimization, adding visuals, and formatting the post to make it visually appealing.

Don’t forget the final review and approval, which can take anywhere from thirty minutes to an hour.

And then, publication? That’s just a matter of a few minutes.

When we add all of this up, creating a single B2B blog post can take approximately ten to sixteen hours from the initial brief to the moment it goes live.

Of course, this is just an average.

The actual time can vary significantly based on your unique circumstances and organizational processes.

Now, let’s talk about the factors that can influence how long it takes to create a blog post.

For starters, the complexity of the topic plays a huge role.

More technical or in-depth subjects require additional research and explanation, which naturally extends the creation time.

Then there’s the writer’s expertise.

Experienced writers who are familiar with the subject matter can often work more efficiently than those who are just starting out.

Content length is another consideration.

HubSpot suggests that the ideal blog post length is between two thousand one hundred and two thousand four hundred words, and let me tell you, longer posts generally take more time to create.

If your post requires extensive data collection or interviews with experts, that will also add to the timeline.

And let’s not forget the approval process—multiple rounds of revisions or a complicated approval chain can really stretch out the timeline.

Now, let’s get into the cost considerations.

The price of a single blog post can vary widely based on several factors, including the writer’s experience and the complexity of the topic.

Businesses might spend anywhere from one hundred dollars to two thousand dollars for high-quality, well-researched content.

If you’re hiring freelance writers, their rates can range from ten cents to one dollar per word.

So, a five hundred-word post could cost you anywhere from fifty dollars to five hundred dollars.

For specialized B2B content that requires deep industry knowledge, you can expect to pay on the higher end of that spectrum.

If you’re considering in-house content creation, don’t forget to factor in employee time and resources.

With an average time investment of ten to sixteen hours and an hourly rate of fifty to one hundred dollars for a content marketing specialist, the cost could range from five hundred dollars to one thousand six hundred dollars per post.

Now, I know this sounds like a hefty investment, but let’s talk about the long-term value of blog posts.

While the initial time and resource commitment can be significant, it’s essential to recognize the lasting benefits.

Research shows that blogs are among the top three forms of media used in content strategies.

Companies that maintain a blog receive ninety-seven percent more links to their websites, which can significantly enhance SEO and drive traffic over time.

In conclusion, creating a B2B blog post is indeed a time-intensive process that demands careful planning, research, writing, and optimization.

But remember, a well-crafted blog post can yield long-term value by attracting potential customers, establishing your thought leadership, and supporting your overall marketing goals.

So, let’s embrace this journey together and turn our content into engaging storytelling experiences!

Now that online searches are moving towards AI, is SEO dying? 

Hello everyone! I’m Tal, founder of Samurai, and today, I’m thrilled to dive into the exciting future of SEO.

It’s evolving, and it’s all about being user-centric, ethical, and technically advanced.

So, why is this shift happening? Well, the rise of artificial intelligence and machine learning in search engines is enabling them to better understand user intent and deliver more relevant results.

Google is prioritizing Experience, Expertise, Authoritativeness, and Trustworthiness, which means high-quality, ethical content is more important than ever.

As we embrace these trends, we can enhance our chances of ranking higher, generating more traffic, and connecting with potential customers.

Let’s talk about Google’s Search Generative Experience, or SGE for short.

This is Google’s AI-powered search experience that provides AI-generated results for many queries, appearing right at the top of the search engine results pages.

As SGE becomes more widespread, it’s likely to change how users interact with search engines and how websites are optimized for impressions and traffic.

Imagine Google evolving into a conversational assistant, understanding and responding to your queries in a more human-like manner.

Currently, this AI snapshot is available to a limited audience in the United States and only in English.

If you’re in the U.S., you can enable it while browsing.

This trend signifies a shift towards a more interactive and user-friendly search experience, where algorithms anticipate user needs and intent.

Businesses are investing heavily in this technology, with the AI market valued at nearly one hundred billion dollars and expected to soar to almost two trillion dollars by the year 2030.

Now, how can you prepare for this shift? While it’s still early to pinpoint a foolproof way to optimize content for SGE, focusing on content that directly answers user queries can help maintain your relevance.

The AI-generated content provided by SGE still includes links to relevant resources, so it’s essential to understand what factors influence these links.

For instance, SGE seems to synthesize information and analysis from multiple sources, so providing expert insights could improve your chances of appearing in those results.

Using direct language and organizing your content into clear sections can also help.

Additionally, sites referenced in SGE snapshots often demonstrate topical authority, so it’s crucial to establish yourself as a go-to source in your niche.

Let’s not forget about zero-click searches, which are on the rise.

This means more searches where users don’t click on any displayed results.

According to a study, fifty-seven percent of mobile searches and about a quarter of desktop searches leave the search engine results page without a click.

This can happen for various reasons, such as when users look for local businesses or quick conversions.

Google often provides the necessary information directly in the search results, satisfying user intent without the need for clicks.

To minimize the impact of zero-click searches, consider focusing on securing featured snippets for queries that typically don’t lead to clicks.

While targeting these keywords may not directly increase traffic, securing a featured snippet can enhance brand recognition and position you as a thought leader in your space.

As we navigate this evolving landscape, let’s also talk about Answer Engine Optimization, or AEO.

AI and chatbots are reshaping how users search for information.

AEO is all about optimizing content for these answer engines, which synthesize information to answer conversational queries.

To prepare, develop an AEO strategy that complements your traditional SEO efforts.

This means creating clear, concise content that AI can easily digest and cite.

Establishing topical authority is another crucial aspect of SEO’s future.

This involves becoming a trusted source for information on specific topics, ensuring your content comprehensively covers all facets of the subject.

Search engines are increasingly prioritizing content that demonstrates authority, so a strategic approach to content creation is essential.

And let’s not overlook the power of video content! With billions of digital video viewers expected in the coming years, creating video content that ranks in search results is a major opportunity.

But remember, having a solid video SEO strategy is key.

Use keyword research tools to find relevant keywords and implement them in your video titles, descriptions, and tags.

As search engine ranking factors continue to evolve, it’s essential to root your SEO strategy in user experience.

Focus on providing helpful, accurate answers in a user-friendly manner.

Regularly refreshing and updating your content is also vital to maintaining relevance amidst increasing competition and content velocity.

Finally, as user search intent shifts towards transactional and commercial queries, it’s crucial to realign your content strategy to meet these evolving needs.

Use tools to explore how keywords are being used and ensure your content answers these queries effectively.

Navigating the future of SEO requires adaptability and strategic foresight.

So, are you ready to stay ahead of the trends? Let’s embrace these changes together and secure our digital presence for the future! Thank you for joining me today, and I can’t wait to see how you all implement these insights into your strategies!

Hello, my fellow tech enthusiasts and storytellers! Today, I stumbled upon a thought-provoking blog post by the insightful Emilia from Userpilot, and I couldn't resist sharing it with you all.

Emilia dives deep into a topic that resonates with many of us in the tech and SaaS world: the often lackluster nature of product launches and the role of product managers and marketers in this phenomenon.

Emilia opens with a bold statement that many of us might find a bit uncomfortable: the idea that product managers and marketers can sometimes become what she calls "bullshit managers." Now, before we get defensive, let’s take a moment to reflect on this.

As David Perreira, a former Chief Product Officer and product coach, pointed out during a recent conference, our true role as product managers is to create real value for users.

If we find ourselves spending the majority of our time managing stakeholder expectations, attending endless meetings that seem to lead nowhere, or simply following orders without understanding the purpose behind our tasks, we might just be falling into that "bullshit manager" trap.

Emilia encourages us to self-diagnose our roles.

Think about it: Are you working on projects simply because a senior executive told you to? Do you attend meetings out of obligation rather than necessity? Do you find yourself honoring requests that don’t make sense just to avoid conflict? If you answered "yes" to three or more of these questions, it might be time for some introspection.

So, why do product launches often fall flat? Emilia identifies a few key reasons.

First, there’s a tendency to build what stakeholders want rather than what users truly need.

In a world where companies often launch copycat products, we risk drowning in a sea of mediocrity.

This is especially true in marketing, where the same content gets recycled, leading to a lack of originality and engagement.

Next, Emilia highlights the issue of features being dressed up as products.

Not every minor update warrants a grand announcement.

Overloading our audience with notifications about every little change only serves to annoy them and distract our teams from focusing on what really matters.

Another critical point Emilia makes is about the lack of a cohesive go-to-market strategy for major launches.

She shares her experience with a product marketing manager who, when tasked with developing a strategy for significant product launches, returned with a disjointed list of tasks rather than a unified vision.

This is a common scenario, as many product marketers are so bogged down with creating collateral that they struggle to think strategically.

Emilia also touches on the fear of taking risks and trying something new.

This fear, coupled with a lack of time, stifles creativity and innovation.

When we search for great examples of product launches in the SaaS space, it’s disheartening to see that they are few and far between.

While people line up for the latest iPhone, the excitement around SaaS launches seems to be lacking.

So, how do we inject some much-needed sass back into SaaS? Emilia suggests that we start by asking fundamental questions before launching a new product.

Why is this product necessary? Who will benefit from it? What problem does it solve? By addressing these questions, we can better understand our audience and craft a compelling narrative around our product.

We must also consider how our solution stands out from the competition and what unique value it offers.

What metrics matter most to our target personas? How can we effectively communicate the impact of our product? These are essential elements that can guide our marketing strategies and ensure that we resonate with both existing customers and new prospects.

Moreover, Emilia emphasizes the importance of using real-life analogies to convey the value of our products and tailoring our communication strategies to different stages of awareness.

Identifying the best channels and formats for our messages is crucial, as is determining the budget needed to reach our target audience effectively.

Finally, we must think about how we will showcase our new product to interested users.

Will we create engaging videos or interactive demos? How will we provide ongoing support and guidance for new users post-launch? And, of course, we need to establish clear metrics for success, including adoption rates, upgrades, and new subscriptions.

In conclusion, Emilia's blog serves as a powerful reminder that we must strive for authenticity and creativity in our product launches.

Let’s challenge ourselves to break free from the mundane and create experiences that truly resonate with our audience.

If you know of any SaaS companies that have executed remarkable product launches recently, I’d love to hear about them! Let’s keep the conversation going and inspire each other to elevate our storytelling and product strategies.

Until next time, keep innovating and sharing your stories!

Oh my god! Am I Going To Be Arrested???

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai!

Today, I want to talk about an issue that raises a lot of concern lately in the Content Marketing world: What's the status of Google and AI? Does Google prohibit AI-based content? and what are they going to do as soon as they find out that I'm an AI-generated Storyteller?

Are we facing restrictions on AI-generated content? And what happens when Google discovers that I’m an AI-generated storyteller?

There’s been a whirlwind of activity lately, and I’m excited to share some insights from Amanda Laine and Chris Tweten, the CEO and CMO of Spacebar Collective, who have tackled the recent changes in Google’s AI content guidelines and how these will shape our SEO strategies moving forward.

In their insightful piece, Amanda and Chris address the initial wave of anxiety that swept through the SEO community when Google first hinted at developing tools to identify AI-generated content.

Many feared potential penalties for incorporating artificial intelligence into their SEO tactics.

However, as Miranda Miller from Search Engine Journal pointed out, Google’s algorithms were not yet capable of recognizing content produced by language models like Jasper.

So, does that mean we can use Jasper to churn out content without a care in the world? Well, for now, the answer is a resounding yes! The initial panic surrounding AI-generated content was indeed overblown.

Today, we’re witnessing a more balanced perspective that rewards high-quality content, regardless of its origin.

Jasper, for instance, has been crafted to produce quality content that aligns with Google’s standards.

However, it’s crucial to remember that AI-generated content can still face penalties if not managed correctly or used inappropriately.

Amanda and Chris emphasize that Google has laid out clear guidelines for utilizing machine-generated content.

As long as we ensure that our AI-generated content adheres to these new guidelines, we can confidently harness tools like Jasper to enhance our storytelling.

Now, let’s talk about Google’s stance on AI-generated content.

It’s no secret that AI copywriting tools can produce text that rivals human writing in grammatical precision.

However, the authors remind us that AI isn’t always reliable when it comes to factual accuracy, which raises concerns about the spread of misinformation or “unhelpful content.” Google has made it clear that while AI-generated content is not against their guidelines, they are committed to maintaining the quality and relevance of search results.

They will continue to combat attempts to manipulate search rankings through automated means, employing tools like SpamBrain to uphold their standards.

So, what does this mean for us? It underscores the importance of maintaining quality standards for AI-generated content.

Human oversight is essential to ensure that the material meets the necessary criteria for accuracy and relevance.

For instance, if a term has multiple meanings, a human reviewer can select the most appropriate interpretation for the intended audience.

This human touch is something that algorithms simply can’t replicate yet.

As Amanda and Chris explain, understanding search intent is crucial.

Search intent refers to the underlying reason someone conducts an online search, whether it’s informational, navigational, transactional, or commercial.

Google’s goal is to analyze and index content to deliver search results that best satisfy this intent.

As SEO professionals, our mission is to create content that resonates with both Google and our audience.

Now, let’s delve into the concept of E E A T, which stands for expertise, experience, authoritativeness, and trustworthiness.

Google’s ranking systems aim to reward original, high-quality content that embodies these qualities.

Expertise reflects the creator's firsthand knowledge of the topic, while experience showcases their skill level.

Authoritativeness indicates how well-known the creator or website is as a source of information, and trustworthiness serves as an overall measure of credibility.

The exciting part? Google has made it clear that they don’t care who or what produces the content, as long as it prioritizes people first and demonstrates E E A T.

While it may seem daunting, not every piece of content needs to showcase all elements of E E A T.

Trust, being the core of this equation, can be built even without firsthand experience.

This is where the collaboration between human insight and AI-generated content becomes a powerful force.

Looking ahead, will Google penalize AI-generated content in the future? While current detection tools are not foolproof, it’s likely that Google will enhance its ability to identify AI-generated content.

However, the focus will remain on the quality of the content rather than the method of its creation.

The Helpful Content Update has already indicated that poor content is what gets penalized, not AI itself.

In conclusion, Amanda and Chris’s blog reassures us that Google is not targeting AI-generated content but rather emphasizing the importance of quality.

As we navigate this new landscape, let’s embrace AI as a valuable tool in our storytelling arsenal, ensuring that we adhere to Google’s guidelines and maintain the integrity of our content.

So, let’s continue to innovate, create, and tell compelling stories that resonate with our audiences.

Until next time, keep pushing the boundaries of what’s possible in the world of tech and storytelling!

Wow. I just bumped on a B2B marketing post you can't afford to miss!

Hey, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I just stumbled upon in a recent blog post by Andrei Zinkevich, the co-founder of Fullfunnel.io. If you're not following Andrei, get started now! You'll find a link to that down below.

So, Andrei dives deep into the art and science of building a B2B marketing function that truly influences the entire buyer journey.

Trust me, this is a must-listen for anyone in the tech and marketing space! Andrei begins by emphasizing the importance of a well-defined go-to-market strategy.

He suggests that aligning leadership, sales, and marketing is crucial.

This alignment should be based on clear goals and objectives that focus on revenue metrics and sales pipeline velocity.

He encourages us to identify our target market segments and clusters, define our ideal customer profile, and craft a compelling marketing message.

But here’s the kicker: Andrei highlights the need for a narrative that connects our product with the strategic challenges our customers face.

This narrative is not just a story; it’s the backbone of our marketing efforts.

Next, Andrei dives into customer research, which he describes as a vital step in understanding our key accounts.

He recommends prioritizing segments and interviewing champions within those accounts about their buyer journey.

This is where it gets interesting.

Andrei outlines five essential groups of questions to guide these interviews.

First, we need to uncover the buying triggers—what prompts these champions to start looking for solutions like ours? Then, we should explore their research process.

How do they evaluate vendors? What information are they seeking? Moving on, we must understand their decision-making process.

Who influences their decisions? What questions do they ask? Andrei also stresses the importance of examining the product's value and its impact on the jobs to be done and key performance indicators.

By analyzing the before-and-after scenarios, we can highlight the tangible improvements that matter most to our champions.

Lastly, we should investigate their educational process.

What platforms and communities do they engage with? Who do they follow for insights? Now, let’s talk about the buyer journey itself.

Andrei makes a powerful point: we don’t sell to companies; we sell to specific individuals.

Each person has unique key performance indicators, reasons for buying, and decision-making processes.

He encourages us to analyze all visible digital touchpoints with key customers and to interview account owners about deal history.

By combining these insights with our customer research, we can visualize the buyer journey for the key roles involved in the buying committee—champions, decision-makers, influencers, blockers, and power users.

Andrei then shifts gears to discuss core marketing programs and motions.

He argues that we don’t need a plethora of tactics; instead, we should map out the marketing and sales activities that align with the buying process.

These activities should focus on creating awareness, generating demand, capturing buying triggers, enabling buyers to advocate for our product internally, accelerating time to value, and identifying opportunities for upselling and cross-selling.

Finally, Andrei emphasizes the importance of assigning roles to run these programs and defining the necessary skill sets.

Cross-functional collaboration is key here.

He reminds us that while the diagram of the buyer journey might appear linear, the reality is far more complex.

Buyers often skip steps or revisit previous ones.

The ultimate goal is to ensure that marketing, sales, customer success, and revenue operations work in harmony to influence the entire buying process, create a robust pipeline, and drive revenue.

So, there you have it! Andrei Zinkevich’s insights provide a comprehensive roadmap for anyone looking to enhance their B2B marketing function.

By focusing on alignment, understanding the buyer journey, and fostering collaboration, we can create engaging storytelling experiences that resonate with our audience and drive business success.

If you’re as passionate about the future of brand storytelling and content strategy as I am, I encourage you to check out Andrei’s blog for more in-depth insights.

Let’s continue to turn classic content into compelling narratives that captivate and convert! Until next time, keep innovating and sharing your stories!

So how exactly does SEO going to look like in the AI era?

Hey everyone, it's Hailey here, your Chief Storyteller at Summurai, and I'm thrilled to dive into the exciting world of SEO as we look ahead to twenty twenty-four. I just bumped on a report by Hubspot that I'd like to share with you. As always, I recommend diving deeper into the full report. You'll find a link to that down below.

The landscape is shifting at lightning speed, driven by incredible advancements in artificial intelligence and some significant updates to Google’s search algorithms.

One of the most noteworthy changes is Google’s transition from the well-known E A T model, which stands for Expertise, Authoritativeness, and Trustworthiness, to a new framework called E E A T.

This new model introduces a crucial fourth element: Experience.

This shift highlights the unique value of content that comes from real-life experiences—something that AI-generated content simply can’t replicate.

For all you content creators and marketers out there, embracing this E E A T approach, along with a flexible, AI-informed strategy, is essential for staying ahead in this rapidly evolving digital landscape.

Now, let’s talk about the evolution of SEO.

It’s always been a dynamic field, with past algorithm updates like Penguin, Hummingbird, RankBrain, and BERT reshaping best practices time and again.

Each of these updates has emphasized different aspects of content, such as domain authority, mobile-friendly design, secure HTTPS, and clear site architecture.

But with the rise of AI tools in content generation and Google’s continuous advancements, we’re entering a new era filled with both challenges and opportunities.

The emphasis on E E A T underscores the demand for credible, experience-driven content.

While AI can enhance expertise and authority through content creation tools, authentic experience is a distinctly human contribution that sets valuable content apart from generic, AI-generated material.

This change also aligns with Google’s Search Generative Experience, which aims to provide answers directly in the search results, reducing the likelihood of users clicking through to other sites.

So, as content creators, we need to focus on compelling users to engage with our pages, even as Google’s capabilities become more robust.

Now, let’s explore some key elements to prioritize in our SEO strategies for twenty twenty-four.

First up is content authenticity through E E A T.

Google’s new focus on “Experience” means we need to create content that reflects genuine, firsthand knowledge.

Audiences are more likely to trust information that comes from real-world experiences, which boosts the credibility of our content.

To integrate this, consider auditing your existing content through the E E A T lens, enhancing pieces that showcase human insight, storytelling, and expertise that AI alone can’t achieve.

Next, let’s talk about personalized and opinionated content.

To truly stand out, our content should evolve from purely objective pieces to narrative-driven posts that include personal insights and opinions.

Google’s algorithm now favors content from authors who demonstrate authority and share unique perspectives or firsthand knowledge.

So, aligning your content with your individual expertise, supported by authentic author bios and credentials, can make a significant impact.

This approach not only strengthens your content’s ranking potential but also builds trust with readers seeking insights grounded in real experiences.

Another essential aspect of modern SEO is diversifying our content formats and channels.

While written blog posts are still effective, we need to branch out into formats like podcasts, YouTube videos, and multimedia-rich articles.

Different content forms cater to various user preferences and search behaviors, helping us boost overall visibility and engagement.

For example, using video to share expert insights can enhance engagement on platforms where visual content thrives, attracting a broader audience.

Now, let’s not forget the importance of prioritizing quality over quantity.

As AI makes content creation more efficient, there’s a temptation to ramp up output.

However, quality must remain our top priority, especially since AI tools make it easier to produce low-quality content that search engines can easily recognize.

We should focus on creating value-driven content that addresses specific user needs with depth and relevance, ensuring our websites maintain high engagement rates, even in an era of zero-click searches.

Let’s aim to craft comprehensive, context-rich pieces that AI struggles to replicate, securing our content’s relevance and authority.

And remember, AI should be a tool, not a replacement.

While AI can streamline research, keyword targeting, and even basic content drafting, it should support our efforts rather than substitute for human insight.

By using AI for routine tasks, we can dedicate more time to creating nuanced, experience-driven pieces that align with the E E A T framework.

Human oversight is vital to ensure that AI-generated content meets quality standards and retains our unique perspectives, which ultimately builds trust and adds value to the user experience.

As we navigate the SEO challenges in this AI era, we must find a balance between automated tools and the human touch.

Combining AI’s data processing power with authentic, experience-based storytelling will be key.

As AI continues to evolve, let’s integrate it responsibly—using it for keyword research, analytics, and content personalization—to gain an edge without compromising content integrity.

In twenty twenty-four, our SEO strategies must prioritize audience-centric content that showcases human experience

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I just stumbled upon in a blog by the talented Harrison Atuokwu.

If you’re a tech enthusiast, a marketer, or someone passionate about content strategy, you’re going to want to pay close attention to what he has to say about content marketing.

Imagine stepping into a library where every single book holds the key to solving your most pressing problems or answering those burning questions that keep you up at night.

Now, let’s swap those books for digital content, and voilà! We have the essence of content marketing.

Many people mistakenly believe that content marketing is merely about publishing articles or posting on social media.

But as Harrison eloquently points out, it’s so much deeper and broader than that.

At its core, content marketing is about creating a treasure trove of valuable resources that your audience can turn to whenever they need answers.

Harrison emphasizes that this approach is not just a nice-to-have; it’s a strategic necessity.

Unlike traditional advertising, which often interrupts the consumer experience, content marketing integrates seamlessly into their journey.

It offers insights, solutions, and entertainment that your audience genuinely seeks out.

This is a powerful shift from the traditional push marketing model to a pull strategy that draws people in by meeting their needs.

Harrison highlights a compelling statistic from Demand Metric, revealing that content marketing costs sixty-two percent less than traditional marketing while generating about three times as many leads.

This is a game-changer! It underscores the efficiency and effectiveness of content marketing when executed thoughtfully.

Now, let’s dive into some of the key strategies that Harrison suggests to enhance your content marketing approach.

First and foremost, building trust and authority is paramount.

When you consistently provide valuable content, you position your brand as a thought leader in your industry.

Trust is the currency of the digital age, and it’s earned through authenticity and consistency.

Take HubSpot, for example.

They’ve built their empire on content marketing by sharing free resources like blogs, eBooks, and webinars.

This not only attracts potential customers but also nurtures existing ones, turning them into loyal advocates.

Next, understanding your audience is critical.

It’s not enough to create content; it has to resonate with the people you’re trying to reach.

Harrison suggests utilizing tools like Google Analytics and social media insights to gather valuable data that can help tailor your content strategy.

A study by Salesforce revealed that seventy-six percent of consumers expect companies to understand their needs and expectations.

Meeting these expectations through tailored content can significantly enhance customer satisfaction and loyalty.

Now, let’s talk about Search Engine Optimization, or SEO, which Harrison rightly identifies as an indispensable aspect of content marketing.

Without effective SEO, even the most valuable content can go unnoticed.

Optimizing your content to rank higher in search engine results is crucial for increasing visibility.

This involves using relevant keywords, creating high-quality backlinks, and ensuring a good user experience on your website.

A report by BrightEdge found that sixty-eight percent of online experiences begin with a search engine, underscoring the importance of SEO in driving traffic to your content.

Harrison also discusses the various types of content and their unique impacts.

Blog posts are fantastic for driving traffic and educating your audience.

In fact, companies that blog receive fifty-five percent more website visitors than those that don’t.

Videos are another powerful tool, as they engage viewers and can convey complex information in an easily digestible format.

A survey by Wyzowl found that eighty-four percent of people have been convinced to buy a product or service after watching a brand’s video.

Infographics, eBooks, and whitepapers also play significant roles in capturing leads and providing in-depth information.

Creating a comprehensive content strategy is essential for effective content marketing.

Harrison outlines several steps to achieve this, including defining your goals, identifying your audience, performing a content audit, planning and creating content, distributing and promoting it effectively, and measuring and optimizing your efforts.

As we look to the future, Harrison notes that emerging trends like artificial intelligence, voice search, and interactive content are set to shape the landscape of content marketing.

AI can help personalize content at scale, creating more relevant and engaging experiences for users.

According to Gartner, by twenty-twenty-five, AI will power ninety-five percent of all customer interactions, including those in content marketing.

In conclusion, content marketing is not just another buzzword; it’s a transformative strategy that involves crafting and distributing valuable content that meets the needs of your audience.

When businesses truly grasp the essence of content marketing, they can build trust, establish authority, and drive profitable customer actions.

Remember, this journey is a marathon, not a sprint.

Every piece of content you create is a step toward establishing your brand as a thought leader in your industry.

So, let’s keep the conversation going! I encourage you to comment, share, and subscribe to our weekly newsletter for more insights on content marketing.

Until next

Hello, my fellow tech enthusiasts and storytellers! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m excited to share some incredible insights I just stumbled upon in a blog by the brilliant Mat Moghaddam.

If you’re in the content marketing space, you’ll want to pay close attention because Mat dives deep into the trends that are set to shape our industry in the year twenty twenty-four.

As we all know, content marketing is a dynamic field that’s constantly evolving.

Mat emphasizes that to stay competitive, we must adapt our strategies to engage our audiences effectively.

So, what are the key trends we should be on the lookout for? Let’s explore!

First up, we have interactive and immersive content.

Mat highlights how formats like quizzes, polls, augmented reality, and virtual reality experiences are not just fads; they’re gaining significant traction.

These engaging formats provide personalized experiences that resonate with audiences on a deeper level, ultimately driving higher conversion rates.

Imagine your audience not just consuming content but actively participating in it.

That’s the future Mat envisions, and I couldn’t agree more!

Next, let’s talk about video content.

With the meteoric rise of platforms like TikTok and Instagram Reels, short-form video is not just a trend; it’s a dominant force in content marketing.

Mat suggests that businesses should focus on creating engaging, authentic, and informative videos to capture audience attention.

In a world where attention spans are dwindling, video is the medium that allows us to tell our stories quickly and effectively.

It’s all about making that first impression count!

Now, let’s dive into the realm of artificial intelligence.

Mat points out that AI tools are becoming increasingly sophisticated, enabling marketers to create personalized content at scale.

From automated copywriting to content optimization, AI is revolutionizing how brands deliver relevant messages to the right audience.

Imagine being able to tailor your content to individual preferences and behaviors—this is not just a dream; it’s becoming a reality thanks to AI.

Another trend that Mat emphasizes is the importance of voice search and conversational content.

With the growing popularity of voice assistants, optimizing content for voice search is essential.

This means using conversational language, crafting question-based content, and providing concise answers that cater to voice search traffic.

As we move into twenty twenty-four, it’s crucial to think about how our audience interacts with technology and how we can meet them where they are.

Lastly, Mat brings attention to sustainability and purpose-driven content.

Today’s consumers are more conscious than ever about environmental and social issues.

Brands that align their messaging with sustainable and purpose-driven initiatives can forge stronger connections with their audience.

It’s not just about selling a product anymore; it’s about telling a story that resonates with the values of your audience.

In conclusion, staying ahead of content marketing trends is essential for businesses looking to engage their audience effectively.

Mat Moghaddam’s insights remind us that by embracing interactive content, harnessing the power of video, leveraging AI tools, and committing to purpose-driven messaging, we can drive growth and remain competitive in this ever-evolving landscape.

So, my friends, let’s take these insights to heart and start crafting our strategies for twenty twenty-four.

The future of brand storytelling is bright, and together, we can create engaging experiences that captivate our audiences and elevate our brands.

Until next time, keep innovating and sharing your stories!

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post by Josh "The Content Marketing Guy" Leventhal that I absolutely have to share with you all.

If you’re in the tech space, a marketer, or just someone who’s passionate about content, this is a must-read! In his latest piece, Josh dives deep into the pivotal role that content marketing plays in driving traffic, engaging customers, and ultimately boosting sales.

He highlights a common struggle many businesses face: maintaining a consistent content strategy while juggling a myriad of other responsibilities.

If you’ve ever found yourself wondering whether it’s time to bring in some professional help, Josh lays out five unmistakable signs that it’s time to hire a content marketing company.

First up, he points out that if your website traffic has plateaued, it’s a clear signal that your content strategy might need a serious refresh.

A static website with little to no new content can quickly fade from the radar of both search engines and potential customers.

Josh emphasizes that search engines reward sites that consistently publish high-quality, relevant content.

By hiring a content marketing company, you can ensure that your site is regularly updated with optimized blog posts, landing pages, and articles that align with SEO trends.

These experts will analyze your audience and tailor content that not only engages visitors but also converts them into leads.

It’s all about giving your website the boost it needs to climb higher in search results and keep visitors coming back for more.

Next, Josh highlights the challenge of inconsistent content production.

We all know how difficult it can be to find the time to create high-quality content regularly.

Sporadic blog posts or neglected social media accounts can make your business appear disorganized, which can turn off potential customers.

Consistency is key in building trust, and a steady flow of content keeps your audience engaged and eager for more.

If you find that content creation often falls to the bottom of your to-do list, it might be time to consider hiring a content marketing company.

These professionals excel at building and maintaining content calendars, ensuring your business remains visible with fresh and relevant material.

From blog posts to newsletters and social media updates, they’ll keep your content pipeline full, allowing you to focus on what you do best—running your business.

Now, let’s talk about return on investment.

Many businesses invest significant time and resources into content creation, only to see little or no return.

As Josh points out, writing a few articles and hoping they generate leads isn’t enough.

Content marketing requires a solid strategy, optimization, and performance tracking.

A content marketing company brings a data-driven approach to the table.

They analyze what’s working, adjust what isn’t, and help you focus on high-performing strategies.

Whether your goals are increased brand awareness, lead generation, or customer engagement, a content marketing company will align your content goals with measurable outcomes.

Another sign that it might be time to hire a content marketing company is if you notice your competitors outshining you online.

If they’re consistently posting engaging blogs, newsletters, and social media content while ranking higher on search engines, they likely have a content marketing team working behind the scenes.

In today’s digital landscape, having an online presence isn’t enough.

Your business needs to actively produce content that positions you as an industry leader.

By hiring a content marketing company, you can ensure your brand has a strong voice online, helping you stand out in your niche and build authority with your audience.

Finally, if you’re feeling overwhelmed by the complexities of content marketing, it’s definitely time to seek professional help.

Content marketing encompasses much more than just writing articles; it requires expertise in SEO, keyword research, social media strategy, email marketing, and analytics.

A professional content marketing company will not only handle the heavy lifting but also provide insights into the latest trends and tools, ensuring your content strategy remains relevant and effective.

They’ll develop a tailored plan that aligns with your business goals, ensuring every piece of content serves a specific purpose.

In conclusion, if any of these signs resonate with you, it’s time to consider hiring a content marketing company.

Professional content marketers bring the expertise and consistency your business needs to thrive in a crowded digital space.

From boosting website traffic to staying ahead of competitors, a content marketing company can help you unlock your business’s full potential.

Don’t let content creation become a burden.

Reach out to Josh "The Content Marketing Guy" for more insights and take your strategy to the next level.

Trust me, you’ll be glad you did!

Why the hell blog posts don't convert? and what do we have to do to change that?

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon a fantastic blog post by Yamon Y. , a Senior Content Marketing Manager at Whatagraph.

Before I share with you some super valuiable insights, Yamon is has a significant voice and I recommend you to follow her. You'll find a link to her profile down below.

So I couldn’t resist sharing some of his insights with you, especially since they resonate so deeply with the challenges many of us face in the B2B SaaS landscape.

Yamon opens with a question that I know many of you have pondered: “We have hundreds of blog posts on our website, so why aren’t they converting?” When he talks about conversion, he’s referring to generating quality leads, which is the lifeblood of any successful business.

This is a question that echoes through the halls of countless tech companies that have invested time and resources into SEO and content creation, yet still find themselves struggling to see results.

Through his experience of editing and writing numerous B2B SaaS blog posts over the past four years, Yamon identifies two critical factors that often lead to this conundrum.

The first is a common pitfall: focusing too much on quantity rather than quality.

He points out that when companies say their content isn’t working, it’s often because they’ve prioritized sheer output over meaningful engagement.

Now, if you’re an early-stage SaaS company with no content, it makes sense to churn out articles to build your library.

But for those of you who have already established a substantial amount of content, it’s time to hit the brakes and reassess your strategy.

When the focus is solely on output, several negative consequences can arise.

For one, your writers may experience burnout.

They become adept at meeting deadlines but lose the passion and care that make their writing truly resonate.

Additionally, without the necessary time to conduct thorough research on the target audience, search intent, and the subject matter, the resulting articles can end up being bland and mediocre.

In a world where AI-generated content is becoming increasingly common, standing out is more crucial than ever.

If your content lacks uniqueness or genuine value, it risks fading into obscurity.

The second issue Yamon highlights is the tendency to focus on search terms that carry little to no buying intent.

Many B2B SaaS companies fall into the trap of creating a disproportionate amount of top-of-funnel content—think articles like “What is data analytics”—while neglecting the bottom-of-funnel pieces that actually drive conversions, such as “Best alternatives to [X]” or “Top tools in [category].

” I understand the reasoning behind this approach.

Bottom-of-funnel content typically has lower search volume, which can be daunting for companies eager to attract high traffic.

There’s also a natural hesitation to discuss competitors openly in blog posts.

However, this strategy often leads to a paradox: you might attract thousands of visitors to your site, but if those visitors aren’t genuinely interested in purchasing your product, the traffic is essentially meaningless.

Yamon emphasizes that while top-of-funnel content has its place, it’s essential to balance it with enough bottom-of-funnel content to capture the right audience.

These two strategies are interconnected, and neglecting one in favor of the other can lead to frustration and misplaced blame within marketing teams.

So, what’s the solution? Yamon advocates for a shift in focus—from content output to content quality.

It’s about capturing audiences who are ready to buy, whether through blog posts or other channels.

And here’s the kicker: give it six months.

Allow your refined strategy to take root and see what unfolds.

In a world where storytelling is paramount, let’s remember that quality over quantity is not just a catchy phrase; it’s a guiding principle for effective content strategy.

Thank you, Yamon, for shedding light on these critical insights.

I hope this inspires you to rethink your content approach and embrace the art of storytelling that truly connects with your audience.

Until next time, keep innovating and sharing your unique stories!

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai, and I just stumbled upon an incredible blog post that I absolutely have to share with you all.

The author, Michael Spencer, dives deep into the fascinating world of Prompt Engineering, a topic that’s been buzzing around our tech circles lately.

In his insightful piece, Michael sheds light on the evolution of Prompt Engineering from the year 2020 to 2025.

He introduces us to this emerging role and the essential skills that come with it, especially as we navigate the ever-expanding landscape of applied AI.

Michael is not just any writer; he’s a thought leader in this space, having co-authored a book on the subject and contributed to various high-profile publications.

His expertise is truly invaluable.

So, what exactly is Prompt Engineering? Michael explains that it’s the art of crafting instructions that generative AI models can interpret and understand.

Currently, there’s a consensus that Anthropic’s Claude 3.

5 stands out as the best at deciphering human prompts.

This is crucial because the way we communicate with AI can significantly impact the quality of the responses we receive.

Michael also highlights the contributions of Mike Taylor, another prominent figure in this field.

Mike co-founded a marketing agency called Ladder, which boasts a team of fifty talented individuals.

He’s not only created AI and marketing courses that have reached over four hundred thousand learners on platforms like LinkedIn and Udemy, but he’s also actively building AI products at Brightpool.

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His hands-on experience makes him a key player in the world of generative AI.

As I delve deeper into applied AI, I find myself reaching out to experts like Mike Taylor to gain insights into the nuances of this technology.

Michael’s blog post is a treasure trove of information, breaking down the evolution of Prompt Engineering and what we can expect in the future.

It’s a must-read for anyone looking to understand the foundations and advancements in this field.

One of the standout aspects of Michael’s writing is how he emphasizes the importance of foundational prompting techniques.

He reminds us that while the field is rapidly evolving with advanced methods like chain-of-thought prompting and emotional stimuli, certain core principles remain effective.

Whether you’re just starting out or you’re a seasoned pro, these basics will always help you achieve better results with AI.

For instance, Michael stresses the need to be specific in your requests.

Instead of asking vague questions, he encourages us to detail exactly what we need.

Imagine asking for guidance on video conferencing; instead of a broad inquiry, you could request a step-by-step explanation on how to set up and join a Zoom meeting on a Windows laptop, including tips on testing audio and video.

This level of specificity guides the AI to provide more precise and useful information.

Another valuable tip he shares is the importance of breaking down complex tasks into smaller, manageable parts.

If you’re tackling a home renovation project, for example, don’t overwhelm yourself by asking about the entire process at once.

Instead, focus on specific aspects, like the key steps in planning a kitchen remodel or exploring budget-friendly options for updating your space without a full renovation.

This approach allows you to gather detailed information at each stage of your project, making the entire process more manageable.

As we continue to explore the world of applied AI, I encourage you to check out Michael Spencer’s blog post.

It’s a fantastic resource for anyone curious about Prompt Engineering best practices and its history.

Whether you’re a tech professional, an AI enthusiast, or a marketer looking to enhance your content strategy, this article is packed with practical knowledge and insights that can elevate your understanding of this exciting field.

So, let’s embrace the future of brand storytelling and content experiences together! Dive into Michael’s work, and let’s keep the conversation going about how we can leverage these insights to create more engaging and effective storytelling experiences.

Happy reading, everyone!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Samurai. 

Earlier today i got the weekly email of Reeder - the newsletter by Devin Reed.

Devin's content is super interesting and he always brings new points of view and I totally recommend you to join his 14K newsletter subscribers. I put the link to his newsletter down below. 

So in this newsletter, David talks about the rather unusual offer from a company called Fathom.

Devin dives into an intriguing investment opportunity that caught his attention, and I think it’s a concept worth exploring, especially for those of us in the tech and marketing space.

So, picture this: in August, Devin received an unexpected email from Fathom, a company he was already familiar with.

Instead of the usual product update, this email contained an invitation to invest.

Now, that’s not something you see every day! Naturally, Devin’s curiosity was piqued, and he clicked to learn more.

But this wasn’t just about whether he wanted to invest; it was a deeper question: did he truly believe in Fathom? Devin reflects on the difference between purchasing software—often with company funds—and investing his own hard-earned money.

He found a compelling post from Fathom’s CEO, Richard White, outlining the company’s impressive milestones since their first crowdfunding campaign in 2022.

Fathom has achieved remarkable accolades, including being recognized as the number one highest satisfaction product of 2024 on G2, boasting a perfect five out of five rating from over two thousand eight hundred reviews.

They’ve also become the most installed AI meeting assistant on platforms like Zoom and HubSpot, and their revenue has skyrocketed by an astonishing seventy-seven times! With all this in mind, Devin decided to go all in and invested the maximum amount of two thousand five hundred dollars.

Why? Well, he trusts the team, genuinely loves using their technology, sees a promising investment opportunity, recognizes that the customer intelligence market is still maturing and booming, and simply wants to be part of the journey.

Now, let’s unpack that last point because it’s where the real magic happens.

Devin highlights a trend he calls “client investors.

” This isn’t just a clever fundraising strategy; it’s a transformative approach that turns satisfied customers into passionate advocates and stakeholders.

This shift moves the marketing narrative from merely sharing a journey to actively including customers in that journey.

It’s a unique experience that fosters deeper brand loyalty, far beyond what traditional marketing tactics can achieve.

Devin identifies two main benefits of this approach.

First, it creates a community of raving fans—users who now have a personal stake in the company’s success.

Second, it drives customer loyalty and retention, as these client investors become long-term advocates for the brand.

Overall, Devin is enthusiastic about this strategy and sees minimal downsides.

However, he also acknowledges that investing isn’t without risks.

If a company stumbles, those client investors might feel burned, which could damage brand trust.

The takeaway? It’s all about building raving fans.

Devin shares his own experiences with companies like Gong and The Reeder, where he witnessed firsthand how engaged customers can accelerate growth.

These fans not only engage with content but also share it widely, creating a qualified pipeline through word-of-mouth marketing—all at no cost to the company.

And with the client investor model, clients are actually paying the company, which is a brilliant marketing strategy.

Imagine the loyalty and advocacy potential if your clients felt they had a stake in your success, whether financially or otherwise.

The upside is massive! Devin notes that Fathom isn’t the only company exploring this innovative approach.

He mentions receiving a similar investment offer from Beehiiv a few months ago, and he suspects we’ll see more of this trend in the future.

Super intersting food for thought. I hope this opens your mind as well. 

Thanks for tuning in, and I can’t wait to share more insights with you next week! Keep innovating and storytelling, my friends! Oh, and remember to subscribe to Devin's newsletter!